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Refinement of a horticultural consultants service offering for producers in the South African deciduous fruit industry using service-dominant logic as a frame of referenceDu Plooy, Pierre 04 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: Pierre du Plooy co-founded Prophyta (Pty) Ltd, a company that provided technical consultation services in the fields of horticulture and soil science to the South African deciduous fruit industry. Initially, the founders employed goods-dominant logic, viewing their services as intangible products that needed to be sold to clients. Between the founding of Prophyta in September 2012 and November 2014, Pierre du Plooy’s value proposition, service offering and revenue model diverged from those of other consultants in Prophyta, to the extent that he resigned from Prophyta and became an independent horticultural consultant.
The study focussed on Pierre du Plooy’s existing clients. The clients were surveyed to determine their satisfaction with the current service offering, their interest in additional services, their openness toward alternative revenue models and key success factors according to them. A questionnaire was designed and 29 clients were invited to participate in the survey. Six responded, resulting in a response rate of 21 percent. Client satisfaction with the current service was measured using SERVQUAL. Fifteen statements applicable to the horticulture advisory service were made and respondents’ expectations and perceptions measured on a five point Likert scale. The values obtained for the expectation and corresponding perception per statement were used to calculate a difference score. A negative value for the difference score meant the perception of the current service exceeds client expectations regarding the statement in question.
In general, the clients were satisfied with the current service offering. Two main aspects needed focus. A horticulturist needs to stay up-to-date with new research and technologies, requiring him to stay abreast of relevant literature, as well as attending symposia and production areas abroad. A horticulturist also has to be very attentive to keep classified information shared by clients confidential. The first aspect relates to the creation of new knowledge, the second to strengthening and building of relationships based on trust. According to the literature, both these aspects form the bases of competition and are very important in obtaining and maintaining a competitive advantage.
It is recommended that Pierre du Plooy focus on above-mentioned aspects in order to maintain a sustainable competitive advantage over competitors. It is also recommended to repeat the client survey every two years in order to monitor changing client expectations and make sure client needs are being met.
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Molecular detection of Phaeomoniella chlamydospora in grapevine nurseriesRetief, Estianne 04 1900 (has links)
Thesis (MScAgric)--University of Stellenbosch, 2005. / ENGLISH ABSTRACT: Phaeomoniella chlamydospora is the main causal organism of Petri disease, which causes
severe decline and dieback of young grapevines (1-7 years old) and also predisposes the wood
for infection by other pathogens. Knowledge about the epidemiology and especially inoculum
sources of this disease is imperative for subsequent development of management strategies.
Through isolation studies it was shown that Pa. chlamydospora is mainly distributed through
infected propagation material in South Africa. However, the infection pathways and inoculum
sources in grapevine nurseries are still unclear. The only existing method to detect this pathogen
in various media is by means of isolation onto artificial growth media. This has proven to be
problematic since this fungus is extremely slow growing (up to 4 weeks from isolation to
identification) and its cultures are often over-grown by co-isolated fungi and bacteria before it
can be identified. The aim of this study was (i) to develop a protocol for the molecular detection
of Pa. chlamydospora in grapevine wood, and (ii) to use this protocol along with others, to test
different samples (water, soil, rootstock and scion cuttings and callusing medium) collected from
nurseries in South Africa at different nursery stages for the presence of Pa. chlamydospora.
A protocol was developed and validated for the molecular detection of Pa.
chlamydospora in grapevine wood. Firstly, several previously published protocols were used to
develop a cost-effective and time-efficient DNA extraction method from rootstock pieces of
potted grapevines. Subsequently, PCR amplification using species-specific primers (Pch1 and
Pch2) was found to be sensitive enough to detect as little as 1 pg of Pa. chlamydospora genomic
DNA from grapevine wood. The protocol was validated using various grapevine material from 3
different rootstock cultivars (101-14 Mgt, Ramsey and Richter 99) collected from each of 3
different nurseries, including grapevines that were subjected to hot water treatment. The basal
end of the rootstock was parallel analysed for Pa. chlamydospora using isolations onto artificial
medium and molecular detection. The identity of PCR products obtained from a subset of
samples, that only tested positive for Pa. chlamydospora based on molecular detection, was
confirmed to be Pa. chlamydospora specific through restriction digestion with AatII. Molecular
detection was found to be considerably more sensitive than isolations, detecting Pa. chlamydospora from samples with positive as well as negative isolations. On average, the
molecular technique detected Pa. chlamydospora in 80.9% of the samples, whereas only 24.1%
of the samples tested positive for Pa. chlamydospora by means of isolations. Pa. chlamydospora
was not isolated from hot water treated samples. The results confirm the importance of hot water
treatment for proactive management of Petri disease in grapevine nurseries. However, Pa.
