This research thesis explores how healers in the Peruvian Upper Amazon experience and negotiate their roles and knowledge systems at the interface of Amazonian, Western scientific and other medical knowledge systems at the confluence of community and environmental health. Experiences of identity, practice and place feature in this research among selected healers in the region of San Martín, Peru. Relationships with nature have sustained Indigenous populations in this region, and economic pursuits of natural resources have attracted many populations to the Upper Peruvian Amazon, making it an interesting site for the analysis of healers’ experiences at the interface of different knowledge systems. An emergent objective of this thesis has been to provide what healers in the region expressed to me as a need for an experiential approach to research on local medical knowledge systems. The resulting thesis is an ethnography of my experiences learning from healers and plant teachers about intercultural health initiatives on a regional level in Peru.

This research thesis explores how healers in the Peruvian Upper Amazon experience and negotiate their roles and knowledge systems at the interface of Amazonian, Western scientific and other medical knowledge systems at the confluence of community and environmental health. Experiences of identity, practice and place feature in this research among selected healers in the region of San Martín, Peru. Relationships with nature have sustained Indigenous populations in this region, and economic pursuits of natural resources have attracted many populations to the Upper Peruvian Amazon, making it an interesting site for the analysis of healers’ experiences at the interface of different knowledge systems. An emergent objective of this thesis has been to provide what healers in the region expressed to me as a need for an experiential approach to research on local medical knowledge systems. The resulting thesis is an ethnography of my experiences learning from healers and plant teachers about intercultural health initiatives on a regional level in Peru.

La présente recherche traite de l’expérience de consultation du site web d’une marque et de son impact sur les réactions post-visite de l’internaute. Dans cette perspective, une revue de la littérature relative à l’expérience de consommation de manière générale et à l’expérience de navigation de manière spécifique est effectuée. Cette démarche conceptuelle, conjuguée à une étude qualitative exploratoire, a abouti à la proposition d’un modèle conceptuel qui met en exergue le processus psychologique – notamment le mode de traitement et l’expérience d’imagerie mentale – de l’internaute lors de la consultation du site web de marque. De même, ce modèle met au jour les contributions des composantes fonctionnelles et expérientielles de ladite consultation sur la satisfaction et l’attitude de l’internaute.En vue de confirmer le modèle conceptuel, une étude quantitative de type expérimentale est effectuée. Le test des liens subséquents au modèle causal – au moyen des analyses multivariées et de la méthode des équations structurelles – ressort les interactions substantielles qui régissent les éléments antécédents et composants de l’expérience de consultation du site web d’une marque ainsi que leurs influences respectives sur la satisfaction de l’internaute relative au site web et sur son attitude envers la marque. / This research discusses the experience of brand website visit and its consequences on consumer post-visit reactions. In this perspective, a review of the literature related to the theme of consumption experience in general and particularly to online browsing experience is performed. This theoretical approach, combined with an exploratory qualitative study, led to the proposal of a framework model that emphasizes the psychological process - including the way of processing and mental imagery experience - during consumer consultation of a brand website. Similarly, this model reveals the contributions of the utilitarian and experiential components of that consultation on consumer's satisfaction and attitude.To confirm the framework model, a quantitative experiment is performed. The results of the causal model testing - this, using multivariate analyzes and structural equation modeling- put forward the substantial interactions that exist between the antecedent elements and the core components of the brand website experience and the specific influences of these ones on consumer's satisfaction related to the website and attitude toward the brand.