The main purpose of this thesis is to investigate the impact of the factors of attractiveness, organization and reputation on corporate brand identity of Lycksele municipality from the viewpoint of current employees. To achieve this, a conceptual framework and hypotheses were constructed that would allow us to test positive significant effects between factors. In our model, we have examined predicted factors consisting of attractiveness, organization and reputation. We believed that these would have an impact on the employees’ perception of the corporate brand identity, which in turn would influence the predicted outcomes, pride and affective commitment. We discovered knowledge gaps within the field of employer branding, which formed our conceptual model. The reason why we chose to include the stated factors and outcomes in our conceptual framework is because we believed the predicted factors reflect the employees’ personal opinion on their own situation as employees of Lycksele municipality. The outcomes, pride and affective commitment, were chosen because they portray the employees’ personal judgment of the entire workplace. The conceptual model and the hypotheses aided us in answering the research question, which goes as follows: - What kind of effects do the factors of attractiveness, organization and reputation have on the perception of the corporate brand identity within the teaching profession? This thesis was written on commission for Lycksele municipality and used a quantitative approach to conduct a probability sample from the employees in the teaching sector. From the statistical software SPSS, we have performed Cronbach’s alpha test, Pearson Correlation and three regressions that facilitated the testing of our conceptual model. The findings demonstrated that the model was partially supported. Social values of attractiveness, organizational culture and perceived corporate reputation were the factors with direct impact on corporate brand identity. Furthermore, corporate brand identity had a positive significant effect on pride and affective commitment. These results provided empirical evidence that our conceptual framework was valid, as each of the constructs showing significant effects were derived from the three different categories of affecting factors. Besides our theoretical contribution in the research of employer branding, we have detected areas that are in need for improvement and matters that are relevant for Lycksele municipality to modify in order to attract the best candidates.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures. Material/Method: Group interviews, literature, electronic sources, Internet sources. Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs. The desire to aquire trustworthy and authentic information was constant throughout the results, something which the different channels of communication could offer to varying extents

Sammanfattning "Employer branding på Q-Med – En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetare" Datum: 19 januari, 2011 Nivå: Kandidatuppsats i företagsekonomi, 15 ECTS Institution: Akademin för hållbar samhälls‐ och teknikutveckling, HST, Mälardalens Högskola Författare: Erik Ljungmark 29 januari 1980, Stina Nilsson 25 april 1983 Titel: Employer branding på Q-Med – En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetare Handledare: Sara Melén Nyckelord: Employer branding, arbetsgivarvarumärke, företagsspecifika värden Frågeställning: Vilka företagsspecifika värden avser Q-Med att förmedla till potentiella och befintliga medarbetare? Vilka strategier använder Q-Med i sitt arbete med employer branding? Syfte: Uppsatsens syfte är att beskriva hur det medicintekniska företaget Q-Med arbetar med employer branding, både internt och externt, samt beskriva hur deras employer branding-process ser ut. Metod: Undersökningen består av en kvalitativ fallstudie baserad på sekundära och primära källor. Insamlad primärdata utgörs av intervjuer med representanter från fallföretaget. Utöver fallstudien har sakkunniga inom området employer branding intervjuats. Slutsats: Studien visar att Q-Med avser att förmedla värdeorden affärsmässighet, enkelhet och nytänkande till potentiella och befintliga medarbetare. Dessa värdeord ska återspegla Q-Meds företagsspecifika värden. Q-Med använder inga uttalade strategier för employer branding, dock använder företaget många strategier som bidrar till en lyckad employer branding, främst genom nöjda medarbetare och ett framgångsrikt ledarskap. Vad gäller extern employer branding finns utrymme för förbättring. / Abstract  – Date: January 19th 2011 Level: Bachelor thesis in business administration, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Erik Ljungmark 29th January 1980, Stina Nilsson 25th April 1983 Title: Employer branding at Q-Med – A case study of how employer value propositions are conveyed to potential and existing employees Tutor: Sara Melén Keywords: Employer branding, employer brand, employer value propositions. Research questions: Which employer value propositions do Q-Med indent to convey to potential and existing employees? Which strategies do Q-Med use in their employer branding efforts? Purpose: The purpose of this chapter is to describe how Q-Med, a medical device company, implement employer branding within the company as well as externally. The purpose is also to describe the company’s employer branding process. Method: The study is a qualitative case study based on secondary and primary sources. The primary data collected consists of interviews with case company representatives. In addition to the case study, experts in the field of employer branding has been interviewed. Conclusion: The study shows that Q-Med intends to convey the value words: business sense, simplicity and innovation to their potential and existing employees. These value words are intended to reflect Q-Med’s employer value propositions. Q-Med does not use any set strategies when working with employer branding, even though the company uses a number of strategies which contributes to a successful employer branding. This applies especially to areas such as employee satisfaction and leadership. Regarding the external employer branding there is still opportunities for improvement.

