To investigate whether there is unequal treatment for ethnic minorities in the sharing economy this paper conducts a field experiment on Airbnb in Sweden. The key findings report that inquiries from guests with Arabic-sounding names are 17 percentage points less likely to receive a booking invitation compared to guests with Swedish-sounding names. The discrimination is robust across host and listing characteristics. Furthermore, the results show that being associated with a lower social class decreases the probability of receiving a booking invitation for guests with Arabic-sounding names but not for guests with Swedish-sounding names, suggesting that the signal of social class is stronger for guests with Arabic-sounding names.

Les joints sans contact sont des solutions d’étanchéité optimales pour les systèmes mécaniques fonctionnant à des vitesses relativement élevées. Ils ont une durée de vie importante et ont été proposés pour une utilisation dans les moteurs spatiaux. Une type de joints d'étanchéité sans contact, le joint visqueux, est étudié en détail dans ce travail de thèse au moyen d'une analyse numérique et expérimentale. Ce travail présente un modèle numérique développé pour prédire le comportement du joint visqueux en régime laminaire et turbulent. L’interface liquide-air dans le joint est également étudiée en utilisant une approche CFD basée sur la méthode VOF. La conception et la réalisation d’un dispositif expérimental a permis de confronter les résultats numériques et expérimentaux, l’écart entre les deux approches n’excède pas 10% dans 95% des cas étudiés. / Contactless seals are optimal sealing solution for mechanical systems operating with relatively high speeds. They have an important operation life time, and they were proposed for use in space engines. One sub-category of non-contact seals, the viscoseal, is studied in detail in this work through a numerical and experimental analysis. This work presents a numerical model developed to predict the viscoseal performance in laminar and turbulent regime. Furthermore the sealing performance of the viscoseal is investigated for different geometrical characteristics of the seal. The interface liquid-air in the seal is also studied using a CFD approach based on VOF method. The design and installation of an experimental device allowed the comparison of the numerical and experimental results, the difference between the two does not exceed 10% for 95% of studied cases.

La variation quantitative résulte de l’action combinée des gènes et de leur environnement. Pour comprendre la relation génotype-phénotype et disséquer l’architecture des caractères complexes, deux approches sont couramment employées. D’une part l’évolution expérimentale qui permet de quantifier le nombre et l’effet des mutations dans la construction d’un phénotype soumis à une pression de sélection, d’autre part la cartographie de QTL (Quantitative Trait Loci) et/ou la génétique d’association qui permettent d’identifier les locus responsables de la variation phénotypique. Au cours de cette thèse, nous avons combiné l’ensemble de ces approches pour (1) évaluer le rôle relatif des nouvelles mutations et de la variabilité résiduelle dans la réponse à la sélection ; (2) identifier les déterminants génétiques sous tendant cette réponse ; (3) disséquer, pour un locus candidat, les mécanismes génétiques de sa contribution à la variation phénotypique. Pour cela, nous disposons d’un matériel génétique résultant d’une expérience de sélection divergente pour la date de floraison menée depuis plus de dix ans. Cette expérience a été conduite en parallèle à partir de deux lots de semences de lignées commerciales de maïs (F252 et MBS847). Pour chaque lignée de départ, deux populations ont été constituées, une population précoce et une population tardive produites en sélectionnant et autofécondant les génotypes les plus précoces/tardifs à chaque génération. Nous avons caractérisé la réponse à la sélection après 7 générations. Cette réponse est rapide, asymétrique entre populations et significative dans 3 des 4 populations. Elle est linéaire avec le temps ce qui indique que des nouvelles mutations contribuent à créer de la variance génétique à chaque génération. Nous avons identifié un locus majeur contribuant à 35% de la variation pour la date de floraison dans la population F252 tardive et pour lequel les deux allèles étaient présents dans le lot de semence initial sous forme d’hétérozygotie résiduelle. Les deux allèles présentent des haplotypes très divergents autant au niveau de leur variation nucléotidique (5.7%) que d’un point de vue structural (16 indels) sur une région proche du gène eIF-4A (Eukaryotic Initiation Translation Factor 4A). L’association de ce locus avec la date de floraison et d’autres caractères corrélés tels que la hauteur et le nombre de feuilles a été confirmée par une caractérisation développementale fine de génotypes précoces et tardifs et également dans un panel d’association comprenant 317 lignées de maïs cultivé. En plus d’un effet pléiotrope, nous avons montré grâce au développement de méthodes statistiques que ce locus présente des interactions épistatique fortes avec d’autres locus en ségrégation puisque son effet dépend largement du fond génétique. Nous avons finalement utilisé des AFLP (Amplified Fragment Length Polymorphisms) sur tous les génotypes issus des 7 