Every year, the Chief Executive Group compiles a list of "Best Companies for Leadership Development" that measures corporations against a variety of leadership criteria. Though some organizations move on or off the list from year to year, a handful has consistently ranked in the top 10 for several consecutive years. Coincidentally, these companies also happen to be among the most respected and most profitable. Research has shown that workforce commitment, innovation, and engagement are driving factors in productivity and profitability. More recent research has shown that effective management and strong leaders are the driving factors in an engaged and productive workforce. In light of this, the purpose of this literature review is to draw connections between leadership, an effective workforce, and profitability. General Electric and Procter & Gamble are two organizations that have consistently ranked in the top of a wide variety of lists. As giants of leadership development, these two corporations are analyzed in order to better understand the specific, innovative practices employed to foster a strong leadership pool. Furthermore, this review investigates how the effective leaders build a culture of worker engagement and commitment.

L'objectif de cette recherche est la création d'un cadre visant à cartographier les risques stratégiques dans la création de valeur économique à long terme par des opérations de fusions et acquisitions. A la base de notre riche revue de littérature, nous avons exposé les motivations stratégiques des opérations de fusions et acquisitions et nous avons décrit les principales étapes du processus d'exécution d'une telle opération. Dans un deuxième temps, nous avons exploré les types de risques stratégiques. La maîtrise des éléments spécifiques à ces deux axes de recherche (les opérations de fusions et acquisitions et la gestion des risques) nous a ensuite servi à l'élaboration d'une cartographie complète des risques propres des opérations de fusions et acquisitions. La deuxième étape de cette recherche est dédiée au test et à la validation de la cartographie proposée à partir de l'analyse de la fusion entre Procter&Gamble et Gillette. Les critères qui sont à la base de ce choix sont multiples et variés et ils sont largement expliqués dans les chapitres 2 et 4. À partir de notre cartographie vérifiée selon les données secondaires recueillies, réorganisées et analysées, nous avons élaboré nos conclusions, en soulignant nos contributions personnelles à l'amélioration des connaissances. La principale contribution de cette recherche consiste dans la réalisation d'une cartographie intégrée d'identification des risques induits par des opérations de fusions et acquisitions, qui réunit plusieurs concepts; méthodes et outils propres aux diverses disciplines de gestion (la gestion financière, la gestion stratégique, la gestion intégré des risques, la gestion des organisations). Cette approche intégrée différencie notre recherche par rapport à la majorité des études dans le domaine, où les fusions et acquisitions sont généralement analysées soit d'un point de vue financier soit d'un point de vue organisationnel. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Opérations de fusions et acquisitions, Cartographique des risques, Gestion intégrée des risques.

This study examined Procter & Gamble’s attempts at the use of social media in revitalizing the Old Spice brand of products. Old Spice, which had witnessed declined sales and market share, was observed to transform and become ranked among P&G’s super brands by the conclusion of the social media campaign. Previous studies relied on the diffusion of innovations theory in the explanation of the observed phenomena. However, this project draws on the ideas of the strength of weak ties hypothesis and the diffusion of innovations theory to explain the observed process. Research findings give evidence of how new technologies like social media, have redefined how brands engage with consumers, and spread the word electronically about brand uniqueness and dominance. Findings also revealed that brands considered to be old could leverage on social media in recreating consumer awareness of the positive qualities of the product as against the retrenchment of the product line. / Access to thesis permanently restricted to Ball State community only. / Department of Journalism

This thesis analyzes gamble gaming, bets and lottery in the Czech Republic. Historic context of hazzard and view of economic theory and the game theory is described in details. This thesis deals with the economic, social and legislative impacts of gamble gaming and bets. Current changes and issues are analyzed in depth, there are also views of the particular subjects included within this analyze. The thesis proves via argumentation the inadequacy of the current legislative framework in the field of gambling and predicts what possible consequences the extensive legislative changes may bring. The Thesis studies the approach of former works dealing with the subject and methods of hazzard social expenses quantification. Current environment of gambling is analyzed on the country level as well as on the municipal level (As an example town Třešť and Jihlava were chosen).

The purpose of the thesis is to describe in detail the segment of the modern moms as the target group for the products of the chosen company, in this case of Procter&Gamble, to demonstrate the concrete way how to use the theory about this segment and about current marketing by means of its successful campaign that targeted this segment and to show the dissimilarities between Czech and Slovak mothers that are part of this segment and the characteristics of this segment resulting from the global research. Theoretical part deals with the term of marketing, marketing and communication mix, marketing segmentation and marketing research and in its second part it describes the female economy and segment of the modern mothers. In the practical part the thesis introduces the Procter&Gamble Company, analyses its campaign "Thank you, mom" and shows the results of the questionnaire research.

This thesis was written in order to introduce relatively unknown investment activity. It shows basic principles of value betting and investment technique called "Asian handicap" which is used by the most of successful investors. These activities take place on Asian markets, that is why I describe processes and rules which are used there. The reader will be shown how professional analyst calculates his own fair odds. This is very important for his decision-making about investments. The practical part of the thesis covers activities of analysts during short (one week) and long (one year) period. Everything was registered, commented and put into context with theoretical facts. Results were evaluated too. This thesis offers different view on the activity which changed from pure gamble into new investment option.

