A Internet veio para ficar nas universidades e bibliotecas. É objetivo desta tese de doutorado adrentar-se extensivamente nesse aspecto. Em duas vertentes, procura-se perscrutar o ambiente acadêmico paulista (UNESP, UNICAMP e USP) quanto às mudanças geradas pelo uso da Internet e, conseqüentemente, influindo em novos comportamentos e desempenhos de bibliotecários e docentes/pesquisadores e, ainda, identificar tipos de recursos utilizados na prática bibliotecária agora com o emprego de tecnologias emergentes. De outro lado, com interesse didático, busca-se reconstruir conhecimentos para cobrir matéria faltante a estudantes e iniciados no assunto, contemplando tópicos como Internet, Universidade/Serviços e Informação, Sociedade da Informação e Impactos. Como disciplinamento da matéria, o trabalho foi dividido em três grandes partes: Parte I – Plano metodológico de pesquisa, para visualização sintética dos estudos. Parte II – Sistematizações e referencial teórico, para fundamentação dos estudos e preparo de matéria para ensino e divulgação. Parte III – Pesquisa exploratória com descrição dos resultados do estudo de campo e determinação de indicadores de pesquisa, úteis como pressupostos para novas pesquisas. Finaliza-se com a validação da análise da pesquisa exploratória por meio de um estudo final, em que focaliza uma biblioteca universitária modelar, já inserida em ambiente digital: o Centro de Informação e Referência da Faculdade de Saúde Pública da USP. Quanto à caracterização da pesquisa, trata-se de estudo exploratório realizado, no período de 1999 a 2001, utilizando dois questionários estruturados, distribuídos por correio eletrônico, sendo um para 71 bibliotecas selecionadas das universidades oficiais paulistas e outro para 193 docentes/pesquisadores das mesmas universidades. Das bibliotecas obtiveram-se 23 respostas válidas ou 32,4%, enquanto dos docentes obteve-se o retorno de 42 respostas voluntárias ou 21,8%. Complementa-se a pesquisa com o estudo in loco de uma biblioteca modelar validando os resultados obtidos no estudo exploratório. Os resultados sinalizados nas considerações finais apontam o amplo uso da Internet pelos sujeitos avaliados, com destaque para os recursos de correio eletrônico e www. Nas bibliotecas, praticamente todos os setores/atividades fazem uso de algum recurso especifico da Internet, da mesma forma entre os docentes. Observa-se que o inicio do uso da Internet deu-se na década de 90. Com o advento da Internet surgem produtos e serviços adaptados ao ambiente digital (boletim bibliográfico e sumário de periódicos), e novos (biblioteca virtual, atendimento de usuários remotos e Intranet) verificados na Biblioteca da Faculdade de Saúde Pública da USP. Já, com os docentes, a finalidade de uso da Internet recai na troca de correspondência. O estudo analisa a questão dos equipamentos de informática (hardware e software) e os controles de uso e acessos adotados sobre os usuários pelas bibliotecas. Avalia-se o tipo de dificuldade e os benefícios do uso da Internet. Da relação do docente com a biblioteca, não se pode afirmar se a Internet afeta a freqüência, mas constata-se que a mesma se dá entre diária a 2 ou três vezes por semana (42,8%). Do estudo particularizado detectam-se os apoios e serviços oferecidos aos usuários (incluindo os remotos), com ênfase a programas de orientação e treinamento de usuários. Enfim, para os informantes consultados (bibliotecas e docentes) mudanças efetivamente ocorrem em relação aos serviços de informação em bibliotecas universitárias, exigindo revisão dos processos operacionais e necessidades de contínua formação de agentes e usuários de informação. Incluem-se considerações finais, recomendações e mensagem pessoal. / Internet came to stay at universities and libraries. The major objective of this dissertation elaborated to obtain the PhD Degree in Communications Sciences is to study this subject. The focus of this research is on the analysis of the academic environment to scrutinize the changes caused by the Internet use -- and its consequences which affected performance and generated new behavior among the faculty, researchers and librarians -- and to identify several types of resources used in the library routine, made available through the advent of cutting-edge-technologies. On the other hand, with a didactic interest, the researcher aims at building a knowledge body to cover missing aspects of this subject available to students and beginners of this field , including topics such as Internet, university , services and information, the Information Society and its impacts on the academic environment. The research is organized in three parts: Part I – Research Methodological Plan elaborated to give an overview of the study . Part II – Systematization and Theoretical Reference to give the fundamentals of the study and to prepare the subject for teaching practices and promotion. Part III – Exploratory Research with a description of the results obtained in the field study and determination of tools that may be