The growth of franchising has been an important trend in the hospitality industry, since it was introduced into the restaurant sector by Howard Johnsons in the 1930s. In recent years, because of intense competition quick service restaurants have experienced significant external and internal pressures. Such pressures have caused disputes and abuses of the system and have affected external suppliers, customers, and suppliers, as well as franchisees within the franchise system. Because the franchisor-franchisee relationship has yet to be fully explored, knowledge of the factors that produce a high-quality relationship between franchisor and franchisee are critical to the advancement of knowledge in the hospitality industry. Leader-Member Exchange (LMX) theory is offered of an effective theoretical model of antecedents that can predict the effectiveness the franchisor-franchisee relationship. This study presents a model based on a subset of the Leader-Member Exchange theory. Using the survey responses of franchisees in the restaurant industry, this study identifies the key factor that affect the franchisee's commitment, the franchisee's satisfaction with purchasing or operating franchise outlets, the effects of the franchisor's brand name on the quality of the relationship, the franchisee's perception of the franchisor's support, the franchisee's motivation to become a franchisee, and the franchisee's performance. The results of this study generally support the hypothesized model and provide strong support for the idea that the quality of the relationship between franchisee and franchisor plays a role in ensuring that the contractual relationship will lead to franchisee job satisfaction and financial success for both. The proposed model provides franchisors with valuable information for establishing an effective management strategy to improve the relationship between franchisor and franchisee and thus improve the rate of success of both franchisor and franchisee. Similarly, the model can assist both the franchisor and franchisee in understanding their policies in strategic terms and in integrating their different activities to provide the firm with the quality relationship required for maintaining advantage. / Ph. D.

This diploma thesis is focused on a franchising business establishment, particularly on the business establishment of a fictive coffe house which could become a well known franchising concept on the Czech market. Primary advantage of franchise compared to the other types of business cooperation is mainly risk reduction for the investor (franchisee) who obtains proven model of the business. For the franchisor the franchise means an easier way how to widen his business without taking higher lability. The main reason for choosing this topic is an attractivity of this field. Correct preparation and serving of a cup of coffee is not an easy process and there is not a big number of coffee houses and restaurants which can offer such a coffee. By offering high-quality and delicious coffee at user acceptable price our company would like to achieve its objectives and be a successful. The primary objective of this diploma thesis is to analyse and define strategy, mission, vision, marketing activities, product strategy and price policy of a new coffee house. These factors should be used for successful enter to the market. Secondary objective is to determine necessary initial capital, planned costs analysis and investment rate of return.

Course: Degree Project in Supply Chain Management, the Business Administration and Economics Programme, 4FE19E Authors: Matilda Engblom and Katarina Nyberg Supervisor: Arash Kordestani Examiner: Helena Forslund Title: Following the Recipe Brings Franchisees to the Table - A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees Background: As a franchisor, Company X does not have insight or control in purchasing at their franchisees. Spend analysis is a tool used to identify current purchased volumes and costs. An aim with spend analysis is to decrease the cost and analyse the spend. There are four different types of consolidation that can consolidate the current purchased volumes and create purchasing cost savings. They are article, volume, supplier and transport consolidation. However, identifying the current situation can be hard in the franchise concept and therefore hard to create purchasing cost savings. It is therefore of need for the franchisor to have insight and control over their franchisees in purchasing. Purpose: The purpose of this study is mainly to identify how the current purchased volumes can be consolidated to create purchasing cost savings for the franchisees of Company X in the Middle East. In addition, calculate the purchasing cost savings that consolidation could lead to. As well as, investigate how a franchisor can regain insight and control in purchasing over their franchisees. Methodology: This case study had a mixed research strategy of explanatory sequential design. Empirical data was collected by both unstructured, semi-structured and structured interviews. The analytical methodology was based on pattern matching. Confidentiality has been of great focus during the study for ethical considerations. Conclusion: The current purchased volumes and costs were identified, enabling different types of consolidation and calculations for purchasing costs. The consolidation model (Figure 28, p. 43) illustrates four different types of consolidation, article, volume, supplier and transportation, which should be followed. Lastly, Table 38 (p. 85) presents actions for regaining insight and control over franchisees.

This theses treats the question of business activities development of the company Adam Rujbr Architects s.r.o.. The company provides a complex range or architectural services including design and engineering and their aim is to be a respected, reliable and comprehensive service supplier. Based on analyses of the relevant company business information I have suggested a solution of further company development. My proposal includes suggestion of collateral business activities using a franchising model for run network of a multipurpose apartments.

