Nowadays, we may say that entrepreneurial activities include, among others, efforts aimed at searching and discovering new opportunities on the markets, the ability to make use of new chances and undertake any risks that may result to economic success as well as failure. The modern world is the world of constant changes and uncertainties. In such a world, those will win who will learn how to make use not only of opportunities on the market, but many times also the threats that uncertainty may bring along. The main aim was the analysis of the finance and insurance situation of the firm entering the international market. The other aim was the analysis of insurance and finance market and the concept of the best possibility for the firm. The result of this analytic part was the prediction, that the firm is able to enter the international market with direct business method, but first of all there is necessary to introduce it{\crq}s production, prices and the whole firm on the websites. During the analysis the firm has to specify it{\crq}s strategy and aims, makes calculations and decides of which insurance will be siutable for it. The next step was the decision of using the export financing, If it decides to finance the export, it{\crq}s necessary to chooze, if it will use the financing by private or state grant. For the firm the using of exports buyer or supplier credit will be two acceptably methods. The credit insurance by the state or private institutions is the other step to enter the international market. There are various kinds of other insurance (e.g. cargo, casco insuranc or the payment risk insurance).

The aim of this thesis was to analyze the current export support in the Czech Republic. It has been given various export promotion instruments and organizations that are part of the Czech Republic, pro-export strategy. Gain insight was subsequently the basis for the practical part, in which individual instruments were applied to a specific enterprise environments. Pursued by the firm belongs to the category of SMEs. Sub-goal of the thesis was then assess whether the export promotion in the Czech Republic is also suitable for small and medium-sized enterprises and on the basis of situational analysis, make recommendations for the observed enterprise, the export promotion instruments might in their export activities to use. In the survey were contacted by companies that operate in the same area as the company pursued whether their export activities to utilize any form of support for exports

The thesis focuses on twelve main Export Strategy projects of the Czech Republic during the years 2006-2010. The main objective is to analyse current degree of their realisation and suggest possible changes. The theoretical part concentrates on pro-export policy including institutional background. In the practical part the projects are analysed. Each project (chapter) is then divided into three parts - introduction of a project, its assessment by the Ministry of Industry and Trade and current assessment by the author. Each chapter also includes suggestions of corrective instruments.

The first chapters of the thesis describe the Czech beer market, beer consumption in the Czech Republic and current trends. It also describes world export and the Czech beer export and assesses the Czech production situation on a worldwide basis. In the practical part I am attending to Pivovar Nymburk, it's history, production and range of products. In the other chapters I am describing competitors in the Czech industry and the situation in German beer industry as a market where Pivovar Nymburk exports the most of the beer. The fifth chapter describes objectives and positioning of the brewery, includes SWOT analysis and BCG matrix for a detail describtion of the portfolio. The chapter six describes export strategy, export markets and the way how the brewery enters foreign markets. The next chapters contain some of the marketing mix policies. The final chapter includes recommendations for the brewery's activities in the future.

My diploma thesis is focused on export possibilities for Czech companies in Iraq. It gives information about Iraq entrepreneurial environment regarding cultural and business specifics of that territory. The main aim of mine was not only to show potential export fields but also particular forms of market entry and take into account all entrepreneurial risks. There are several successful Czech companies with lot of experience on Iraq market which can be shown as examples for others. I also wanted to highlight various government and non-government support of Czech export. This dissertation should serve as an export guide to Iraq and show all aspects of Iraq business characteristics on which exporters must be prepared for.

This thesis is focused on the development of the support of exports in the Czech republic. The Czech republic is a relatively small country which means it needs international trade to be able to satisfy domestic demand because of the lack of resources. In the early 90's the Czech republic was a transforming economy with no measures of export support. Because the czech exporters needed the public support to succeed on foreign markets, all the financial and non-financial measures of the export support had to be implemented from the beginning. To support the export, the country concluded contracts about trade liberalisation, provided information and assistance services for exporters and provided also financial and insurance services with the state assistance. The thesis is divided into several parts according to the periods of implementation of the export support. In the first two periods till 2002 there was not a unified system of providing the export support, the state institutions did not cooperate enough and the whole support system has been developing till the present. Since 2003 the Czech republic has had a conception of the export support that stipulates conditions of functioning of the export support system and it includes the ways how to improve this system.

This diploma theses executes an internal and external analysis of marketing strategies on Czech and international markets by company Jan Becher - Karlovarská Becherovka a.s. External analysis is assessed with respect to current economic downturn and evaluates alcohol market situation, competition and media markets. Latter internal analysis appraises company's standings on liqueur markets. This particulary includes analysis of market shares, pricing policy, distribution strategy and public perception. Final chapter follows up on the initiation and marketing strategy of a new product - Becherovka Lemond - on local and international markets.

The thesis deals with the financing of complete industrial plants exports with state support. The author is initially engaged in Export Strategy of the Czech Republic with an emphasis on companies founded by the state in order to support exports. Legislation in this field follows. The greatest emphasis is placed on methods of medium- and long-term export financing. One part of the thesis is a case study illustrating the possible practical way of financing export transactions.

The thesis evaluates possibilities of business cooperation between The Czech Republic and Mexico. The aim of the thesis is to determine whether the political and economic environment in Mexico is developing in the way that the Czech Republic can here achieve its objectives of pro-export policy. Individual chapters will be devoted to the analysis of Export strategy 2012 - 2020, basci data about Mexico, and business relations between The Czech Republic and Mexico. In addition, the thesis includes SWOT analysis.

The diploma thesis The Export Strategy of Company B a K systémy s.r.o. to German Market deals with characteristic of the company B a K systémy s.r.o. and its export politics. The aim of this study is to analyse the export strategy of comapany B a K systémy s.r.o. to the german market and to propose measurements which would be effective in this field. The study is based on the basic characteristic of the company and on the analysis of the german market. At the close of this study are proposed also criterias how to evaluate the proposed measurements.