In today's world where it is becoming ever trickier to differentiate one product from another, it is even more significant to have the support of an influential brand. Obvious definitions of brand strategy are a foundation for successful management. Keeping in mind that the most ignored marketing opportunity in the Business to Business arena is the formation of a strong brand show the way to the requirement to have a clear basis for distinction. The significance of a categorization outside the B2B and B2C dichotomy is that it better explains the difficulty in the world of brands, as well as that it aids in perceiving the mutual dependence of different types of brands. It proves the extent at which brands in the shape of ingredient brands, corporate brands or mixed up B2C and B2B brand affecting the final end user and how that in its turn can have an influence on the starting point of the chain. While professionals are taught to make their managerial decisions based on a rational basis, professionals are human too and humans don't have the habit leave their emotions at elsewhere when they go to work.

V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI.

The subject of this thesis is to assess a theatrical improvisation and to present it from many different points of view. It contains a cmprehensive description of improvisation and it is also presented as a specific way of thinking and acting. An The act of dramatical improvisation is also shown as one of the posibilities how to invent a concrete dramatic character. It also analyze some of its components which includes fear, happyness, the present moment etc. Eventually the author elaborates the issue subjectively. Therefore, there are mainly reflected and submitted author's experiences and thoughts.

In my diploma thesis I will explore the body language of actors in detail and describe my own practical experience. Most of my experiences come from performance training, which I have gained whilst attending The Theatre Faculty of the Academy of Performing Arts in Prague (DAMU). In the first part I describe physical movement in the early days of theater. Then I focus on analysing the concepts of nonverbal communication and its usage on the stage. I explore various different performance spaces and analyze their influence on the subsequent differences in physical acting-expressionism. The aim of my thesis is to explain how we can use our bodies during the process of preparing for performance and what can affect it. The benefit of this approach is the subsequent self-reflection, which forced me to deeply develop the basic techniques of physical communication. To be specific, the physical movements which lead to the transmission of emotion, feelings and information to the viewer.

No description available.

V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI.

Human decision making process is influenced by many external as well as internal factors. Our behaviour cannot be deemed as fully rational. This thesis investigates the effect of emotional anchoring on a propensity to enter an asset bubble. This effect was observed in an experiment ran on an online crowdsourcing platform, Amazon Mechanical Turk. The negative anchor proves to have a significant negative effect, i.e. when a subject is under the negative anchor she is more prone to enter the bubble. The positive anchor does not have any significant effect. This thesis contributes to the general knowledge by confirming that trading decisions we make are subjected to the emotions we feel prior to making the decisions. JEL Classification C72, C91, D03, D53 Keywords Bubble game, anchoring, emotions Author's e-mail david.pospisil89@gmail.com Supervisor's e-mail vaclav.korbel@fsv.cuni.cz

Design of seating element supporting the positive psychological effects on humans is the content of this thesis. The thesis is devided into two parts. The first part is theoretical, where basic informations about ergonomics, psychological aspects of seating and design development are arranged. Before proposing was need to do survey of current trends and products with a similar nature, according to typology, and according to the material. The second part "The design" describes proces of designing, which is supplemented by research pictures, sketches, models and visualizations. The final design of the seating element is demonstrated by visualizations and pictures of prototype 1:1.

No description available.

The diploma thesis deals with the influence which the advertising messages have on the target audience. In the theoretical part I analyze the way in which people are deciding. I emphasize the growing role of emotions. Furthermore I describe recommendations how to create textual and visual parts of the advertising messages. In the practical part I verify how these recommendations actually influence the selected group. For this purpose I use the group interview. In addition I make interviews with professionals to clarify if the early mentioned recommendations are applicable in practise.