The aim of the thesis "Business Plan for Establishing of a Fitness center" is the elaboration of a bussines plan on establishment of the real fitness center. The theoretical part is aimed to characterize small and medium business, its importance for national economy and also represents the structure and content of a business plan. The practical part is concentrated on creation of the bussines plan on establishment of the fitness center in Dolní Břežany. The work closes with the final summary and financial evaluation of this project.

The main aim of this thesis is to develop a business plan for establishing a multi-purpose fitness center which is subsequently evaluated by investment methods. At the beginning of this work the product itself and the ownership in the company are introduced. It is followed by the analysis of enviroment where customers are dealt with potencional and current competition and suppliers. For the supplier selection multi-criteria decision method by Saatys Method for calculating criteria weights and the method of linear utility function for each variant were applied. Next part focuses on marketing where we deal with marketing mix 4P which is followed by staffing of the entire center. In financial part opening balance sheet and cost incurred at the beginning of business are presented. In the next section two variants realistic and pessimistic are analysed. Each option is adjusted for projected revenue and costs. What follows is the turning point analysis. The last part of the study deals with the SWOT analysis of the project which is followed by enterprise investment project evaluation using static and dynamic methods of investment evaluation.

The aim of this thesis is to develop a business plan of fitness center with subsequent evaluation of the investment. First, the product itself and the ownership structure is introduced and than followed by an analysis of the market, customer, competitor analysis and analysis of suppliers, in which multicriteria decision with the help of Saaty method and the method of linear utility fiction is used. This is followed by personnel and marketing plan including marketing mix and marketing budget. In the financial plan, there is the opening balance sheet, statement of cash flow, profit and loss account for the first year and the balance sheet after the first year of business. In this section, the break-even point is calculated. The evaluation of the project is preceded by risk analysis. The sensitivity criteria of income is examined for the operation of two, or four factors. For the investment evaluation are used static and dynamic methods of evaluation. Under certain conditions, the project is profitable.

The master’s thesis is focused on the creation of a viable business plan for establishing a new mikrocompany offering a services in the fitness area in the gradient area. Theoretical part is describes starting points related with through of business and market, bussines plan and his structure including description of used analytical research methods and tools. To define and verification of main idea is used qualitative research and method of Lean canvas. Analytical part contains starting points from of carried out analysis and research, on their basis is selected a suitable strategy for starting mikrobussiness. The design part of the thesis elaborates a specific part of the business plan in connection with the chosen strategy so that the plan is feasible and viable.

This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.

Sports clubs are a program ran through Pacific Recreation at the University of the Pacific. This study determines whether using services and facilities that Pacific Recreation offers has a statistically significant relationship with students joining or participating in sports clubs. METHOD: When a student comes into the Baun Fitness Center to work out, participate in a class, take part of personal training, or climb the rock tower, that student has to swipe into the facility and service of choice. The same process occurs for when a student wants to use external services like Intramural Sports and Informal Recreation. Quantitative data were pulled from Innosoft Fusion, software that Pacific Recreation utilizes to manage and track their facilities, programs, and services. 2,332 individual student datum were analyzed from the information received from Innosoft Fusion to measure student engagement from the Fall 2017 semester. RESULTS: The Baun Fitness Center and other external services were found to play a significant role with association with participation in sports clubs. Participation in Baun Fitness Center workouts, rock tower, informal recreation, tiger training, and intramural sports associates with participation in sports clubs. It was determined that for each additional individual that participates in these services or programs, there would be an increased chance of individuals to also participate in sports clubs. CONCLUSION: It was concluded that there are additional ways for sports clubs to advertise and promote their clubs for recruitment. Pacific Recreation’ marketing department can use the results from this study to analyze and plan additional marketing strategies that can use cross-promotion from the programs, services, and facilities Pacific Recreation has to offer. This study recommends multiple future research ideas for Pacific Recreation to take apart in to gain new insights on participation and marketing ideas from all of their programs.

The thesis discusses the social phenomenon of fitness and exercise in the fitness centers. It contains descriptive and comparative research of visitors fitness centers in Prague and Frankfurt am Main as representatives of this new phenomenon. It is a group of visitors who visit the fitness center at their leisure time. Research on the theoretical basis Bourdie's concept of habitus, social space and capital is trying to detect and describe patterns and main motivations of visitors fitness centers and their potential differences or similarities on the international basis.

The title of the thesis: Food supplements and their use by people attending fitness centers The aim of the thesis: The aim of the thesis is to collect information about food supplements and determine which food supplements are the most frequently used in fitness centers. The methods of the thesis: By the controlled interview to determine what types of food supplements are the most frequently used by people attending fitness centers. The results of the thesis: The majority of people visiting fitness centers use some kind of food supplements. Keywords: food, macronutrients, micronutrients, supplements, fitness center, recommended daily doses.

