Alkoholens påverkan på människor är vida känt och intresset för attityden till bakrus på arbetsplatser uppkom som en fortsättning av en studie som visade att alkoholkonsumtionen var mer utpräglat inom Handels men mindre i Vård och Omsorg. Syftet med den här studien var att se om attityden till bakrus på arbetsplatser skiljde sig åt och om Handels är mer accepterande till bakrus än Vård och Omsorg. Det användes en enkät med attitydskalor som skulle mäta attityd till bakrus och den delades ut på utvalda omvårdnads-boenden och butiker i Uppland, totalt svarade 103 personer på enkäten. Resultatet visade på en skillnad avseende attityder till medarbetare som kommit bakfulla till arbetet för de olika yrkeskategorierna. Personal inom handels var mer accepterande till bakrus på arbetsplatser än inom Vård och Omsorg. Ett förslag till framtida studier är att forska i om det finns ett samband mellan en faktisk alkoholkonsumtion och attityder till rus/bakrus bland medarbetare på arbetsplatser.

The study was conducted at an organization that experienced a change of corporate ownership. The organization that underwent the change was part of an international company. After the buy-out, the organization became a part of another company, which also is established on the international market. This study aims to explain what composes the socialization process of employees during an organizational change of this kind. During organizational change employees undergo a process of socialization to create an understanding of the new structure that the change brings. The study aims to identify the key elements that compose employee’s socialization process. To identify the key elements a method based on interviews with nine employees was applied. The theoretical perspectives applied on the study were Internalization, Objectification & Externalization (Berger & Luckmann 1966), Sensemaking (Omar, Davis-Sramek, Fugate och Mentzer 2012, & Van Maanen, 1978 & Whelan- Berry, Gordon & Hinings, 2003) and two of the theoretical findings, Hangover and Group Exit (Ebaugh, 1988). The findings reveal five key elements, which make up the socialization process. The key elements are: Information, Expectation, Encouragement, Method of work and Conversation. Employees need explicit and accurate information about what the change entails. They also need to know what is expected of them and the kind of behavior that the organization promotes. Employees are also in need of knowing the specific method of work the organization advocates. The last key element employee’s need is various forms of interaction with colleagues.

Film är ett av de medier som påverkar vår identitetskonstruktion och vår uppfattning om normer och verkligheten. En av de mest populära filmgenrerna är komedifilm. Det är därför intressant att studera konstruktionen av karaktärer i komedifilm för att se vilka normer som är rådande idag. Studiens syfte är att ur ett socialkonstruktionistiskt perspektiv undersöka olika karaktärer i modern komedifilm för att ta reda på hur genus är konstruerat, vilken humoristisk funktion olika karaktärer tilldelas samt vilka eventuella skillnader det finns i komedifilm med i huvudsak manliga skådespelare respektive kvinnliga skådespelare. Resultaten av analysen visade att komedifilm med i huvudsak manliga skådespelare bekräftar traditionella könsnormer samt sociala normer medan en komedifilm med i huvudsak kvinnliga skådespelare visar nya tendenser gällande maskulina och feminina karaktärer. Maskulina egenskaper visades dock vara de mest eftersträvansvärda. Studien fann även att den humoristiska funktionen hos karaktärerna ligger i stereotypisering, överdrifter samt brott mot sociala normer. / Film is a medium that influences the construction of identities and the perception of norms and reality. One of the most popular movie genres is comedy. Therefore, it is of interest to study the construction of the film characters to see what standards are prevailing today. The study's aim is to - from a social constructionist perspective - examine different characters in a contemporary comedy film to research how gender is constructed, the humorous function different characters are assigned, and the differences between a comedy film with mainly male actors and a comedy film with mainly female actors. The results of the content analysis showed that a comedy film with mainly male actors confirms traditional gender norms and social norms as a comedy film with mainly female actors shows new trends regarding masculine and feminine characters. Masculine characteristics were shown, however, to be more desirable. The study also found that the humorous function of the characters lies in the breaking of social norms, stereotyping and exaggeration.