chlamydospora DNA was molecularly detected in hot water treated samples in frequencies
similar to that detected in non-hot water treated samples. As expected, the DNA in hot water
treated plants was not destroyed and could be detected by the developed molecular detection
protocol. This is an important consideration when using molecular detection for disease
diagnosis or pathogen detection and shows that these methods should be used in conjunction
with other diagnostic tools. Most importantly, the DNA extraction protocol was shown to be 10
to 15 times cheaper than commercial DNA extraction kits.
Preliminary studies showed that the aforementioned molecular detection technique was
not specific and sensitive enough for detection of Pa. chlamydospora in soil and water
(unpublished data). Therefore, a one-tube nested-PCR technique was optimised for detecting Pa.
chlamydospora in DNA extracted from soil, water, callusing medium and grapevine wood.
Rootstock cane sections and soil samples were taking from the mother blocks from several
nurseries. Water samples were collected from hydration and fungicide tanks during pre-storage
and grafting. Scion and rootstock cuttings were also collected during grafting and soil were
collected from the nursery beds prior to planting. The one-tube nested-PCR was sensitive
enough to detect as little as 1 fg of Pa. chlamydospora genomic DNA from water and 10 fg from
wood, callusing medium and soil. PCR analyses of the different nursery samples revealed the
presence of several putative Pa. chlamydospora specific bands (360 bp). Subsequent sequence
analyses and/or restriction enzyme digestions of all 360 bp PCR bands confirmed that all bands
were Pa. chlamydospora specific, except for five bands obtained from callusing media and one
band from water. Considering only Pa. chlamydospora specific PCR bands, the molecular
detection technique revealed the presence of Pa. chlamydospora in 25% of rootstock cane
sections and 17% of the soil samples collected from mother blocks, 42% of rootstock cuttings
collected during grafting, 16% of scion cuttings, 40% of water samples collected after the 12-
hour pre-storage hydration period, 67% of water samples collected during grafting and 8% of the
callusing medium samples. These media should therefore be considered as potential inoculum
sources or infection points of the pathogen during the nursery stages. The results furthermore
confirmed previous findings that Pa. chlamydospora is mainly distributed through infected
rootstock canes and cuttings. Infected scion cuttings were also shown to be potential carriers of the pathogen. Management strategies should include wound protection of rootstock mother
plants, eradicating this pathogen from rootstock-cuttings (e.g. hot water treatment), biological or
chemical amendments in the hydration water and callusing medium and wound protection from
soil borne infections. / AFRIKAANSE OPSOMMING: Phaeomoniella chlamydospora is die hoof veroorsakende organisme van Petri se siekte
wat lei tot die agteruitgang en terugsterwing van jong wingerdplante (1-7 jaar oud) en veroorsaak
verhoogde vatbaarheid van hout vir infeksie deur ander patogene. Kennis oor die epidemiologie
en veral die inokulumbronne van die siekte is noodsaaklik vir die daaropvolgende ontwikkeling
van beheerstrategieë. Isolasies het getoon dat Pa. chlamydospora meestal versprei deur middel
van geïnfekteerde voortplantingsmateriaal in Suid-Afrika. Die infeksieweë en inokulumbronne
in wingerdkwekerye is egter steeds onbekend. Die enigste bestaande metode vir die opsporing
van die patogeen, in verskeie mediums, is deur middel van isolasie op kunsmatige
groeimediums. Dit is egter gevind om problematies te wees aangesien die swam uiters stadig
groei (dit vat tot 4 weke vanaf isolasie tot identifikasie) en die kulture is telkens oorgroei deur
ander organismes voordat identifikasie kan plaasvind. Die doel van die studie was (i) om ‘n
protokol te ontwikkel vir die molekulêre opsporing van Pa. chlamydospora in wingerdhout, en
(ii) om die protokol te gebruik, saam met ander, om verskillende monsters (water, grond,
onderstok- en bostok-ente en kallusmedium) te toets, wat versamel is van kwekerye in Suid-
Afrika, tydens verskillende kwekerystadiums, vir die teenwoordigheid van Pa. chlamydospora.
