The influence of globalization over local development arises the discussion about ¡§Glocalization¡¨. Because the range of free-trade becomes wider, the sovereignty state and non-state actors competitive their influence in the international structure, even in the very small and pure economic product can we see their wrestle. The flowers market is not only an emerging but also an issue that full of cooperation and competition. Taiwan is the main subject of this thesis, by narrating the developing history of its¡¦ flowers and plants industries, we see the interaction between Taiwan and global market, and discover that in this industry, the state plays the role of media. On the one hand, the state defends its¡¦ region industry from the pressure of non-state actors; on the other hand, it translates and injects news and messages from global market into local regions, then lets global market connect with local regions. The state conduces to a new local by combining the power of globalization, so we can say the state orientates a local development. And at the same time, states are still major actors in the global market, by means of strengthening local region, states become really strength actors. For this reason, the state does not like Liberalism opinion that loses its function in global economic integration, but becomes more and more big and powerful.

No description available.

ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basically concerned with the question as to why some nations succeed in global competition when others fail. Nations must learn how to think more like businesses if they are to survive and should begin by identifying their competitive advantages and building on them. As countries compete for inward investment, tourism and export of goods and services- success or failure can accurately be chartered, and questions of reputation, image, identity and hence marketing and branding become central to the competitive edge (Olins, 1999). Faced with the challenge of a negative image, a country must adopt a proactive stance to correct this image. This is where the question of country branding comes in. Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-banding proponents highlight that there is a difference between nation branding and tourism promotion. It helps even less that there are so many communications agencies that perhaps frustrated by lack of pure strategy capacity to sell to governments, have fallen into the habit of i Sibonokuhle GUMPO - 34462481 pandering to this misconception and simply selling logos and slogans to any government prepared to buy them (Anholt, 2003). However faced with the urgent need to address the crippling impact of a negative image, countries like Zimbabwe cannot simply wait and expect things to turn out for the better. Kotler et al (1993) stress that places are not able to respond to negative images concerning their nations as quickly as negative perceptions are built, be it through media, word of mouth or other channels. As a result the importance of a pro-active response cannot be overemphasized. This study explores the current negative image of Zimbabwe and tries to define the root or source of this negative image. Having defined or spelt out what is thought to be the problem, the researcher than explores possible ways of how the stakeholders of Zimbabwe can rebrand their country reflecting on known success stories. Kotler et al (1993) contend that the central tenet of marketing places is that in spite of the powerful internal and external forces that buffet them, places have within their collective resources and people the capacity to improve their relative competitive positions. Zimbabweans in general believe that their situation has been sensationalised by the media and is not a reflection of what is on the ground. By adopting a proactive stance in rebranding their country, Zimbabweans will perhaps finally realise that when it comes to image, “being in possession of the truth is not enough, the truth has to be sold” (Anholt,all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basically concerned with the question as to why some nations succeed in global competition when others fail. Nations must learn how to think more like businesses if they are to survive and should begin by identifying their competitive advantages and building on them. As countries compete for inward investment, tourism and export of goods and services- success or failure can accurately be chartered, and questions of reputation, image, identity and hence marketing and branding become central to the competitive edge (Olins, 1999). Faced with the challenge of a negative image, a country must adopt a proactive stance to correct this image. This is where the question of country branding comes in. Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-banding proponents highlight that there is a difference between nation branding and tourism promotion. It helps even less that there are so many communications agencies ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basically concerned with the question as to why some nations succeed in global competition when others fail. Nations must learn how to think more like businesses if they are to survive and should begin by identifying their competitive advantages and building on them. As countries compete for inward investment, tourism and export of goods and services- success or failure can accurately be chartered, and questions of reputation, image, identity and hence marketing and branding become central to the competitive edge (Olins, 1999). Faced with the challenge of a negative image, a country must adopt a proactive stance to correct this image. This is where the question of country branding comes in. Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-banding proponents highlight that there is a difference between nation branding and tourism promotion. It helps even less that there are so many communications agencies that perhaps frustrated by lack of pure strategy capacity to sell to governments, have fallen into the habit of i Sibonokuhle GUMPO - 34462481 pandering to this misconception and simply selling logos and slogans to any government prepared to buy them (Anholt, 2003). However faced with the urgent need to address the crippling impact of a negative image, countries like Zimbabwe cannot simply wait and expect things to turn out for the better. Kotler et al (1993) stress that places are not able to respond to negative images concerning their nations as quickly as negative perceptions are built, be it through media, word of mouth or other channels. As a result the importance of a pro-active response cannot be overemphasized. This study explores the current negative image of Zimbabwe and tries to define the root or source of this negative image. Having defined or spelt out what is thought to be the problem, the researcher than explores possible ways of how the stakeholders of Zimbabwe can rebrand their country reflecting on known success stories. Kotler et al (1993) contend that the central tenet of marketing places is that in spite of the powerful internal and external forces that buffet them, places have within their collective resources and people the capacity to improve their relative competitive positions. Zimbabweans in general believe that their situation has been sensationalised by the media and is not a reflection of what is on the ground. By adopting a proactive stance in rebranding their country, Zimbabweans will perhaps finally realise that when it comes to image, “being in possession of the truth is not enough, the truth has to be sold” (Anholt, / Graduate School of Business Leadership / MBL

Service-Oriented Architecture (SOA) represents an emerging architectural approach that is able to tackle challenges in the contemporary service-based economy, in which the global market revenues are shifting from the manufacture of traditional off-the-shelf products to the provision of diversified services that suffice for customers’ needs. In such a service-based economy, one can envisage an entirely “service-oriented” world, where a massive number of distributed services with different natures and capabilities are provided by various professionals around the world. Problems arise when business applications demand desirable services through different sources and providers that are appropriate for their own benefits and preferences. Therefore, it can be very challenging to design an SOA infrastructure that enables users to exploit this great level of service heterogeneity and quantity. One of the key issues in service-oriented architecture is to achieve efficient service discovery and loosely-coupled service distribution while maintaining a satisfactory degree of scalability, usability, and Web consistency. This thesis deals with SOA infrastructure-level design and implementation issues. It approaches this SOA infrastructure within the scope of Web services, which capture an important, and perhaps the best, ‘realisation’ of SOA. It investigates and formulates how public Web services distributed across the World Wide Web can be augmented by a software platform that enables scalable, user-centred,semantic-enabled, and integration-oriented service retrieval, selection, and matching. The primary goal of this thesis is thus to propose a conceptual framework of an enhanced SOA infrastructure with regard to service distribution and discovery. / It also aims to design and implement a platform (PWSP), by means of which a large number of public Web services on the Web can be distributed based on service demands, retrieved based on service descriptions, selected based on service qualities, and matched based on service messages in a user-centred, scalable, and Web-consistent manner without augmenting existing Web services standards.

This article develops the historical process of the formation of the concept of decent work, its basic guidelines and as its content has been altered by the increasing globalization of the market and the globalization of labor rights. Finally, after analyzing the notion of decent work from different perspectives, the author focus on the cumulative perspective and develop its content. / El presente artículo desarrolla el procedimiento histórico de la formación del concepto de trabajo decente, sus lineamientos básicos y como su contenido se ha ido alterando por la creciente globalización del mercado y la universalización de los derechos laborales. Finalmente, después de haber analizado la noción de trabajo decente desde diferentes perspectivas, el autor se centrara en la perspectiva cumulativa y desarrollará su contenido.

ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basically concerned with the question as to why some nations succeed in global competition when others fail. Nations must learn how to think more like businesses if they are to survive and should begin by identifying their competitive advantages and building on them. As countries compete for inward investment, tourism and export of goods and services- success or failure can accurately be chartered, and questions of reputation, image, identity and hence marketing and branding become central to the competitive edge (Olins, 1999). Faced with the challenge of a negative image, a country must adopt a proactive stance to correct this image. This is where the question of country branding comes in. Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-banding proponents highlight that there is a difference between nation branding and tourism promotion. It helps even less that there are so many communications agencies that perhaps frustrated by lack of pure strategy capacity to sell to governments, have fallen into the habit of i Sibonokuhle GUMPO - 34462481 pandering to this misconception and simply selling logos and slogans to any government prepared to buy them (Anholt, 2003). However faced with the urgent need to address the crippling impact of a negative image, countries like Zimbabwe cannot simply wait and expect things to turn out for the better. Kotler et al (1993) stress that places are not able to respond to negative images concerning their nations as quickly as negative perceptions are built, be it through media, word of mouth or other channels. As a result the importance of a pro-active response cannot be overemphasized. This study explores the current negative image of Zimbabwe and tries to define the root or source of this negative image. Having defined or spelt out what is thought to be the problem, the researcher than explores possible ways of how the stakeholders of Zimbabwe can rebrand their country reflecting on known success stories. Kotler et al (1993) contend that the central tenet of marketing places is that in spite of the powerful internal and external forces that buffet them, places have within their collective resources and people the capacity to improve their relative competitive positions. Zimbabweans in general believe that their situation has been sensationalised by the media and is not a reflection of what is on the ground. By adopting a proactive stance in rebranding their country, Zimbabweans will perhaps finally realise that when it comes to image, “being in possession of the truth is not enough, the truth has to be sold” (Anholt,all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basically concerned with the question as to why some nations succeed in global competition when others fail. Nations must learn how to think more like businesses if they are to survive and should begin by identifying their competitive advantages and building on them. As countries compete for inward investment, tourism and export of goods and services- success or failure can accurately be chartered, and questions of reputation, image, identity and hence marketing and branding become central to the competitive edge (Olins, 1999). Faced with the challenge of a negative image, a country must adopt a proactive stance to correct this image. This is where the question of country branding comes in. Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-banding proponents highlight that there is a difference between nation branding and tourism promotion. It helps even less that there are so many communications agencies ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basically concerned with the question as to why some nations succeed in global competition when others fail. Nations must learn how to think more like businesses if they are to survive and should begin by identifying their competitive advantages and building on them. As countries compete for inward investment, tourism and export of goods and services- success or failure can accurately be chartered, and questions of reputation, image, identity and hence marketing and branding become central to the competitive edge (Olins, 1999). Faced with the challenge of a negative image, a country must adopt a proactive stance to correct this image. This is where the question of country branding comes in. Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-banding proponents highlight that there is a difference between nation branding and tourism promotion. It helps even less that there are so many communications agencies that perhaps frustrated by lack of pure strategy capacity to sell to governments, have fallen into the habit of i Sibonokuhle GUMPO - 34462481 pandering to this misconception and simply selling logos and slogans to any government prepared to buy them (Anholt, 2003). However faced with the urgent need to address the crippling impact of a negative image, countries like Zimbabwe cannot simply wait and expect things to turn out for the better. Kotler et al (1993) stress that places are not able to respond to negative images concerning their nations as quickly as negative perceptions are built, be it through media, word of mouth or other channels. As a result the importance of a pro-active response cannot be overemphasized. This study explores the current negative image of Zimbabwe and tries to define the root or source of this negative image. Having defined or spelt out what is thought to be the problem, the researcher than explores possible ways of how the stakeholders of Zimbabwe can rebrand their country reflecting on known success stories. Kotler et al (1993) contend that the central tenet of marketing places is that in spite of the powerful internal and external forces that buffet them, places have within their collective resources and people the capacity to improve their relative competitive positions. Zimbabweans in general believe that their situation has been sensationalised by the media and is not a reflection of what is on the ground. By adopting a proactive stance in rebranding their country, Zimbabweans will perhaps finally realise that when it comes to image, “being in possession of the truth is not enough, the truth has to be sold” (Anholt, / Graduate School of Business Leadership / MBL