This thesis compares franchising regulation in the Russian Federation with that of Canada. In order to be the most profitable, and function in the most efficient way, franchising must be properly regulated. Russia is currently experiencing a stagnation of franchising. This is partly because of the inefficient and outdated nature of the legislation that governs franchise relations in the country. In comparison, franchising business is flourishing in Canada. Canadian franchising legislation, reinforced by Canadian case law, represents a more developed system of regulation. The goal of this study is to reveal the strengths of Canadian franchising regulation as well as the weaknesses of Russian franchising regulation. This thesis also suggests ways to improve Russian franchising law and practice.

This thesis compares franchising regulation in the Russian Federation with that of Canada. In order to be the most profitable, and function in the most efficient way, franchising must be properly regulated. Russia is currently experiencing a stagnation of franchising. This is partly because of the inefficient and outdated nature of the legislation that governs franchise relations in the country. In comparison, franchising business is flourishing in Canada. Canadian franchising legislation, reinforced by Canadian case law, represents a more developed system of regulation. The goal of this study is to reveal the strengths of Canadian franchising regulation as well as the weaknesses of Russian franchising regulation. This thesis also suggests ways to improve Russian franchising law and practice.

The aim of this thesis is to propose the expansion plan of selected company through the creation of franchise chain. Before processing a franchise plan, I have prepared - based on a literature review - a structure of individual documents of the franchise package. As a part of practical research, I analyzed the external environment using STEP analysis as well as the case studies of one competitor, and further I analyzed the internal environment of the company using primary data obtained during the controlled interview with the owner of the chosen company. Based on the above mentioned information, I elaborated a SWOT analysis and - using the defined strengths and weaknesses as well as the opportunities and threats - I determined the strategy for the expansion of the company consisting in selling of franchise license. This strategy is divided in two parts: the first part concerns the expansion within regional and district towns. In this case, the franchisor considers granting a licence to franchisees who will open always three appropriately allocated small business premises in order to achieve a minimum monthly revenue of 900.000, - CZK. Over 5 years, i.e. from 2016 to 2020, the franchise prospectus counts with the acquisition of five franchisees; each of them has to establish three business premises in the selected geographical segment. Gross franchisor profit of the franchise chain amounts to 1.284.457, - CZK for the five years. The thesis focuses on this part of the expansion strategy. The prediction of annual costs, revenues, profits and cash flow of franchisee is a part of the franchise prospectus. I derived a gross profit of a franchisee in the first business year amounting to 1.719.496, - CZK, while the return on investment for the franchisee takes 2 years and 7 months. The second part of the strategy proposes the expansion to the capital. In order to achieve the highest possible turnover, it is useful first to expand the current business concept to the counter sale including seating space with several tables. Given that this form of provision of community feeding is connected with stricter legislative requirements such as the need of sanitary facilities for the guests, the concept must be first validated by the franchisor during a pilot operation.

This thesis is concerned with modern and dynamically developing worldwide business method that is called franchising. In this thesis are described three selected franchise concepts operating on the Czech market originally from the Czech Republic. Examined concepts are from the field of gastronomy and these concepts are Svejk Restaurant, Potrefena husa and The PUB. The opening part introduces theoretical basis and analysis of the Czech franchising market in the trade and service sector. In main part of this thesis is carried out an analysis of selected concepts and are examined objectives of the thesis. The main objective is to evaluate the economic and business efficiency of selected franchise concepts. To achieve this objective is used a comparative analysis of the concepts according to established criteria. The first partial objective is to determine interest of potential entrepreneurs about the selected concepts, which is identified by questionnaire. The second partial objective is to evaluate selected concepts and proposing of innovative processes.

The aim of this thesis is to determine possibilities and conditions for extending the concept of franchising in the foregn market and develop a project of establishment of the chain process in the selected country. For the practical part I addressed Czech franchising chain. First, I analyzed the conditions for its extension chain and then I analyzed the conditions for entry to the selected country. In the last part I elaborated a project proposal for the entry of franchising chain Švejk restaurant to the Slovak republic.

This thesis deals with the usage possibilities of franchising within the scope of health care services provided in the Czech Republic. First part of the thesis concerns franchising in general, describes its principals, development, law regulation etc. Second part analyzes franchising market in the Czech Republic and subsequently identifies respective concepts that are active within the scope of health care services. In my opinion, based on the analysis performed and with respect to theoretical findings, due to specifics of health care services, franchising might represent a suitable form of cooperation only among selected types of these services. Recommended among the concepts available on our market within the scope of health care services are those, which according to my opinion have potential to become a successful business opportunity.