This research aims at the related cultural heritage of the domestic and international Financial Holding Company to carry on the collection and analysises, and make use of the individual cases in the research analysis method to carry on the research, then the way of the interview through expert, induce to tidy up¡¨ financial merchandise diversification¡¨,¡¨ the control of the marketing thoroughfare and base¡¨ and¡¨ the government-businessman relation ¡§ ,these finally three the items succeeds at the present time for the most main Key Success Factors of the Taiwan Financial Holding Company. This research also develops¡¨ Competitive Advantage¡¨ and¡¨ Competition Scope¡¨ two greatest strategies factor of the Taiwan Financial Holding Company according to the industry competition mode analysis that M. E. Porter put forward, controlling two kinds of Competitive Advantage to be classified into ¡§the government-businessman relation¡¨ and ¡§the profession conducts¡¨, then add to calculate the Financial Holding Company to compete an ¡§Competitive Scope Index¡¨ totally by the amount of the multi-field degree in Financial Holding Company and marketing thoroughfare and base in¡¨ Competition Field¡¨. Because this research problem still belongs to the exploratory research stage, past adoption¡¨ time class data method¡¨ assists to carry on the research with¡¨ expert interview method¡¨. This research assists to regard the concept of the strategic group as the core to carry on the research, the research result knows the Taiwan Financial Holding Company, really can operate according to the strategy different from resource of be classified into four different strategic groups, become the competition strategy matrix compartment of the formation to¡¨ professional niche¡¨,¡¨ the government-businessman relation is concentrated¡¨,¡¨ customer direction¡¨,¡¨ the government-businessman relation is diverse¡¨ four greatest strategic groups, this research and inquire into one by one at the different strategic groups in the Key Success Factors, and each competition set the difference that the Financial Holding Company operation caused , further categorize by a set of as a result the relation of study strategic groups and its results. The research result finds the Taiwan Financial Holding Company controlling the industry development, walking obviously of is a diversification route. The Financial Holding Company of Taiwan is in the operation in the market also be much more than only in order to acquire the economic resource and customers, also must fight for the political power and benefit in the industry, because the latter usually is just the important item of the existence. Therefore, along with for resource, include the marketing of the market and control the increment of the ability with marketing thoroughfare etc., a Financial Holding Company relies on the original government- businessman relation advantage and then be good enough to continue to survive, it is the most important decision factor that profession turn. Large Financial Holding Company due to it oneself have the better finance strength and operation efficiencies, plus the advantage of the scale, a Financial Holding Company of ¡§professional niche¡¨ , although walk the difference turns the management route, the current under the yoke of property scale shortage and product lineses are scattered, can't highlight the main business core competencies, competing down in these three years, perhaps the existence space will be gradually squeezed and smaller and smaller.

Abstract In Taiwan¡¦s production structure, after joining the WTO in 2002, it has to face the global competition. Both the government and the professionals realized the urgency in facing the change of the financial structure. Deployments were made to enhance the competitiveness of banks such as passing a law of amalgamation of banks (2000), six regulations were launched out related to financial matter¡]2001¡^, permission is given to establish financial holding companies and so on. Whether the establishment of financial holding mechanism can respond efficiently to the overall challenges? Can it exercise the effect of synergy and achieve the so called 3 C effects e.g. Cross selling¡B Cost saving and Capital deployment ? It is a question worth our wide to investigate. In the 3 C effects, crossing selling relates to the short term, middle- term and long term business of financial holding. It directly affects the customers¡¦ willingness of saving and contribution. This is a key factor for financial holding to consider. This thesis mainly aims to investigate the cross selling strategy, it policy making process and effectiveness. In analyzing companies Cathay Holdings¡B Taishin Holdings and Mega Holdings have been chosen as our case studies. It is because they have good records in profit making. Also they represent 3 different types of financial holdings when the main companies and their subsidiaries have their own characteristics. Based on three selected companies,we selected the senior managers which are in charge of the decision making for cross selling,to have the broad interview.By collected the primary data,then go to do the comparison & analysis with the second data. In our studies we try to employ ¡§customers which financial holding can be mobilize¡¨ and ¡§human resource in the service¡¦ as the two variables to analyze the phenomena of the cross selling in the model of ¡§Cross Selling Cross Section analysis¡¨. Also in the context of ¡§distant customers¡¨ and ¡§distant products¡¨ , we find out six crossing selling patterns. By doing this we further investigate the cross selling and offer our suggestions. In our analysis we discover the targeted companies has differences and similarities in cross selling strategies. Their senior managements all agree that cross selling is an important strategy in financial holding, and they actively involve into that enterprise. In term of policy making in cross selling, there is lack of long term policy but emphasize on individual cases. There is absence of structural mechanism and cultural in cross selling, and the customers have not established their confidence in financial holdings. The review in risk management is lacking. The consumers¡¦ habits on cross selling haven¡¦t established yet. The financial holding companies haven¡¦t developed a strategy to integrate the know-how which subsidiary companies execute cross selling. In this research findings there are some suggestions in seven areas offered to the concerned parties for their considerations. Key words: Cross Selling, Financial holding company, FHC Marketing Strategy.

