Master´s thesis is focused on a presentation of entrepreneurial intention of business development. The strategy of business development is based on the analysis of current situation of the company and its environment. It is about a complex solution which should help to the growth of turnover, strengthen of mark of company and stabilize the market position.

The subject of this diploma thesis is to elaborate a business plan based on franchising in early childhood education. The theoretical part contains the definition of a business plan and its parts, as well as explanations of basic concepts in franchising and finally a description of laws and regulations, which must be followed in the establishment of kindergarten. The target is a practical demonstration of the establishment of kindergarten through franchising.

The master´s thesis deals the development of the business activity selected subject through franchising. The main subject of this thesis is theoretical basis of the definition of the Franchising, to execute an analysis of the current state of AQUAdesign s.r.o. and to suggest concept of franchising the company. The last part of this thesis is timetable of implementation.

[pt] Quando se trata de internacionalizar as marcas brasileiras, com frequência a modalidade de franquia é utilizada. Segundo a Associação Brasileira de Franquia (ABF), o país ocupava, em 2016, o sexto lugar no ranking mundial em relação ao número de franquias. A internacionalização de franquias é eficaz por meio de transferência de ativos intangíveis, tais como: o know how do franqueador, o reconhecimento da marca e a questão de existir um sistema de negócios pronto para o franqueado, sem requerer um investimento significativo do dono da marca para executar tal expansão. Por se tratar de uma sociedade em que as partes não possuem uma igualdade no poder decisório, esse tipo de sistema requer cooperação. O fluxo de informação só se concretiza quando há uma parceria, rede de relacionamento e alinhamento de estratégias e interesses. A partir dessa suposição, o estudo tem como objetivo investigar o papel do relacionamento entre franqueadores e franqueados no processo de internacionalização. Para tal, foi aplicada a metodologia de estudos de casos e três empresas franqueadoras internacionalizadas foram pesquisadas. Posteriormente, as informações foram comparadas com os modelos de Uppsala (1977 e 2009), usando como suporte a literatura de franquia. Identificou-se que tais empresas utilizam seus conhecimentos e suas redes para expandir seus negócios e, frequentemente, absorver informações de parceiros locais para melhorar o conhecimento de mercado e adaptar seus produtos ou serviços. O estudo contribui para entender melhor como o aspecto relacional favorece uma internacionalização bem-sucedida. / [en] When it comes to internationalizing Brazilian brands, the franchise mode is often used. According to the Brazilian Franchise Association (ABF), in 2016, the country was the sixth on the world ranking regarding the number of franchises. The internationalization of franchises is effective through the transfer of intangible assets, such as the franchisor s expertise, brand identification and a business system ready for the franchisee, which does not require a significant investment from the brand owner to implement an expansion. This is a partnership in which the partners do not have equal decision-power; therefore, this kind of system requires cooperation. The exchange of information is only achieved when there is a partnership, a network of relationship and an alignment of strategy and interests. Departing from this assumption, this study aimed to investigate the role of relationships between franchisors and franchisees in the internationalization process. To that end, the methodology of case studies was applied and three franchising firms that internationalized were investigated. Subsequently, the data was compared to the Uppsala models (1977 e 2009) using the franchise literature as an additional theoretical support. The study identified that such companies use their knowledge and their networks to expand their business and often to absorb information from local partners in order to improve market knowledge and adapt their products or services. This study helps to better understand how the relational aspect contributes to a successful internationalization.

