After completing this tutorial you will be able to use multiple search terms and other advanced features in "Google." This flash tutorial requires a screen resolution of 1024 x 768 or higher.

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as “black hat”, which is the secondary purpose of the text. The discussion that follows concerns the practical implications of SEO and personal reflections of the matter. Finally  there´s a quick view of the expanding market of handheld devices connected to the Internet and mobile search as an initial area of research. / Denna uppsats är en litteraturstudie om ämnet sökmotoroptimering (SEO) som behandlar ledaren bland sökmotorer: Google. Det finns en introducerande bakgrund som beskriver Google och dess metoder för ”crawling” och indexering av webbplatser, tillsammans med en kort genomgång av den  välkända  PageRank-algoritmen. Syftet med denna uppsats är att beskriva de centrala metoderna för förbättrad rankning i Googles träffresultat. Dessa metoder kan kategoriseras som ”on-page”-metoder, som är knutna till webbplatsen, eller ”off-page”-metoder, som är externa, exempelvis  länkförvärvning. Vidare kommer de vanligaste oetiska metoderna att beskrivas, kända som ”black hat”, som är det andra syftet med denna text. Diskussionen som följer behandlar de praktiska implikationerna av SEO och personliga reflektioner i frågan. Avslutningsvis  berör vi  den expanderade marknaden av handhållen utrustning med Internetuppkoppling och mobil sökning som ett kommande forskningsområde.

A 1.5 hrs UBC Library instructional workshop was presented by the UBC Science and Engineering librarians, Eugene Barsky and Kevin Lindstrom. Topics covered were: information on using Google, Google Scholar, and a comparison of Google/Google Scholar with Compendex (major engineering database).

A fim de refletirmos sobre as condições de produção na contemporaneidade, propomos discussões e análises em torno do funcionamento dos recursos de personalização de conteúdos na Internet que impõem filtros aos usuários. Para isso, mobilizamos a teoria de Análise do Discurso de linha francesa, sobretudo a partir dos trabalhos de Michel Pêcheux. Delimitamos a observação do funcionamento de tais recursos no mecanismo de busca do Google, uma vez que ele representa uma das maiores corporações na Internet e detém a maior parte do mercado de buscas. A partir dessa delimitação, selecionamos o corpus de análise oriundo da política de privacidade do buscador, de definições dadas pela empresa sobre o funcionamento de tais recursos e de relatos sobre esse funcionamento postados por usuários e disseminados na rede. Acreditamos que a análise do funcionamento dessas técnicas nos dizem sobre as condições de produção do discurso na contemporaneidade, bem como das materialidades discursivas que lhes são peculiares, compreendendo que é pela influência materialista que se chega, na Análise do Discurso, a noção de materialidade discursiva. Temos, dessa forma, contemplada uma discussão sobre história, sujeito e língua que fundamenta o funcionamento da ideologia. Ainda nesse ínterim, propomos pensar o discurso ressaltando o que concerne à memória, bem como as questões que decorrem ao considerarmos seu funcionamento perpassado pelas Tecnologias de Informação e Comunicação (TIC\'s), o que nos move a refletir sobre o discurso eletrônico e a memória metálica. Tudo isso nos mostra os efeitos discursivos dos filtros que giram em torno do controle na rede, característica que tem marcado as relações de poder no cenário atual. / Aiming to reflect on the conditions of production in contemporary society, we propose discussions and analysis about the functioning of the contents customization features on the Internet that that imposes filters to users. For that, we mobilize the Discourse Analysis Theory of French orientation, especially from Michel Pêcheux. We delimited the observation of the functioning of such features in the Google search engine, once it is one of the largest corporations on the Internet and holds most of the search market. From this definition, we selected the corpus of analysis derived from the privacy policy of the search engine, the definitions given by the company on the operation of such resources and comments about this functioning posted by users in specialized forums. We believe that the observation of the functioning of such techniques tell us about the discourse production conditions in contemporary society, as well as the discursive materiality that are peculiar, understanding that it is the materialistic influence that comes the notion of discursive materiality in Discourse Analysis. We thereby contemplated a discussion of history, subject and language that underpins the functioning of ideology. Yet in the interim, we propose to think the discourse emphasizing that concerns the memory, as well as issues that derive when considering its operation permeated by Information and Communication Technologies (ICTs), which moves us to reflect on the electronic discourse and the metal memory. All this shows the discursive effects of filters that revolve around the control of on the network, a feature that has characterized relations of power in the current scenario.

This thesis deals with the use of PPC advertising (text and banner ads) on Google Display Network. The theoretical part of thesis describes basics of PPC advertising and its possible use. Also Google AdWords is described as a useful tool for PPC campaigns. The thesis describes basic targeting characteristics on Google Display Network, specifically context targeting, placement targeting, topic targeting, interests of users targeting and remarketing targeting. The practical part of the thesis deals with efficiency evaluation of text and banner advertising by every mentioned type of targeting. Different types of targeting are shown on two examples (advertisers). There are also outputs from AdWords and charts. The output of thesis is the evaluation of different types of targeting by both advertisers and final recommendations.

