Diplomová práce se zabývá historií, současností a budoucím potenciálem zámku Veselí nad Moravou v Jihomoravském kraji. V úvodní kapitole se věnuji obecným vědomostem o památkové péči a vývoji památkové péče na jižní Moravě. V dalších částech práce popisuji zámek od jeho vzniku až do současnosti. Uvádím zde také projekty rekonstrukce zámku na čtyřhvězdičkový hotel, které se budou v budoucnosti realizovat. Zámek jako čtyřhvězdičkový hotel může vytvořit potenciál pro cestovní ruch a zvýšit návštěvnost Jihomoravského kraje. Rekonstrukce zámku je ovšem nákladnou investicí, proto v poslední části shrnuji možné zdroje financování, které by vlastník zámku mohl využít.

Práce stručně mapuje vývoj sociální politiky ve Spojených státech amerických v průběhu 20. století. Počátky sociálněpolitických opatření lze najít za vlády prezidenta T. Roosevelta, krátce je však zmíněn i předchozí vývoj. Další kapitoly popisují skrze nejdůležitější zákony a opatření sociální politiku federálních vlád od T. Roosevelta po R. Reagana s důrazem na milníky ve vývoji sociální politiky, kterými byla období 30., 60. a 80. let (New Deal, Velká společnost, Reaganomika). Poslední velkou reformou obsaženou v této práci je sociální politika prezidenta Reagana, v závěru je ale krátce zmíněn i vývoj této oblasti během 90. let až po současnost.

This diploma thesis has been created on demand of the management of OEZ s.r.o. to analyze outsourcing prosess of logistics within this manufacturing corporation. The theoretical introduction part defines outsourcing, outsourcing history, pros and cons, 3PL and 4PL. One chapter deals with implementation process of outsourcing. Analysis of foregone outsourcing process and project for better solution are key elements of second practical part of the thesis.

Introductory chapter of the thesis is devoted to a major milestone in the history of insurance, i will focus on events that have significantly influenced and shaped the character development of insurance as we know it today. We will consider also the insurance situation in the Czech Republic in comparison with the European Union. This comparison should show the reader how much the reserve life insurance market in the Czech Republic, and which direction to go in the coming years. The financial crisis has affected all economic sectors. Unfavourable developments in the real estate market through banking instruments affected also global insurance market. Unit linked insurance is the most advanced form of life insurance. In many based on traditional types of life insurance, which is dedicated a separate chapter The most important chapter of my work is, as already apparent from the title of the thesis, dedicated to the unit linked insurance. We begin with the development and history, become familiar with the functioning and the most important features of unit linked insurance, we will also describe the commission system and system of operation charges, the operation of mutual funds in connection with the insurance and learn about the possible forms of indemnity. The last chapter is devoted to the methodology of Solvency 2, its role is similarly as it was in the banking sector by introducing a methodology of the Basel 2.

This master's thesis deals with marketing of the historical monument, specifically private castle Horní hrad. The thesis consists of two parts. The first part is devoted to theoretical background as marketing, marketing mix of historical monuments and enterprise in the field of culture. The practical part deals with past and present of Horní hrad castle. Afterwards the thesis analyses the elements of marketing mix. Based on the information from this part of the thesis and information from marketing research among students of the University of Economics Prague, there are recomendations given for improvement of provided services. The aim of this master's thesis is to determine how private person can create the centre of history and culture for the general public.

This Master's Thesis is focused on evolution of photography with focus on photojournalism and documentary photography and aims to prove that this genre, though it may seem that it's currently on the decline, is still important. The theoretical part contains general history and definition of photography, pointing out the relationship between photography and art and describes the most important theories of aesthetics of photography. Then the work is focused purely on photojournalism and documentary photography. It describes the relationship and the difference between these genres. Further the thesis is focused on the ethics of photography and manipulation of images. The practical section consists of analysis of technical requirements on photo equipment with regard to individual areas of photojournalism and documentary photography. The following part contains practical examples based on author's experience and the work concludes with compilation of several Czech photographers' answers to questions about photojournalism and documentary photography.

Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis of the impact of advertising on children, in a breakdown by the given ages.The work is aimed at children up to seven years, mainly on children attending a kindergarten. These children are divided by age into three categories, namely children under three years old, children under five years of age and children under seven years of age. The conclusion of the thesis summarizes the findings of my own analysis and presents possible recommendations.

This thesis explores the ever-current topic of pensions, which are devoted to three different chapters . The first part descriptes history development of old-age pensions, focusing on developments in the last more than 200 years. Emphasis is placed on the development of the territory of the present Czech Republic and for each period are also enclosed a historici fact that not only the development of the pension system determined . Another chapter is devoted to an over view of different types of pension system. Together with a description of each pillar by the World Bank definition are also accompanied by examples of systems from different European countries. The last and most extensive part of the work is to point out the existing demographic development of the czech population, finding appropriate indicators applicable to the issue of pensions, to find the possible future evolution of these indicators using statistical and demographic methods and last but not least the program provides potential candidates for the calculation of future retirement or the age at which a person is able to retire . The work will provide readers with comprehensive information not only on the current state pension insurance in the Czech Republic and in Europe but also can learn about the reasons that led to the establishment of what is possible developments, together with suggestions.

The subject of this diploma thesis is to analyse economic situation of the spas in The Czech Republic during the period of 2005 to 2014. The aim of this thesis is based on time series analysis to evaluate the economic situation of the spas in the Czech Republic and analyse the impact of changes in the indication list caused by Decree No. 267/2012 Coll. and Act No. 1/2015 Coll. In diploma thesis were used the methods of vertical and horizontal analysis to illustrate the development trends. The degree of influence of selected descriptors was measured by the correlation coefficient and the results are summarized in correlation matrix. The results of this analysis show significant changes in the structure of spas patients according to payments, what brought a series of negative impacts for the Czech spas. The negative effects of legislative changes in the spas industry in this period clearly exceeded positives.

This thesis focuses on the analysis of a small housing cooperative and owners associations. First part is about housing cooperatives , there are described the general aspects of their founding, management and display of selected financial operations. Subsequently, these aspects are compared with the owners associations and the differences between them are illustrated . The practical part is focused on the analysis of specific housing cooperative.