"Mémoire présenté à la Faculté des études supérieures en vue de l'obtention du grade de Maîtrise en droit (LL.M.)". Ce mémoire a été accepté à l'unanimité et classé parmi les 15% des mémoires de la discipline. / La franchise: une recette magique que chacun aimerait maîtriser pour s'assurer la réussite dans le monde des affaires. Or, le secret de cette recette revient à appliquer un simple postulat: réitérer, par un franchisé, la réussite du concept d'un franchiseur qui a déjà fait ses preuves. Mais, auparavant, il est essentiel que le franchiseur transmette au franchisé les éléments qui lui ont valu cette même réussite, quitte à ce que ce dernier s'engage à les mettre en oeuvre selon les prescriptions de son initiateur et sous son contrôle. Une telle mise en ouvre appelle, cependant, que les deux protagonistes empruntent une avenue basée sur la coopération, la confiance, la loyauté et la bonne foi. Néanmoins, une telle démarche n'est pas évidente en pratique en ce que les deux partenaires sont animés par des intérêts divergents, conflictuels et antimoniques. Dès lors, le rapport contractuel né du contrat de franchise se verra empreint par un déséquilibre manifeste entre les prestations réciproques des parties issu de la position économiquement dominante du franchiseur. Ce dernier, sera à même de fixer unilatéralement le contenu contractuel, de sorte à diminuer ses obligations tout en élargissant le champ de ses droits. Surgit alors tout un pan de comportements opportunistes du franchiseur se traduisant, notamment, par des abus au détriment du franchisé qui ne peut qu'acquiescer à la volonté de son partenaire. En effet, l'étude du droit civil révèle que les systèmes civilistes reposent sur une conception libérale du contrat permettant de présumer que les parties sont capables de défendre leurs intérêts. En vertu de la théorie de l'autonomie de la volonté, le contrat est présumé être conforme aux intérêts respectifs des parties. À défaut de tout vice de consentement, le contrat ne peut qu'être équilibré. Cependant, s'il se trouve que le contrat est malgré tout déséquilibré, le droit civil, à moins de circonstances exceptionnelles, n y pourra rien en pareil cas. La lésion ne vicie pas les conventions conclues entre majeurs non protégés, et la théorie de l'imprévision est rejetée par la plupart des systèmes civilistes. L'indifférence du droit civil face à ce déséquilibre se justifie essentiellement par deux impératifs: la liberté contractuelle et la sécurité juridique. Le principe de la force obligatoire du contrat s'impose aux parties autant qu'au juge et, partant, exclut toute tentative du juge de réviser un contrat déséquilibré. Toutefois, devant cette indifférence et cet immobilisme de la loi, le droit a, depuis, énormément évolué dans le sens d'apporter une protection plus accrue à la partie la plus faible au contrat. À ce titre, nous assistons aujourd'hui à une double intervention plus réaliste: l'intervention du juge et celle du législateur (particulièrement dans les contrats d'adhésion). D'abord, le juge manifeste une volonté accrue de corriger des déséquilibres contractuels choquants, notamment en présence de clauses contractuelles manifestement abusives, et ce au regard des exigences d'une justice contractuelle basée sur la bonne foi des parties et l'exigence d'agir raisonnablement. Ensuite, le législateur à travers l'élaboration de droits spéciaux ayant pour finalité la protection de la partie la plus faible, instaure des règles impératives destinées à condamner les éventuels déséquilibres contractuels. Ce souci de protection justifie l'atteinte ainsi portée au principe de la force obligatoire du contrat. Aussi, le postulat de Fouillée se voit inversé par Lacordaire qui souligne pertinemment que « entre le fort et le faible, c'est la liberté qui asservit et la loi qui libère ». En somme, la protection du franchisé appelle au glissement du rapport contractuel d'un rapport conflictuel vers un rapport de coopération et notamment par la reconnaissance du concept de solidarisme contractuel. Néanmoins, une telle démarche n'est pas sans troubler l'ordre normal de l'idée classique du contrat. D'une part, l'introduction d'obligations implicites au contrat renie en quelque sorte l'idée traditionnelle qu'on a des obligations contractuelles basée sur la commune intention des parties, et d'autre part, elle appelle à la reconsidération, par les systèmes civilistes, de la théorie de l'imprévision comme le suggère le droit uniforme et notamment le Guide d'UNIDROIT sur les accords internationaux de franchise principale, mais aussi les Principes relatifS aux contrats du commerce international. / The Franchise: a magic formula that each individual would like to possess to be able to ensure success in the business world. The secret of this formula exists in the shape of a simple postulate: for