This dissertation is the Health Food Act and the marketing research. For the biotechnology industry.Questions and Advertising and Labeling¡Aand penalty of the Health Food ACT. The major finding are as follows¡G 1. There are gaps among the common consumers. 2. To modify the Health Food Act that produces maxium output. 3. To popularige the Health Food Act and to safeguard consumers. 4. Corporations should improve the information on products and provide quality services and employ professional managers. 5. To consider the United States and Japan model¡Ato increase the Competitivenese in the world.

In the era of knowledge-based economy, the knowledge is the most important thing for all corporations. How to manage and use the knowledge to strengthen their competitiveness is significant. The study company is the first probiotic factory of passing GMP verification in Taiwan. The experience of GMP verification is very good for the other companies and the whole probiotic industry; therefore it is worthwhile to study more deeply. In this study, there are many important factors to make the GMP system be established successfully. And the experience is valuable, it makes the case company take the lead in probiotic industry, and helps the case company extend its international marketing rapidly. This study showed us that GMP could help health food industry raise the competitiveness effectively.

Objective: To investigate the association between functional foods and dental caries experience in Quebec children. Methodology: A cross-sectional analysis of the baseline wave of the QUALITY cohort was conducted and included a total of 195 children aged 8-10 years. Dietary information was collected by the use of 24--hour recalls. The adequate and inadequate intakes of specific nutrients were assessed in order to create a functional foods index. Dental caries experience was measured by DMF-S index and further categorized into presence and absence of caries. Data were collected on socio-demographic, oral health behaviour and anthropometric measures (height and weight). Data analysis involved logistic regression. Results: Girls eating functional foods were 89% less likely to have 1 decayed or filled tooth. [OR= 0.11 95% CI= (0.01-0.92)]. Conclusion: Functional foods had a protective effect against dental caries, specifically among girls in this sample of children.

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By improved manufacturing skill, daily used oil has become more health to use and good for people. Every company increasing kind of health functions for oil product in order to become popular oil in the market. So every company engage in founding their major completive niche in the daily eating oil market. To achieve these objectives, the study was investigated by questionnaire survey with random sampling and conducted focus group approach to understand implicit important items when customer purchased daily eating oil behavior. And used these data analysis with Spss11.0, then extracted seven factors from life-style variable and three factors from product benefit variables by factor analysis. In addition, using four consumer groups were separated out by clustering analysis. Furthermore, the study analyzed consumer¡¦s characteristic according to significant variables of demographic variables. Lastly, we examined four-cluster customer into four-character target market. And expression each kind of target marketing strategic approach and manufacture can develop related field in the future.

Health pursuing is one of the most important and common aspirations of people in a modern society. However, what is their concept about health? What are the conditions of their cognitions about being healthy? As people¡¦s income has increased, nutritious diet supplements (generally called health foods) have become a popular product category. But, while types of health foods in the market are numerous and competition between the different products are fierce, how do consumers make their decision, facing these various choices? How do Taiwanese people understand and acquaint with particular types of health foods? How do they switch between them, if there is a need for switch among the particular products. The current research tried to develop a measurement scale for the concept of health suitable for Taiwanese people based on their daily life, using health confidence, health dieting, living adaptation, and social interaction as the four fundamental dimensions. This scale is different from those health concept measurement developed based on the traditional medical perspective. The major testing products of this research are ¡§Tong-Chong-Sia-Tsau¡¨ (Cordyceps Sinensis for medical terminology) and ¡§Ling-Zhi,¡¨ two of new categories of Chinese health supplements developed from special plants. Two other categories of health foods product, ¡§traditional Chinese herb medicine¡¨ and ¡§Western vitamin pills,¡¨ are also included in the observation of category switching. Adoption of innovation is an important issue in the buying behavior research of health foods. The current research developed a measurement scale of innovation adoption, adopting many measuring items from Kirton (1976). Regarding the choice behavior, this research observed and analyzed both ¡§need for cognition¡¨ and ¡§need for change¡¨ aspects, referring to Wood and Swait¡¦s (2002) choice research. The consumer samples of this research were collected from two groups of people in Taiwan: travel agents and land administration agents. The number of valid sample was 414. The relationship between health foods buying behavior and the demographic variables were as well analyzed and discussed for the valid sample.

