Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2008. / Event Management is a new medium, which has generated much enthusiasm from the events industry, as well as from the South African tourism industry, and is globally accepted as a developmental and marketing strategy from which destinations can benefit (Tassiopoulos, 2005: xiv). Event tourism has demonstrated significant growth and continues to expand as South Africa closes on hosting the 2010 Soccer World Cup. Events are different from permanent tourism attractions as they attract people to a shortlived, organised activity where visitors may participate, watch, view, learn and enjoy (Tassiopoulos, 2005: xiv). Event organisers have a number of goals and objectives that they need to achieve within stressful environments. Events offer unique opportunities to spread the tourism season for a particular destination and to promote destinations or attractions. They can also be used to stimulate demand by attracting extra, new or repeat visitors, while events can also be intended to generate additional revenue for a destination (Light, 1996:183). In order to ensure that events are successful, and to generate income for destinations, event practitioners are constantly under extreme pressure to perform. A combination of knowledge and skills is required to empower event practitioners to contribute to the industry and the community, at large. Therefore, tertiary institutions, such as the Cape Peninsula University of Technology (CPUT), should encourage active learning, facilitation, research, practical experience and engagement with its surrounding communities. This thesis focuses on a theoretical analysis of the events environment, as well as key factors that make this industry unique and justified as a separate discipline. The industry is hugely diverse and there are challenges, but prospective and current event practitioners who have established qualifications from registered institutions, can contribute to sustainable development and employment creation in South Africa. Carlos (2005: xi) states that for those who seek an exciting career, where their organisation skills and attention to detail along, with their creativity can be fully utilised, this would be their kind of industry; this is an industry that attracts several of the country's most vibrant students. Events Management is an industry, which is justified as a separate industry in South Africa.

Event Condition Action rule engines have been developed for some time now. Theycan respond automatically to events coming from different sources. Combination ofdifferent event types may be different from time to time and there for it is hard todetermine how the rule engine executes its rules. Especially when the engine is givena large rule set to work with. To determine the behavior is to run tests on the ruleengine and see the final results, but if the results are wrong it can be hard to see whatwent wrong. ruleViz is a program that can look at the execution and visually animatethe rule engine behavior by showing connections between rules and composite events,making it easier for the operator to see what causes the fault. ruleViz is designed toembrace Human Computer Interaction (HCI) methods, making its interfaceunderstandable and easy to operate.

There has been an abundance of studies that have adopted positivist approaches, employing quantitative methods, to research OCD 'symptoms' and their underlying neurobiology and neurochemistry. There appears to be a lack of research investigating how OCD is experienced by those living with the diagnosis, and in particular the experiences of young people diagnosed with OCD. Ten young people, aged 14-17 years old, with a diagnosis of OCD were recruited from Child and Adolescent Mental Health Services (CAMHS). The young people were interviewed and a Thematic Analysis (TA) was used to analyse data. Four themes were developed through the analysis. The first theme 'Traumatic and stressful life events' found that 9 out of the 10 participants experienced at least one of the following three life events just prior to the development of their OCD: 'Hostility in the family', 'Illness and death', 'Bullying and friendlessness'. Four subthemes, 'Lack of understanding of the behaviour', 'Being secretive', 'I thought I was going crazy', and 'Feeling different', provided a richer understanding to the theme 'Responses to signs of OCD'. The four subthemes 'Feeling "right"', 'I was taking on all the responsibility', 'It's ruined everything', 'Everyday life is now in my bedroom' explored the third theme 'The battle of living with OCD'. The last theme 'Ambivalent relationship to help' described the conflict that most participants had over exposure therapy and accommodation of their OCD. Lastly, most participants felt the long waiting time for help was frustrating. The theme is fully explored by the following three subthemes: 'Conflicts of exposure therapy', 'Conflicts about accommodation of the OCD', and 'Frustrations of long waiting lists'. The themes that emerged may provide important information for clinicians and the implications of the research findings are discussed. The strengths and limitations of the study are noted and there are suggestions for future research.