Recently, financial holding companies have been reported through various media channels for their sponsorships to art groups. For example, Taishin financial holding company contributed millions of dollars to support the performance The Phantom of the Opera in Taiwan in 2006. And Cathay Financial Holdings supported Cloud Gate Dance Theatre of Taiwan with 14 outdoor performances within the past five years. Both examples show how these companies emphasize on subsidizing art and culture activities. However, why these companies decide to sponsor, and how they choose suitable art and cultural activities? The main purposes of this study are: to discuss the current situation that the financial holding companies sponsorship for art activities and to provide art groups and sponsors suggestions with the acknowledgement of support through relationships. To achieve these goals, a thorough literature review and case interview was conducted. The researcher took examples of four financial holding companies which own Wen-hsin Awards, analyzed the motivation behind the sponsorship, the content of sponsorship package, and evaluated the outcomes of the sponsorship. Finally, the behavior model of financial holding companies to sponsor arts and culture activities is made. The results showed that the key factors to motivate sponsors¡¦ behavior are the company¡¦s social responsibility, benefit for business, and the proprietors¡¦ personal love for arts. It is also found that these four companies are interested in sponsoring the certain visual or performing art groups which hold exhibitions or large shows yearly; and mostly they do not pay much attention to evaluating their sponsorship outcomes.

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In 2000 and 2001,The Financial Institution Merger Act and Financial Holding Act were legislated in Taiwan. There are 15 financial holding companies established till now. Financial holding companies hope to diversify financial commodities to investors through joint-marketing and gain cost-saving and risk-control and improve financial performance. It expects to pursue and promote broad business scope. Cathay Financial Holding company, one of the financial holding companies, is the biggest financial holding company except the Taiwan Financial Holding company. Cathay Financial Holding company has total assets exceeding NTD 3.68 trillion. The subsidiaries of Cathay Financial Holding company include Cathay Life Insurance, Cathay United Bank, Cathay Century Insurance, Cathay Securities, and Cathay Venture Capital. The financial performance of subsidiaries of financial holding company becomes more sensitive due to competition of financial liberalization and macroeconomic variables changed. The research not only uses a multiple-regression model and reported here was trying to examine the macroeconomic variables that determine the financial performance of subsidiaries of Cathay Financial Holding company, but also uses a managing capital method EAR to discuss the risk-control of Cathay Financial Holding company. Keywords : Financial Holding company, financial performance, macroeconomic variables, managing capital, EAR

This study focuses on what impact the Management Control System of Non-life Insurance Industry under Financial and Non-financial Holding Company has on a company¡¦s financial and business performance. (Management Control System, hereinafter referred to as MCS) . The scope of the MCS is not conclusive, it consists of management accounting and other control methods. This study adopts Simons¡¦s Diagnostic Control Systems and Interactive Control Systems as a yardstick, and the indicators of the financial and business performance are collected from Taiwan Insurance Institute. This study is based on the exploratory study --- in-depth interviews in case studies. In order to understand what types of the MCS a Non-life Insurance Industry company choices , and each respondent¡¦s feedback on the MCS , the study is followed by semi-structured interviews. By the comparison of multiple-case designs and a more in-depth discussion , this study has found that: (1) There is no special relationship of the MCS selection between Non-life Insurance Industry under Financial and Non-financial Holding Company . (2) Both Non-life Insurance Industry under Financial and Non-financial Holding Company have Strategic Alliances in marketing . (3) Only Non-life Insurance Industry under Financial Holding Company could take the advantage of the joint-marketing in the distribution channel of a bank. (4) Non-life Insurance Industry under Non-financial Holding Company tends to have better business performance when using Interactive Control Systems . Therefore, the study suggests that when Non-life Insurance Industry under Non-financial Holding Company tries to design the control system of an organization, it is better to use the Interactive Control System to help the performance of a company.

