This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. The ESC acts as a soft power instrument by encouraging member nations' sense of solidarity and cultivating respect for and understanding of other cultures. It serves as a platform for cross- cultural dialogue, self-promotion, and nation branding, fostering diplomatic connections and providing opportunities for commercial and cultural exchanges.  The ESC emphasizes the dichotomy between national and European identity, but it also demonstrates how these identities intersect and support one another. It advances the formation of a European identity while giving states a forum to showcase their national and cultural identities. The ESC influences notions of European identity and defines what it means to be European.