The topic of the thesis is concentrated on the export policies of the Czech Republic and its governmental institutions that have implemented these policies. The thesis deals with this issue since 1918 to the present, with the focus on the last 10 years. The aim of the thesis is to compare given policies and analyze policies' impacts on Czech export. The policies are scored by chosen indicators that evaluate the effects on whole Czech economy as well.

The master thesis shows how important is the promotion of export for the economy of the Czech Republic in the present time of economic uncertainty and in front of such threats it now stands. I show in individual chapters of this study, that it is necessary to allow for availability of export credits for Czech exporters, because these may also help to achieve the objectives of the new Czech export strategy. Then I present methods of state aid, two Czech export agencies. And by using gravity model and subsequent analysis I show, that it is socially advantageous to support these agencie, since the positive impact of this support can also be expected as an increase in employment, GDP growth and increased income to the state budget through taxes. Furthermore, I introduce the leader to the threat posed to export financing in Europe by the regulatory requirements of the newly introduced Basel III banking regulation - not just capital requirements, but also the newly introduced leverage ratio. Econometric model empirically confirms the hypothesis, that Basel III will have a negative impact on the availability and price of export credits. On the contrary, according to the conclusions of this model I cannot assume that this regulation significantly influences the Czech export credit institutions.

The diploma thesis addresses the specific business decisions about entering foreign markets. With the example of the United Arab Emirates and India it shows the diversity of business and export strategies. It tries to answer the question of whether to use distributors in foreign markets, or whether a more appropriate way is to set up its own branches.

This final work is focused on the e-shop GO4STYLE.CZ, which is in his first year of entrepreneurship on the field of e-commerce. The main subject of his business activities is selling special dance goods, especially dance shoes, dance apparel and accessories. The main goal of this work is to analyze his present situation and position on the market, as well as current marketing strategy and on this basis to suggest changes and new procedures. One of them si to make a proposal of the export strategy for the slovak market, mainly from the the way of entering the market and new marketing strategy. The work is concerned with theoretical basis of e-business, which is compared to the situation of GO4STYLE.CZ

The state financial support of export is a part of the general economic policy of many countries. The thesis describes and compares systems of state financial support of export which are provided in the Czech republic and Italy, presented by specialized institutions (Česká exportní banka, Exportní garanční a pojišťovací společnost, Societa Italiana per le Imprese all' Estero, Istituto per i Servizi Assicurativi del Commercio Estero) and export strategies of both countries. Different aspects of comparison are the campaign and accessability of information, the institutional comparison and the pro-export strategies one. It is important to have well-structured and institutionally secured system of the state export support. The global crisis was an impulse for both countries to provide even more effective help to their international trade entrepreneurs.

Tato práce se zabývá možnostmi exportního financování poskytovanými komerčními bankami - od dodavatelského úvěru po projektové financování. Dále je zde zachycena státní podpora exportu s důrazem na instituce na podporu exportu v České republice - EGAP a ČEB. Část práce je zaměřena na Konsensus OECD, mezinárodní finanční instituce a jejich role při financování vývozu investičních celků. Závěrem je popsán proces získání pojištění u EGAP, které vyžadují komerční banky při financování vývozu do rizikových teritorií.

Diplomová práce je zaměřena na zjištění exportních příležitostí na tureckém trhu s ohledem na kulturní a obchodní specifika daného teritoria. V první části je analyzován turecký trh z ekonomického hlediska. K dispozici je vývoj základních makroekonomických ukazatelů. Druhá část je věnována smluvní a institucionální základně vzájemného obchodu jak s Evropskou unií, tak s Českou republikou. Hlavní část práce se zabývá exportními příležitostmi na trhu Turecka. Zároveň jsou k dispozici příklady úspěšných českých firem, které mají s tureckým trhem své zkušenosti. Poslední kapitola se zaměřuje na určení specifik a odlišností daného teritoria spolu s doporučeními a radami. Tato diplomová práce by měla sloužit jako cenná příručka pro potenciální české exportéry.

Předmětem diplomové práce je srovnání koncepce politiky podpory exportu v České republice a ve Francii. Koncepcí se zde rozumí institucionální zabezpečení, cíle a priority proexportních politik. Podstatnou část práce tvoří popis systému politiky podpory vývozu v obou ekonomikách. Stěžejní částí je komparace institucí na základě vybraných nástrojů na podporu exportu (marketingové služby, podpora prezentace v zahraničí, financování a pojišťování exportu se státní podporou) a hledání analogie francouzských programů na podporu exportu v projektech české Exportní strategie podle definovaných cílů a priorit. Závěr tvoří porovnání pozice zemí v mezinárodním obchodě a zhodnocení účelnosti, výhod a nedostatků jednotlivých systémů.

My diploma thesis offers a complex summary of export promotion in the Czech Republic. The main focus is on the Czech proexport policy, the products and services of Czech Export Agencies and it also describes the most important institutions. At the end current problems which need to be dealt are pointed out.

This thesis deals with the analysis team Chmelařství Žatec, hence its subsidiary of Bohemia Hop, as The theoretical part includes information on foreign trade, exports and aid institutions that deal with this issue. The thesis is further described the common agricultural policy and the Association of Private Farming in the Czech Republic and the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic. The practical part contains an analysis of the sector to which the exportation of hops from the Czech Republic and analysis Chmelařství Žatec team and its subsidiaries. In the following chapters the practical part are formed subgroup analysis (STEP, portfolio analysis, Porter 5-forces analysis of economic indicators, Ansoff matrix strategy, SWOT analysis). The work was also carried out a questionnaire survey and structured interviews. At the end of the thesis is the recommendation for Chmelařství team Žatec.