The Diploma thesis is focused on internal and external analysis of the company Autoseating. In the first, teoretical, part of the thesis are explained the basic therms as a strategy,a mission and a vision follower by the external Pest and Porter 5 forces analyses. Author continued with an internal analysis represented by resource analysis and financial analysis. At the end of teoretical part were explained swot analysis together with choice of generic strategies made by porter. Practical part fullfiled all the analyses mentioned. Pest analysis was made as a first one, with no breaking news. But porter analysis of 5 forces disclosed endangering by suppliers in a case of import-branch in Autoseating, an endangering by customers in the case of car-parts production, an finally big endangering by e-shops for shop "Prodejna Honzik". The majority contribution brought an internal analysis, particulary the financial one. There were suggested better usage of capital and to take measures to improve stock-turn. Final swot analysis confirmed facts found in Porters model of 5 forces (competition analysis). The company Autoseating deals with the high quality products, so the author decided to recommend diferenciation strategy and added some measures to improve contemporary system.

s e-Commerce era has been brought into being, the call of ¡§disintermediation¡¨ comes to vogue, yielding overwhelming impact, in particular upon services provided by insurance brokers, agents and such ¡§production¡¨, ¡§transmission¡¨ oriented digital products. As insurance products and rates get liberalized after Taiwan became a WTO member, the insurance ¡§intermediates¡¨ must reconsider and innovate their business management strategies amidst harsh challenges of ¡§direct marketing¡¨ from insurance companies, ¡§integral and cross selling¡¨ and ¡§online website insurance¡¨ from financial holding houses. Only through such efforts can they cope with internal and external attacks, gain the room to survive and further develop ahead. The present study takes ¡§single research object¡¨¡XHo-An Insurance Agency to look into a variety of transforming strategies when a car dealer invests in large-scale ¡§property insurance agency¡¨. We have conducted the study and assessment by means of ¡§literature reorganization¡¨, ¡§interview¡¨, ¡§traditional strategic analysis theories, tools¡¨, ¡§digital traditional strategic analysis theories, tools¡¨ and ¡§market survey¡¨. With the results yielded out of the study, we first come to Ho-An¡¦s ¡§Generic Strategies¡¨ and ¡§Digital Strategies¡¨ and such orientations to come to the ¡§vision¡¨ of ¡§becoming the agent of agents¡¨. In line with the ¡§vision¡¨, we further three phases of Ho-An¡¦s ¡§integral transformation strategies¡¨ as ¡§virtual integration of insurance companies¡¨, ¡§establishment of transaction alliance¡¨ and ¡§development of multifaceted marketing channels¡¨. The business mode in counterpart with ¡§integral transformation strategies¡¨ is in two categories: ¡§Virtual insurance company alliance transaction center¡¨ and ¡§multifaceted marketing channels¡¨. In turn, we generalize the e-Business Model as: Establish ¡§vertical B To B integration, continual reinforcement of up- and down-stream integration¡¨; ¡§B To C: Look into policyholder-related information¡¨ as well as ¡§Horizontal B To B: Expanding industrial integration force¡¨, inclined to buyer-oriented e-Marketplaces. The very key to Ho-An¡¦s transforming strategies is to broaden the horizon of sales power from the ¡§car dealer¡¦s insurance division¡¨ gradually into ¡§reintermediation¡¨ transforming strategies. In substantial and virtual integration, we will combine the up- and down-stream firms into a whole to become intermediates with integral insurance service functions, positioning themselves with initial marketing powers to bring up added values to clients.

Bachelor thesis, Business Administration and Economics Programme, School of Business and Economics at Linnaeus University in Växjö. Spring of 2015   Title: Performance measurement from a cost leadership perspective - A case study on Gekås. Authors: Adrienn Csiszer, Hannah Lundberg & Helena Wennerström Tutor: Eva Gustavsson Examiner: Karin Jonnergård   Keywords: Performance measurement, Performance measurement systems, Generic strategy, Cost leadership strategy, Financial and non-financial measurements.   Purpose: The purpose of this study is to examine how a company with a clear cost leadership strategy chooses to work with performance measurements, with a view to comparing a practical example to theorethical approaches.   Methodology: The method chosen for this paper is a case study on Gekås AB. The presented data were collected through interviews conducted with four employees on Gekås.   Conclusion: The study concludes that for a business with cost leadership strategy the financial measurements are more important than non-financial meausurements. For Gekås it is important to keep the performance measurement simple and understandable for the employees. They only use three measurements (sales, hours and sales per hour) in planning and in evaluation. In conclusion, the complex models that is described in many articles and studies are unnecessary for Gekås thus the cost is greater than the use.