the franchisee to reiterate success of the franchised concept, which has already proven itself successful. But first, it is essential that the franchisor transmit the essential elements ofthat success to the franchisee, so that the latter may put into practice those prescribed elements as per the created by the initiators concept and control. This kind of transaction requires that both protagonists enter into their dealing in a manner that is based on cooperation, trust, loyalty and goodfaith. Nevertheless, this process is not easy to establish. In deed, both parties may have divergent interests, causing conflicts and antipathies. Thus, the contractual relationship born ofthe franchise concept, will have at its core a manifest imbalance created by the dominant financial status ofthe franchisor. The latter, is in a position to unilaterally stipulate the contractual contents, in such a manner as to diminish his own obligations while enlarging the scope of his rights. From this, a plethora of opportunistic behaviours from the franchisor translating into varied kinds of abuse to the detriment of the franchisee whom has not choice but to acquiesce to the franchisors wishes. In truth, the study of civil law reveals that the civil systems are founded on a liberal conception of the contract, presuming that both parties are capable of defending their interests. By virtue of the theory of autonomy of the will, the contract is presumed to respect each partie 's interests. Without any vice of consent, the contract can only be balanced. However, if the contract proves to be imbalanced, civil law, unless there are no exceptional circumstances, will have no effect, in such a case. Lesion don't vice conventions concluded between unprotected parties, and the imprevision theory is rejected by most civil systems. The indifference of civil law to the contractual imbalance is justified by two imperatives: contractual liberty and judicial security. The principal of the obligatory force of a contract imposes on both parties, as well as to the judge, and, in that way, excludes all attempts by judge to revise the imbalanced contract. Nonetheless, in spite of the laws indifference and opposition to change, the law has since evolved enormously in supplying more protection to the weakest party of a contract. Thus, we are now witness to a double, more realistic intervention: the intervention of the judge and the legislator (particularly in contracts of adhesions). First, the judge manifests a will to correct the more obviously imbalanced aspects of the contract, most notably with regards to the presence of abusive contractual clauses, taking into account the requirements of a contractual justice based on the goodfaith of both parties and the obligation to act in a reasonable manner. Furthermore, the legislator through the use of special rights for the purpose of protecting the weakest party within the contract, implements imperative rules to restore the balance and fairness of the contract. This worry of protection is justified by the undermine as so imposed to the obligatory force of the contract. Also, the postulate of Fouillée is here revoked by Lacordaire which underlines that between the strong and the weak, it is freedom that enslaves and the law that liberates. To summarize, the protection of the franchisee calls for the modification of the contractual obligation from one of conflict to one of cooperation and notably by the recognition of the contractual solidarity concept. Nevertheless, such a measure does not take place without disturbing the classic concept of the contract. On the one hand, the introduction of the implied terms into the contract denies the traditional idea of the contractual obligations based on the common intention of both parties, and also, it calls for the reconsideration, by the civil systems, of the theory of imprevision as is suggested by the uniform law and especially the Guide to international master franchise arrangements, but also the Unidroit Principles of international commercial contracts.

The work provides the basic knowledge and principles of operation of the franchise business methods. In theory explains the path which leads to a formation of franchise system, from creation of conception to signing of franchise contract. The introduction captures dedicate to development of franchising from the very beginning, explains the basic concepts and the nature of franchise, advantages and disadvantages that brings stakeholders and briefly describes the legal environment in Czech republic. The following is a detailed description, step by step, leading to a creation of a franchise system and signing of franchise contract. The work deals with the content of franchise agreements, clarifying the role of franchise associations and Ethical Code in developing this type of business.

