This thesis aims to explore what are the main factors for designers to consider, when they design persuasive technologies for improving environmentally sustainable behavior. This paper starts out with a definition of sustainability as such, while also describing the most pressing issues within ecological sustainability. The biggest part of related research is dedicated to the persuasive technologies and three main factors of ability, trigger and motivation. We also talk about a fourth, additional factor of an emotional relationship. Besides persuasive technologies, this part describes sustainable Human-Computer Interaction, location-based services, and ethical issues are mentioned as well. The first part of the next section is dedicated to the description of a High Fidelity prototype of persuasive mobile application. The second part talks about quantitative and qualitative methods used while collecting data. After that, the reader is presented with the study results, which are then also analyzed. The following part discuss these results in a more depth. In the end, we summarize obtained results and the whole study.

On July 1996, Taiwan government opened up mobile communication market to private telecommunication companies. For the next few years, mobile communication market reached its most glorious period. Almost every carrier had an outstanding profit, until recent years, NCC began to control pricing regulation. To obtain exceptional profits, telecommunication companies have started to cut expenditures in the direction toward the effort, but competitors constantly employ new strategy in the market. If a company cuts its cost too much, it is likely to result in the loss of a large number of consumers. On the other hand, if a company invests blindly, it will cause a great burden on the company¡¦s resources. Thus, this paper concentrates on formulating a scientific analysis that assists the executive officers of telecommunication companies to determine best marketing strategy of existing market. The research method of this paper will first survey the current mobile communication users to examine the significant factors from their preferences and then utilize Markov chain to analyze the mobile communication market trend. Based on the quantification of population growth and decline in the market, we will be able to better understand the trend of consumers¡¦ preferences. Combined with the overall assessment of telecommunication industry, we will be able to recommend an effective marketing strategy in the telecommunication market.

Recently, financial holding companies have been reported through various media channels for their sponsorships to art groups. For example, Taishin financial holding company contributed millions of dollars to support the performance The Phantom of the Opera in Taiwan in 2006. And Cathay Financial Holdings supported Cloud Gate Dance Theatre of Taiwan with 14 outdoor performances within the past five years. Both examples show how these companies emphasize on subsidizing art and culture activities. However, why these companies decide to sponsor, and how they choose suitable art and cultural activities? The main purposes of this study are: to discuss the current situation that the financial holding companies sponsorship for art activities and to provide art groups and sponsors suggestions with the acknowledgement of support through relationships. To achieve these goals, a thorough literature review and case interview was conducted. The researcher took examples of four financial holding companies which own Wen-hsin Awards, analyzed the motivation behind the sponsorship, the content of sponsorship package, and evaluated the outcomes of the sponsorship. Finally, the behavior model of financial holding companies to sponsor arts and culture activities is made. The results showed that the key factors to motivate sponsors¡¦ behavior are the company¡¦s social responsibility, benefit for business, and the proprietors¡¦ personal love for arts. It is also found that these four companies are interested in sponsoring the certain visual or performing art groups which hold exhibitions or large shows yearly; and mostly they do not pay much attention to evaluating their sponsorship outcomes.

As trend toward liberalization, telecom industry in Taiwan is getting more and more saturated. It means that competition between telecoms firms is getting more and more sharp. As a result, all telecoms firms are striving to gain and keep their customers and trying so hard to understand comsumer behavior on choosing telecoms firms. In the past, researches on consumer behavior are usually base on quantitative methodology. Quantitative researches on consumer behavior focused on specific moment of customers. This research is base on qualitative methodology to extend consumer behavior on choosing telecoms firm from a specific moment to a dynamic model and establishing a thorough consumer behavior on choosing telecoms firm model. This research on consumer behavior on choosing telecoms firm is base on grounded theory. By the analysis and coding process of the interview data that collected from eighteen interviewers in a theorical sampling process, this research generalizes eighty three open coding and fifteen axial coding. In the selective coding process, this research generalize three major concepts of consumer behavior on choosing telecoms firm and establishes a model of consumer behavior on choosing telecoms firm.

