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Exhibit marketer: a profession with many tasksLaihonen, Per January 2017 (has links)
There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. It’s a marketing event that brings manufacturers, suppliers and related services from a given industry to a single location to exhibit products/services. People working at trade shows are called exhibit marketers. They have different tasks and different levels of engagement. This paper has the ambition to describe exhibit marketing as a profession and whether students would be able to work at a trade show and why. Data were collected with a survey with a sample of 234 students. The age distributions were overrepresented of people between the ages of 16 to 25. The survey shows that most students could imagine working at a trade show. Moreover the survey shows that it seems to be more common among females rather than among males. One main reason why students could imagine working at a trade show is because they like to have different tasks. The result of the study is that the profession has many different tasks. It's about so much more than just standing and talking in a booth. An exhibitor must be able to handle many tasks such as stress level, customer relations and planning etc. Most students responded that they could handle work under stress.
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Museums as learning environmentsAbreo, Jacqueline Graciela 24 November 2010 (has links)
Museums are becoming increasingly more interactive, educational, and community-centered. In light of these changes, my design studies have focused on exhibition design for art museums, which, due to the nature of their collections, have been slower in adopting interactive strategies. This report summarizes the history of museums and illustrates how educational theories can be applied to exhibit design. Moreover, I present my design investigations, which resulted in a methodology for critiquing and reinventing museum displays of art. / text
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Making Investments in Trade Shows Effective : - How can they be made more effective?Solman, Linnea January 2017 (has links)
The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study build on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspiration is the primary factor to visit trade shows and that a spectacular stand and dedicated and inviting people in the stand are the factors that attract the visitors. Therefor exhibitors ought to prioritise their resources to improve these factors. Another significant factor is to develop the company´s Internet approach in a strategic way pre- and post-show. Above all, that the exhibitor chooses trade shows within their industry.
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The Power of WrappingUnknown Date (has links)
Power of Wrapping explores and communicates the somaesthetically inspired artistic act of wrapping as a generative force for healing. This thesis exhibition is an installation of artwork comprised of the combined forms and outcomes from two types of investigation. One, a studio practice in which my own somatic engagement, collaborates with my personal aesthetics of form, to produce two kinds of exhibited work. The first is a large traditionally wrapped Japanese temari and the second, involves twenty low-relief two dimensional wrappings on eight-inch stretcher frames and configured in a circular pattern with a larger wrapped stretcher frame in the center. Two, a social practice which embodies relationally and somaesthetically inspired art making within community groups, as generators of a large hanging form of wrapped hula hoops. In its totality, the installation is an expression of the idea that the body is essential to both making art and experiencing art. / Includes bibliography. / Thesis (M.F.A.)--Florida Atlantic University, 2018. / FAU Electronic Theses and Dissertations Collection
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More Effective Trade Shows – What Visitors Are Attracted BySolman, Linnea January 2017 (has links)
The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study builds on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspiration is the primary factor to visit trade shows and that a spectacular stand and dedicated and inviting people in the stand are the factors that attract the visitors. Therefor exhibitors ought to prioritise their resources to improve these factors. Plans and targets are important tools to following up the outputs from trade shows. It is also about making a consideration of focus between visitors that already have interest and the visitors that just looking. The exhibitors have to think about if they value profits in short or/and in long run. The consideration is also about how they handling giveaways and gift in the most effective way. Another significant factor is to develop the company´s Internet approach in a strategic way pre- and post-show. Above all, that the exhibitor chooses trade shows within their industry.
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Factors for universities to consider for trade shows : Exhibit marketing for universitiesVictor, Mofjell January 2017 (has links)
This paper investigates factors universities should consider when attending trade shows. The findings are based both on earlier studies, but also a research on this subject. The purpose of this study is to examine important aspects of exhibit marketing for universities which subsequently could be improved to improve the performance at a trade show. The findings of this study are that the booth staff, the layout of the booth, pre-show communication with the desired audience, among others, are important factors for universities to consider when attending trade show.
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Present Arms: Displaying Weapons in MuseumsEngle, Derek January 2018 (has links)
Museums have always had and displayed weapons, including firearms. As museums have evolved, so too has exhibit design and practice. However, many weapons displays have not kept up with changing practices, and many of them are now irrelevant, have limited audiences, or are unhelpful to the broader public. Simply displaying weapons by type or as art is not enough anymore, and keeping them in storage does not take advantage of their potential. Also, many museums are increasingly trying to become places for public discourse about current issues. They often create exhibits meant to be relevant to today and promote discussions about controversial topics. Many museums are also trying to make their collections and objects more accessible to the public. Innovative displays of firearms could help them accomplish both these tasks. The battle over gun control and gun rights is often more of a shouting match than reasoned discourse. Museums could use historic firearms as an opportunity to help facilitate a more responsible conversation about the issue. These firearms are typically not as emotionally charged as modern guns, and could be used as a pathway into the gun debate if displayed creatively. Guns, historic or not, are often not very approachable objects for many people. This can be for a variety of reasons, including their associations with masculinity, power, and nationality. Museums should experiment with new ways to display firearms that can make them more approachable and accessible to broader audiences, and ideally to the entire public. / History
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THE NEOTERICS A PANTHEON FOR THE 21ST CENTURYRhea, Jonthan P. 01 May 2016 (has links)
My thesis work explores the spiritual embodiments of 21st century culture by creating a set/series of sights, sounds and other sensory experiences that are symbolically representative of a new pantheon called The Neoterics and its mythology. It examines the human quest for stability (survival, community, and mental/physical/ financial stability) in a world of constant change. The exhibition introduces the six members of the pantheon as the embodiments of the primitive or basic needs, contemporary wants, and future desires of humanity, at least from the perspective of Westernized culture. This paper looks at mythology’s role in the 21st century. It examines the artistic process of creating and representing mythological entities in the gallery and museum space. It peers through the lenses of the literary theory of ‘carrier bag fiction’ and the theory of the artistic gifts in relationship to the exhibition. Finally concluding with where this new mythology might go as it expands and grows in the future.
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Arizona Seasonal Passes for Exhibition LivestockColville, Cheyanne M., Wright, Ashley D. 08 1900 (has links)
3 pp. / Frequently asked questions and answers regarding the Arizona Seasonal Pass application. Any Arizona resident exhibiting cattle, goats, sheep, or swine at any Arizona show or fair is required to obtain a Seasonal Pass.
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Visual Artifacts as a Mediating Factor in Collaborative Museum DesignJohnson, Jacquelyn Claire 01 July 2019 (has links)
The process of museum exhibit design includes a variety of activities, including collaboration on teams, consulting learning theories, following process models, brainstorming, performing evaluations, and using visuals. Although some articles mention these topics, very few provide specific details about these practices. This dissertation, which includes three articles, explores how design and visual communication occur in exhibit design. The first article examines how exhibit design teams function. The second article describes how they use visual representations to engage team members in ideation and concept development as they planned for new exhibits. This is based on the assumption that designers need to be actively engaged in the design process to truly be creative and develop innovative ideas. Building off the second article, the third article provides practical implications and examples for professionals in the field. These articles seek to add insight on the design process and use of visuals in museum exhibit design.
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