The research was focus on exploring the growth strategy of small and medium business in Taiwan. We are interested in finding the orbit and the logic of Taiwan¡¦ small and medium business, which are growing rapidly and becoming global business recently. However, how to explicit the competitive advantage of business growth is a complicated and tacit task. The methodology of the research applied the grounded theory to do the qualitative analysis. After sampling from Taiwan passive component industry base on the strategic group, we will proceed the in-depth interview with the top management team of the businesses. The first-hand data and information from interview will be analysis, comparative, and coding repeatedly and iteratively. Gradually, the category and abstract concept will be emergent from the outcome of coding. The theory will be constructed from the relation of the concepts until the saturation it reached. The research founded that to catch the "strategic timing fit" was the orbit and the logic of Taiwan¡¦ passive component industry. There were three timing in the rapidly changing and creative environment: a) timing of technological paradigm transition; b) timing of production transition; c) timing of entrance and existence of competitors. The leaders of the firms in the case showed that they built the strategic capabilities and resources within the organization to meet the "strategic timing fit", which was the key factor of rapid growth in the past decade.

With the rapid growth of cellur phone users in Taiwan,the voice service market is going to mature.The 2.5G and 3G become the main stream.The license of 3G has released in last year.Therefore,mobile value-added services are more and more important for telecommunication service oprators.The study combines the TAM and task-technology fit theory to analyze the adoption of mobile value-added services.

Research indicates that planning helps consumers in their goal pursuit, but little is known about how and when such beneficial effects change with regulatory fit – fit between consumers’ regulatory orientation and goal pursuit means. Results of three studies show that 1) the benefits of forming implementation intentions, or planning details such as when, where, how, and how long to perform goal-directed actions and attain consumer goals are stronger in regulatory nonfit situations (study 1), and 2) implementation intentions can be viewed as goal pursuit means and be part of the regulatory fit formulation to show the “value from fit” effect on instrumental behavior and goal attainment (studies 2 and 3). Specifically, study 1 showed that consumers in regulatory nonfit situations are more likely to perform instrumental behavior and have higher goal attainment by forming implementation intentions than consumers in regulatory fit situations. This research also provides empirical evidence of the notion of “value from fit” to the regulatory fit literature, that is, the mediating role of motivation intensity in the regulatory fit-instrumental behavior and regulatory fit-goal attainment linkages in studies 2 and 3.

¡§Giant¡¨ is the study case of this research, which attempts to establish what influences consumers¡¦ attitude to brand extension and brand attitude when Giant promoted extension of its brand. The study also investigated the influence of brand image and product involvement on attitude to brand extension. The methodology of the study includes in-depth interview and questionnaire survey. Consumers with high and low levels of product involvement were interviewed. An understanding of their perspective on brand image was gained. Interviewers¡¦ free thoughts of potential brand extensions were gathered. These were used in the brand extension items of the questionnaire. It is found from the study, with respect to the influence of brand image on product and service extension, functional brand image bears significant influence on product and service extension. In other words, consumers have positive responses to functional product (the bike and personal gear) and service (bike repair, assembly tuitions and exercise courses) extensions. Secondly, high and low consistencies both bear significant influence on the service extension. Consumers have the greatest response to highly consistent service extension (bike repair, assembly tuitions and exercise courses). Consumer response to low consistent service extension (bank and insurance) is the lowest. Furthermore, with respect to the influence of involvement in high and low consistent service extension, those with high involvement have significant influence on high consistency service extension (bike repair, assembly tuitions and exercise courses). The level of involvement has not significant influence on product extension and low consistency. With respect to the influence of involvement on brand image, those with high involvement has more positive response on functional, symbolic and experience brand image.