This thesis is a research design that will serve as a baseline for further research and as a more inclusive interpretation at the Judah P. Benjamin Memorial at the Gamble Plantation Historic State Park in Ellenton, Florida. It reviews the history and archaeology of Robert Gamble's nineteenth-century enslaved labor-worked sugar plantation, focusing on how the demands of this capitalistic enterprise were expressed in the plantation's culture and on the landscape. This thesis reviews the literature on the archaeology of slavery in the United States and the Caribbean to provide a critical lens through which new directions in research might be seen and conceived. At the same time, it reviews the archaeological and historical resources associated with the plantation. The thesis is motivated by the following main research question: What was the nature of slavery on the Gamble Plantation? Subsidiary questions include the following: How was slavery evident in the plantation landscape? What were the day-to-day lifeways and activities of the enslaved labor force on the Gamble Plantation? While direct evidence of slave life at the Gamble Plantation might be scant, through a consideration of the literature we can infer how slave activity might be reflected in the archaeological record. It offers research methods to assist in obtaining answers to how is this plantation's landscape built which might illustrate slavery activity. The thesis also proceeds from the assumption that Gamble Plantation's history can be made more complete and relevant to park visitors. Public presentation is critically examined and stakeholders are identified. It concludes with suggestions on how can a more comprehensive and inclusive history can be told.

The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech market. Using statistical and comparative methods, the thesis brings valuable conclusions for both marketers and academics. It was found out effects of Procter & Gamble sales promotions are in line with academic theories and its sales promotion strategies provide competitive advantage for the company.

Made available in DSpace on 2016-04-25T16:44:59Z (GMT). No. of bitstreams: 1 Stefan Krawczenko Feitoza de Oliveira.pdf: 609768 bytes, checksum: 1afd7718ff54f0242476bce9a0ba8992 (MD5) Previous issue date: 2007-08-30 / The issue that triggered the research in this study was the current phenomen in which organizations look for a new marketing model, which aims to stop with the equalization of competitive factors, and consequently agregate value for their products and brands. As part of this issue, there are some questions still not clarified. The objective of this study is discussing how these marketing plans ad value to companies and their product. This objective was research via the revision of consumer behavior, cause related marketing and marketing planning theories, and via the discussion of a case study. This case study analysed the experience of a cause related marketing effort done by the Pampers brand. This case concluded that this marketing plan added value to the company by improving its brand equity, thru the creation of an emotional bond with consumer, on top of already existent association with consumers via brands functional benefits. Beyond that, the case study concluded that cause-related marketing plans are triggered and developed as it happens with traditional marketing plans. These plans are triggered based on a deep understanding of opportunitites and threats of market environment, and they use tools of marketing mix to reach their objectives and strategies, which are developed in the regular marketing planning process. Aditionally, the case study assessed that the supported social cause was set as key element of the marketing mix, influencing the brand positioning and communication, once in these marketing efforts the cause endorsement and the related social institution became part of brand promisses to consumers. It s important to highlight, that the case study has limitations given that it does not allow any generalization of its conclusions. Therefore, it is suggested replication of equal case studies in order to potentially confirm its results / O problema que se configurou como ponto de partida para pesquisa nessa dissertação foi o fenômeno contemporâneo, caracterizado pela busca das organizações por um novo modelo de marketing, que visa quebrar a homogeneização vigente nos mercados devido à equalização de fatores competitivos e, por conseqüência, agregar valor a seus produtos, serviços e marcas. Dentro desse fenômeno, existem algumas questões ainda não claramente equacionadas. O objetivo dessa dissertação foi discutir como planos de marketing de causas sociais agregam valor às empresas e a seus produtos. Esse objetivo foi alcançado mediante, preliminarmente, a discussão da teoria sobre comportamento do consumidor, marketing vinculado a causas sociais e planejamento de marketing, e finalmente, a discussão de um estudo de caso. O estudo de caso, que analisou uma experiência empírica de aplicação do marketing de causa social da marca Pampers, mostrou que a maneira pela qual esse tipo de esforço de marketing agregou valor à empresa foi melhorando a imagem de sua marca, aproximando-a emocionalmente de seu público-alvo e criando, portanto, uma conexão emocional adicional aos vínculos meramente baseados em seus benefícios funcionais. Além disso, o estudo de caso conclui que planos de marketing de causa social surgem e são elaborados como os demais esforços de marketing tradicional. Adicionalmente, o estudo evidenciou que a causa social entra como ferramenta central do marketing mix nesse tipo de plano, influenciando o posicionamento e a comunicação da marca, visto que colocam o endosso de projetos e as instituições preocupadas com causas sociais no centro do benefício prometido pela marca. É importante ressaltar que o estudo possui claras limitações, uma vez que não possibilita maiores generalizações, propondo que sejam realizadas replicações do estudo de caso com o intuito de verificar e, potencialmente, confirmar as conclusões aqui aferidas

In the last decades, the negative environment impacts of entreprise activities have gained wide recognition. Environmental issues affect numerous logistical decisions troughout the value chain. As concerns rises, companies must take more account of the external logistics cost related with the environment problems (such as climate change, pollution and scarcity of natural resources) and social problems (poverty, violence, unemployment...) Several studies suggest that green logistics strategies such as reducing consumption, recycling and reusing materials can bring large benefits. Companies should be able to create measures and strategies in order to achieve sustainable balance between economic, environmental and social objectives. This research intends to identify logistics-related environmental impacts in activities such as purchasing (raw materials acquisition), Transport, Warehousing/Distribution; to interpret concepts such as Green Logistics and Inverse Logistics; to present an international Case Study (Procter & Gamble) and a Portuguese Case Study (Unicer), showing the best practices employed by leading firms; finnaly, an overview of managers opinion about environmental and social problems, sustainable reports and environmental responsible logistics activities.