La franchise: une recette magique que chacun aimerait maîtriser pour s'assurer la réussite dans le monde des affaires. Or, le secret de cette recette revient à appliquer un simple postulat: réitérer, par un franchisé, la réussite du concept d'un franchiseur qui a déjà fait ses preuves. Mais, auparavant, il est essentiel que le franchiseur transmette au franchisé les éléments qui lui ont valu cette même réussite, quitte à ce que ce dernier s'engage à les mettre en oeuvre selon les prescriptions de son initiateur et sous son contrôle. Une telle mise en ouvre appelle, cependant, que les deux protagonistes empruntent une avenue basée sur la coopération, la confiance, la loyauté et la bonne foi. Néanmoins, une telle démarche n'est pas évidente en pratique en ce que les deux partenaires sont animés par des intérêts divergents, conflictuels et antimoniques. Dès lors, le rapport contractuel né du contrat de franchise se verra empreint par un déséquilibre manifeste entre les prestations réciproques des parties issu de la position économiquement dominante du franchiseur. Ce dernier, sera à même de fixer unilatéralement le contenu contractuel, de sorte à diminuer ses obligations tout en élargissant le champ de ses droits. Surgit alors tout un pan de comportements opportunistes du franchiseur se traduisant, notamment, par des abus au détriment du franchisé qui ne peut qu'acquiescer à la volonté de son partenaire. En effet, l'étude du droit civil révèle que les systèmes civilistes reposent sur une conception libérale du contrat permettant de présumer que les parties sont capables de défendre leurs intérêts. En vertu de la théorie de l'autonomie de la volonté, le contrat est présumé être conforme aux intérêts respectifs des parties. À défaut de tout vice de consentement, le contrat ne peut qu'être équilibré. Cependant, s'il se trouve que le contrat est malgré tout déséquilibré, le droit civil, à moins de circonstances exceptionnelles, n y pourra rien en pareil cas. La lésion ne vicie pas les conventions conclues entre majeurs non protégés, et la théorie de l'imprévision est rejetée par la plupart des systèmes civilistes. L'indifférence du droit civil face à ce déséquilibre se justifie essentiellement par deux impératifs: la liberté contractuelle et la sécurité juridique. Le principe de la force obligatoire du contrat s'impose aux parties autant qu'au juge et, partant, exclut toute tentative du juge de réviser un contrat déséquilibré. Toutefois, devant cette indifférence et cet immobilisme de la loi, le droit a, depuis, énormément évolué dans le sens d'apporter une protection plus accrue à la partie la plus faible au contrat. À ce titre, nous assistons aujourd'hui à une double intervention plus réaliste: l'intervention du juge et celle du législateur (particulièrement dans les contrats d'adhésion). D'abord, le juge manifeste une volonté accrue de corriger des déséquilibres contractuels choquants, notamment en présence de clauses contractuelles manifestement abusives, et ce au regard des exigences d'une justice contractuelle basée sur la bonne foi des parties et l'exigence d'agir raisonnablement. Ensuite, le législateur à travers l'élaboration de droits spéciaux ayant pour finalité la protection de la partie la plus faible, instaure des règles impératives destinées à condamner les éventuels déséquilibres contractuels. Ce souci de protection justifie l'atteinte ainsi portée au principe de la force obligatoire du contrat. Aussi, le postulat de Fouillée se voit inversé par Lacordaire qui souligne pertinemment que « entre le fort et le faible, c'est la liberté qui asservit et la loi qui libère ». En somme, la protection du franchisé appelle au glissement du rapport contractuel d'un rapport conflictuel vers un rapport de coopération et notamment par la reconnaissance du concept de solidarisme contractuel. Néanmoins, une telle démarche n'est pas sans troubler l'ordre normal de l'idée classique du contrat. D'une part, l'introduction d'obligations implicites au contrat renie en quelque sorte l'idée traditionnelle qu'on a des obligations contractuelles basée sur la commune intention des parties, et d'autre part, elle appelle à la reconsidération, par les systèmes civilistes, de la théorie de l'imprévision comme le suggère le droit uniforme et notamment le Guide d'UNIDROIT sur les accords internationaux de franchise principale, mais aussi les Principes relatifS aux contrats du commerce international. / The Franchise: a magic formula that each individual would like to possess to be able to ensure success in the business world. The secret of this formula exists in the shape of a simple postulate: for the