The enterprise battlefield is estate, enterprise is among estate competitiveness manage the success or failure key. Though M. Porter brings forward competition strategy think: Enterprise will be confronted with ¡¥stuck in the middle¡¦ awkward situation if being able to not to choose from cost leadership, differentiation and focus strategy alternative. Afterwards, Porter indicates that in one book "Country Competitive Advantage ": Have a lot of enterprise indeed cost to be led with differentiation use together, and have the fine achievement effect; In other words, if cost leadership and differentiation manage to be used simultaneously, both multiply effect general stronger. In supply chain, the production logistics system must give consideration to cost, quality, deliver achievement effects such as scheduled time and safety; Except taking that cost leadership as target, field delivering customer regard such as scheduled time and safety in quality, is shown differentiation, is also that the tactics planning and management taking supply chain as the lifting competitive advantage competing for unit times middle, entire supply chain planning and management system manages a target. How will the production logistics system of modern enterprise change to adapt to the new tactics plan under give consideration to cost leadership and differentiation strategies? Study is from case study according to Task-Technology Fit Theory originally, produce what logistics management acts as role in development process of knowing the case company supplying chain in estate, manpower includes topic for discussion and method of work encountered by whose especially with information technology complementing each other; Interview studying process is middle, being to permeate a depth mainly, that discusses the collocation relevance document with the viewpoint, arrange out reference pattern of may be for estate's supplying chain construction the system producing a logistics management of having competition. Childbirth studying main observation is limited originally logistics management reality affair, the pad `produces the planning and management' pattern , hopes a modest spur to induce someone to come forward with his valuable contributions with construction, develop so-called ¡¥production logistics¡¦ theory.

With the rapid and constant changes taking place in information technology and internet, only firms participating in the creation and utilization of knowledge can hope to obtain the advantageous position in today¡¦s knowledge-based economy. Thus, the issues surrounding knowledge management (KM) have attracted more and more concern from both industry and academia. To add value with KM, we need KMS, which involve the application of IT systems and other organizational resources to manage knowledge strategically, are a relatively recent phenomenon. The goal of this research is to find the significant factors that link with KMS use and individual performance by using diamond model and contingency theory, which emphasizes the importance of fit. We combine with three distinct factors of compatibility, including (1) Technology - Task Compatibility (2) Technology - People Compatibility (3) Technology - Organization Compatibility, to mold an integrated model. An empirical survey methodology is applied to test the research model and seven hypotheses are developed in this study, and then we use PLS to analyze it. The results reveal that Technology-Task compatibility contributes most to the use of KMS. It implies that KMS should fulfill the task needs of users, and therefore, people will use more functions of the KM systems frequently. Besides, Technology-People compatibility has similar effect on the use of KMS. This suggests that it will enhance the usage if the KMS is more compatible with users¡¦ past experience and value. We also found that Technology - Organization compatibility has least impact on usage, but it still needed to take into consideration and worthy to discuss in the future research. In sum, unlike much prior research that has focused on only a limited aspect of compatibility, we provide a more comprehensive conceptual definition that disaggregates the content of compatibility into three distinct and separable constructs and the findings of this study provides some suggestions for the KMS research.

Using a large sample of 175 firms in the service-focused sector in Taiwan, the study examined the customer service-focused employee competency as the mechanism through which customer service-focused HR practices facilitate firm performance. In addition, it examined whether the fit of customer service-focused HR practices and customer service-focused strategy may promote firm performance. To confirm the hypotheses, the study collected data for each construct from different sources (i.e. executives, HR members, line managers) in the same firm, generating 2,120 respondents in total, 12.11 respondents per firm in average. This study utilized LISREL 8.3 to perform maximum likelihood (ML) structural equation modeling (SEM) to test mediation hypotheses and hierarchical moderated regression to test moderation hypotheses. Results showed that customer service-focused employee competency fully mediated the relationship between customer service-focused HR practices and firm performance. Firm performance was confirmed as the function of the fit of customer service-focused HR practices and customer service-focused strategy. Suggestions for further research were also discussed.