‘n Protokol is ontwikkel en geverifieer vir die molekulêre opsporing van Pa.
chlamydospora in wingerdhout. Eerstens is verskeie protokols wat voorheen gepubliseer is, is as
grondslag gebruik vir die ontwikkeling van ‘n ekonomiese en tydbesparende DNA ekstraksie
protokol. Hierna is PKR (polimerase ketting reaksie) amplifikasie met spesie-spesifieke inleiers
(Pch1 en Pch2) gevind om sensitief genoeg te wees om so min as 1 pg van Pa. chlamydospora
genomiese DNA van wingerdhout op te spoor. Die protokol is geverifieer deur verskeie
wingerdhoutmateriaal van 3 verskillende onderstokkultivars (101-14 Mgt, Ramsey en Richter
99) te gebruik, wat elk versamel is van 3 verskillende kwekerye. ‘n Aantal van die wingerstokke
is ook onderwerp aan warmwaterbehandeling. Die basale kant van die onderstok is parallel
geanaliseer vir Pa. chlamydospora deur gebruik te maak van isolasies op kunsmatige
groeimedium asook molekulêre opsporing. Die identiteit van ‘n submonster van PKR produkte
van verskeie monsters, wat slegs positief getoets het vir Pa. chlamydospora met die molekulêre opsporing, is bevestig om Pa. chlamydospora spesifiek te wees. Dit is gedoen deur middel van
restriksie ensiem analise met AatII. Molekulêre opsporing is gevind om aansienlik meer
sensitief te wees as isolasies, deurdat Pa. chlamydospora opgespoor is van positiewe sowel as
negatiewe isolasies. Die molekulêre tegniek het Pa. chlamydospora in ‘n gemiddeld van 80.9%
van die monsters opgespoor, terwyl slegs ‘n gemiddeld van 24.1% van die monsters postief
getoets het vir Pa. chlamydospora, deur middel van isolasies. Pa. chlamydospora is nie
geïsoleer van die monsters wat warmwaterbehandeling ondergaan het nie. Die resultate bevestig
hoe belangrik warmwaterbehandeling is vir die proaktiewe beheer van Petri se siekte in
wingerdkwekerye. Pa. chlamydospora DNA is met die molekulêre tegniek opgespoor, in
warmwaterbehandelde monsters, in getalle wat ooreenstemmend is met die van niewarmwaterbehandelde
monsters. Soos verwag, is DNA in warmwaterbehandelde plante nie
vernietig nie en kon dit telke male opgespoor word deur die ontwikkelde molekulêre opsporing
protokol. Dit is ‘n belangrike feit wat in ag geneem moet word wanneer molekulêre opsporing
gebruik word in siekte diagnose en opsporing van patogene en dit is ‘n aanduiding dat die
metodes gebruik moet word in samewerking met ander diagnostiese tegnieke. Die DNA
ekstraksie protokol het getoon om tot en met 10 tot 15 kere goedkoper te wees as kommersiële
DNA ekstraksie pakkette.
Voorlopige studies het getoon dat die bogenoemde molekulêre opsporings tegniek nie
spesifiek en sensitief genoeg is vir die opsporing van Pa. chlamydospora uit grond en water nie
(ongepubliseerde data). Daarom is ‘n enkel-buis geneste-PKR tegniek geoptimiseer vir die
opsporing van Pa. chlamydospora DNA wat geëkstraheer is vanaf grond, water, kallusmedium
en wingerdhout. Dele van onderstokke en grond monsters is geneem vanaf moederblokke van
verskeie kwekerye. Gedurende die voor-opberging en enting periodes is watermonsters
versamel vanaf hidrasie en fungisied tenke. Bostok- en onderstokente is ook versamel
gedurende enting en grond is versamel vanaf kwekerybeddens net voor uitplanting. Die enkelbuis
geneste-PKR was sensitief genoeg om so min as 1 fg van Pa. chlamydospora genomiese
DNA vanaf water en 10 fg vanaf hout, kallusmedium en grond op te spoor. PKR analise van die
verskillende kwekerymonsters het getoon dat daar ‘n teenwoordigheid is van verskeie putatiewe
Pa. chlamydospora spesifieke bande (360 bp). Daaropvolgende analise deur middel van DNA
volgordebepaling en restriksie ensiem analise het bevestig dat al die 360 bp PKR bande wel Pa.
