Spelling suggestions: "subject:"generalized multinomial logic model""
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Consumer willingness to pay for traditional food productsBalogh, Péter, Bekesi, Daniel, Gorton, Matthew, Popp, József, Lengyel, Péter 03 1900 (has links) (PDF)
Reflecting the growing interest from both consumers and policymakers, and building on recent developments
in Willingness to Pay (WTP) methodologies, we evaluate consumer preferences for an archetypal
traditional food product. Specifically we draw on stated preference data from a discrete choice
experiment, considering the traditional Hungarian mangalitza salami. A WTP space specification of the
generalized multinomial logit model is employed, which accounts for not only heterogeneity in preferences
but also differences in the scale of the idiosyncratic error term. Results indicate that traditional food
products can command a substantial premium, albeit contingent on effective quality certification,
authentic product composition and effective choice of retail outlet. Promising consumer segments and
policy implications are identified. (authors' abstract)
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Investigating the Single Category Belief Problem in a Hybrid ProductAziz, Salma 18 August 2011 (has links)
Existing research suggests that when consumers encounter hybrid products or boundary-spanning products with attributes belonging to multiple categories, consumers tend to generate inferences based on only a single product category. Reliance on a single category for inferencing is termed as the “single category belief problem” which has been regarded as a vital marketing challenge because it leads consumers to underestimate the true utility of a hybrid product as certain product attributes are ignored. Our objective was to explore whether single category beliefs manifest in consumer choice for a hybrid product when strategically placed within varying contexts. The research used discrete choice experiment (DCE) to test hypotheses. Our research confirms that the single category belief is evident in consumer choice. We also found that the context the hybrid product is placed within has a major influence on what consumers preferred the most. Depending on the context a hybrid product was seen in had significant influence on how consumers evaluated product attributes and made purchase decisions. The findings for this research may be very beneficial for marketers.
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