Von den frühen Tagen der Logfile-Analysen bis hin zur heutigen Verwendung von fortschrittlichen Tracking-Systemen wie Google Analytics hat sich die Nutzerverfolgung im Netz stetig weiterentwickelt. Doch während sie Websitebetreibern und Werbedienstleistern wertvolle Informationen liefert, wirft sie auch Fragen hinsichtlich des Privatsphäre- und Datenschutzes auf. Das Sammeln von persönlichen Daten und deren anschließende Verwendung ruft bei vielen Menschen Besorgnis hervor. Die Gesetzgeber reagieren darauf mit immer strengeren Datenschutzgesetzen, die das Aggregieren, Verarbeiten und Speichern von personenbezogenen Daten in der Webanalyse einschränken. Viele Unternehmen stehen daher vor der Herausforderung, ihre Tracking-Infrastruktur zu überdenken und an die Vorgaben anzupassen. Spätestens mit der bevorstehenden Abschaffung der sogenannten Third-Party-Cookies sind Websitebetreiber gezwungen, aktiv zu werden. Diese Arbeit zielt darauf ab, Tracking-Technologien und -Strategien hinsichtlich ihrer Zukunftssicherheit zu analysieren, um einen Kompromiss zwischen den Interessen der Gesetzgebung und den Anbietern sowie Nutzern von Tracking-Tools zu finden.:Inhaltsverzeichnis Abkürzungsverzeichnis 1. Einleitung 2. Datenschutzrechtliche Rahmenbedingungen 2.1 Geschichte des Datenschutzrechts 2.2 Die DSGVO: Auswirkungen und Grundsätze 2.3 Rechtliche Einordnung von Tracking-Technologien 3. Grundlagen des Webtrackings 3.1 Cookies 3.1.1 Funktionsweise 3.1.2 Unterscheidung nach Lebensdauer 3.1.3 Unterscheidung nach Quelle 3.1.4 Unterscheidung nach Nutzungsart 3.1.5 Third-Party-Cookies in der Kritik 3.2 Tracking-Pixel 3.3 Device Fingerprinting 3.4 Datenqualität in der Krise 4. Tracking-Strategien in der Praxis 4.1 CNAME-Cloaking 4.1.1 Implementierung 4.1.2 Risiken 4.1.3 Datenschutzrechtliche Einordnung 4.2 Server Side Tracking 4.2.1 Tagging mit dem Google Tag Manager 4.2.2 Risiken 4.2.3 Datenschutzrechtliche Einordnung 4.3 Shynet 4.3.1 Implementierung und Quellcode-Analyse 4.3.2 Risiken 4.3.3 Datenschutzrechtliche Einordnung 5. Status Quo und Ausblick 5.1 Google Consent Mode v2 5.2 Browseranbieter 5.3 Cookie Pledge 5.4 E-Privacy-Verordnung 6. Fazit Literaturverzeichnis Abbildungsverzeichnis Eigenständigkeitserklärung

Keyword advertising is based on advertisers buying keywords, brands if they so wish, with a search engine service to optimize their marketing by ads or websites linked to the purchased keyword to rank as high as possible among the organic and sponsored search lists. Regarding this type of marketing, the European Court and the Swedish Market Court made clear that the trademark holders of famous brands can not prevent a competitor from using the brands as a keyword for their own ads if the use merely indicates that the competitor offers an alternative to the protected brand's products or services. Despite this, this kind of use is questionable, given that the marketing tends to be perceived as deceptive, sponging on others reputation and not in line with good marketing, which is a natural consequence considering the use of competitors' famous brands to attract consumers.   My primary aim with this paper is to describe the legal risks within market law concerning keyword advertisements, especially in the context of good marketing practices and that includes the principle of conflicting laws as a basis for claiming unfair marketing according MFL. My secondary intention is to assess the possibilities of transferring the Swedish Market Courts general conclusion about keyword advertising, which is that keyword advertising is an appropriate advertising method, in relation to domain name disputes, based on the use of a competitor's brands in their domain name.   The current available laws and regulations gives no clear indication of how keyword advertising should be treated and therefore the Swedish Market Court’s practice has been crucial for assessing the issue. The brand’s different functions should have been damaged if the trademark shall be regarded as violated, however, considered keyword advertising with famous brands is viewed as a natural part of the competition and compatible with the advertising purpose and as an adaptable situation to maintain the investment function and thereby attract loyal consumers.   The available cases concerning keyword advertising does not include any assessments whether the risk of sponging of the reputation or dilute the brand, despite extensive use of it as keywords, in both ads and keyword holder's website. Current practice indicates that the greatest risk with keyword advertising is misleading marketing. This is because it is expected of the trademark holder to adapt to the situation by competing with the same methods to further stimulate competition and therefore it becomes difficult to argue that trade mark functions is being damaged by the use of the brand and reputation being diluted. The actual risk, greatest risk with keyword advertising, which can be ascertained from the current practice, is misleading marketing. What remains unclear is whether a total dilution of the brand’s reputation is the only basis that makes it possible to claim sponging on a competitor’s brand as conflicting to good marketing.   Overall, considered the use of competitor’s famous brand in keyword advertising with the current legal position into account, is viewed as an appropriate, comparative advertising which does not take unfair advantage of another trader's reputation and only brings the average Internet user's attention to an alternative. A transfer of this conclusion to domain name disputes is highly unlikely, however, is the infringement of trade mark possible. Whether sponging on competitors brands would be a reasonable basis to claim within the market law concerning domain name disputes are uncertain, however, the conflict of law principle is possible to claim when the trademark infringement is conflicting to good marketing and thus is unfair marketing accordance with general clause of good marketing within the Swedish Market Law.

Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2004. / Includes bibliographical references (p. 67). / In this thesis, a scheme is presented that harnesses the power of Google to locate previously visited webpages. Instead of bookmarking webpages by their URL, this process is based on addressing pages by their Google URL, which is a short sequence of words that, when queried in Google, locates the desired webpage as the top search result. Good GoogleURLs are memorable and easily communicable, even by speech, and avoid the portability and scalability problems of traditional bookmarks. The GoogleURL Generator-a tool to automatically generate GoogleURLs-is presented, and is complemented with a Google Reordering tool that automatically reorders Google search results based on user browsing history. The goal of this thesis is to employ GoogleURLs and Google Reordering to make Google's "I'm Feeling Lucky" button more lucky. / by Ryan Jazayeri. / M.Eng.

Made available in DSpace on 2014-06-11T19:31:06Z (GMT). No. of bitstreams: 0 Previous issue date: 2013-04-03Bitstream added on 2014-06-13T20:41:18Z : No. of bitstreams: 1 monteiro_aq_dr_mar.pdf: 1328578 bytes, checksum: 46eafb047f62bb46a16e41ebdbde62f5 (MD5) / Paralelo ao surgimento, desenvolvimento e popularização da Internet foi o advento de empresas, serviços e produtos, especificamente voltados aos segmentos ligados às tecnologias da informação que resultou no desenvolvimento de novos processos de trabalho, novos mercados consumidores de bens materiais e simbólicos, além de novas modalidades de acumulação de capital. Diferentemente do rádio ou da televisão, cujo funcionamento (do ponto de vista técnico) abrange um único emissor ativo para diversos receptores passivos, a internet exige que o usuário final interaja ativamente com os mecanismos de comunicação. Logo, comercializar mercadorias por meio da rede (sejam elas tangíveis ou intangíveis) exige desses usuários-consumidores-comunicadores que objetivem suas intenções. Essa particularidade, por sua vez, proporciona às empresas de internet a capacidade de conhecer os passos dados pelos usuários enquanto navegam, extraindo do próprio ato de navegar um insumo indispensável aos seus processos de acumulação, o metadado (ou a “informação sobre a informação”), o qual tem sido amplamente utilizado como um meio de produção monopolista a serviço da reprodução capitalista, aspecto aqui chamado infoespoliação. Essa tese busca demonstrar a existência e o lugar que a infoespoliação ocupa nessas dinâmicas de acumulação, tendo como plano empírico-analítico a empresa de internet Google Inc / Parallel to the emergence, development and popularization of the internet was the advent of companies, products and services specifically geared to sectors involving information technology. This resulted in the development of new work processes, new consumer markets for material and symbolic goods as well as new forms of capital accumulation. Unlike radio or television, whose operation (from a technical standpoint) involves a single active sender and many passive receivers, the internet demands that the end user actively interact with the mechanisms of communication. Therefore, marketing goods online (whether tangible or intangible) requires these users-consumers-communicators to objectify their intents. This peculiarity, in turn, has given internet companies the ability to know the steps taken by users as they navigate online, extracting from the very act of navigating the internet critical input for capital accumulation: metadata (or information about information). Metadata has been widely used as a monopolistic means of production to serve capital reproduction, an aspect referred to here as info-spoliation. This thesis seeks to demonstrate the existence of infospoliation and the place that info-spoliation occupies in these dynamics of accumulation using the internet company Google Inc. as an empirical-analytical basis

The radiation field visualization options available for engineers, scientists and health physicists have traditionally been based in the 2d realm, with techniques such as the generation of isodose curves. From the perspective of a health physicist the creation of 3d visuals to illustrate radiation levels within an environment is an invaluable tool both for training and As Low As Reasonably Achievable (ALARA) radiation dose planning. This thesis describes a novel technique for the creation of 3d visualizations of radiation fields. The methodology is developed and shown to be effective within the Google SketchUp Computer Aided Design (CAD) software package. The methodology takes an input file of information stored in coordinate form with a representative value at each point. It constructs elemental shapes automatically within Google SketchUp at those coordinates. All shapes are associated with an intensity value related to a pre-defined scale. The shapes are colorized and enhanced with transparency effects to complete a radiation field visualization scene. / UOIT