premières générations de sélection afin d’identifier d’autres polymorphismes potentiellement impliqués dans la réponse à la sélection. Nos résultats préliminaires montrent une différenciation génétique et épigénétique entre les populations sélectionnées qui semble être préférentiellement due à de l’hétérozygotie résiduelle. / Quantitative variation results from the combined action of multiple genes and their environment. Two approaches are currently employed to gain insights into the link between genotype and phenotype and to dissect the genetic architecture of complex traits. On one hand, experimental evolution allows quantifying the number of mutations and their effect on the evolution of a phenotype subject to artificial selection. On the other hand, QTL (Quantitative Trait Locus) and association mapping are used to identify loci responsible for phenotypic variation. In this work, we have combined all 3 approaches in order to (1) evaluate the role of new mutations and standing genetic variation to the response to selection ; (2) to identify the genetic determinants underlying this response ; (3) to dissect at one candidate locus the genetic mechanisms of its contribution to phenotypic variation. We have used the material produced by a divergent selection experiment for flowering time conducted for over 10 years in the field. This experiment was conducted in parallel from two commercial maize inbred line, F252 and MBS847. From each initial seed lot, two populations, an early population and a late population, were created by selecting and selfing the earliest/latest individuals at each generation. We characterized the response to selection after 7 generations. The response was fast, asymmetric between populations and significant in 3 out of 4 populations. It was linear through time indicating that new mutations have generated new additive genetic variance at each generation. We identified a major locus contributing to 35% of the variation for flowering time in the late F252 population. At this locus, two alleles were present as residual heterozygocity in the initial seed lot. The two alleles exhibited haplotypes extending on a region around the eIF-4A (Eukaryotic Initiation Translation Factor 4A) that diverged drastically both at the nucleotide (5.7%) and structural level. We were able to confirm the association of the candidate locus to flowering time variation and other traits such as height and leaf number, first using an association panel containing 317 maize lines, second through the developmental characterization of early and late genotypes. In addition, to its pleiotropic effect, we have shown by developing a specific statistical framework that this locus exhibit pervasive epistatic interactions with other loci segregating in the population. Hence, its effect largely depended on the genetic background. We have finally applied methyl-sensitive AFLP (Amplified Frgament length Polymorphisms) to screen all genotypes in order to identify the polymorphisms potentially involved in the response to selection during the first 7 generations Our preliminary results indicate both a genetic and epigenetic differentiation between early and late populations. This differentiation seems however to be mainly driven by standing genetic variation.

Background. The production of food requires great amounts of natural resources. Although, not all the food produced is consumed. Food waste is a global issue with the potential to create resource scarcity for future generations. Preventing food waste is an effective approach to avoid this outcome. Moreover, the prevention of food waste could decrease the environmental human print and balance the access to food around the world. In developed countries, the households contribute in a significant amount to the food waste problem.. It is mainly attributed to the behaviours that the consumers develop consciously and unconsciously. Therefore, it is significant to research further in the implications of awareness in the behaviours linked to food waste. Aspiration. The following research aims to find the effect of awareness in the consumer behaviours linked to food waste in the household through an experiment.    Method. A survey with 52 respondents was used to sample the participants of the experiment. From the respondents, 12 young adults aged between 18 to 29 years old, living by themselves in Visby, Sweden participated in the experimental study. The participants of the experiment were divided in two groups, the experimental and the control group. A treatment, consisting of an educational video regarding prevention of household food waste, was provided to the experimental group. The experiment measures how the participants were affected by the treatment.  Key findings. Regarding the awareness of household food waste, the experimental group had a significant improvement compared to the control group after the treatment. This proves that the consumers whose awareness of household food waste is increased present a higher potential to have their behaviours changed thus reducing household food waste. The hypothesis was proven, while the main finding indicates that as consumer advanced in the experiment the reported behaviours change considerably. While it was expected that the self-reporting of household food waste in the participants would be reduced, in fact, this incremented in some cases.