useful for future researches. The conclusion validates the analysis of the exploratory research focused on an ideal university library which is already inserted in the digital environment: the School of Public Health Information Center of the University of São Paulo. In relation to the characterization of this research, it is an exploratory study carried out from 1999 to 2001. It used two structured questionnaires distributed via e-mail : the first one was sent to 71 selected official university libraries and the second was sent to 193 researchers and faculty members of the same universities. Concerning the libraries , 23 valid responses were obtained ( 32.4%) and 42 faculty members provided their feedbacks (21.8%). The research was complete through the “on site” study of a model library done to validate the results obtained in the exploratory study. The results show a wide use of internet , especially e-mail correspondence and the resources offered by Universal Research Locators (www).All library sections and academic activities use some Internet resource. It is remarkable to observe that Internet use started in the 1990’s .With the advent of Internet, several products were adapted to the digital environment (Bibliographic Bulletins, Periodicals Contents) and new services were created (Virtual Libraries, remote patron assistance , Intranet resources) identified in the library of the School of Public Health (USP). Regarding the faculty, Internet was used mainly to exchange e-mails. The study considers hardware and software conditions and the use control strategies implemented for library users. Types of difficulties and benefits of Internet use is assessed. Considering the relationship Faculty-Library, the study concluded that it is not possible to state that Internet affects library use, but it registered two professors visits per week on average ( 42.8%).The study revealed emphasis on training and orientation programs and on library services offered to patrons – for both in person and remote users – faculty members and libraries at large.

The study focused on the use of social media marketing in the telecommunication business in Zimbabwe, as it has received limited attention in the literature available to date. The study aimed to explore the use of social media marketing in a telecommunications business- Econet Wireless Zimbabwe Limited. The study took on an exploratory research design which was qualitative in nature. A case study approach was applied with Econet Wireless Zimbabwe Limited as focus of being studied. Econet Wireless Zimbabwe Limited was chosen because it is the market leader in the telecommunications industry which has adopted the use of social media marketing in its business. Data collection was done through in-depth interviews with judgement sampling being used to choose the participants for the interviews. The data collected was analysed using thematic analysis. It was found that Econet Wireless Limited is using social media marketing to communicate with its customers, for their brand to be visible. They also use it because it is an inexpensive way to promote their business with a possibility to reach a large number of people in a short space of time. / Business Management / M. Com. (Business Management)

Bipolêre versteuring is ‘n kroniese, herhalende en ernstige siekte met ‘n voorkoms van 1 % wêreldwyd. Pasiënte kan psigoties word, selfmoordideasie hê en ook soms aggressief raak. Dikwels moet hulle gehospitaliseer word - ook teen hulle wil, want hulle mag soms geen insig toon nie. Pasiënte mag presenteer met ‘n ko-morbiede toestand, byvoorbeeld substansmisbruik of ‘n persoonlikheidsversteuring. Dit gebeur dikwels dat hulle nie hulle toegewysde rolle, byvoorbeeld dié van gade, broodwinner, ouer of volwasse kind, kan vervul nie. Versorgers van pasiënte gediagnoseer met bipolêre versteuring, word eweneens beïnvloed deur die siekte en die gepaardgaande stigma daarvan. Dit kan vir hulle baie moeilik wees wanneer hulle die verantwoordelikhede en rolle van die pasiënt moet oorneem. Beskou vanuit die oogpunt van ‘n ekologiese sisteemperspektief is die aard van hierdie impak op die maatskaplike funksionering van die versorgers relevant vir maatskaplike werk in die geestesgesondheidsveld. Die verkenning van hierdie impak en die ontwikkeling van ‘n intervensie om die impak aan te spreek het dus die rasionaal van hierdie studie gevorm. Die geïntegreerde biopsigososiale model, binne ‘n ekologiese sisteem perspektief, word aangewend by die psigiatriese instelling waar die navorser werk. Hierdie benadering het dus ook gedien as die vertrekpunt vir die betrokke studie. Die gemengde-metode navorsingsbenadering is tydens hierdie studie benut ten einde ‘n uitgebreide analise van die navorsingsprobleem te verskaf. Die voorgenome studie het binne die kategorie van toegepaste navorsing geval, want die doel daarvan was om ‘n program te ontwikkel om hulp te verleen aan versorgers van individue gediagnoseer met bipolêre versteuring. Die navorser het haar navorsing