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No. of bitstreams: 1 oliveira_dlcm_dr_rcla.pdf: 15573976 bytes, checksum: 6509095777341b975e3695fff5b4b434 (MD5) Previous issue date: 2016-11-01 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O presente trabalho analisa o desenvolvimento e a especialização na agroindústria do município de Uberlândia, Minas Gerais, assim como o papel desempenhado pelas grandes empresas processadoras e exportadoras de soja, couros e carnes, na articulação local ao mercado globalizado de commodities. A atividade agroindustrial desenvolveu-se desde fins do século XIX, a partir de fatores endógenos tais como: tradição agropecuária, posição geográfica favorável, e infraestrutura de transportes, aos quais vieram associar-se, por volta dos anos 1970, fatores exógenos à área, especialmente políticas federais de incentivo à modernização agrícola e à instalação de empresas agroindustriais em áreas de cerrado. Tal processo desenvolveu-se sob a ação do Estado, num contexto de forte expansão capitalista do espaço brasileiro, na qual alguns locais foram privilegiados, como Uberlândia. No período pós-1970, a referida atividade conheceu uma intensa expansão e especialização, haja vista os investimentos que o município passou a receber de grandes grupos empresariais, particularmente os vinculados ao processamento de soja, de carnes e de couros. O destaque destas empresas se deve não somente ao fato de comporem grandes unidades industriais, mas, sobretudo, por pertencerem a ramos vinculados ao agronegócio e à importância que este assumiu na economia brasileira, desde a década de 2000, com a inserção do Brasil no mercado globalizado de commodities. A partir de então, os produtos do chamado complexo soja constituem-se no principal item de exportação do país, cabendo ao complexo de carnes a segunda colocação, e ao segmento de couros também uma participação importante na pauta exportadora nacional. Esse panorama refletiu a conjuntura internacional da aludida década, de ativação da demanda por commodities agrícolas e agroindustriais, com consequente alta de seus preços, impulsionada principalmente pela entrada da China no comércio mundial, ao lado de políticas nacionais de estímulo ao agronegócio. Neste contexto, localidades, a exemplo de Uberlândia, têm participado da divisão territorial do trabalho, através da produção e comercialização de commodities primárias e semimanufaturadas. Para a análise do município em foco, adotou-se como procedimentos o levantamento de informações dos estabelecimentos agroindustriais situados no espaço local, que permitissem avaliar sua atuação no comércio de commodities, e de dados referentes à pauta exportadora e aos países de destino das exportações do município, no período de 2000 a 2014. Mediante a pesquisa, constatou-se que Uberlândia articula-se à esfera internacional através das exportações de gêneros básicos e semimanufaturados, sendo que os produtos do complexo soja, de carnes e de couros prevalecem na pauta exportadora do município, destinando-se a vários países e continentes. Assim, comprovou-se articulação de Uberlândia ao comércio globalizado de commodities, bem como o estreitamento das relações comerciais com o mercado asiático, principalmente com a China. Por fim, em face da atual crise econômica nacional e da própria conjuntura internacional (quanto à demanda e valorização de commodities), supõe-se que os gêneros primários não deixarão de compor a pauta exportadora brasileira e uberlandense. Contudo, num cenário talvez menos favorável às exportações, diverso daquele que vigorou até recentemente. / The present work analyzes the development and specialization in agribusiness in the municipality of Uberlândia, Minas Gerais, as well as the role played by the big processing companies and exporters of soybeans, hides and meat, local joint to the globalized market of commodities. The agro-industrial activity has developed since the late 19th century, from endogenous factors such as: agricultural tradition, favourable geographical position and transport infrastructure, which came to associate around the years 1970, exogenous factors to the area, especially federal policies to promote agricultural modernization and installation of agro-industrial companies in areas of cerrado. This process developed under the action of the Nation, in a context of strong capitalist expansion of Brazilian space, in which some sites were privileged as Uberlândia. In the post-1970 period, this activity met an intense expansion and specialization, due to investments that the municipality began to receive from large business groups, particularly those linked to soy processing, meat and hides. The