We study how attitudes to inheritance taxation are influenced by information about the role of inherited wealth in society. Using a randomized experiment in a register-linked Swedish survey, we find that informing individuals about the large aggregate importance of inherited wealth and its link to inequality of opportunity significantly increases the support for inheritance taxation. The effect is almost uniform across socio-economic groups and survives a battery of robustness tests. Changes in the perceived economic importance of inherited wealth and altered views on whether luck matters most for economic success appear to be the main driving factors behind the treatment effect. Our findings suggest that the low salience of inherited wealth could be one explanation behind the relatively marginalized role of inheritance taxation in developed economies. / Series: INEQ Working Paper Series

L’aménagement progressif du territoire conduit à l’exploitation de nouvelles zones, actuellement délaissées, car présentant des risques pour la sécurité des usagers. C’est notamment le cas des zones d’effondrements potentiels qui sont liées à la présence de cavités souterraines. Parmi les nombreuses solutions préventives, le renforcement géosynthétique permet de prévenir les risques d’effondrement localisés. Cette solution de renforcement est largement utilisée à la fois pour ses avantages économiques et environnementaux, que pour sa facilité et rapidité de mise en œuvre. Néanmoins, les méthodes de conception existantes des plateformes granulaires renforcées par géosynthétiques sont fondées sur diverses hypothèses simplificatrice et ne prennent pas en compte toute la complexité du problème. En effet, ces méthodes ne considèrent pas par exemple l’influence du mode d’ouverture de la cavité, le foisonnement du sol granulaire au droit de la cavité ou encore la distribution de charge sur le géosynthétique après ouverture de la cavité.La présente étude tente d’améliorer les méthodes de dimensionnement en analysant les mécanismes développés dans la plateforme granulaire renforcée sur la base d’une campagne expérimentale couplée à des modélisations numériques.Un dispositif expérimental a été développé pour simuler l’ouverture d’une cavité sous une plateforme renforcée par géosynthétique. Ce dispositif permet de simuler deux modes d’ouverture : une trappe qui s’abaisse ou une ouverture concentrique, pour différentes hauteurs de plateformes. Les mécanismes de renforcement sont étudiés en mesurant la déflexion du géosynthétique, le tassement en surface et la distribution de contrainte verticale qui s’applique du le géosynthétique. Un modèle numérique par éléments finis a été calibré sur les résultats expérimentaux puis utilisé pour analyser finement les mécanismes pour de nombreuses configurations.Cette étude expérimentale et numérique a permis d’améliorer la compréhension des mécanismes de transfert de charge et de foisonnement dans la zone effondrée et de valider expérimentalement l’influence du mode d’ouverture sur les mécanismes. Sur la base de ces résultats, des propositions sont formulées pour améliorer le dimensionnement des plateformes renforcées par géosynthétiques soumises à des effondrements localisés. / The progressive development of the territory leads to the exploitation of new areas, which are currently being abandoned because they come up risks to the safety of users. This is particularly the case for areas of potential collapse that are related to the presence of underground cavities. Among the many preventative solutions, geosynthetic reinforcement prevents localized collapse. This solution is widely used for both its economic and environmental benefits, as well as for its ease and speed of setting up. However, the existing design methods for granular platforms reinforced by geosynthetic are based on various simplifying assumptions and do not take the complexity of the problem into account. These methods do not consider, for example, the influence of how the cavity is opened, the expansion of granular soil above the cavity, or the stress distribution on the geosynthetic after opening the cavity.The present study tries to improve the design methods by analyzing mechanisms developed inside the reinforced granular platform on the basis of an experimental study coupled with numerical simulations.An experimental device was developed to simulate the opening of a cavity under a platform reinforced by geosynthetic. This device allows simulating two types of opening: a trapdoor or a concentric opening, for various heights of platforms. The mechanisms are studied by measuring the deflection of the geosynthetic, the settlement at the surface and the stress distribution applied of the geosynthetic. A finite element model was calibrated on the experimental results then used to analyze mechanisms finely for many configurations.This experimental and numerical study allows improving the understanding of the stress distribution, the soil expansion above the cavity and experimentally validated the influence of the opening mode on the mechanisms. Based on these results, proposals are formulated to improve the design of geosynthetic-reinforced platforms subject to localized collapse.

