The thesis deals with gender analysis of New exercise book of the German grammar by Doris Dusilova et. al. The first chapter introduces basic sociological terminology. In the second chapter, gender stereotypic verbal expressions are discussed. The theoretical part of the thesis is concluded with the discussion on gender problematic in educational environment and with the compilation of basic rules for gender-aware teaching. The thesis provides a detailed analysis of diverse life situations focusing on the feminin/masculine standpoint. Among others, professional life, household care, free-time activities and appearance loci are investigated. Practical part of the thesis features a questionnaire adopted in a survey of several elementary schools and secondary schools. The survey was designed in order to validate whether the understanding of common social situations reflects gender-stereotypic beliefs. Finally, the summary of conclusions is provided, derived from the survey and situation analysis.

This thesis deals with gender stereotypes in media. It is divided into two parts, one of which {--} a theoretical part {--} presents several theorethical concepts of gender in advertisement and media by some experts like Erving Goffman, Judith Williamson or Libora Oates-Indruchová. This part deals also with problems of media education and opportunities for realization of practical exercises as far as gender is concerned. The second part of this thesis is created for a practical purposes. It consists of seven practical activities focused on gender stereotypes in media which can be used at primary school as a schoolwork. A practical exercises aims to extand a students` knowledge of gender stereotypes which are presentated in media and at the same time find out how these stereotypes are percieved. At the end of the second part is described a feed-back which will be gained at the primary school Bezdrevská in České Budějovice.

This thesis is focused on the woman's role in present-day society. Theoretical part is about woman's role from legal point of view, historical context and current perspective within education, work and family. Empirical part is represented by the research which goal is to find out the attitude to woman's role in family and in work area and discovery of functional gender sterotypes in society mainly froma men and women's point of view and also according to the education and age groups.

Work-life balance is often a discussed topic in most industrialized countries. Many employees are dissatisfied with working hours, high labor intensity and stress at work. A large number of employees would prefer flexible working hours, part-time, which would lead to better opportunities for reconciling work and family life. Individuals are trying to find a balance between professional and personal interests, some are even forced to decide whether to give priority to family and private life. Thesis deals with different work-life balance policies and programs, problems of gender differences and equal opportunities. It examines how the Czech Republic is able to juggle family and work life. It focuses on the status of women in the labour market, including historical context, the individual programs and policies that promote the harmonization of personal and professional sphere. The practical part analyzed the situation in selected countries and the paper is also engaged in various international companies in which I used structured interviews with HR representatives and other staff examined the possibility of work-life balance and the differences between the situation in the Czech affiliates and the mother country.

A goal of this thesis is to find what are the options of alternative working arrangements in the area of Czech Republic and how these options are used and expanded. A harmonization of personal and working time is being more spread topic for increasing number of not only young people. Especially for women-mothers it might be very stressful decision to choose between career and family care. In this thesis which is focused on above mentioned harmonization of personal a working time there will be analyzed kinds of alternative working time, will be given analyze of their poor expansion in Czech Republic by comparing statistical datas with other countries within European Union. The thesis also contains analysis of respondents' answers for questions related to mentioned thesis topic. Finaly there will be given few ideas of possible solution and recommendation for employees, government as well as for business entities.

This thesis deals with the analysis of gender wage inequality on the example of the US labor market. The theoretical part presents theories explaining gender differences. The methodological part describes the data source and method of selection of respondents for further analysis. There are also constructed econometric models used in other parts of the work. In the practical part are analyzed gender differences in selected fields and evaluated differences between socio-economic groups. The results of the analysis show that in all monitored sectors, married women reach higher incomes than single women, but it is not possible to confirm the hypothesis that the difference was greater in employments enabling home working or flexible working hours. On the contrary, the hypothesis, that it is more convenient for women to have small children in these more time-flexible jobs, is confirmed. However, it is not clear whether it is because of the nature of these fields or because of their profitability.

Using cross-sectional data from EU-SILC for the Czech Republic this thesis shows existence of gender gap in workplace authority at the Czech labor market. Controlling for human capital, job attributes and household characteristics reduced the gender gap in workplace authority but not at full range. It implies the existence of discrimination at the Czech labor market. This thesis also shows that gender differences in earnings returns to authority also exist, and men have these returns significantly higher compared to women.

This thesis deals with male and female identity in contemporary society, with narrower focus on its presentation in television commercials. The aim of the work is the realization of content analysis, aiming at depicting the characters of men and women in television commercials. Theoretical part of the thesis consists of four chapters. The first chapter describes the general theoretical basis of this thesis. The second and third chapter deals with the specifics of male and female identity. The fourth chapter describes the research method of content analysis and presents the objectives and research hypotheses. The analytical part of the work examines the representation of men and women in television commercials at two levels - at the level of main characters, and at the level of commercials. The final part of the analytical part interprets the research results of analysis.

The Czech Republic has subscribed to fulfil the conclusions of the Fourth World Conference about Women held in Beijing in 1995. The state therefore took upon itself the obligations to address and resolve issues of equality between men and women. During the period of the 21st century gender equality has became one of the major issues being in the centre of attention of the Government, ministries and other state organs. The data and information divided by gender are collected, analyzed and presented by the Czech Statistical Office in gender statistics. The main objective of this thesis is, by using the available data statistics, to compare the status of men and women in selected areas, and with help of the concerned economic and social indicators, to map the situation and developments in the Czech society in the 21st century. In other word to find out where and to what extent the gender differences mainly occur. The analytical part of the thesis then investigates whether there have been any more significant after-shift, change, or development of selected indicators of gender statistics during the 21 century and, if so, in which analyzed area, what gender and to what extent.

This diploma thesis is focused on the application of gender management in Bosch Diesel company, situated in Jihlava. In the theoretical part the essential terms and general findings about gender management and work-life balance are explained. The practical part of the thesis deals with the chosen company, analysis of its internal environment and incentives to integrate gender management and deal with the work-life balance. Alongside with the survey in Bosch Diesel, questionnaire research in Honeywell (Brno) was accomplished, which provided an interesting comparison with the questionnaire investigation carried out in Bosch Diesel. The aim of the thesis is to prepare suitable suggestions based on the previous analysis. These suggestions are of informational character and then they could bring positive changes in some companies (and the whole society as well).