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CARDOSO, Ana Maria Ferreira. Os saberes ambientais em movimentos populares no entorno das lagoas Itaperaoba e Papicu. 2008. 151f. Dissertação (Mestrado em Educação) – Universidade Federal do Ceará, Faculdade de Educação, Programa de Pós-Graduação em Educação Brasileira, Fortaleza-CE, 2008. / Submitted by Raul Oliveira (raulcmo@hotmail.com) on 2012-07-03T16:42:08Z No. of bitstreams: 1 2008_Dis_AMFCardoso.pdf: 1741171 bytes, checksum: 58f08c9b1da4d451eceb04546bccc2bf (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-07-20T16:14:35Z (GMT) No. of bitstreams: 1 2008_Dis_AMFCardoso.pdf: 1741171 bytes, checksum: 58f08c9b1da4d451eceb04546bccc2bf (MD5) / Made available in DSpace on 2012-07-20T16:14:36Z (GMT). No. of bitstreams: 1 2008_Dis_AMFCardoso.pdf: 1741171 bytes, checksum: 58f08c9b1da4d451eceb04546bccc2bf (MD5) Previous issue date: 2008 / This dissertation intends to understand how environmental knowledge is developed in popular movements which pursuit the revitalization of lakes in Fortaleza, and identify the connection between its demands and the formation of popular knowledge about the environmental issue, in order to encourage collective praxis. The theoretical and methodological orientation is based on a historical-dialectical viewpoint, associated with emphasis on relation, consented by the Echo-Relational Perspective (PER). It is a Participant Research, which includes the following techniques: participant observation, provided by continuous interaction between researcher and research subjects; semi-structured interviews, supported by guide containing general questions and topics, focusing on the subjects’ historical actions inside the movements and their perception about the knowledge generated and the popular and environmental dynamics; focus group, aiming to obtain information about environmental knowledge and supply the interaction between two different popular groups. This research is grounded by a critical and dialogic conception of Environmental Education which led the themes of creation, practice and organization of environmental knowledge immersed in the subjects’ everyday life. The results are demonstrated according to three fundamental categories, working as mediation which grants the establishment of knowledge in the popular groups. These categories are: social relations that constitute and are constituted at the same time by popular movements; the movement itself; and the bases which contribute to the subjects’ formation. In speakers’ life experience and talks, it’s possible to identify knowledge and values associated with respect, environmental awareness, planetary responsibility, complexity, critical viewpoint about reality, environmental bureaucracy, collectiveness importance, dynamics of popular movements and self perception. In conclusion, in the combination of different pieces of mediation, it’s likely to identify the establishment of knowledge capable of promote individual and collective praxis. The relations set up in the interior of the groups make the subjects recognize each other. This is provided either by the boundaries they present or by the apprenticing process when confronting their different kinds of social reality. There is also the need of encourage thinking and experiences that can develop group consciousness. The relation to the place, in which the lake is inserted as one of its components, is based on the affectivity that makes the subjects find a new meaning for urban places. The lake takes this position of place that keeps memories, symbols and interaction concerning to peoples’ life in both individual and collective ways, single elements tied with plural issues and dreams. To sum up, environmental praxis requires affective attribution of meaning to the place because structural conditions are not enough to knowledge development. / Este trabalho tem por objetivo compreender como ocorre a constituição de saberes ambientais em movimentos pela revitalização de lagoas em Fortaleza, identificando a relação entre suas demandas e a constituição de saberes populares em torno da questão ambiental, com o fim de estimular uma práxis coletiva. A orientação teórico-metodológica está na leitura de mundo histórico-dialética, associada a uma ênfase na relação, propiciada pela Perspectiva Eco-Relacional (PER). Trata-se de uma Pesquisa Participante, que se beneficiou do uso das seguintes técnicas: observação participante, por meio da interação contínua da pesquisadora com seus (suas) colaboradores (as); entrevistas semi-estruturadas, baseadas em roteiro com questões abertas e tópicos, enfocando o histórico de atuação dos (as) autores (as) nos movimentos e sua percepção sobre os saberes tecidos e as dinâmicas populares e ambientais; grupo focal, para a obtenção de elementos sobre os saberes ambientais e propiciar a interação entre dois grupos populares distintos. Esta pesquisa é referenciada por uma proposta de Educação Ambiental crítica e dialógica na tematização da constituição, vivência e corporificação de saberes ambientais no cotidiano popular. Os resultados expressam-se em três categorias fundamentais identificadas como mediações que propiciam a tessitura de saberes nos referidos grupos populares. Estas categorias são: as relações sociais que constituem os movimentos populares e, ao mesmo tempo, são por estes estabelecidas: o próprio movimento; e os referenciais da formação de seus (suas) autores (as) sociais. Na vivência e nas falas dos (as) interlocutores (as) identificam-se saberes e valores relacionados: ao respeito, à compreensão de ambiente, à responsabilidade planetária, à complexidade, à leitura crítica da realidade, à burocracia ambiental, à importância do coletivo, às dinâmicas dos movimentos e à auto-percepção. Conclui-se que do entrelaçamento entre diferentes mediações, identifica-se a tessitura de saberes enriquecedores da práxis individual e coletiva. As relações estabelecidas no interior dos grupos impulsionam o reconhecimento do (a) outro (a), seja nos limites postos por este (a) ou na potencialização dos aprendizados, ao confrontar sua realidade com outras. Há ainda a necessidade de uma reflexão e vivência maior sobre o ser grupo. A relação com o lugar, com destaque para a lagoa como um de seus componentes, está fundada na afetividade que possibilita a ressignificação dos espaços urbanos. A lagoa assume essa posição de lugar que comporta lembranças, símbolos e interações referentes à vida das pessoas e da coletividade como um todo, elementos individuais entrelaçados com lutas e sonhos coletivos. Em síntese, a práxis ambiental exige significação afetiva do lugar, pois não bastam as condições estruturais para que saberes sejam tecidos.

This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. The determinants were selected after conducting a literature review that primarily consisted of secondary data in the form of research articles dealing with the same research area of Green Purchase Intention. In order to collect primary data relevant to this study, an online survey in the form of a questionnaire was employed. Overall, 385 respondents from various European countries took part in this study. The survey sample was statistically tested using the SPSS AMOS and SPSS software. This was done in order to utilize the data collected fully. Therefore, two hypothesis models were constructed for this study. The results of Model 1, which were tested using SPSS AMOS denoted that Attitude had a significant relationship with Green Purchase Intention of green skincare products. The results of Model 2, which were tested using SPSS showed that Environmental Concern, Environmental Knowledge, Health Concern, and Perceived Consumer Effectiveness had a significant positive relationship with Green Purchase Intention. Thus, as a result, this study offers findings that manufacturers and retailers of green skincare could use to advance their marketing strategies. Primarily, it can be argued that green skincare brands should focus on targeting consumers who are already environmentally conscious rather than trying to gain over consumers with no environmental knowledge and concern. However, we do not deem our results sufficient enough to allow us to provide further managerial contributions.