We test the performance of myopic and farsighted stability concepts in a network formation experiment with a stream of payoffs and relatively unstructured link formation process. A subtle treatment variation demonstrates clearly the power of myopic stability concepts in precisely identifying the set of the most stable networks. However, we also find support for the predictions of farsighted concepts of stability, especially those that assume players' pessimism about the eventual outcome of a deviation. This is the first study to demonstrate that there exist environments where farsighted stability concepts identify empirically stable networks that are not identified by myopic concepts. Thus, myopic stability concepts are not necessarily sufficient to predict all stable outcomes in empirical applications.

Resumo: Esta pesquisa é fruto do desenvolvimento de uma sequência didática sobre o comportamento das entidades físicas: partícula, onde e partícula-onda no Experimento da Supla Fenda, numa versão adaptada de Feynman e colaboradores e foi desenvolvida com estudantes de terceira série do ensino superior do curso de Química, disciplina Química Quântica, de uma universidade pública estadual. O objetivo geral do estudo foi discutir os fundamentos e práticas de experimentos mentais, tendo como parâmetro a utilização de diversas alternativas didáticas e seus desdobramentos para o ensino nas disciplinas científicas. A pesquisa de cunho qualitativo ancora-se nos fundamentos dos experimentos mentais e tem por base as teorias que visam promover a comunicação verbal e escrita dos conhecimentos científicos. O problema de pesquisa originou-se das dificuldades que os estudantes demonstravam em sala de aula para explicar e debater suas idéias, de maneira significativa, inteligível e dinâmica, quando estas exigiam deles o domínio da verbalização de conhecimentos científicos sobre o experimento da dupla fenda. Para interpretação e análise dos dados, utilizou-se a vertente interpretativa por meio de instrumentos e técnicas que permitem, principalmente, a descrição e interpretação de fatos e fenômenos, a recuperação de sentidos, tendo como base a investigação interpretativa do conjunto de materiais empíricos que se transformaram em textos. Os resultados revelam que os procedimentos didáticos utilizados são relevantes por possibilitarem a problematização, a discussão, o uso da imaginação e da linguagem verbal e escrita, pouco usuais em contextos de aulas de Química Quântica. Com relação aos textos, tanto aqueles transcritos das discussões e das falas dos estudantes quanto os que foram produzidos durante o desenvolvimento da pesquisa, por solicitação do professor... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: This research is the result of the development of a didactic sequence on the behavior of physical entities: particle, wave and wave-particle in the Double-Slit Experiment, in an adapted version from Feynman and assistants, which was developed with university students from the third grade of the Chemistry course, in the discipline of Quantum Chemistry, at a Brazilian public state university. The study aimed to discuss the fundaments and practices of thought experiments by using several didactic alternatives and its unfoldings to the teaching of scientific disciplines. The research, of qualitative basis, is anchored to the fundaments of thought experiments grounded on theories aiming to promote verbal and written communication of scientific knowledge. The research problem focuses on the difficulties that the students show in the classroom in order to explain and discuss their ideas when theses require that they master verbalization of scientific knowledge on the double-slit experiment in a meaningful, significant and dynamic manner. To the purpose of data interpretation and analysis, we used the interpretative perspective by means of the methodological and theoretical. Results revealed that the didactic procedures used are relevant since they allow problematization, discussion, the use of imagination and of verbal and written language, quite rare in classroom contexts of Quantum Chemistry. Regarding the texts, both the ones transcribed during the discussions and the students' speeches and those produced during the development of the research, required by the teacher, deserve attention. The text productions were found considerably reduced, fragmented, lacking progression and continuity of ideas, and also lacking the interconnected sequence of the parts that constitute an articulated whole. By means of discourse analysis, we detected loss of the line of unity that assures its interpretability... (Complete abstract click electronic access below) / Orientador: Aguinaldo Robinson de Souza / Coorientador: Ourides Santin Filho / Banca: Luiz Carlos de Menezes / Banca: Luiz Henrique Ferreira / Banca: João José Caluzi / Banca: Eduardo Adolfo Terrazzan / Doutor

