[pt] Eu calculo uma proxy da propensão à tomada de risco dos jogadores de cassino através dos dados de receita de cassinos. Usando regressões insample e out-of-sample, eu então analiso o quão bem essa proxy prevê o prêmio de risco do mercado de ações. / [en] I estimate a proxy for the risk taking behavior of Casino gamblers through a measure of total Casino gambling revenue. Using in-sample and out-of-sample regressions, I then analyze how suited this proxy is in predicting market risk premium.

Made available in DSpace on 2010-04-20T20:14:46Z (GMT). No. of bitstreams: 0 Previous issue date: 1996-06-03T00:00:00Z / O texto aborda o processo de gestão de produto em empresas produtoras de bens de consumo. Conceitos gerais de marketing são revistos, buscando-se sua integração com as estratégias competitivas apresentadas por Porter. Novas abordagens teóricas que preconizam a reengenharia de processos também são discutidas, com ênfase na sua necessidade e aplicabilidade. São apresentados, como ilustração, casos de produtos que obtiveram sucesso em seus mercados, no Brasil. / The text approaches the product management process, focusing on consumer goods. Marketing key concepts are reviewed and integrated to competitive strategies described by Michael Porter. New management issues, due to competitive pressures and economic globalization are. discussed too, like process reengineering and teamwork, emphasizing its business fitness and applicability. Cases of successful products in Brazil were presented.

The daytime serial drama, commercially known as the soap opera, has for a long time been diminished as an inferior artform, which previous research has connected to bias towards its historically predominantly female audience as well as its close relation to advertising. This thesis examines Guiding Light (original title The Guiding Light, CBS, 1937-1956, 1952-2009) and its transition from radio to television in the 1950s by using a historiographical approach through analysis of archive artefacts that cover the decade. The archive material, consisting of newspapers and magazines, have two parts to play: the first regarding the influence of the sponsor Procter & Gamble considering the soap opera’s status as a thriving advertisement vehicle of the time, and the second in the relationship between soap opera and its listeners/viewers throughout the era of transition. Throughout the years that it existed as a combination serial; both factors were seen to play a vital role in shaping the serial, both from an industry point-of-view, and as evident in its text. The two perspectives are often contradictory to one another but the co-existence of them is essential to the shaping of the soap opera’s history writing. Gender ties into both angles as the transition added to a growing social panic surrounding the housewife as a pillar for postwar US-American values.

This Thesis is a proposal for a prototypical hillside housing community in Los Angeles, California. As a prototype it is responsible for setting an architectural precedent. In this effort, the Thesis continues with focus on issues of construction methodology, urban planning, and land use relationships concerning the present city. Being clear and uncomplicated is the driving force of this architectural process. On the horizon is the 21st Century. Architecture has become increasingly convoluted rather than enlightened. Here, I have focused my attentions on developing a technologically based, material-driven, compassionate solution to answer the issue of housing on the hillsides of Los Angeles. I have realized a clear system of building using uncomplicated technology and material. However, as demonstrated, this system of building provides only an envelope for space definition. It becomes the architectural precedent, a canvas, through which the inhabitant can define his existence. Enlightened limitations. / Master of Architecture