highlight of these companies is due not only to the fact of large industrial units build, but, above all, for they belong to branches linked to agribusiness and the importance that this assumed in the brazilian economy, since the 2000, with Brazil's insertion into the globalized market of commodities. From then on, the products of the so-called soybean complex constitute the main export item of the country, and the complex of the meats, and segment of hides a major stake in national export tariff. This reflected the international conjuncture panorama of this decade, activation of demand for agricultural commodities and agro-industrial, with consequent high prices, driven mainly by the entry of China in world trade, alongside national policies to stimulate agribusiness. In this context, localities, following the example of Uberlândia, have participated in the territorial division of labour, through the production and marketing of primary commodities and semi manufactured. For the analysis of the municipality in focus, adopted as information collection procedures of the agro-industrial establishments situated in the local space, by the assess its performance in trade in commodities, and export tariff data and the countries of destination of exports of the municipality, in the period from 2000 to 2014. Through the research, it was found that Uberlândia articulates the international sphere through the basic genres and semimanufactured goods exports, and soy complex products, meat and hides prevail in the municipality's export tariff for various countries and continents. So, it is articulation of Uberlândia to globalized trade of commodities, as well as the strengthening of trade relations with the Asian market, especially China. Finally, in the face of the current national economic crisis and the international situation (as the demand and value of commodities), it is assumed that the primary genres will compose the brazilian export tariff and uberlandense. However, maybe in a context less favourable to export, diferent than it ran recently. / CNPq: 165502/2014-2

Yes / This paper estimates liquidity dynamics between virtual and real assets from multiple dimensions, namely market capacity, transaction cost and market efficiency. The data covers transaction information of crypto markets and four equity exchanges (US, UK, EU and Japan) between January 2019 and December 2022. The first result shows a two-way liquidity risk feedback loop between virtual and real markets, and the second result confirms dynamic liquidity interactions between them. The US market is identified as a transmitter rather than a receiver of liquidity risk but may not escape cumulative liquidity shocks.

Submitted by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-03-21T14:28:56Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Tese_Gerson A. A. Ferreira.pdf: 2575666 bytes, checksum: f41e537cb807add26c4be751a35f59df (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-03-21T14:29:09Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Tese_Gerson A. A. Ferreira.pdf: 2575666 bytes, checksum: f41e537cb807add26c4be751a35f59df (MD5) / Made available in DSpace on 2018-03-21T14:29:09Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Tese_Gerson A. A. Ferreira.pdf: 2575666 bytes, checksum: f41e537cb807add26c4be751a35f59df (MD5) Previous issue date: 2017-08-11 / FAPEAM - Fundação de Amparo à Pesquisa do Estado do Amazonas / The economic and cultural base of the Sateré-Mawé is linked to the guaraná culture, whether in its food or ritual use. However, more than an expression of this ethnicity, this fruit was metamorphosed into a brand of great commercial value of drinks and energy around the world, whose rapid popularization took place through the world commercial advertising channels articulated by Fair Trade and the Slow Food movement, which in theory proposes to promote self-sustaining forms, better conditions for exchanges, creation of alternative markets and the recognition of political guarantees related to the cultural characteristics of the collecting groups of the Southern Hemisphere. gives through multiple forms of organization, which includes export agents, commercial importers and a network with about 4,500 stores. However, in this research, we assume from the hypothesis that the mercantile relationship between the Sateré- Mawé and the Fair Trade agencies produced interferences in the political and economic organization of these. The object of the thesis is the interferences of this relation in the formation of the current leaders, in their sources of legitimation, marked in differentiated characteristics stimulated in the segmented participation in the global commerce. The central objective is to map the interference of fair trade in the Sateré-Mawé political and social organization. Its specific objectives are: 1) Inquire the foundations of the speeches and sources of legitimacy of the Project Waraná; 2) Explain the fundamentals of aggregate symbolic value in the form of consumption criteria or protocols for slow food as a consumer brand [green consumer]; 3) To present the effects of the Sateré-Mawé Integrated Development Project; 4) To study the political tensions between the Sateré-Mawé; 5) To problematize contradictions and ambiguities contained in the space of these exchanges of global scope. The method is ethnographic based on hermeneutics and has as its empirical field the definitions of four scenarios involving political struggles. Scenarios are