Uppsatsens syfte är att beskriva tre stora företags arbete med externt employer branding utifrån företagens perspektiv. Uppsatsen inleder med att förklara innebörden av uttrycket, som syftar på att potentiella arbetstagare i dagens samhälle ser efter företags varumärke som arbetsgivare och vad det förmedlar. Vidare påvisas faktorer som bidragit till att employer branding blivit så viktigt. I nästa avsnitt behandlas tidigare forskning kring strategiskt varumärksuppbyggnad samt kring emplyer branding. Utifrån behandlad forskning och uppsatsens syfte konstrueras en analysmodell som påvisar de faser och processer som företag går igenom i sitt arbete med det externa employer brandet. Genom intervjuer med tre företag inhämtas empirisk data som jämförs mot behandlad teori samt mot analysverktyget. I analysavsnittet bekräftas att de empiriska data som inhämtats är teoretiskt grundat och att modellen är applicerbar. Resultatet blir att employer branding är mer dynamiskt och mer beroende av dialog mellan företaget och potentiella arbetstagare.

This research collects academic researches and intends to develop a framework of employer brand. We used a case study approach and interviewed five firms known for having a top employer-branding image of the industry in the investigate of mass media. Through in-depth interview, this paper intends to come up with a framework organizing the elements and marketing strategy of employer branding found in each firm. The result of this research suggested that all five firms have the following characteristic; taking care of employees, trustworthy, sincerity. The benefits provided by the firms are better salary in comparison with other firms of similar industry and coherence. And the values that these firms appreciate are innovation and hard-working. During the recruiting process, most firms emphasize ability-job-fit and the personality-culture- fit. Most firms interviewed have no intention to market their employer brand to the outside labor market. However, they intend to make such marketing move intrinsically with collaboration with human resource department implementing strategies such as tailor-made strategies and program that fits and satisfy employees＇ need, in order to promote the employer branding loyalty.

No description available.

Trots att Sverige är ett av världens mest jämställda länder råder en segregering på arbetsmarknaden där könsfördelningen är skev både hierarkiskt och sektoriellt. Tidigare forskning visar att en förklaring kan vara att kvinnor och män attraheras av arbetsgivare på olika sätt. Syftet med detta arbete är att studera hur Tele2 Sverige AB arbetar med jobbannonsering och employer branding för att jämna ut könsfördelningen bland de anställda.Genom att kombinera analyser av styrdokument för employer branding och tidigare använda jobbannonser med intervjuer med personal som arbetar med detta material har studien gett ett mångsidigt perspektiv på hur företagets arbete fortlöper. Studien visar att Tele2 Sverige AB har en jämnare könsfördelning än branschen generellt, framförallt på chefspositioner som ligger i fokus i företagets arbete. Detta har uppnåtts genom ett aktivt jämställdhetsarbete och ett riktat employer branding- och rekryteringsarbete. De har dock inte nått målet, vilket är att spegla Sveriges demografi, och arbetet kan alltid förbättras.

No description available.

Thesis (MEducation)--University of South Australia, 1993.

Thesis (M.Ed.)--York University, 2007. Graduate Programme in Education. / Typescript. Includes bibliographical references (leaves 67-72). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR32015