In this study it is argued that organisations can contribute to development through their Corporate Social Responsibility Initiatives (CSR). Therefore one should consider CSR programmes similar to development programmes and should be managed accordingly. When one communicates in a development context it happens within the extensive field of development communication. In this field the participatory approach to development communication is regarded as the normative approach. In view of this, this study argues that communication in CSR programmes should conform to the principles of the participatory approach. Participatory evaluation is one of the elements of the participatory approach; therefore the evaluation of programmes should adhere to the principles of the participatory approach to contribute to sustainable development. For this reason this study is informed by the relevant principles of the participatory approach to evaluation: dialogue; participation; empowerment and diversity. These principles of participatory evaluation are rooted in the mentioned principles and they are: partnership; participation in evaluation; acknowledgement of local knowledge; empowerment and change. The financial sector in South Africa is one of the largest financial contributors towards CSR. As a result, two financial organisations were chosen to be studied. The research question of this study is: What is the nature of the communication during evaluation of CSR programmes in the financial sector? A qualitative approach is used in this study to obtain the relevant information. Qualitative content analysis, semi-structured interviews and focus groups were used as research methods. The conclusion is made that none of the five programmes in this study use participatory evaluation to evaluate their CSR programmes. In two of the programmes a limited partnership is identified between the organisation and/or the program leader and the beneficiaries, while no partnership was found in the other three programmes. Limited participation from the beneficiaries of the two programmes during evaluation was observed; hence limited local knowledge is recognised in these two programmes. It was also found that only two programmes' beneficiaries are empowered through evaluation and only these two programmes changed according to the beneficiaries’ input. These findings that were made through an empirical study indicate that in spite of the limited presence of some principles of participatory evaluation in two of the five programmes, neither of the organisations uses participatory evaluation methods to evaluate their CSR programmes. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013

Optimistiese self-evaluasies oor die vermoë om take uit te voer is belangrik vir sukses in verskeie aspekte van menswees. Wanneer mense sulke self-evaluasies doen en selfdoeltreffendheids-persepsies vorm maak hulle van inligting uit verskeie bronne gebruik. Volgens teorieë wat spesifiek verband hou met self-evaluasie is mense tydens die vorming van sulke persepsies omtrent die self veral afhanklik van inligting bekom deur sosiale vergelyking. Hierteenoor beklemtoon teorieë wat meer met selfdoeltreffendheid verband hou, die belangrikheid van self-verwysende inligting soos gevorm tydens prestasie-ervarings. Die doel met hierdie navorsing is om die ordening van die bronne van inligting, wat tydens die vorming van selfdoeltreffendheids-persepsies gebruik word, te ondersoek. Die resultate sal bydra om belangrike vrae te beantwoord oor die voorbereiding van mense vir die uitvoering van uitdagende take. In 'n eksperiment (N=1 723) wat op 'n Solomon-vier-groep-ontwerp geskoei is, is drie vorme van inligting wat persepsies kan beïnvloed aan drie eksperimentele groepe verskaf terwyl daar vyf kontrolegroepe was. Die effek van die ingrepe is met 'n vraelys gemeet. Die resultate toon dat selfdoeltreffendheidspersepsies meer deur selfverwysende inligting as deur sosiale vergelykings-inligting beïnvloed word. Dit is ook bevind dat die verskaffing van addisionele inligting nie 'n kumulatiewe effek tydens die vorming van selfdoeltreffendheidspersepsies het nie. Die implikasies van die resultate ten opsigte van die praktyk en teoretiese beskouinge is in die laaste instansie bespreek. / Optimistic self-evaluation regarding the ability to cany out tasks is important for success in various fields ofhuman endeavour. When people do such self-evaluations and fmm self-efficacy perceptions, they make use of information from various sources. According to theories related to self-evaluation, people engaged in forming such perceptions about themselves largely depend on information gained through social comparison. However, theories of self-efficacy emphasize the importance of self-referenced information, such as those formed through enactive attainments. The purpose of this research is to examine the collation of sources of information used in forming self-efficacy perceptions. The results will help to answer important questions about preparing people to perform challenging tasks. In an experiment (N=l 723) modelled on the Solomon Four Group Design, three types of information likely to influence perceptions were supplied to three experimental groups, while there were five control groups. The effects of the interventions were measured by means of a questionnaire. Results confirmed that perceptions of self-efficacy are more profoundly influenced by self-referenced information than by social comparisons. It was also found that additional information did not have a cumulative effect dming the forming of self -efficacy perceptions. The implications of the results with respect to practical and theoretical viewpoints are discussed in the final instance. / Psychology / D.Litt. et Phil. (Sielkunde)