developed and combined in essays that include the themes of autonomy and political recognition in the global trading circuit. Regarding the central hypothesis, we observe that alongside the authority of the Tuxauas, marked by actions of traditional bases or values, another model of leadership was instituted, whose legitimacy is not exclusively in the capacity to politically organize and lead the internal society, constituted by dynamics group of the most diverse. The concept of production is established as a priority category that divides the Mawé society between agroforestry producers and other groups. Such producers distinguish themselves by doing business with other global players. This relationship includes rearticulations between the local and the global, in addition to shared tensions within the field of struggle with transnational dimensions. Although with its own welldefined projects of political and economic emancipation, the autonomy project is still under construction. / A base econômica e cultural dos Sateré-Mawé está ligada à cultura do guaraná, seja em seu uso alimentar ou ritual. Todavia, mais que uma expressão indentitária desta etnia, este fruto foi metamorfoseado em marca de grande valor comercial de bebidas e energéticos em todo o mundo, cuja rápida popularização se deu pelos canais publicitários de comercialização mundial articulados pelo Comércio Justo (Fair Trade) e o movimento Slow Food – que, em tese, se propõem a promover formas autossustentáveis, melhores condições de trocas, criação de mercados alternativos e o reconhecimento de garantias políticas conexas às características culturais dos grupos de agricultores coletores do hemisfério do Sul, cuja articulação dos mesmos se dá por meio de múltiplas formas de organização, que inclui agentes exportadores, importadores comerciais e uma rede com cerca de 4.500 lojas. Contudo, nesta pesquisa, partimos da hipótese que a relação mercantil entre os Sateré-Mawé e as agências do Comércio Justo produziu interferências na organização política e econômica destes. O objeto da tese são as interferências desta relação na formação das atuais lideranças, em suas fontes de legitimação, marcadas em características diferenciadoras estimuladas na participação segmentada no comércio global. O objetivo central consiste em mapear as interferências do comércio justo na organização política e social dos Sateré-Mawé. Seus objetivos específicos são de: 1) Indagar os fundamentos dos discursos e fontes de legitimação do Projeto Waraná; 2) Explicar os fundamentos do valor simbólico agregado na forma de critérios ou protocolos de consumo do Slow Food enquanto marca do consumo [consumidor verde]; 3) Apresentar os efeitos do Projeto integrado de Etnodsenvolvimento Sateré-Mawé; 4) Estudar as tensões políticas entre os Sateré-Mawé; 5) Problematizar contradições e ambiguidades contidas no espaço dessas trocas de abrangência global. O método é etnográfico com base hermenêutica e tem como campo empírico as definições de quatro cenários que envolvem lutas políticas. Os cenários são desenvolvidos e combinados em ensaios que incluem os temas da autonomia e do reconhecimento políticos no circuito das trocas globais. Acerca da hipótese central, observamos que ao lado da autoridade dos tuxauas, assinalada por ações de bases ou valores tradicionais, instituiu-se outro modelo de liderança, cuja legitimidade não está exclusivamente na capacidade de politicamente organizar e liderar a sociedade interna, constituída por dinâmicas grupais das mais diversas. O conceito de produção se institui como uma categoria prioritária que divide – quebra – a sociedade Mawé entre os produtores agroflorestais e outros agrupamentos. Tais produtores se distinguem pelos negócios com outros agentes globais. Esta relação inclui rearticulações entre o local e o global, além de tensões compartilhadas no interior do campo de luta com dimensões transnacionais. Embora, com projetos próprios e bem definidos de emancipação polÍtica e econômica, o projeto de autonomia ainda está em construção.

The dissertation examines art as a very specific luxury commodity that is difficult to define and place on a market. The objectively given uncertainty of an art market does not seem to be consistent with the investment function of an artwork. The price of this product is unstable and non transparent and it is generally formed through a marketing tool - a commercial art fair. The main aim of this dissertation is to uncover the specifics of the fine art market. The secondary objective is to determine how emerging art from the Czech Republic is represented on a global scale. The research method included expert opinions from interviews as well as statistical processing of survey answers from several different professions. The main outcome of this research found out expert opinions from prominent art institutions around the world, and their awareness of Czech contemporary art. The beneficial factor of this research is the recommendation for Czech artists and commercial galleries to penetrate the global market. Beside the practical benefits there are additional benefits for science, as the information and research is taken from different fields, which is not so sufficiently monitored or presented as well in the Czech Republic. The focus on the pedagogical benefits are evident as the author has paid much attention to these issues for several years in the conext of regular lectures on the art of marketing at the University of Economics in Prague.