The diploma thesis deals with social networks from the perspective of their impact on search engine optimization (SEO). It focuses on description how the search engine marketing works. Main emphasis is given on the description of key social networks that have an assumption (because of their functionality) to affect of shifting the search results. Some social services also have an impact on indexing new content in search engines. They are also an important part of the strategy for online reputation management. Part of the diploma thesis is devoted to the modern concept of SEO which is defined as findability marketing. This concept consider the social networks as internet websites where users looking for information. That is the reason why this thesis contains a chapter about search capabilities on social networks.

The main subject and aim of this master thesis is the development and practical testing of a collaboration schema between Czech Encyclopedia of Sociology (Sociologická encyklopedie) and the Czech Wikipedia and its sociology-related content. The collaboration between these two information resources is based on the idea that the Encyclopedia of Sociology can serve as a quality resource for writing and editing Wikipedia and vice versa, Wikipedia can potentially increase Encyclopedia of Sociology's visibility and findability. The theoretical part of the thesis presents information about academic knowledge resources and open collaboration knowledge resources. Last but not least the theoretical part contains information about current practices of collaboration between Academia and Wikipedia. The research part of the thesis presents the development of the collaboration schema and its testing. Methods of semi-structured interviews and field experiment are used within this research. In the first part, one conducts interviews with Czech sociology experts and Wikipedians who are active in the field of sociology or related social sciences. The second part of the research then uses a field experiment to verify to some extent the information from the interviews and to induce reaction from the Wikipedian...

The general aim of this thesis is to analyse and compare archival materials concerning Huguenot and Walloon families, and to carry out a sample analysis of these and whether it is possible to find the cities of origin where they lived until the Nantes Edict was revoked in 1685 and they were forced to flee because of their reformed faith. The selected sources consist primarily of materials from the French departmental archives and materials accessed via the internet as digitalized pictures (.jpg-files) and so on.  The descriptive section of this thesis concerns literature about Huguenot and Walloon history, genealogy, and exodus, as well as research into archive and information sciences primarily access and findability. I begin by describing the overall view, to set the stage. Then, I investigate the European archives. Thirdly, I proceed with a time intensive sample analysis of 30 known families from varying places in France, Belgium, Norway, and Sweden and finally, I attempt to clarify the difficulties that arise concerning findability and why those arise.  The method is genealogical research on sources accessible by the internet, and it turns out in the conclusion that 50% of the chosen families can be found in their home parishes, even if findability issues often show themselves, both because we’re talking about a religious minority, people fleeing the country, and a large geographic area. It was heartening and surprising however, that my search was successful in finding so many of the 30 families, and interesting to note which areas were easier to search than others.  The findability issues are further deepened because the archives’ Internet pages are not optimally designed as their metadata is often insufficient, and the pages furthermore so difficult to navigate since they are both widely different from each other, and because they are not, in the words of Wendy M. Duff, managing to hit the “perfect pivot point” between archiving and usage. Reasons for this include a lack of descriptive data attached to the digitalised files, and because .jpg-files are often not searchable, as observed as well by Catherine Styles.  More user research is required in the area of archives, so that better and easier access to these webpages can be guaranteed, especially given varying userbases and their differing needs in searching.