This research aims to investigate three issues :(1) how the consumer needs of pop music and the product attributes of records affect consumer satisfaction, (2) this research also focuses on how the match between the consumer needs of pop music and the product attributes of records affect consumer satisfaction, and (3) how the consumer satisfaction contributes to the repurchase intention is also discussed. Our study shows that listening to music, acquiring the information about music and adoring idols are main consumer needs. When the CD products satisfy these consumer needs, the consumer satisfaction will be high. In addition, consumers identify three major product attributes: function, idolatry and fashion. The interaction between listening to music, acquiring music information and functional attributes will affect consumer satisfaction positively. Similarly, the interaction between the idolatry and symbol of idol will affect consumer satisfaction positively. Consumer satisfaction has also been found to affect the repurchase intention. Compare to consumer needs, the perceived value of CDs has a stronger effect on consumer satisfaction. Therefore, if business models may need to be developed to reform the compact discs industry.

A lot of scholars has researched on the ¡§Person-Organization fit¡¨ for the general concept discussion, but most of P-O fit focus on the goal, value, culture of organization if it can attract some different kinds of persons and affect the choice of selecting job. The study wants to further research on when the P-O fit candidate enters in the company, whether the organizational commitment will interference with self-monitoring and perceived organizational support or not. For High-Tech industry plays most important role of economics grows; therefore, the study is focus on the newcomer of High-Tech industry to research if the self-monitoring and perceived organizational support affects P-O fit on organizational commitment or not and hope it may help companies enhance the competition ability. There are two main purposes of this study; one is to understand the effect of P-O fit on organizational commitment, another is to understand the interference effect with self-monitoring and perceived organizational support on P-O fit and organization commitment. The study is using the 25 items of P-O fit questionnaire which simplified by Ke-Wei Wu(2008), choosing the newcomer of High-Tech industry to be test sample, the total number of issuing questionnaire are 160, the number of retrieve are 138(the retrieve rate is 86.25%), and the number of valid are 132. The study uses the correlation and regression analysis of SPSS to examine, finding out the result of¡G 1.Self-monitoring has negative interference effect with P-O fit on retention commitment; it means the level of self-monitoring will interference the level of P-O fit on retention commitment. 2.Perceived organizational support has no positive interference effect with P-O fit on organizational commitment; it means the level of P-O fit on organizational commitment will not interference with the perceived organizational support.

<p>Enterprise resource planning (ERP) system which first emerged in the early 90’s, have become</p><p>so popular today that almost every large business corporation uses one. Recent years</p><p>have seen increased spending on this software application package, but sadly not all organizations</p><p>which invest in ERP systems have gotten back their money’s worth. There have</p><p>been many instances of unsuccessful ERP implementation attempts and in some cases total</p><p>failure. Researchers and scholars have long since studied these systems in a bid to provide</p><p>explanations for the complexity and failure of implementation attempts. This has led to the</p><p>establishment of critical success factors (CSF), which slightly vary with different authors</p><p>but have some strong common points. Prominent among these CSF’s is alignment between</p><p>business processes and ERP built-in processes.</p><p>This project therefore focuses on alignment issues that arise between the software package</p><p>and the organization’s business processes during ERP implementation efforts. The main</p><p>purpose of the work is to establish a set of ‘best practices’ that must be considered or executed</p><p>in order to secure a good alignment between the system and software package.</p><p>In order to achieve the main goal of this work, a case study approach has been used. The</p><p>case in question is a small manufacturing firm in Vetlanda called T-Emballage, which uses</p><p>an ERP system Jeeves. Mainly using scientific research techniques which comprise a deductive</p><p>approach and a mixed mode data collection method, some valuable conclusions are</p><p>drawn from the analysed data. The critical points that are worth considering during ERP</p><p>implementation, when trying to achieve alignment, arrived at in this study include: carrying</p><p>out a proper gap analysis, top management leading and following up, choosing software according</p><p>to needs, simplicity, flexibility, communication and liability of data.</p><p>This project further investigates the advantages and disadvantages of adapting or altering</p><p>the software package to fit the organization’s business processes and vice versa. Finally, the</p><p>work also tries to assess the alignment maturity level that has been attained in the organization</p><p>by applying the Luftman’s alignment maturity model.</p>