Consumers make purchasing decisions every day. Among their purchases, consumers shop for hedonic and utilitarian products. In general, hedonic consumption is related to fun, pleasure, excitement, fantasy, experimental situations, or sensual pleasure. On the other hand, utilitarian consumption is related to instrumental and functional needs or products. Studies in psychology have shown that the information processes used to understand words and pictures are different. Since marketing researchers employ both types of stimuli, it is necessary to test how different stimuli can influence consumer behavior. Therefore, this study verified the influence of hedonic and utilitarian purchases and presentation types (pictures versus words) on consumers\' perceptions of justice and price fairness based on anger as a mediators and construal level theory. Because discriminatory pricing is a widely employed market practice, it was used the price changing (increasing or decreasing) contexts in the studies to manipulate perception of justice and price fairness. Based on that, ten hypotheses were developed and divided into sub items, which were tested with behavioral or physiological studies. The physiological data were collected by an electrocardiogram, electrodermal, and electromyography. The data analyses were done with analyses of variance (ANOVA), analyses of covariance (ANCOVA), and generalized estimation equations (GEE). The main result was that in picture presentations (low construal level), when consumers pay more than others to purchase utilitarian products, they perceive the situation as less just and more price unfairness compared to when the product is hedonic. In a word presentation (high construal level), the perceptions of justice, price fairness, perception of value, and the intention to repurchase are lower with the presentation of utilitarian products compared to hedonic products. In terms of physiological analyses, attention, arousal, and valence were tested to compare the product and presentation types. This study is relevant to marketing theory, as many academics utilize words and pictures as stimuli, but few address the differences due to representation types. By studying different products, such as hedonic and utilitarian, and using consumers\' affective and rational properties, it was found that the anger evoked in consumers by products are mediators in price fairness perception. This dissertation also contributes to understanding product evaluations in post-purchase situations, as opposed to during the choice process, which is found in the literature most often. For practitioners, this study makes important contributions by showing that the way a product is exposed (with words or pictures) influences the perception of justice when consumers realize that discriminatory pricing is being practiced. / Os consumidores tomam decisões de compra frequentemente, envolvendo produtos hedônicos e utilitários. Em geral, o consumo hedonista está relacionado com diversão, prazer, excitação, fantasia, prazer sensitivo até mesmo experienciar a compra. Por outro lado, o consumo utilitário está relacionado com as necessidades ou produtos instrumentais e funcionais. Estudos em psicologia têm mostrado que os processos de captação das informações para o entendimento das palavras e imagens são diferentes. Já que os pesquisadores de marketing empregam os dois tipos de estímulos em seus estudos, é importante testar como as diferentes formas de estímulos podem influenciar o comportamento do consumidor. Desta forma, esta dissertação buscou verificar a influência de diferentes formas de apresentação dos produtos (por figuras e palavras) hedônicos e utilitários na percepção de justiça e na justiça de preços, e seu mediador (raiva) com base na teoria de construal level quando existe uma mudança de preço pago pelo consumidor. Como preços discriminatórios é uma prática amplamente utilizada no mercado, é relevante entender como os consumidores percebem e reagem em situações de mudança (aumento ou diminuição) de preços. Com base neste contexto, dez hipóteses com subitens foram desenvolvidas. Estas foram testadas por meio de estudos comportamentais ou fisiológicos. Os dados fisiológicos foram coletados por meio de eletrocardiograma, condutância da pele e eletromiografia. As análises de dados foram realizadas com análise de variância (ANOVA), análise de covariância (ANCOVA), e equações de estimação generalizadas (GEE). Os principais resultados desse estudo foram que quando o estímulo foi a apresentação de produtos por figura (baixo nível de interpretação), e quando os consumidores pagaram mais que outras pessoas, em compras de produtos utilitários, eles perceberam a situação como menos justa e o preço mais injusto quando comparados a compras de produtos hedônicos. Entretanto, em apresentações de produtos por palavras (alto nível de interpretação), a percepção de justiça, de justiça de preço, percepção de valor e de intenção de recompra foram menores quando os produtos eram utilitários comparados aos produtos hedônicos. Em relação às análises fisiológicas, foram testados os produtos e a forma de apresentação quanto a sua atenção, excitação e valência. Ao estudar os diferentes tipos de compra hedônicas e utilitárias e as propriedades afetivas e cognitivas dessa compra, verificou-se que a raiva evocadas pelos consumidores na situação de preço mais elevado é um mediador da percepção de justiça de preço. Esta dissertação contribui para a compreensão das avaliações de produtos em situações de pós-venda, ao contrário da maioria dos estudos da literatura que focam no processo de escolha de um produto. Para o mercado, este estudo faz importantes contribuições ao mostrar que a forma como o produto é exposto (com palavras ou imagens) influencia na percepção de justiça quando os consumidores percebem que preços discriminatórios estão sendo praticados.