gerig aan die hand van Rothman en Thomas (1994) se intervensie ontwerp en ontwikkelingsmodel (D&D) deur gebruik te maak van kwalitatiewe en kwantitatiewe metodes. Na afloop van die analise van die kwalitatiewe data, is ‘n unieke psigo-maatskaplike opvoedkundige program, die SEE-SAW program, ontwikkel en toe geïmplementeer. Die konsep van balans versus wanbalans binne die sisteem is essensieel; die navorser se program het ten doel gehad om beter balans binne die sisteem van die pasiënt en versorger te bewerkstellig. Die gevolgtrekkings het duidelik getoon dat die versorger van die bipolêre pasiënt blootgestel is aan ‘n wye spectrum van behoeftes en uitdagings, maar dat intervensies soos die SEE-SAW program van groot waarde mag wees. / Bipolar disorder (BD) is a chronic, recurrent, serious illness that occurs in 1 % of people globally. Patients might become psychotic, suicidal and sometimes violent. They often need to be hospitalised, even against their will because they may have no insight. Patients may have a comorbid condition such as substance abuse or a personality disorder. They are frequently unable to fulfil their assigned roles of spouse, breadwinner, parent or adult child. Caregivers of patients diagnosed with BD are also affected by the illness and the associated stigma. It becomes very difficult for them when they have to take over the responsibilities and roles of the patient. The nature of this impact on the social functioning of the caregivers, understood from an ecological systems perspective, is relevant for social work in the mental health care field. Discovering more about this impact and developing an intervention to curb it therefore formed the rationale for this study. The integrated biopsychosocial model, within an ecological systems perspective, is being used at the psychiatric institution where the researcher works. This approach therefore also served as the point of departure from which this research was conducted. A mixed methods research approach was utilised to provide a comprehensive analysis of the research problem. The proposed study fell into the category of applied research, due to its aim of designing a programme to assist caregivers of people diagnosed with BD. The researcher directed the study according to Rothman and Thomas’s (1994) intervention design and development model (D&D), using qualitative and quantitative methods. After the analysis of the qualitative data a unique psychosocial educational programme, the SEE-SAW programme, was developed and then implemented. The concept of equilibrium versus disequilibrium in the system is central; the researcher’s programme therefore strove towards better equilibrium within the system of patient and caregiver. From the conclusions it is apparent that the caregiver of the BD patient is exposed to a wide spectrum of needs and challenges, but that interventions such as the SEE-SAW programme may be very helpful. / Thesis (PhD)--University of Pretoria, 2014. / Social Work and Criminology / PhD (Social Work) / Unrestricted

Recent language policy developments at the University of South Africa (Unisa) indicate that the language attitudes of its students should be researched, particularly the attitudes of students who have an African language as their first language. This study takes a first but solid step towards meeting this requirement. It conducts exploratory research into the nature of the relevant language attitudes and, based on the findings of this research, constructs an attitude scale that can be usefully employed in the measurement of such attitudes, both at Unisa and other tertiary institutions in South Africa. In order to achieve its aims, the study places much emphasis on the use of proper methodology, in order to counteract the trend in much local language-attitude research of ignoring the complexity of language attitudes and avoiding methodologically sophisticated and rigorous statistical techniques that are equipped to accommodate such complexity. / Linguistics / M.A. (Linguistics)

Recent language policy developments at the University of South Africa (Unisa) indicate that the language attitudes of its students should be researched, particularly the attitudes of students who have an African language as their first language. This study takes a first but solid step towards meeting this requirement. It conducts exploratory research into the nature of the relevant language attitudes and, based on the findings of this research, constructs an attitude scale that can be usefully employed in the measurement of such attitudes, both at Unisa and other tertiary institutions in South Africa. In order to achieve its aims, the study places much emphasis on the use of proper methodology, in order to counteract the trend in much local language-attitude research of ignoring the complexity of language attitudes and avoiding methodologically sophisticated and rigorous statistical techniques that are equipped to accommodate such complexity. / Linguistics and Modern Languages / M.A. (Linguistics)