Adolescence is a very important transition stage between childhood and adulthood. In this stage, due to rapid change physically and mentally, adolescents are more likely to occur physical, psychological, and social problems. Therefore, providing adolescents fine health service is critical. To do so, having a better understanding of the factors associated with health service utilization can help a lot. The main purpose of this study is to understand adolescents¡¦ behavior of health service utilization. Based on Andersen¡¦s behavior model of health service utilization, this study investigated the associations of predisposing characteristics, enabling resource characteristics, and needing characteristics with health service utilization of adolescents. The data used in these analyses were drawn from students in junior high schools of Tainan Providence, of which seven schools were randomly selected and then anonymous questionnaires were distributed to all students. 2,242 of 3,591 students were collected, for a response rate of 55.39%, and the final sample was 1,989. ANOVA and t test were employed to examine health service utilization of adolescents, and multiple regression was used to investigate the factors associated with health service utilization. Several results were found in this study as follows: First, significant differences did exist among junior high students, which indicated that second graders and third graders went to see doctors more times than first graders did. Second, there were 21% and 12% of respondents with experience of hospitalization and operation respectively. Students with hospitalization and operation experience utilized more health services. Third, students with national health insurance were more likely to utilize health services than those without national health insurance. Last, with regard to the relationship between self-perception of health status and health service utilization, the more respondents perceived themselves with problem of physical health or adolescent development, the more health services they utilized. In addition, the perception of emotional problem was negatively related to the utilization of health services. Several suggestions are proposed. First, establish adolescent clinics in all hospitals that are in the level of district hospitals and above to improve medical accessibility. Second, advocate the system of family physician to emphasize continuity and integrity of health care. Moreover, design appropriate clinical education for adolescents to educate them with adequate concept of health care and health utilization, making them understand the idea of health gradient to receive the right treatment in the right place. Last but not least, the health and education administration should reinforce adolescents¡¦ ability of emotional management, provide assistance for them to find out their emotional problems, and help them to receive appropriate health treatment through psychological consultation of adolescent clinics as soon as possible.

When children return home from residential treatment for behavioral challenges, continuity of care is clinically advised and empirically supported. If parents lack the skills to support this transition, a child’s treatment gains may be at risk. Parenting difficulties can initiate oppositional and avoidant behaviors in children, and if sustained, damage the parent-child relationship, leading to poor child outcomes. Offering parent training during a child’s residential treatment may increase parent self-efficacy and use of the training in support of a child’s transition home. A Northeastern US Residential Treatment Program (RTP) annually provides short-term residential treatment for children (ages 6-18), and therapeutic supports to the parents of these children during their milieu care. RTP’s new online parenting program was evaluated across three separate but related studies, exploring in Phase 1) perceived barriers to online program usability, Phase 2) how video dosage was associated with changes in parenting self-efficacy and parenting stress, and Phase 3) through the lens of family routines, what were the longer-term effects of the online program. Results from Phase 1 suggested that parents with lower technology familiarity may need ongoing support to successfully complete online training; adding digital prompts helped parents to autonomously navigate the online program. Phase 2 results indicated that parenting self-efficacy increased minimally while children were away, and decreased when children returned home; an inverse effect was found for parenting stress. Phase 3 revealed limited application of the online parent training in post-residential family routines; parent training was shared internationally within parenting social networks, though virtually no videos were watched once children had transitioned home. Similar parenting programs using the Fogg Behavior Model may consider nudging parents during natural surges in parent motivation to prolong recently initiated therapeutic benefits during post-residential home aftercare.

