This thesis investigates the applications and implications of Generative Pretrained Transformer (GPT) technology in international entrepreneurship. The research questions focus on how GPT can serve as a strategic tool, communication tool, and knowledge leverage tool, and how these applications influence decision-making, enhance performance, The findings from the analysis chapters highlights that GPT significantly contributes to strategic planning, market analysis, and operational management, thereby enhancing decision-making and performance. GPT technology, acting as a potent communication tool, nurtures more robust client relationships and eases cross-cultural interactions, courtesy of its superior language processing capabilities. The thesis discusses how these capabilities of GPT can lead to reduced miscommunications and enhanced client satisfaction. This, in turn, contributes to cost savings by retaining existing customers and attracting new ones, thereby enhancing profits. Moreover, The main theoretical implications that this  thesis has resulted in will showcase the time efficiency brought by automated, high-quality communication that reduces man-hours spent on routine interactions, freeing resources for strategic tasks for international entrepreneurship.  Furthermore, this study enriches the literature on generative AI exemplified by models like GPT in the world of international business, particularly within the context of international entrepreneurship. It offers essential insights that can guide international entrepreneurs in understanding the potential advantages of integrating GPT technology into their business operations.

Purpose The purpose of this study was to investigate the effects of physical exercise on different skills that affect e-sports performance for e-sportsmen at amateur level in the game Overwatch. This is to gain knowledge about how e-sports training could be developed and streamlined. Methods The study is of the explorative research type since it deals with a topic that haven’t previously been broadly investigated. The method used was a quantitative exploratory method. The design was an intervention study. Results The study has not been able to demonstrate that skills affecting e-sports performance have changed through physical training. However, it is possible to read that the study participants who received the training intervention are more susceptible to and aware of changes in these skills compared to the study participants in the control group. Conclusions The purpose of the study has not been answered because the design was inadequate. However, the study may form the basis for further research. A number of important basic assumptions have been identified during the work. Based on these lessons a discussion took place, about how design deficiencies can be addressed and what is important to consider in future studies in the field. / Syfte Syftet med denna studie var att undersöka vilka effekter fysisk träning har på olika färdigheter som påverkar e-sportprestation hos e-sportare på amatörnivå i spelet Overwatch. Detta för att få kunskap om hur träning inom e-sport skulle kunna utvecklas och effektiviseras. Metod Studien är av typen explorativ forskning då den behandlar ett ämne som inte undersökts i större utsträckning tidigare. Metoden som tillämpades var en kvantitativ explorativ metod. Designen var en interventionsstudie. Resultat Studien har inte kunnat påvisa att färdigheter som påverkar e-sportprestation har förändrats i och med fysisk träning. Däremot går det att avläsa att de studiedeltagare som fick genomgå träningsinterventionen är mer mottagliga för och medvetna om förändringar rörande dessa färdigheter jämfört med studiedeltagarna i kontrollgruppen. Slutsatser Syftet med studien har inte kunnat besvaras i och med att designen varit bristfällig. Studien kan dock ligga till grund för vidare forskning. Ett antal viktiga grundförutsättningar har identifierats under arbetet. Utifrån dessa lärdomar diskuterades hur designbristerna kan åtgärdas och vad som är viktigt att tänka på vid framtida studier inom området.