S. David Young and F. O¡¦Byren (2000) divided the economic value added (EVA) into two parts, current operating value (COV) and future growth value (FGV). From financial markets, it was found out that the fluctuations of stock prices of businesses were mainly based on the expectation of the investors to the operation performance and future growth of the businesses. Hence, the businesses can create higher market value only their substantial growth rate exceeds expected growth rate from the market. This study adopts O¡¦Byren¡¦s theory (2000) to do the empirical case study of IC design industry in Taiwan. Firstly, the relationship between future growth value of business and their long term equity input rate (LTEI/IC), net operating profit after tax (NOPAT(G)%), Gross Profit/OE were examined. Secondly, by paradigm empirical case study, this study tries to find out the relationship between the factors that affect future growth value of business and the innovation strategy. Thirdly, this study tries to figure out recommendations for the business to enhance its future growth value. This study finds out the factors that affect the future growth value (FGV), in stock market, of business of IC design industry in Taiwan. The investors focus on NOPAT(G)% for on-growing businesses; they focus on continuous growth of Gross Profit/OE for expanding businesses; and they focus on higher expectation of investment performance from LTEI/IC for mature business sectors. In addition, the results of this empirical study of investors¡¦ expectation on the growth of MediaTek Inc. are as follows: 1. Its Gross Profit/OE and NOPAT(G)% are obviously superior to the other sample business sectors. 2. There is positive correlation between Gross Profit/OE and NOPAT(G)% for killer applications (high market-share products) resulted from applying disruptive innovation strategy. In conclusion, this study provides some recommendations for the businesses pursuing incremental growth or constant growth, as below: 1. Competition strategy decision: To take the innovation strategy in accordance with the performance and specification of the products, target customers and business models. 2. Effective cost control: Continuous improvements by innovative concepts and managements to reduce the costs in marketing, R&D, management, risk from material acquiring, yield rate and operation costs, etc. 3. Profit maximization: It is the key for business success and profit to apply correct innovation strategy as well as effective cost management.

Submitted by KARINE DUTRA ROCHA VIANA null (karidutra@hotmail.com) on 2016-06-19T02:37:36Z No. of bitstreams: 1 Dissertação Final Karine Dutra Rocha Viana.pdf: 4402952 bytes, checksum: 3f1548fe06e307d131540a1004d28153 (MD5) / Rejected by Ana Paula Grisoto (grisotoana@reitoria.unesp.br), reason: Solicitamos que realize uma nova submissão seguindo as orientações abaixo: Inserir a data de defesa na folha de aprovação. Corrija estas informações e realize uma nova submissão contendo o arquivo correto. Agradecemos a compreensão. on 2016-06-21T20:11:48Z (GMT) / Submitted by KARINE DUTRA ROCHA VIANA null (karidutra@hotmail.com) on 2016-06-21T21:52:47Z No. of bitstreams: 1 Dissertação final Karine Dutra R. V..pdf: 4401459 bytes, checksum: c5e75833e3c5ed0d475d1e8e2a27ead2 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-06-22T16:52:24Z (GMT) No. of bitstreams: 1 viana_kdr_me_arafcl.pdf: 4401459 bytes, checksum: c5e75833e3c5ed0d475d1e8e2a27ead2 (MD5) / Made available in DSpace on 2016-06-22T16:52:24Z (GMT). No. of bitstreams: 1 viana_kdr_me_arafcl.pdf: 4401459 bytes, checksum: c5e75833e3c5ed0d475d1e8e2a27ead2 (MD5) Previous issue date: 2016-06-09 / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / O objeto de pesquisa desta dissertação consiste em analisar, a partir da sociologia relacional de Pierre Bourdieu, como os discursos adotados pelas Escolas de Negócios (FGV-EAESP e Chicago Booth School of Business) contribuem para a consolidação de crenças dominantes no campo da Administração, e por qual motivo estes discursos são capazes de sensibilizar estudantes, majoritariamente provenientes de uma fração da elite do estado de São Paulo. Deste modo, busco trazer elementos das pesquisas empíricas desenvolvidas tanto no Brasil quanto nos EUA, de modo a estabelecer comparações principalmente entre os discursos e as crenças difundidas por estas Escolas. Assim, o estudo ora apresentado aponta que, para além da constatação de que tais instituições são formadas por agentes provenientes de uma elite educacional e econômica, situada principalmente no estado de São Paulo, é preciso considerar em que medida a posição profissional e as redes das quais estes agentes participam são capazes de criar e difundir crenças hegemônicas tanto no âmbito dos mercados quanto na formulação de ideias e teorias científicas no campo da Administração e da Economia. / The research object of this dissertation is to analyze, from the relational sociology of Pierre Bourdieu, how the discourse adopted by business schools (FGV-EAESP and Chicago Booth) contribute to the consolidation of dominant beliefs in the field of Administration, and for what reason these discourses are able to sensitize students, mostly from a fraction of the elite of the State of São Paulo in Brazil. In this way, I seek to bring elements of empirical research developed both in Brazil and in the USA, in order to draw comparisons between the discourses and the beliefs disseminated by these schools. Thus, the study presented here shows that, apart from the fact that such institutions are formed by agents from an educational and economic elite, located mainly in the state of São Paulo, one must consider to what extent the professional position and the networks of which these agents participate are able to create and disseminate hegemonic beliefs both in the markets and in the formulation of ideas and scientific theories in the field of Administration and Economics. / FAPESP: 2013/19448-1

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