franchisee to reiterate success of the franchised concept, which has already proven itself successful. But first, it is essential that the franchisor transmit the essential elements ofthat success to the franchisee, so that the latter may put into practice those prescribed elements as per the created by the initiators concept and control. This kind of transaction requires that both protagonists enter into their dealing in a manner that is based on cooperation, trust, loyalty and goodfaith. Nevertheless, this process is not easy to establish. In deed, both parties may have divergent interests, causing conflicts and antipathies. Thus, the contractual relationship born ofthe franchise concept, will have at its core a manifest imbalance created by the dominant financial status ofthe franchisor. The latter, is in a position to unilaterally stipulate the contractual contents, in such a manner as to diminish his own obligations while enlarging the scope of his rights. From this, a plethora of opportunistic behaviours from the franchisor translating into varied kinds of abuse to the detriment of the franchisee whom has not choice but to acquiesce to the franchisors wishes. In truth, the study of civil law reveals that the civil systems are founded on a liberal conception of the contract, presuming that both parties are capable of defending their interests. By virtue of the theory of autonomy of the will, the contract is presumed to respect each partie 's interests. Without any vice of consent, the contract can only be balanced. However, if the contract proves to be imbalanced, civil law, unless there are no exceptional circumstances, will have no effect, in such a case. Lesion don't vice conventions concluded between unprotected parties, and the imprevision theory is rejected by most civil systems. The indifference of civil law to the contractual imbalance is justified by two imperatives: contractual liberty and judicial security. The principal of the obligatory force of a contract imposes on both parties, as well as to the judge, and, in that way, excludes all attempts by judge to revise the imbalanced contract. Nonetheless, in spite of the laws indifference and opposition to change, the law has since evolved enormously in supplying more protection to the weakest party of a contract. Thus, we are now witness to a double, more realistic intervention: the intervention of the judge and the legislator (particularly in contracts of adhesions). First, the judge manifests a will to correct the more obviously imbalanced aspects of the contract, most notably with regards to the presence of abusive contractual clauses, taking into account the requirements of a contractual justice based on the goodfaith of both parties and the obligation to act in a reasonable manner. Furthermore, the legislator through the use of special rights for the purpose of protecting the weakest party within the contract, implements imperative rules to restore the balance and fairness of the contract. This worry of protection is justified by the undermine as so imposed to the obligatory force of the contract. Also, the postulate of Fouillée is here revoked by Lacordaire which underlines that between the strong and the weak, it is freedom that enslaves and the law that liberates. To summarize, the protection of the franchisee calls for the modification of the contractual obligation from one of conflict to one of cooperation and notably by the recognition of the contractual solidarity concept. Nevertheless, such a measure does not take place without disturbing the classic concept of the contract. On the one hand, the introduction of the implied terms into the contract denies the traditional idea of the contractual obligations based on the common intention of both parties, and also, it calls for the reconsideration, by the civil systems, of the theory of imprevision as is suggested by the uniform law and especially the Guide to international master franchise arrangements, but also the Unidroit Principles of international commercial contracts. / "Mémoire présenté à la Faculté des études supérieures en vue de l'obtention du grade de Maîtrise en droit (LL.M.)". Ce mémoire a été accepté à l'unanimité et classé parmi les 15% des mémoires de la discipline.

This thesis is focused on the evaluation of the franchising network COMFOR development. COMFOR is present on the information and communication technologies market. My thesis contains the theoretical ground for franchising use in practice, company analysis and analysis of its neighbourhood, development strategy of franchising draft and single parts of the draft implementation.