Actualmente en Lima Metropolitana, 7 de cada 10 personas consumen bebidas alcohólicas como la cerveza y el trago corto. Este hecho origina que casi el 90% de estas personas padezcan resaca por alcohol, producto de la ingesta excesiva y/o la mezcla de estas bebidas, originando malestar general acompañado de dolor de cabeza, náuseas, mareos y dolor estomacal. Los momentos más frecuentes de consumo que se presentan son los fines de semana, festividades, feriados y fines de mes. Los consumos de las bebidas alcohólicas se presentan en su mayoría en reuniones, fiestas, integraciones familiares, amicales y de trabajo. Para solucionar esta problemática identificada hemos creado R-BORN, una Bebida hecha a base de insumos naturales, teniendo como propuesta de valor principal aliviar el malestar y mitigar los síntomas de la resaca con productos naturales. Esta bebida está hecha a base de tres frutas, las cuales son la tuna, piña y coco, debido a sus componentes y propiedades que permiten contrarrestar los efectos del alcohol. Nuestro producto va dirigido para hombres y mujeres mayores de 18 años hasta los 39 años de edad, que pertenezcan a un nivel socioeconómico A y B, que padezcan el malestar de resaca producto de la ingesta excesiva de bebidas alcohólicas y prefieran combatirla con un producto hecho a base de insumos naturales. Nuestro tamaño de mercado estimado es de 390,378 personas. Asimismo, este producto será comercializado a través de los siguientes canales de ventas: bodegas, ferias saludables, sitio web, redes sociales y venta directa. / Currently in Lima Metropolitan 7 out of 10 people, consume alcoholic beverages such as beer and short drink. This fact results in almost 90% of these people developing alcohol hangover caused by an excessive intake and/or the mixture of these drinks, producing general discomfort accompanied by headache, nausea, dizziness and stomach pain. The most frequent times of consumption that occur are weekends, holidays and weekends. Consumption of alcoholic beverages are the mostly presented in meetings, parties, and family, amical and work integrations. To solve this identified problem we have created R-BORN, a drink made from natural inputs having as its main value proposition to alleviate the discomfort and mitigate hangover symptoms with natural products. This drink is made from three fruits, which are tuna, pineapple and coconut because of its components, and properties that counteract the effects of alcohol. Our product is aimed at men and women over the age of 18 up to the age of 39 who belong to a socioeconomic level A and B who suffer from hangover discomfort resulting from excessive alcoholic beverages and preferring to fight it with a product made from natural supplies. Our estimated market size is 390,378 people. In addition, this product will be marketed through the following sale’s channels: grocery stores, healthy food fairs, website, social networks and direct selling. / Trabajo de investigación

This thesis proposes that Alba Emoting™ is a safe, effective, and versatile technique of generating emotions for acting performance. Alba Emoting is safe because it resolves four major problems some actors experience while generating emotions for acting performance. These problems include, &ldqup;emotional hijacking,” “emotional hangover,” “emotional blockage,” and using emotional memories which are faded, incomplete, inconsistent, or full of mixed emotions. Alba Emoting solves these four problems through the help of certified trainers, the step-out procedure, and the emotional effector patterns, which allow actors consistent access to a large range of emotions. Alba Emoting is effective because it enables actors to control emotional inspiration through technique to create emotions that are felt by the actor and audience. It is versatile because it can be integrated with various rehearsal and emotional exploration techniques. This thesis demonstrates how Alba Emoting may be used with aspects of Stanislavski's System of Acting and Jeremy Whelan's Mosaic Acting System. It also demonstrates how Alba Emoting is used by Hyrum Conrad to create his ArcWork. The purpose of this thesis is to convince universities, conservatories, and other acting training programs to teach Alba Emoting as a technique for generating emotion in acting performance.