• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 1
  • Tagged with
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

International entrepreneurship orientation within Swedish born global companies in the ear- and headphone industry

Persson, Johan January 2020 (has links)
We have all read about the rapid development of today’s business landscape as well as the increase in globalization. Companies are forced to operate in new ways in order to stay competitive. At the same time, globalization has opened up new business opportunities for companies. This has lead to the emergence of born global companies, which carry out rapid internationalization processes from an early stage, and challenge traditional internationalization models such as the Uppsala model. According to existing literature, there are several challenges with adopting a born global strategy, and international entrepreneurship orientation becomes an important aspect in order to succeed. Finding a balance between innovativeness, risk-taking, and proactiveness is the key in order for born global companies to succeed in their internationalization process. This study investigates how international entrepreneurship orientation affects the internationalization process of born global companies in Sweden. I have, with the help of a qualitative study, looked into how Swedish SME born global companies in the ear-and headphone industry have managed to take on several international markets in their internationalization process and in what way international entrepreneurship orientation in combination with other factors have played a crucial role. / Vi har alla läst om den snabba utvecklingen av dagens affärslandskap samt den ökade globaliseringen. Företag tvingas idag att hitta nya sätt att arbeta på för att förbli konkurrenskraftiga. Globalisering har i sin tur skapat nya möjligheter för företag, vilket har lett till uppkomsten av born global-företag. Dessa företag karaktäriseras av att genomföra snabba internationaliseringsprocesser från ett tidigt skede och utmanar på så sätt mer traditionella modeller så som Uppsalamodellen. Enligt existerande litteratur finns det ett flertal utmaningar när det kommer till att ta sig an en born global-strategi och internationell entreprenörskapsorientering blir därmed en viktig aspekt för att lyckas. Att hitta en balans mellan innovativitet, proaktivitet och risktagande är nyckeln för att ett born globalföretag ska lyckas i sin internationaliseringsprocess. Den här studien undersöker hur internationell entreprenörskapsorientering påverkar internationaliseringsprocessen hos born global-företag i Sverige. Jag har med hjälp av en kvalitativ studie undersökt hur svenska SME born global-företag inom hörlursbranschen har lyckats ta sig an flera internationella marknader i deras internationaliseringsprocess och på vilket sätt internationell entreprenörskapsorientering i kombination med andra faktorer har haft en kritisk roll i processen.

Page generated in 0.0578 seconds