The purpose of this thesis is to explore the role and influence imagination plays on a building for the arts. The American Film Institute is considered to be a building for the production and study as well as the presentation of film. Because imagination is the most important tool the film maker possesses and is that which the general audience becomes a part of, this thesis strives to produce a building which enhances this tool. Steel and glass have been chosen as two of the three primary materials in the film institute for their reflective properties as well as their specific properties to distort reflections. Concrete was chosen as the third primary material not only for its compressive strength, but for its many possible finishes and its compatibility (being non-reflective) with the other two primary materials. The institute will be created in such a way that even in their permanence they will provide for a changing space which will make for a re-occurring newness each time it is visited, thus sparking the imagination. To the user of the institute, the space will each time be new. It takes on this characteristic as its users encounter their own reflection as well as the reflections - sometimes distorted - of others. This is enhanced as movement occurs not always in a straight line nor only at one level. Shade and shadow from stationary light, as further enhance the imagination. “The spatial area, whatever it may be—room, stage, garden, street—is the screen; the moving objects and people are the picture-in-solution reconstituted as a transient entity in time and space.”³ / Master of Architecture

El siguiente trabajo de investigación, es de carácter cultural y se encuentra ubicado en el distrito de San Borja, Lima, Perú. En primer lugar, este trabajo expone las problemáticas y a raíz de estas se genera una justificación por la cual este proyecto es necesario y brinda un aporte no solo cultural, sino tipológico en el país. Por otro lado, también se definen los conceptos de cine como expresión artística totalmente accesible a través de la visualización o realización, de filmoteca, como espacio que alberga y restaura archivos fílmicos, los cuales son importantes para una nación no solo por aportar en la herencia cultural sino porque es un registro audiovisual de la historia a través del tiempo. A partir de estas definiciones la investigación continúa tomando forma definiendo también los usuarios potenciales a los que se les dirige el proyecto. Por otro lado, este proyecto al ser de una tipología que es bastante escasa en el país busca analizar referentes en el mundo para obtener una guía sobre materialidad, áreas, programa, entre otros. Finalmente, se presenta la Filmoteca Nacional como un proyecto que es resultado de la generación de un análisis e investigación de un conjunto de elementos, tales como usuario, programa, proyectos referenciales, normativa. Todos estos elementos conllevan a la ejecución de criterios de diseño que posteriormente fijan las bases para la creación de un proyecto con una volumetría y funcionalidad importantes que representen la magnitud de lo que es un proyecto metropolitano. / The following research work is of a cultural nature and is located in the district of San Borja, Lima, Peru. In the first place, this work exposes the problems and as a result of these a justification is generated for which this project is necessary and provides a contribution not only cultural, but typological in the country. On the other hand, the concepts of cinema as an artistic expression totally accessible through the visualization or realization of film library are also defined, as a space that houses and restores filmic archives, which are important for a nation not only to contribute to the heritage cultural but because it is an audiovisual record of history through time. From these definitions the research continues to take shape also defining the potential users to whom the project is directed. On the other hand, this project it’s a typology that is quite rare in the country, so it seeks to analyze referents in the world to generate a guide in the creation of spaces, functional packages, functionality among others. Finally, the National Film Library is presented as a project that is the result of the generation of an analysis and investigation of a set of elements, such as user, program, referential projects, regulations. All these elements lead to the execution of design criteria that later establish the bases for the creation of a project with an important volume and functionality that represent the magnitude of what is a metropolitan project. / Tesis

Denna uppsats har som mål att undersöka begreppet kvalitetsfilm och dess användning med utgångspunkt i marknadsföringskanalerna public relations, marketing management och filmfestivaler i Sverige. Uppsatsen definierar marknadsföring och beskriver hur den kan praktiseras i filmindustrin. Begreppsanalysen av kvalitetsfilm refererar till Pierre Bourdieus sociologiska texter och har en kort historisk genomgång av hur begreppet kvalitetsfilm myntades i Sverige. Sedan följer en genomgång av kvalitetsfilm i förhållande till europeisk konstfilm samt hur begreppet influerat den svenska filmbranschen idag. Uppsatsen innehåller analyser utifrån tre kvalitativa intervjuer med anställda som i någon form arbetar med kvalitetsfilm, samt litteratur kring marknadsföring av film och kvalitetsbedömning. / This study aims to examine the concept of quality film and its use on the marketing channels public relations, marketing management and film festivals in Sweden. The study also defines marketing and describes how it can be practiced in the film industry. The conceptual analysis of quality film refers to Pierre Bourdieu's sociological texts and have a brief historical review of how the concept of quality film was coined in Sweden. Then follows a review of quality films in relation to European art films, and how the concept has influenced the Swedish film industry today. The thesis contains analyzes based on three exclusive interviews with quality film workers, and literature on film marketing and estimation of quality.