This diploma thesis deals with the influence of teenage girl magazines and school on the self-concept of adolescent girls. Theoretical part aims to bring comprehensive review of current scientific research on the topic of development of self-identity during adolescence where self-concept is created with strong emphasis on physical appearance. The thesis subsequently examine possible disorders that can arise from erroneous self-concept. The impact of printed media and especially girl magazines, on components of adolescent girl's self-concept is considered. School and educational system as another important contributor in development of self-concept is reflected in my thesis as well. Experimental aims to explore which areas of self-concept and girls behavior are influenced by girl magazines most significantly and whether educational system takes girl magazines into consideration during educational process. In order to collect necessary data the experiment was concluded with sixty respondents, which were instructed to valuate several body parts before and after the exposition to the picture from girl magazine capturing fashion ideal of woman body. Six semi structured interviews with girls were performed in order to explore girl's attitude towards mentioned magazines. Analysis of results proves...

The purpose of this study is to compare the contents, editorials and front covers of Sweden’s oldest girl’s magazine Veckorevyn during two different years, in which the magazine had two very different chief editors. In the year 2000, Emma Hamberg got the job as editor-in-chief for Veckorevyn, with a vision of changing the way the magazine represented young females. She wanted to add a more feminist viewpoint to the magazine, since she felt that Veckorevyn didn’t live up to its claim of being “a girl’s best friend”. Six years later, the famous Swedish fashion editor Ebba von Sydow became editor-in-chief for Veckorevyn, with the intention of making the magazine better, smarter and more fun for young girls. Her ambition was also to add more features about career and affordable fashion, since she felt that those topics were important for young women of today. Since these two editor-in-chiefs wanted to do so different things with Veckorevyn, we found it interesting to try to pinpoint what their differences and similarities as editors-in-chief were and how this was reflected in the magazines. The methods used were quantitative content analysis and qualitative text analysis, together with a comparative analysis between the two annual volumes. We also did interviews with the two former editors-in-chiefs, Emma Hamberg and Ebba von Sydow to get a clearer image of what they wanted to do with the magazine and how well they thought that they reached their goals. As guidelines for the study, we used theories about the survival techniques used by female journalists, feminism, personification, the male gaze and the female gaze. We found that the two versions of Veckorevyn were similar in which subjects they chose to write about. Both versions had a content based mostly on fashion, beauty, and celebrities. However, we found a noticeable difference in how they wrote about these subjects. Other differences were found in how the editorials were written, and in the choice of what kind of people got to appear on the front covers.