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Organizational innovation has been of central interest in recent years because of its importance for organizational survival and competitive advantage. Researchers in the field have divided the innovation process into stages in an attempt to understand the innovation process and the factors that affect it. However, empirical studies that examine the relationship between the stages are scarce. In addition, although business strategy is emphasized as an important factor in the innovation process, little is known about its role in the innovation process and its effect on the stages. This research provides empirical support for the relationship between the stages of the innovation process and the moderating effect of organizational strategy on the relationship between the stages within the two stage model of innovation. In this study, a direct, positive relationship is proposed between the innovation generation (first stage) and innovation outcome (second stage) stages of the innovation process. Dimensions of innovation outcome that are examined include innovation type (product innovation and process innovation), innovation radicalness and innovation frequency. Low cost, differentiation and market orientation strategies are proposed to be moderators on the relationship between the stages. To test the proposed relationships, a survey was mailed to executives who are involved in the innovation process in organizations where innovation is expected to be common and they were asked to complete the questionnaire. Hierarchical regression was the primary data analysis method and General Linear Model was applied as the pot-hoc data analysis method. Results of the primary data analyses provided support for the direct, positive relationship between the innovation generation and innovation outcome stages of the innovation process. Specifically, there was a direct, positive relationship between innovation generation and product innovation, process innovation, innovation frequency and innovation radicalness. Result of the primary data analysis provided support for the moderating effect of strategy (market orientation and differentiation) on the relationship between innovation generation and only innovation frequency dimension of innovation outcome. Post-hoc analysis suggested a significant moderating effect of strategy (market orientation and differentiation) on the relationship between innovation generation and innovation radicalness dimension of innovation outcome. Limitations of the study and directions for future research are discussed.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-07-15T16:53:04Z No. of bitstreams: 1 Camila Andrea Reinheimer_.pdf: 1418965 bytes, checksum: 750b998ea1fbefb2acedb11029e49ff4 (MD5) / Made available in DSpace on 2016-07-15T16:53:05Z (GMT). No. of bitstreams: 1 Camila Andrea Reinheimer_.pdf: 1418965 bytes, checksum: 750b998ea1fbefb2acedb11029e49ff4 (MD5) Previous issue date: 2016-04-19 / Nenhuma / Métricas de desempenho de marketing é assunto frequente em congressos de marketing e revistas especializadas, e a busca pelo conjunto que satisfaça a necessidade das empresas, seu grande questionamento. Mais do que identificar os modelos mais praticados ou relacionados pela teoria, a ideia de apresentar um cenário de indicadores que sejam idealizados a partir da leitura de sua estratégia genérica, é tido como necessidade corrente das empresas. O estudo aborda em sua fundamentação teórica não apenas os modelos de métricas mais aplicados e recentemente discutidos, mas a classificação de empresas calçadistas conforme suas estratégias genéricas, de forma a propor um paralelo entre as práticas relatadas, e a teoria mapeada. O estudo de caso aborda os modelos aplicados na prática, e com a leitura do painel de especialistas, o estudo propõem um novo conjunto de métricas, direcionado aos objetivos das empresas separadamente. Dentre os resultados da pesquisa, destaca-se o alinhamento de algumas métricas frente a estratégia genérica das empresas, a necessidade do esclarecimento da estratégia para definição do painel de indicadores mais apropriado, e a importância dos conceitos teóricos estarem claros e disseminados para maior segurança da aplicabilidade das métricas. Adicionalmente, os resultados das pesquisas apontam para a importância da inclusão de indicadores de longo prazo, avaliando consumidores e mercados, como grande sustentador das estratégias futuras. Ainda como resultados finais, a possibilidade de disseminar os modelos mapeados em outros contextos mercadológicos que não apenas o estudado. / Marketing performance metrics is a frequent topic in marketing journals and conferences, and search for the set which satisfies the need for companies, their great questioning. More than handle the most practiced models or related by theory, the idea of submitting an indicator scenario to be devised from the reading of the generic strategy, it is considered current needs for companies. The study deals in its theoretical foundation not only more recently discussed and applied metrics models, but the footwear company’s classification according to their generic strategies in order to propose a parallel between the reported practices, and mapped theory. The case study addressed the models applied in practice, and the reading of an expert panel, the study proposes a new set of metrics, targeted to the objectives of the companies separately. Among the survey results, there is alignment of some metrics against generic strategy of companies, the need for clarification of the strategy to define the most appropriate indicator panel, and the importance of theoretical concepts are clear and disseminated to greater security of the metrics applicability. Additionally, research results point to the importance of including long-term indicators, evaluating consumers and markets as a major supporter of future strategies. Also as final results, the possibility of spreading those models mapped in other market contexts, not only the one studied.

The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.

This thesis deals with an optimal strategy choice of a company. The issues of products and services, marketing and mainly strategic management with emphasis on optimal strategy choice of a company are described in theoretical part. There are introduced fundamental methods of internal and external strategic analysis. With use of mentioned facts a program for support of strategic management is proposed. This program is aiming to make well structured and quantifiable methods of strategic analysis easier and more clear, based on which it is possible to define and choose an optimal strategy of a company.