Studien har för avsikt att undersöka äldres känslor inför användning av digitala nyhetsmedier samt hur en interaktionsdesigner kan arbeta proaktivt för delaktighet i samhällsdebatten, när fysisk nyhetsdistribution fasas ut och digital distribution är det som kvarstår. En utgångspunkt i studien är att äldre individer ofta besitter förmågan att använda digitala medier, men har låg motivation. För att utforska mer kring detta används Foggs beteendemodell (2009) och dess tre beståndsdelar för förändring av ett beteende - förmåga, motivation och triggers. Modellen är utformad för att ringa in mönster, attityder och beteenden i digitala miljöer. Datainsamling i studien sker genom strukturerade dagböcker, vilka genomförs som en kvalitativ metod under en längre tidsperiod. Dagböckerna bygger på uppgifter som ska genomföras i den digitala nyhetsaggregatorn Omni (2022). Respondenterna för dagböckerna är sex till antalet och är individer i 60-årsåldern som har en smartphone och tar del av nyheter regelbundet. Resultat från dagböckerna visar att alla tre beståndsdelar i Foggs beteendemodell (2009) är betydande, men att det främst är triggers som är avgörande för en beteendeförändring. Det framkommer även att tidigare erfarenheter, förväntningar samt pragmatiska och hedoniska aspekter har betydelse. Avslutningsvis presenterar studien förslag på hur en interaktionsdesigner kan arbeta för att involvera äldre individer i en digital nyhetsdistribution, för att i en förlängning minska klyftor mellan generationer samt bevara medborgarnas rättigheter att ta del av samhällsinformation. / This study aims to examine older people's feelings about using digital news media and how an interaction designer can work proactively for older people’s participation in the public debate, when physical news distribution is phased out and digital distribution is what remains. A starting point of the study is that older individuals often possess the ability to use digital media, but have low motivation. To explore more about this, the study uses Fogg's behavior model (2009), which contains three components of changing a behavior - ability, motivation and triggers. The model is designed to capture patterns, attitudes and behaviors in digital environments. Data collection in the study takes place through structured user diaries, which are implemented as a qualitative method through a longer period of time. The user diaries are based on tasks to be performed in the digital news aggregator Omni (2022). The number of respondents for the diary is six and they are individuals in their 60s who have a smartphone and receive news regularly. Results from the diaries show that all three components of Fogg's behavior model (2009) are significant, but it is primarily triggers that are crucial for a behavioral change. It also appears that previous experiences, expectations and pragmatic and hedonic aspects are of importance. Finally, the study presents suggestions on how an interaction designer can work to involve older individuals in digital news distribution, in order to reduce gaps between generations and protect citizens' rights to access civic information.

The trend of adjusting our activities, making them more attractive and less like chores is apparent just by looking at the applications and systems we use for our everyday lives. In this study we investigate this phenomenon, in both training and dating applications, from a design perspective using the frameworks of gamification and Fogg´s behavior model. Using these tools in complement with qualitative interviews we answer questions regarding how one can design gamification to achieve behavior change. The chosen applications, namely Tinder, Badoo, RunKeeper and Nike+ were all identified as gamification applications and in regard to how they were designed, the training applications primarily showed interest in raising the motivation of users, while the dating applications rather focused on easing the simplicity of performing the behavior.

Master of Science / Department of Landscape Architecture and Regional & Community Planning / Huston Gibson / Communities are currently faced with the issue of integrating sustainable practices into citizen lifestyles, a problem that can be addressed through behavior changes strategies. Higher education institutions can provide a testing ground for different behavior change strategies, specifically the Fogg Behavior Model (FBM) and its application to the social structures that are important in community-based social marketing (CBSM). This research proposes to examine FBM among Kansas State University faculty and staff as a viable CBSM approach for sustainable behavior change. A targeted behavior and trigger for the targeted behavior were selected. The trigger was implemented among select university departments with both pre- and post-experiment surveys distributed to assess trigger effectiveness and limiting factors to ability and motivation. The research showed an increase to the targeted behavior due to trigger implementation and described ability and motivation limiting factors within those select departments. With further investigation into these limiting factors and a widespread trigger effectiveness study, FBM could serve as an effective model that addresses social behavior change within a CBSM framework. FBM’s potential success in a university setting bodes well for its success in communities and a community-based social marketing approach to create sustainable behavior change.

Traffic problems caused by congestion are increasing in cities all over the world. As a traffic management tool traffic predictions can be used in order to make prevention actions against traffic congestion. There is one software for traffic state estimations called Mobile Millennium Stockholm (MMS) that are a part of a project for estimate real-time traffic information.In this thesis a framework for running traffic predictions in the MMS software have been implemented and tested on a stretch north of Stockholm. The thesis is focusing on the implementation and evaluation of traffic prediction by running a cell transmission model (CTM) forward in time.This method gives reliable predictions for a prediction horizon of up to 5 minutes. In order to improve the results for traffic predictions, a framework for dynamic inputs of demand and sink capacity has been implemented in the MMS system. The third part of the master thesis presents a model which adjusts the split ratios in a macroscopic traffic model based on driver behavior during congestion.