ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...

The diploma thesis analyses local authorities taking part in the competition The Authority of the Year:"Half to Half" - Respect for Equal Opportunities. The aim of this thesis is to evaluate the progress, regress or stagnation of the selected local authorities with respect to gender equality. The thesis also carries out a more in-depth analysis of the current state of gender equality promotion by local authorities. The theoretical part introduces the background of promoting gender equality. Attention is paid to the strategy of gender mainstreaming and to how gender equality is connected to public administration. The research aims to analyse the development of local authorities in their promotion of gender equality, and it also provides conclusions and recommendations based on this analysis. Keywords Gender equality, gender mainstreaming, The Authority of the Year: "Half and Half"- Respect for Equal Opportunities Competition, equal opportunities, institutional promotion of gender equality, tools to promote gender equality. 4

Non-governmental non-profit organisations (NGOs) constitute an important actor and partner in implementing gender equality and formulating gender-related public policies. Their functioning and thematic portfolios are for the most part influenced by existing possibilities for funding, which have been significantly transformed by the Czech Republic joining the European Union. This research project aims to determine how EU frameworks established in the area of gender-related policies and financial resources derived from them have been influencing the thematic portfolios of gender- focused NGOs in the Czech Republic. It is divided into two sections. First, it discusses the theoretical basis of the research, introducing the problematics, identifying main gender-focused themes and embedding them within the EU agenda while defining aspects of their practical implementation through mechanisms of the structural politics of the EU. Further, the research paper concentrates on describing the means through which gender-related topics have been treated on the national level, how they are being defined and how the EU setting is being translated into the national context through the offered funding opportunities. The empirical part analyses information data provided by participating NGOs and consists of interviews...

This dissertation is a case study of Česká spořitelna, a. s. It shows the significance of gender audit by asserting equal opportunities for women and men. The theoretical part introduces how gender equality could be asserted and also summarizes how the concept has (not) been practically fulfilled (particularly in the area of labour market). It emphasizes the gender audit as one of the possible tools of change when asserting the gender equality. The empirical part of this dissertation is investigating the significance of gender audit for asserting the equal opportunities in Česká spořitelna, a. s. Therefore it analyzes a final report of the first gender audit and compares its design with another final report that came out of the second implemented gender audit. It also analyzes the processes the company adopted after the first gender audit to promote the equal opportunities for women and men. The impacts and the efficiency of the measures (either proposed or implemented) are analyzed critically with regard to their influence on the gender equality.

Diplomová práce zkoumá roli žen v historii českého punku. V úvodní části práce je popsána historie a vývoj punku ve světě. V této části jsou vysvětleny významy pojmu punk jako subkultura (v terminologii pozdějších výzkumů scéna) a punk jako hudební žánr. Popsána jsou specifika ženské punkové módy a stylu. Jsou uvedeny role, ve kterých se ženy v punkové scéně realizují a typické ženské role v hudebních skupinách. Součástí teoretické části práce je stručný popis historie punku na území České republiky a zapojení žen v české punkové scéně. Jako jeden z hlavních zdrojů při vypracování diplomové práce byly využity rozhovory vedené metodou odvozenou od metodologie orální historie. Dílčím cílem práce bylo ověření použitelnosti analytického programu Atlas.ti pro analýzu orálně-historických interview. Tento software byl využit pro analýzu výzkumných rozhovorů. Druhá polovina práce se zabývá interpretací témat obsažených v rozhovorech. Věnuje se specifickým oblastem života v souvislosti s punkovou subkulturou jako jsou důvody, které přivedly ženy k punku, role přátel a vztahů, setkání punkového myšlení s autoritou v podobě rodičů a školy. Dále se práce zabývá transformací punkových názorů v dospělosti ve vztahu k zaměstnání a vlastní rodině. Poslední část interpretace se věnuje ženským rolím, které byly v...

This master's thesis deals with the analysis of two popular psychological handbooks focusing on relationships between men and women, namely the book "Men are from Mars, women are from Venus" by American psychologist J. Gray, and the Czech equivalent "Why women can't understand men" by D. Gruber. The main research question of this thesis is how gender stereotypes are created in popular psychology literature and by what means they become naturalized. The theoretical starting point is both the influence of popular psychology on its audience as well as the introduction of the basic concepts in their relation to gender as an analytic category, gender order, gender stereotypes and mechanisms of forming and maintaining masculinity and femininity. Empirical research presents qualitative content analysis and discourse analysis of "Why men are from Mars", women are from Venus compared with the Czech book "Why women can't understand men". The research mainly focuses on how these two authors work with gender stereotypes about men and women and their forming of seemingly everlasting and universal gender binarism.

The topic of this thesis is the support of Equal Opportunities for women and men in the labor market and to reconcile work and family life, funded by the European Social Fund. The thesis consists of an introduction, a theoretical part, a practical part, a conclusion and appendices. In the theoretical part there are the first introduced policies of the European Social Fund for the period 2007 - 2013 and then their application in the Czech Republic, made up mainly of the Operational Programme Human Resources and Employment and just his area of support 3.4 Equal opportunities for women and men in the labor market and to reconcile work and family life. The issue of equal opportunities for women and men is also used in the context of EU and in the context of labor market in the Czech Republic. Custom research is designed in order to analyze the implementation of the above- mentioned areas of support, specifically in the region Vysočina on the basis of already approved projects, using quantitative and qualitative content analysis. At the request Those projects are discussed both negative and positive gender lens. It is therefore a real form of project applications that are approved and draw on the financial resources of the European Social Fund.