The purpose of this research study is to focus on the idolization and pitfalls of sustainable entrepreneurship, the study aims to highlight the challenges, gaps, and key barriers that hinder sustainable entrepreneurship in start-ups and small enterprises (SSEs). Examine the idolization of sustainable entrepreneurship and its potential implications on entrepreneurial decision-making and risk perception. METHODOLOGY: The thesis is based on a mixed research method centred around Drivhuset Borås collected data over the span of 7,5 years, whereas the last two years includes evaluations on sustainable entrepreneurship. The collected data is collected from the company’s operating reports between the year 2016 and 2022, as well as from their in-house material, such as lecture material. Since the operating report for 2023 still is in progress the researcher was able to get access to the collected statistics for January to April 2023. FINDINGS: This study provides examples of the impact key barriers and challenges faced by the start-ups and small enterprises have for effect. It has become obvious that, even though organisations such as Drivhuset Borås aim to educate and counsel individuals, the barriers and challenges are a persisting problem. There is a significant amount of research on business sustainability, which covers topics connected to the social, economic and environmental aspects of sustainability.

We see an increasing need for more entrepreneurs to match the changing nature of the globe in this dynamic world. In 2012, the Swedish government considered entrepreneurship to be a theme running throughout the entire educational system. The university is one place to develop the entrepreneurial spirit, especially among students. Universities play a very important role in enhancing national development because of their central role in the production of high-level manpower and research that are necessary for achieving national goals. Through research, universities generate new knowledge and understanding that are instrumental for developing new technology and promoting information transfer. Most international students experience three levels of shock: culture shock, language shock and academic shock. Sohrabpour et al. (2013) defined these shocks as a disease suffered by those who enter a new cultural environment. In this paper, we discussed the role that the university plays in supporting international students to develop entrepreneurial ideas and become established at Linnea University in Växjö. We believed that if being an international student poses challenges, launching an entrepreneurial venture is sure to have even more complex constraints that will potentially kill their entrepreneurial spirit. Thus, we examined the support facilities that are available to help international students start their entrepreneurial ventures and how they are experiencing these facilities at universities. We took Linnea University in Växjö as a case study.