The purpose of this research study is to focus on the idolization and pitfalls of sustainable entrepreneurship, the study aims to highlight the challenges, gaps, and key barriers that hinder sustainable entrepreneurship in start-ups and small enterprises (SSEs). Examine the idolization of sustainable entrepreneurship and its potential implications on entrepreneurial decision-making and risk perception. METHODOLOGY: The thesis is based on a mixed research method centred around Drivhuset Borås collected data over the span of 7,5 years, whereas the last two years includes evaluations on sustainable entrepreneurship. The collected data is collected from the company’s operating reports between the year 2016 and 2022, as well as from their in-house material, such as lecture material. Since the operating report for 2023 still is in progress the researcher was able to get access to the collected statistics for January to April 2023. FINDINGS: This study provides examples of the impact key barriers and challenges faced by the start-ups and small enterprises have for effect. It has become obvious that, even though organisations such as Drivhuset Borås aim to educate and counsel individuals, the barriers and challenges are a persisting problem. There is a significant amount of research on business sustainability, which covers topics connected to the social, economic and environmental aspects of sustainability.

Submitted by Fabricia Fialho Reginato (fabriciar) on 2015-07-07T22:58:55Z No. of bitstreams: 1 CristianeFroehlich.pdf: 4288616 bytes, checksum: 14ea45d610e9a3adcfbb04333a27dfa8 (MD5) / Made available in DSpace on 2015-07-07T22:58:55Z (GMT). No. of bitstreams: 1 CristianeFroehlich.pdf: 4288616 bytes, checksum: 14ea45d610e9a3adcfbb04333a27dfa8 (MD5) Previous issue date: 2014-05-26 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O presente trabalho analisa o desenvolvimento da capacidade de inovação como meio para alavancar a sustentabilidade empresarial. Para atender a questão de pesquisa e os objetivos do estudo, utitilizou-se a abordagem das capacidades dinâmicas que apresenta as capacidades dinâmicas necessárias para auxiliar o desenvolvimento da capacidade de inovação e mostra como essas capacidades dinâmicas podem ser desenvolvidas para suportar a capacidade de inovação. No decorrer do estudo, verificou-se que essa abordagem esclarece como desenvolver a capacidade de inovação, mas não explica como alavancar a sustentabilidade empresarial. Devido a essa limitação, recorreu-se a abordagem da inovação sustentável que apresenta elementos que ampliam o escopo de atuação da capacidade de inovação para além do pilar econômico, contemplando os pilares ambiental e social da sustentabilidade empresarial. Para essa pesquisa, foram realizados dois estudos de caso qualitativos com características exploratória e descritiva. Para os estudos de caso, foram selecionadas as Empresas Artecola que se destacam pelas inovações em produtos e processos, e o Hospital Mãe de Deus que se destaca pelas inovações em serviços e processos. Os dados foram coletados através de 19 entrevistas semiestruturadas com as pessoas indicadas pelas próprias empresas e por meio de documentos disponibilizados. Os dados foram analisados por meio da análise de conteúdo qualitativa com apoio do software NVivo versão 10. Esta tese propõe como principal resultado da pesquisa a necessidade de desenvolvimento da capacidade de inovação sustentável, integrando as abordagens das capacidades dinâmicas e da inovação sustentável para alavancar a sustentabilidade empresarial. / The present work analyses the development of innovation capability in a way of leveraging entrepreneurial sustainability. In order to answer the research question and the study goals, we have used the approach of dynamic capability, which presents the necessary capabilities to help the development of innovation capability and shows how these capabilities could be developed to support to innovation capability. Based on the research field, we have verified that this approach clarifies how to develop the innovation capability, but it did not explain how to leverage the entrepreneurial sustainability. Due to this limitation, we have run the approach of sustainable innovation, which presents elements that wide the branches of performance of innovation capabilities beyond the economic pillar, contemplating environmental and social issues of entrepreneurial sustainability. In this research, two studies over qualitative cases had been used with exploratory and descriptive characteristics. For the study of case, we selected two companies based on their experiences with innovation. More specifically, Artecola Enterprises have been selected due to its experience with product and process innovations, and Mãe de Deus Hospital due to its process and service innovations experience. Data have been collected on 19 semi structured interviews with people indicated by the enterprises themselves and through available documents. Data have been analyzed based on a qualitative contente analysis using NVivo version 10 software as a support. The main research results point out the necessity of developing sustainable innovation capabilities, including the approaches of dynamic capability and also sustainable innovation to leverage the entrepreneurial sustainability.