Diplomová práce pojednává o souhrnné exportní strategii firmy Mars Svratka,a.s. Nastiňuje současnou situaci společnosti v oblasti mezinárodního obchodu, strategii exportních obchodních partnerů, využití služeb obchodních zástupců apod. Součástí diplomové práce je navrhované rozšíření exportní strategie (vstup na nové obchodní trhy) pro východní Evropu, konkrétně pro nové členské státy Evropské Unie ? Rumunsko a Bulharsko. V práci se hodnotí možné obchodní důsledky vstupu na zahraniční trhy

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This thesis focuses on export policy of the Czech Republic, on the importance of export, on the institutions that provide support for exporters and instruments they use for this support. The thesis presents also Export strategy of the Czech republic for years 2006-2010 and report on fulfilment of the Strategy in year 2009.

Práca popisuje systém podpory exportu v ČR a predstavuje novú exportnú stratégiu pre obdobie 2006 - 2010. Detailne rozoberá a hodnotí nástroje podpory exportu, inštitúcie do proexportnej politiky zapojené a porovnáva ich s podobnými systémami na Slovensku a vo Veľkej Británii. V záverečnej časti obsahuje úvahu o budúcnosti a perspektívach proexportnej politiky a jednotlivých nástrojov osobitne.

Práce se zabývá problematikou podpory exportu v ČR se zaměřením na financování a pojišťování vývozu se státní podporou. První část charakterizuje současnou koncepci proexportní politiky ČR, kterou je Exportní strategie ČR na období 2006 - 2010. Druhá kapitola se zaměřuje na dvě proexportní instituce zajišťující financování a pojišťování vývozu se státní podporou. Jedná se o Českou exportní banku a Exportní a garanční pojišťovací společnost. Je zde rozebrána nabídka produktů a služeb těchto institucí a historie jejich vzniku. Závěrečná kapitola analyzuje činnost EGAP a ČEB od roku 2000 do roku 2005.

The aim of this thesis is to introduce export policy of the Czech Republic, the institutions, which offer support to exporters and to describe their services. One of the chapters focuses on The Export strategy of the Czech Republic for years 2006-2010, its projects and fulfilment in year 2010. The end of this thesis includes some possible improvements in system of the export support.

The main goal of the theses is to analyze economic cooperation of Czech republic and Canada. There is a particular information about Canadian economical and political setting as well as local business environment. The theses places emphasis on how to help Czech exporters trading with Canada, and gives complete overview of opportunities for export, entrance to the market and helps to understand local business customs.

The first part of this paper analyses basic principles of light aircraft industry and an export strategy of the company Aerospool with the aim to identify key aspects of this industry. The second part covers specifically the market of the USA. It contains competition analysis and PEST analysis which identifies key specifics of this market. SWOT analysis discover strengths and weaknesses of the company in the context of US market and threats and opportunities, which company can meet at this market. In the end there is a proposition of possible way of bigger penetration of the company Aerospool.

The diploma thesis deals with the export strategy of the company Vetropack Moravia Glass, a.s. Theoretical part focuses on the procedure, which should be followed by a company trying to enter international markets. Analytical part describes export of the selected company and the environment of a specific market, namely Russia. The product, price, communication and distribution strategy also comprises a summary of observations and recommendations how to improve the present export strategy.

This diploma thesis describes the support of exports in the Czech Republic and the current state of the export policy. First section of the thesis includes a literature review that outlines the basic facts concerning the issue of foreign trade, it's statistics, degree of openness of the economy and commodity and territorial structure. In the chapter called 'export policy' it also lists state and private institutions and entities providing export support. The practical section discusses Export Strategy 2012 - 2020, its main objectives and visions and the basic pillars, which outline the individual project cards to the objectives of the strategy. Also detailed is the fulfilment of the Export Strategy for 2015 and the current problems in the Czech export market. Assessment of the problematic is to be found in the conclusion.