From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic evaluation of the e-marketing initiatives implemented since 2000 during national and international mega events, indicates that e-marketing, in most instances, took place in a limited and fragmented manner. However a further analysis of these case studies provides valuable perspectives and lessons that could inform the research process related to e-marketing during the 2010 FIFA Soccer World CupTM. Against this background each of the selected sport mega-events since 2000 was investigated in terms of how e-marketing technology was used in the particular event, the e-marketing challenges experienced, the key e-marketing lessons learnt and the apparent e-marketing critical success factors related to these events. The theoretical context and the lessons learnt from previous mega-event case studies provided the background and frame of reference for the empirical research into the use of e-marketing during the 2010 Soccer World CupTM. The key envisaged outcome was to theoretically develop an e-marketing framework that can serve as a guideline to fully optimise e-marketing in future sports mega-events. The research findings were presented and the 16 critical e-marketing success factors (CSFs) that may contribute to the success of sport mega-events were identified. Specific conclusions were made based on the results obtained and specific actions were recommended for future additional research in the sport mega-events field. / Thesis (PhD)--University of Pretoria, 2013. / gm2013 / Tourism Management / PhD / Unrestricted

The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of view since in both EM and EB the previous research had rather been done from a company standpoint. Therefore, with the aim to fill these research gaps the following research question was formulated: Does event marketing help business and economics students find potential employers? The study uses a deductive research design with a quantitative research strategy, and the data was collected using a self-completing questionnaire. The authors adopted objectivism and positivism as their research philosophical standpoints. The sample was drawn though multi-stage cluster sampling, the samples selected contained 384 students enrolled at USBE and 132 replies was received and analyzed. The questions in the online self-completing questionnaire were designed to measure variables such as information and interaction. Findings indicate that EM does help Umeå business and economics students find new potential employers. However, students do not feel that they learn that much about new companies, they do not feel that they are interacting with companies and they do not feel that they are gaining more knowledge about a company at an event. The findings contribute to the research field of business administration. Specifically, the merging of EB and EM and how it is perceived from a student´s point of view rather than from a company’s perspective. The students do believe that events are an effective way to meet companies, however the empirical results from event attendees show differently. The theories within the subject and the answers from students regarding if they believe in EM or not are counterintuitive. Therefore, this study opens up possibilities for future research.

京都大学 / 0048 / 新制・論文博士 / 博士(医学) / 乙第13192号 / 論医博第2156号 / 新制||医||1030(附属図書館) / (主査)教授 中山 健夫, 教授 松村 由美, 教授 川村 孝 / 学位規則第4条第2項該当 / Doctor of Medical Science / Kyoto University / DFAM

Ice core records from Greenland have shown times of rapid warming during the most recent glacial period, called Dansgaard-Oeschger (D-O) events. D-O events are important to our understanding of both past climate systems and modern climate volatility. In this paper, we present new approaches for statistically evaluating the existence of cyclicity in D-O events and the possible lagged correlation between the Greenland and Antarctica temperature records. Specifically, we consider permutation testing and bootstrapping methodologies for assessing the cyclicity of D-O events and the correlation between the Greenland and Antarctica records. We find that there is not enough evidence to conclude that D-O events are cyclical; however, the Antarctica record leads the Greenland record by 545 years with a statistically significant correlation of 0.455.

No description available.

The current research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers develop, adopt, and implement particular pricing policies. Study One involves a descriptive census of policies currently in use for a comprehensive list of running events in the United States that include races at the full or half marathon distance. Study Two adopts a multi-case study approach based on semi-structured interviews of running event organizers, supplemented by additional organizational documents, to investigate the pricing and registration policy development process. Collectively, these two studies examine the what, the why, and the how of pricing policy development in long-distance running events. Based on study findings, a conceptual model was developed incorporating major sources of influence (organizational, consumer, environmental, and event) on the pricing policy development process. This research contributes to sport management by providing deeper understanding of how participant sport, specifically long-distance running events, is priced and how pricing decisions influence consumer behaviors. Results additionally provide practical insight for running event organizers seeking to improve or enhance pricing policies and revenue management by understanding both common and atypical practices in use throughout the running event industry. Finally the current research lays a foundation for a stream of future research building on findings from two studies and data generated in the process of addressing the overarching research questions. / Tourism and Sport

The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.