Submitted by Anelise Milech (anelisemilech@gmail.com) on 2017-11-07T15:25:55Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Luiza Azevedo Lopes.pdf: 427320 bytes, checksum: bd1af566d15f27b3ec1fdebb9d46e0a5 (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2018-01-02T13:31:28Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Luiza Azevedo Lopes.pdf: 427320 bytes, checksum: bd1af566d15f27b3ec1fdebb9d46e0a5 (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2018-01-02T13:32:22Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Luiza Azevedo Lopes.pdf: 427320 bytes, checksum: bd1af566d15f27b3ec1fdebb9d46e0a5 (MD5) / Made available in DSpace on 2018-01-02T13:32:29Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Luiza Azevedo Lopes.pdf: 427320 bytes, checksum: bd1af566d15f27b3ec1fdebb9d46e0a5 (MD5) Previous issue date: 2016-07-28 / A presente pesquisa teve como objetivo compreender a aderência de idosos à prática de atividade física em uma academia de ginástica da cidade do Rio Grande/RS, frequentada por estes há mais de dez anos de forma ininterrupta. O estudo foi compreendido numa perspectiva dos estudos culturais, utilizando como instrumento fontes orais, sob o suporte da história oral temática. Três idosos foram entrevistados, selecionados a partir de alguns critérios: tempo de permanência superior a 10 anos de forma ininterrupta na academia, afinidade pessoal com a pesquisadora e envolvimento com o local, colegas e professores. Para fins de análise, organizamos as falas dos depoentes em duas perspectivas: a primeira se deteve em compreender as experiências dos depoentes junto às atividades físicas sistematizadas ao longo da vida e a maneira com que chegaram ao Centro de Atividade Física Personalizada (CAFP), academia de ginástica utilizada como recorte espacial; a segunda abordou os elementos que detalham as motivações para a permanência desses idosos no CAFP, englobando questões de gostos, vínculos e aparentes dificuldades para a prática. Em que pesem as similaridades encontradas entre os entrevistados, tais como a longevidade em uma mesma atividade, a opção pela prática de musculação, a escolha pelo local e a fase da vida que optaram em iniciá-la, foi possível concluir que a aderência à atividade física não segue fórmulas universais. Sinais de distinção são operados através dos aspectos motivacionais que levaram à prática, das experiências anteriores à chegada no CAFP e da maneira como exercem a sociabilidade neste lugar. / The present research aimed to understand the adherence of elderly people to practice physical activity at a gym in the city of Rio Grande / RS, frequented by them for more than ten years uninterrupted The study was understood from the perspective of the using oral sources as a tool under the oral thematic. Three elderly people were interviewed, selected from some criteria: length of stay of more than 10 years without interruption in the academy, personal affinity with the researcher and involvement with the site, colleagues and teachers. For the purposes of analysis, we organize the two perspectives: the first step was to the experiences of the deponents with the systematized physical activities along the of life and the manner in which they arrived at the Center of Physical Activity Personalized (CAFP), gymnasium used as a space cutout; the second one addressed the elements that detail the motivations for stay of the elderly in the CAFP, encompassing questions of tastes, links and apparent difficulties to practice. Where similarities found among the interviewees, such as the longevity in the same activity, the option of practicing bodybuilding, the choice of and the stage of life that they chose to initiate it, it was possible to conclude that the adherence to physical activity does not follow universal formulas. Signs of distinction are operated through the motivational aspects that led to the practice of experiences prior to arrival at the CAFP and how they perform the sociability in this place.

The title: The communicative stratégy of F2 fitness center in Strakonice The aim: The main aim of this diploma thesis is to propose new measures of the communication strategy for the following years. To obtain the data, there will be an analysis of the current communication strategy and the related awareness of population of Strakonice in terms of F2 fitness center in Strakonice. Methods: In this diploma thesis, methods in both qualitative and quantitative research were used. In terms of qualitative research, there were interviews (structured interview according to instructions) with the head of the fitness center and participating observations at F2 fitness center. Quantitative research was used mainly for the method of personal interviewing the individual respondents. The total number of respondents interviewed is 211. Results: The result of the diploma thesis is the proposal of new measures regarding the communication strategy of F2 fitness center in Strakonice. The measures contain some novelty in the field of modern communication that F2 did not have at the time of writing this work. This primarily concerns digital marketing, involving social networks focusing on PPC and CPM advertisement and their mutual interconnection between individual accounts. New measures also include the use of other...