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The diploma thesis "Sexual education on primary school from teacher's point of view" defines in the theoretical part the sexual education, it's objectives, it's content and principles. The thesis specifies the actual conception of the sexual education on primary school as per the RVP ZV document. The thesis characterizes the physical and emotional development of a primary school child and describes a child sexual development. The target of the practical part is to prove at what extent in Czech schools the primary school teachers apply sexual education, furthermore what attitude does primary school teachers' have towards this subject. Empiric methods of quantitative questioning and statistic data processing were used in the survey. The aim was to address a significant amout of respondents, teachers. KEYWORDS Sexual education, sexuality, teacher, primary school, current concept

The master thesis "Media education in the family" discusses media education strategies of parents, or, in other words, parental mediation. This discussion is important because the family, in addition to the school system, is largely responsible for influencing the media literacy of children. The theoretical section of this thesis sums up how this topic was processed in foreign and Czech studies, and describes the main characteristics of parental mediation. Media education strategies of parents are also assessed in connection with the socialization of the child, and with the education and communication styles in family. Frequently, studies describe three types of parental mediation, which are: active mediation, restrictive mediation and social co-viewing. Although these types of mediation were defined mostly in connection with the viewing of television programs, it is possible to transfer these types, with small changes, on to other media, including the internet. The practical part of this thesis contains a qualitative analysis of in-depth interviews with parents who have children between the ages of 12 and 15. The goal of this analysis was to find out what parents think of the relationship between children and media, which strategies of parental mediation they are using, and which conditions and...

The master thesis "Parents and marketing forms targeted at children: awareness, attitudes and educational approaches" describes marketing and advertisement methods that aims towards children and also parental perception of these methods. The children's segment is quite popular in the marketing industry, mainly because young consumption behaviour is easily affected. Parents play a big role in influencing children's perception, which is why I chose to focus on parents as well. Parents need to know about these advertisement and marketing's forms if they want to influence their children in a correct way. The theoretical part of the thesis describes characteristics of media education in the family, marketing forms aimed on children, approaches and strategies of parents in media education and also the reaction of children to the given advertising forms. The practical part discusses the description of the chosen research technique, namely qualitative research consisting of semi-structured in-depth interviews. The aim of these in-depth interviews was to find out the level of orientation of preschool children in the child-targeted marketing forms. The goal was to establish their attitudes towards these advertising forms and describe how they approach this area in the education of their children. Negative...

Questa ricerca interdisciplinare prende atto delle visioni contrastanti all’interno della Media Literacy: da un lato quella utopica che individua nel progresso tecnologico l’alba di una nuova era per l’umanità, dall’altro l’approccio distopico preoccupato dalle potenziali derive conseguenti all’uso acritico e compulsivo dei dispositivi. Tale contrapposizione, sebbene con diverse sfumature, si riverbera nei vari ambiti educativi spesso impedendo la piena comprensione delle dinamiche della comunicazione contemporanea. La prospettiva antropocentrica che ispira l’intera trattazione valorizza i contributi non apodittici capaci di “dialogare”, passando dalla logica escludente dell’aut - aut a quella inclusiva dell’et - et. A partire da alcune significative acquisizioni delle Scienze Cognitive, delle Scienze Umane e dei Media Studies a cui sono dedicati i primi due capitoli, viene offerto un excursus nella literacy teso ad individuare piste pedagogiche praticabili nei diversi contesti, frutto della sperimentazione e della verifica sul campo riportate nella parte finale. Il lavoro intende dimostrare, non soltanto a livello empirico, che la Rete e la sua stessa orizzontalità possono e devono diventare paradigma operativo per un’azione educativa efficace in grado di superare visioni settoriali e semplificazioni, grazie ad un approccio multiprospettico incentrato sulla persona chiamata a “ri-conoscersi” per ripensare l’educazione nell’era digitale. / This interdisciplinary research notes the conflicting views within the Media Literacy: from one side the utopian one locating in technological progress the dawn of a new era for humanity and from the other the dystopian approach worried by potential drifts consequent to the uncritical and compulsive use of the devices. This conflict, although with different nuances, reverberates in the various educational environments often preventing the full understanding of the dynamics of contemporary communication. The anthropocentric perspective that inspires the whole discussion enhances non-dogmatic contributions able to "talk", passing from the exclusionary logic of the “aut – aut” to that inclusive “et – et”. Starting from some significant acquisitions of Cognitive Sciences, Human Sciences and Media Studies to which the first two chapters are dedicated, an excursus in literacy aimed at identifying educational tracks viable in different contexts, is offered as a result of experimentation and verification on field described in the final part. The work aims to demonstrate, not only empirically, that the Internet and its own horizontality can and should become operational paradigm for effective educational action able to overcome sectoral visions and simplifications, thanks to a multi-perspective approach centered on the person called to "re-cognize oneself" to rethink education in the digital age.