chlamydospora spesifiek is, behalwe vir vyf bande wat verkry is vanaf kallusmedium en een
band verkry vanaf water. As slegs Pa. chlamydospora spesifieke bande in ag geneem word, is
daar met molekulêre opsporing die teenwoordigheid van Pa. chlamydospora gevind in 25% van
die onderstokke, 17 % van die grond versamel vanaf moederblokke, 42% van die onderstokente versamel tydens enting, 16% van die bostokente, 40% van die watermonsters versamel voor die
12-uur hidrasie periode, 67% van die watermonsters versamel gedurende enting en 8% van die
kallusmediummonsters. Hierdie mediums moet dus beskou word as potensiële inokulumbronne
of infeksiepunte van die patogeen gedurende die kwekerystadiums. Die resultate bevestig ook
verdere bevindinge wat aandui dat Pa. chlamydospora meestal versprei word deur geïnfekteerde
onderstokke en ente. Geïnfekteerde bostokente is ook aangedui om potensiële draers van die
patogeen te wees. Beheerstrategieë moet dus wondbeskerming van onderstok moederplante
insluit, asook uitwissing van die patogeen vanaf onderstokente (bv. warmwaterbehandeling),
toediening van biologiese of chemiese stowwe in die hidrasie water en kallusmedium en
wondbeskerming teen grondgedraagde infeksies.
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An investigation into the feasibility of using e-business to sell plant material to the South African nursery industryPollard, Bryn January 2005 (has links)
Thesis (M.B.A.)-Business Studies Unit, Durban Institute of Technology, 2005
vii, 108 leaves / The South African nursery industry has faced many challenges over the last ten years.
Excess in both demand and supply occur in any given year. The cost of maintaining a plant beyond its ideal ‘sell-by-date’ erodes profit and after time, results in complete wastage. The seedling nursery industry cannot afford to throw away large quantities of surplus seedlings or those that have become root-bound. The size of the wastage problem
was unknown. It was believed that a website for trading surplus stock of seedlings might be the answer to the oversupply experienced by individual nurseries.
The literature was consulted to establish what had made large companies successful. The advantages and disadvantages of E-business were investigated. / M
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An investigation into the feasibility of using e-business to sell plant material to the South African nursery industryPollard, Bryn January 2005 (has links)
Thesis (M.B.A.)-Business Studies Unit, Durban Institute of Technology, 2005
vii, 108 leaves / The South African nursery industry has faced many challenges over the last ten years.
Excess in both demand and supply occur in any given year. The cost of maintaining a plant beyond its ideal ‘sell-by-date’ erodes profit and after time, results in complete wastage. The seedling nursery industry cannot afford to throw away large quantities of surplus seedlings or those that have become root-bound. The size of the wastage problem
was unknown. It was believed that a website for trading surplus stock of seedlings might be the answer to the oversupply experienced by individual nurseries.
The literature was consulted to establish what had made large companies successful. The advantages and disadvantages of E-business were investigated.
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An investigation into job satisfaction and employee performance at Stodels Retail Nurseries : a case studyGovender, Dhiren M. 18 February 2014 (has links)
Submitted in fulfilment of the requirements for the Degree of Magister Technologiae: Human Resources Management, Durban University of Technology, 2013. / The purpose of this study was to investigate job satisfaction and employee performance at Stodels Retail Nurseries in the Western Cape. The main aim of the study was to determine the level of job satisfaction and its impact on employee performance. A quantitative methodological approach was used for collecting the data. The target population comprised of 122 employees at Stodels Retail Nurseries. A pre-coded close ended patented questionnaire was administered to the target population, using the survey method. There was a significantly high response rate of 100% which was largely due to the fact that the personal method was used for the administration of the questionnaire. The Statistical Program for the Social Sciences (SPSS) version 20.0 for Windows was used for the statistical analysis. There were some significant findings that emerged from the empirical analysis and results. The majority of respondents (64%) generally experienced job satisfaction at Stodels Retail Nurseries and a significant number of respondents (52.5%) also expressed their dissatisfaction with pay, compensation and benefits. A moderate number of respondents (43%) expressed further dissatisfaction with the limited opportunities for promotions. This however, did not affect the level of employee performance significantly. The hypothesis tested revealed that there was no significant relationship between job satisfaction and employee performance. It was recommended that employees at Stodels Retail Nurseries should be kept constantly motivated to ensure that job satisfaction and employee performance levels are kept high. Top management of Stodels Retail Nurseries need to implement a programme to increase job satisfaction and employee performance as this may lead to the added benefits for sustaining and improving its success in the retail nursery sector. The study concluded with directions for further research as well. / M
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