Optimistiese self-evaluasies oor die vermoë om take uit te voer is belangrik vir sukses in verskeie aspekte van menswees. Wanneer mense sulke self-evaluasies doen en selfdoeltreffendheids-persepsies vorm maak hulle van inligting uit verskeie bronne gebruik. Volgens teorieë wat spesifiek verband hou met self-evaluasie is mense tydens die vorming van sulke persepsies omtrent die self veral afhanklik van inligting bekom deur sosiale vergelyking. Hierteenoor beklemtoon teorieë wat meer met selfdoeltreffendheid verband hou, die belangrikheid van self-verwysende inligting soos gevorm tydens prestasie-ervarings. Die doel met hierdie navorsing is om die ordening van die bronne van inligting, wat tydens die vorming van selfdoeltreffendheids-persepsies gebruik word, te ondersoek. Die resultate sal bydra om belangrike vrae te beantwoord oor die voorbereiding van mense vir die uitvoering van uitdagende take. In 'n eksperiment (N=1 723) wat op 'n Solomon-vier-groep-ontwerp geskoei is, is drie vorme van inligting wat persepsies kan beïnvloed aan drie eksperimentele groepe verskaf terwyl daar vyf kontrolegroepe was. Die effek van die ingrepe is met 'n vraelys gemeet. Die resultate toon dat selfdoeltreffendheidspersepsies meer deur selfverwysende inligting as deur sosiale vergelykings-inligting beïnvloed word. Dit is ook bevind dat die verskaffing van addisionele inligting nie 'n kumulatiewe effek tydens die vorming van selfdoeltreffendheidspersepsies het nie. Die implikasies van die resultate ten opsigte van die praktyk en teoretiese beskouinge is in die laaste instansie bespreek. / Optimistic self-evaluation regarding the ability to cany out tasks is important for success in various fields ofhuman endeavour. When people do such self-evaluations and fmm self-efficacy perceptions, they make use of information from various sources. According to theories related to self-evaluation, people engaged in forming such perceptions about themselves largely depend on information gained through social comparison. However, theories of self-efficacy emphasize the importance of self-referenced information, such as those formed through enactive attainments. The purpose of this research is to examine the collation of sources of information used in forming self-efficacy perceptions. The results will help to answer important questions about preparing people to perform challenging tasks. In an experiment (N=l 723) modelled on the Solomon Four Group Design, three types of information likely to influence perceptions were supplied to three experimental groups, while there were five control groups. The effects of the interventions were measured by means of a questionnaire. Results confirmed that perceptions of self-efficacy are more profoundly influenced by self-referenced information than by social comparisons. It was also found that additional information did not have a cumulative effect dming the forming of self -efficacy perceptions. The implications of the results with respect to practical and theoretical viewpoints are discussed in the final instance. / Psychology / D.Litt. et Phil. (Sielkunde)

The White Paper for Social Services (1997) is the foundation upon which the transformation of social services is built. In order to assist organizations in the paradigm shift which has to be made from the remedial approach to a developmental approach in the rendering of social services, the Financing Policy for Developmental Social Welfare Services was implemented in 1999. The purpose of the study was to evaluate the impact of the Financing Policy (1999) on the social services of a particular community, Atteridgeville in the Gauteng Province. In order to research the impact of the Financing Policy (1999) on the social services in the above mentioned community this study used both social workers and members of the community as respondents. Eight social workers of Non- governmental Organisations (NGOs) as well as twenty four members of the community participated in the study. Data was collected both quantitatively and qualitatively. The findings of the research showed that, although social workers in Atteridgeville endorse the principles of the Financing Policy (1999) the principles are not clearly discernible in the services rendered in the community. Although social workers are very positive about implementation of the Financing Policy (1999), research showed quite clearly that social services rendered in the community focus primarily on statutory services and not on prevention or early intervention. The primary recommendation of this study is that the Department of Social Development take cognicance of the limitations in the implementation of the Financing Policy (1999) as indicated by this study. This knowledge can be implemented in processes being used to reformulate the Financing Policy (1999) as is currently being done. / Dissertation (MSD (Social Development and Policy))--University of Pretoria, 2005. / Social Work and Criminology / unrestricted