Abstract The biotechnology industry, include a series of new technologies, is recognized as a star industry in the 21st century by the countries all over the world. The development of these new technologies may drive another wave of industry upgrading and make the whole economic development in the future. In our ten major new industry, three items belong to biotechnology industry: pharmacy, health care and pollution prevention industry. Among them, the pharmacy industry, in large economic scale, Europe and American usually grasp the advantage and leading right all the time. And the native country pharmacy industry of Taiwan, occupies the inferior position, is unable to compete with it. Stem from the difference of the national habits, the health food product in Taiwan are researched and launched in higher speed than the advanced countries. So, if we can develop the health food industry with the biotechnology, we will have advantages. According to internationalized angle, we will have certain advantages not only in cost, resource, relatively free of economic scale, but also in the technological level of the industry, lead other relatively countries of the backward areas. This research finds we have to learn the way of Western medicine marketing skill at present, with ' academic marketing ' and ' evidence marketing ' , to develop the health food industry. Company in Taiwan should be a main operations objective by mould out the corporate image with high professional engineering leveling instead of consuming a large amount of fixed cost and time. Shorten enterprise balanced time to come is the most important thing. Never spend all money before ¡¥ Dream Come True ¡¥! This research proposes the following development tactics for reference: (1) Lock Chinese market, expand and sell in other areas actively. (2) Seeking the foreign capitals for strategic alliance and expanding the department scale of operation with more plural structure. (3) Shorten the time of research and develop the innovative products and maintain the position with leading technology of industry by the cooperation with college. (4) Implement the staff's study and growth, keep enterprise's running and growing up steadily , mould enterprise's high-quality image and create enterprise's brand intangible assets value forever. (5) Pay attention to external environment condition , regulation environment and overall influence of management environment at any time. ( 6) Lower costs in order to improve the competitiveness continuously. And continuously cahnge the products structure to make a profit to improve enterprises.

Submitted by Claudia Rocha (claudia.rocha@udesc.br) on 2018-02-15T14:41:07Z No. of bitstreams: 1 PGCA15MA190.pdf: 885818 bytes, checksum: 21660458cb53ec0336571690a0d7c0f7 (MD5) / Made available in DSpace on 2018-02-15T14:41:07Z (GMT). No. of bitstreams: 1 PGCA15MA190.pdf: 885818 bytes, checksum: 21660458cb53ec0336571690a0d7c0f7 (MD5) Previous issue date: 2015-12-04 / Yersinia enterocolitica is a Gram-negative bacterium and belongs to the family Enterobacteriaceae. It is an emerging pathogen already been detected worldwide. As a psychrotrophic bacteria, it becomes important risk factor for the consumer. Because of the importance of Y. enterocolitica, and great pork production in Santa Catarina Midwest region aimed to determine the presence of Y. enterocolitica in pigs slaughtered in the region. To this material were collected from 44 pigs, such as tonsils, submandibular lymph nodes, mesenteric lymph nodes, inguinal lymph nodes and head meat, totaling 220 samples. In the laboratory, samples were prepared with selective enrichment broth PSB homogenized for 2 minutes and further incubated at a temperature between 22 and 25 ° C with stirring for 72 hours, the sample of the broth was PSB Exhaust striated surface Agar CIN. Colonies characteristics were confirmed with "Serum Yersinia enterocolitica Poly", and biochemical test Bactray I and II. Y. enterocolitica was isolated in 6 samples from tonsils, 3 mesenteric lymph nodes, submandibular lymph nodes 2, 1 inguinal lymph node and 1 sample collected of the head meat, totaling 13 positive samples (5.91%) of the 220 collected. In eleven of carcasses (25%) was isolated from Y. enterocolitica at least one of the locations analyzed. The results showed that Y. enterocolitica is present in clinically healthy herd of animals of the Midwest of Santa Catarina and that there were housing the contamination in a meat sample head suggesting a risk to consumer health if they eat contaminated meat with this pathogen / Yersinia enterocolitica é uma bactéria Gram negativa e pertencente à família Enterobacteriaceae. Trata-se de um patógeno emergente e já detectado em todo o mundo. Por ser uma bactéria psicrotrófica, torna-se importante fator de risco para o consumidor. Devido a importância de Y. enterocolitica, e a grande produção de carne suína na região do meio oeste catarinense, objetivou-se determinar a presença de Y. enterocolitica em suínos abatidos em frigoríficos da região. Para isso foram coletados materiais de 44 suínos, como tonsilas, linfonodos submandibulares, linfonodos mesentéricos, linfonodos inguinais e carne da cabeça, totalizando 220 amostras. No laboratório, as amostras foram preparadas com caldo de enriquecimento seletivo PSB, homogeneizadas por 2 minutos e após incubadas em temperatura entre 22 e 25ºC, por 72h com agitação, a amostra do Caldo PSB foi estriada por esgotamento em superfície de Agar CIN. Colônias características foram confirmadas com o “Soro Yersinia enterocolitica Poli”, e com teste bioquímico Bactray I e II. Y. enterocolitica foi isolada em 6 amostras de tonsilas, 3 de linfonodos mesentéricos, 2 de linfonodos submandibulares, 1 de linfonodo inguinal e 1 de amostra coletada da carne de cabeça, totalizando 13 amostras positivas (5,91%) das 220 coletadas. Em onze carcaças, (25%) Y. enterocolitica foi isolada em pelo menos um dos locais analisados. Os resultados mostraram que Y. enterocolitica está presente no rebanho de animais clinicamente saudáveis da região meio oeste de Santa Catarina e que houve contaminação da carcaça em uma amostra de carne da cabeça o que sugere um risco para a saúde dos consumidores se ingerirem carne contaminada com esse patógeno