Há consenso que a presença abundante de alimentos altamente calóricos contribui para o aumento do sobrepeso e obesidade nas populações. Considerada uma epidemia pela Organização Mundial da Saúde (OMS), este problema de saúde pública tem atraído a atenção de governos, gerando metas globais para combater o problema. O sobrepeso e obesidade não somente representam um problema social, como também afetam o bem-estar do próprio indivíduo. Pesquisas multidisciplinares nas áreas de psicologia, comportamento do consumidor, nutrição, medicina, e outros campos de interesse, desenvolveram teorias na tentativa de explicar as razões pelas quais os indivíduos - mesmo cientes dos malefícios - falham no controle de peso em certas ocasiões. Baseado na teoria do conflito de objetivos no comportamento alimentar e goal priming, estudos mostram relativo sucesso no uso de diet reminders como intervenção situacional, reativando os objetivos de redução de peso e suprimindo o prazer do consumo imediato para indivíduos em restrição calórica. Em outra iniciativa, seguindo nesta mesma linha, a britânica Royal Society for Public Health promoveu recentemente uma larga discussão na mídia sobre a inserção de activity equivalent labels nos rótulos de alimentos para mostrar aos consumidores o quanto devem se exercitar para compensar o ganho calórico. Entretanto, estas duas iniciativas recentes ainda apresentam pouco suporte empírico, e pesquisadores da área clamam por mais estudos. Um estudo experimental utilizando ambos os métodos e promovendo o avanço do conhecimento nesta área, foi aplicado em laboratório, simulando escolhas reais por meio do menu de uma conhecida rede de fast-food. Quatro tipos de estímulos (nenhuma informação, somente calorias, diet reminders e activity equivalent label) foram testadas em mais de quinhentos indivíduos. Utilizando-se primordialmente análises de covariâncias (ANCOVAs) para reduzir a interferência de outros efeitos, os resultados sugerem significativa redução de calorias devido ao efeito de goal priming. Adicionalmente, um achado inédito sugere que os efeitos do activity equivalent label podem potencializar a redução do consumo em indivíduos que praticam atividades físicas regulares. Este é o primeiro estudo experimental que une e compara estes dois tipos de intervenção - diet reminders e activity equivalent label-, contribuindo para o avanço teórico sobre o uso do goal priming como incentivo aos comportamentos alimentares saudáveis. Além disso, o estudo traz relevante contribuição gerencial, principalmente no auxílio da tomada de decisão envolvendo políticas públicas. / There is a common understanding that ample availability of high caloric food contributes to an increase in excessive weight and obesity among populations. Considered an epidemic by the World Health Organization (WHO), this health issue has caught the attention of governments and led to the creation of global aims to fight the problem. Excessive weight and obesity not only represent social issues, but also affect individual well-being. Multidisciplinary research in psychology, consumer behavior, nutrition, medicine, and other fields of interest have posited theories trying to explain why individuals-even those aware of the harm-fail to control their weight in certain instances. Based on the theories of goal conflict model of eating behavior and of goal priming, studies have suggested relative success using diet-reminders as a useful situational intervention in reactivating weight-loss goal, as well as suppressing thoughts associated with food pleasure right at the time of consumption for restrained eaters. In another initiative studying the same issue, the British Royal Society for Public Health promoted ample discussion on media regarding the adoption of activity-equivalent labels on food-packaging in order to show consumers how much exercise they needed to burn intaken calories. However, both initiatives have gathered little empirical evidence of their efficiency and researchers are now claiming for more studies on the issue. An experiment using both methods and further advancing knowledge in this field, has been conducted in a laboratory simulating the real set of menu choices available at a well-known fast-food chain. Four experimental types of stimulus (no information given, amount of calories, diet reminders, and activity equivalent labels) were defined and tested on more than five hundred individuals. Using analysis of covariances (ANCOVAs) to reduce the noise of other variables, results have suggested a significant reduction on the amount of calories ordered from the menu due to goal priming effects. Additionally, a new finding suggests activity equivalent labels may potentialize a reduction of calorie-intake in restrained eaters who also exercise regularly. This is the first experiment combining and comparing both types of intervention - diet reminders and activity equivalent labels -, and advancing knowledge regarding the use of goal priming to promote healthy eating behaviors. Furthermore, this study has managerial implications, especially in the form of an insight for public policies regarding decision-behavior.