本研究因應政府頒布『金融控股公司法』，就資訊系統整合的角度出發，首先針對金融控股公司法與三大主要金融機構 ( 銀行、保險、證券) 的資訊系統應用作文獻探討，再針對企業導入 EAI 之關鍵成功因素作文獻探討，並探討金控公司之整合性金融商品，最後推導出一個整合性的資訊架構。 本研究最後推導出一個採用集中式資料交換系統( EAI Broker )的機制來中介金控公司期下子公司之間的業務應用，以協助金控可以因應市場及客戶群的改變而設計出符合需求的 IT 整合架構，並在資訊架構中設計出有別於單純銀行、保險、證券子公司的額外系統架構，分別是企業流程整合系統、專家系統、企業入口網站等，以期使金控公司得以在整合之後，透過此一資訊架構發揮其整合之综效。

金融控股公司為求合併能夠順利進行，於成立之初或納入其他子公司時，多會先購入部分子公司之股票，待合併完成，此購入之股票將成為金控公司之庫藏股。而由於特殊之產業性質，其庫藏股亦受金融控股公司法及其他法令釋函之限制，因此庫藏股對金融控股公司管理營運所造成影響，略有別於一般產業之公司。本文即擬針對金融控股公司其庫藏股持股與購入成本高低及嗣後處理與註銷持股可能產生的問題，對股東權益和盈餘分配能力之影響，以及公司管理上所需考慮之因素與可能面臨決策情形，試予探討，最後提出建議如下： 1、金控公司於合併過程中，有可能逾越證交法規定之限額。然在主管機關倡導鼓勵金控機構合併以壯大規模之政策下，此一現象已不重要。何況是否違反證交法似為灰色地帶。 2、庫藏股購入及持有之注意 （1）購入典型庫藏股宜量力而為，各項購入目的，於短時間內儘量予以完成，避免走入註銷持股之路。為維護公司信用所必要購入庫藏股宜少運用。 （2）注意購入庫藏股後，持有期間內保留盈餘及資本公積是否足夠彌補庫藏股出售或註銷之差損，並據以考量盈餘分配及資本公積轉增資配股之能力。 3、庫藏股之去化考驗 （1）以維護公司信用及股東權益為目的而買回之庫藏股，必須在買入後六個月內辦理註銷股份，而股價愈高之金控，愈易遭受鉅額之註銷虧損，則此類庫藏股之買入似當慎思。 （2）一般而言，買入庫藏股之每股成本均高於面額，故註銷之虧損應大於出售或轉讓予員工或轉換ECB等之虧損。因此，萬不得已，屆滿三年未有去路時，才予註銷股份。 （3）若以發行ECB或GDR來轉換數量龐大之庫藏股，是否有轉換損失當與其買入成本與股價息息相關。故以庫藏股作為ECB等轉換之用時，宜儘量完成轉換。 （4）子公司持有金融控股公司之股份價格適當時，宜於註銷期限前轉讓出去。而持股及金額大者，尤宜早日規劃其轉讓事宜。 關鍵字：金融控股公司、庫藏股

The financial sector due to the particularity of the industry, the government set a lot of control provisions, therefore most of the earnings management research will set financial sector excluded. In fact, the financial sector, in order to comply with the legal provisions, which the motives of earnings management may be even higher than the average company. This study used The Modified Jones Model to calculate the proxy of discretionary accruals as an earnings management¡Ffinancial holding company engaged in the amount of the core subsidiary of the format category to measure the extent of its related diversification¡Fand the implementation of SFAS No. 34 divided into two study period, to explore the relationship between the relevant level of diversification and earnings management, earnings management and financial asset disposition gains and losses, earnings management and financial performance is different. Empirical results show that: (1)Before and after of SFAS No. 34 implementation , the higher the degree of diversification of financial holding company, the earning management were higher.(2) Before and after of SFAS No. 34 implementation, the financial holding company will make use of the disposal of financial assets in order to increase the gain on disposal for earnings management.(3) Before and after of SFAS No. 34 implementation, the financial holding company will engage in earnings management operations in order to enhance the company's financial performance.