Accounting and accountability researchers have shown new interest in the study of religious organizations by exploring how secular practices associated with accounting and accountability mesh with religious goals and activities. Despite burgeoning research into accountability relatively little is known about the nature of accountability in religious organizations. The present study seeks to address this need by exploring the accountability practices of a business entity owned and operated by an Australian religious minority. This study focuses on the accountability practices of the Sanitarium Health Food Company (SHF), a food manufacturing business owned and operated by the Seventh-day Adventist Church. SHF is a non-profit organization whose annual gross revenue is estimated at between A$300m to A$400m, making it one of Australia’s top earning charities. SHF provides no formal financial reporting to church members and only a handful of church elites know the financial details of this organization. As a charity SHF is not required to pay income tax; as a department of the Adventist Church it is subjected to minimal regulatory requirements and therefore justifies not disclosing its financial details to church members or the public. However, as a charity there is an expectation that the organization would detail how profits are used, the causes it supports and the extent of that support. This information has not been readily forthcoming from the organization. Church members view SHF as being an Adventist organization upholding and promoting denominational teachings, values and practices; to the public the organization presents itself as a charity promoting disinterested humanitarianism. This case study combines historical and field research methodology. It draws on archival and published material relating to the SHF and Adventist community and data from interviews with a range of stakeholders. The primary focus of the study is the period between 1970 and 2005, during which time SHF grew significantly and underwent major restructuring of its operations, management and orientation. The study reveals that while SHF presents minimal formal reporting, the organization has evolved a sophisticated socialising accountability, aimed at promoting the operation to church members as an Adventist institution and to the wider public as a mainstream charity. The study highlights that a feature of Adventist accountability relates to a unique interpretation of the notion of being accountable to God. Adventists believe in a literal investigative audit in heaven commencing in 1844. This teaching differentiates Adventists from other religious groups. The teaching provides the primary focus of Adventist accountability, motivates social action and regulates Adventist organizational behaviour. The study of SHF provides a vantage point from which to examine the role that religious beliefs play in promoting commercial activities. In the study of SHF, religious beliefs and secular business practices overlap, each reinforcing the other. The evidence presented in relation to SHF highlights a meshing of religious values and secular operations in ways that make it impossible to compartmentalise sacred and secular activities within the Adventist organization. / http://proxy.library.adelaide.edu.au/login?url= http://library.adelaide.edu.au/cgi-bin/Pwebrecon.cgi?BBID=1369252 / Thesis (Ph.D.) -- University of Adelaide, Business School, 2008

本論文是以生物技術產業下之健康食品行銷研究為主題，研究結果主要供健康食品廠商參考之用。本研究以質化廠商訪談與量化消費者問卷兩方面之調查，最後對廠商提出關於健康食康食品之行銷策略建議。本研究主要建議如下： 一、目標對象策略 1.目標對象之設定應避免「所有的人」，須更為明確。 2.「年齡」之設定，可再往25歲以下之人推進。 3.可視本身產品特性，再決定「個體」或「群體」訴求。 4.應加強「重度使用者」之使用。 二、產品定位策略 應發展出適合本身產品之「心理圖象」。 三、定價策略 可以使用「價值導向競爭法」，以求取更大利潤。 四、通路策略 1.應以「專門性」、「單一性」之通路為主。 2.通路應考慮到「購買之便利性」。 五、推廣策略 1.品牌、廣告、包裝為消費者所重視，廠商應繼續維持努力。 2.依本研究調查結果，強化消費者所重視之「銷售人員特質」。 3.用公共關係或其他工具以突破法規中「廣告不得宣稱療效」。 4.促銷應謹慎為之，以免傷及品牌。 5.應加強廠商原先不甚重視之直效行銷，特別是諮詢服務一項。 六、其它 廠商應延聘專業經理人。 / This dissertation is the marketing research of Health Food, belonging to the biotechnology industry, and the research results are mainly for corporation's reference. Both qualitative research of corporation in-depth interview and quantitative research of consumer survey are taken to get the marketing strategy suggestions for health food corporations. The primary suggestions are as following： A. Target Audience Strategy 1. The settlement of TA is supposed to be more precise rather that “all people” 2. The settlement of “age” could be below 25. 3. The appeals of “individual” or “group” should be based on attributes. 4. Intensify the use of “Heavy Users”. B. Product Position Strategy Managers should exploit “mental image” suitable to the self-product's characters. C. Pricing Strategy Managers could exert “value-based pricing” to get more profits. D. Distribution Channel Strategy 1. The distribution channel should be based on the “specialized” and “single”. 2. The channel should consider “the convenience of purchasing”. E. Promotion Strategy 1. Brand, advertising and package are appreciated by consumers, and managers should keep on working hard these matters. 2. According to the research, managers should intensify the “salesman characters”, which is valued by consumers. 3. Managers should use PR or other promotion tools to avert “ don’t claim therapy effects” by the regulations. 4. Managers should be prudent about the sales promotion in case hurting the brand. 5. Direct marketing, which is not highly valued by managers before, is supposed to be intensified, especially counseling. F. Other Corporations should employ professional managers.