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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
371

Managing Development Organisations: A Process-Based Assessment of Australian Based Non Governmental Development Organisations

Kiraka, Ruth January 2003 (has links) (PDF)
This study focused on Australian-based non-governmental development organisations (NGDOs) (also referred to as non-governmental aid agencies). The study used a telephone survey of eleven agencies and a mail survey of forty-five agencies to make inferences about organisational processes of delivering development assistance, together with an evaluation of the contribution of organisational factors and external environmental factors to the delivery of that assistance. Those aspects of organisational factors that were selected for examination were restricted to two areas, namely (i) organisational structures, and (ii) strategies for financial resource mobilisation and service delivery. The external factors selected were (i) the external stakeholders of non-governmental aid agencies (development clients, partner agencies, donors, governments, other aid agencies) and (ii) the macro environment factors. In examining these issues, the study found that: 1. In spite of the diversity within the non-governmental aid agency sector, the processes of service delivery could be broadly labeled into the following subprocesses (i) project identification and initial assessment; (ii) project implementation; and (iii) project monitoring, evaluation and impact assessment. Within each of these three sub-processes, a fourth sub-process – a project sustainability process was identified. These processes, and the microprocesses within each of them, were identified in a wide range of organisations, representing different development sectors, size, scope of operation, goals, policies and objectives. This suggests that irrespective of the diversity within the sector, there are underlying principles that govern the development assistance role of aid agencies. 2. Within the broad service delivery process variations existed between agencies in respect of how the steps within each sub-process were managed. The organisational factors, structures and strategies, accounted for some of these variations in the processes. In addition, respondents identified organisational policies, working principles and the learning experiences as accounting for some of the variation. It was observed that whereas some agencies attempted to change those organisational factors that they perceived as disabling to the process of service delivery, others were unable to change owing to resource constraints. 3. The intervening effect of the external environment on process was also examined. Whereas all the agencies were faced by a similar external environment, their responses to the environment were varied, consequently varying the process of service delivery. External stakeholders were categorised as having a significant influence on the process, as their expectations formed the criteria against which the performance of aid agencies was judged. Within the stakeholders, however, there were the more powerful donors and governments and the less powerful development clients and partners. The challenge for the aid agencies was therefore to not only respond to stakeholder expectations in ways that promoted an effective service delivery process, but also balance between the stakeholder expectations, to ensure agencies’ credibility was not undermined. Responding to the changes in the macro environment was considered especially difficult, as the task of examining and interpreting trends was complex, and appropriate responses hard to determine. 4. From the evidence gathered, it is clear that organisational factors within aid agencies and contextual factors influence the process of service delivery. Thus, for aid agencies and others involved in development assistance, evaluating project work by focusing on the outputs and outcomes of specific projects and on the capabilities of development clients and partner agencies in developing countries begs half the issue. The context for success or failure is much broader. A wholistic critical examination of organisational factors within aid agencies and the contexts within which agencies operate ought to be included in any assessment of development outcomes. Such an assessment will enable practitioners to account for mismatches between intentions and outcomes of development initiatives in a comprehensive way. Any assessment short of these factors will always be inadequate. The significance of such an extensive critical evaluation of the outcomes of the work of aid agencies, would be the development of an elaborate guide to good development management practices that aid agencies can use to improve on their performance.
372

Culture and entrepreneurship in Fiji's small tourism business sector

Rao, Dorasammy R January 2004 (has links) (PDF)
The roles of culture and entrepreneurial disposition in entrepreneurship have been widely researched. Some researchers have concluded that an individualist culture fosters entrepreneurial disposition and entrepreneurship while a collectivist culture retards them. Others have argued that collectivism does not have much bearing on these two factors. The present research explored entrepreneurship in Fiji's small tourism business sector by focusing on the roles of cultural values and entrepreneurial disposition displayed by the three ethnic groupings. The question of whether successful Fijian entrepreneurship could develop by a fusion of collectivism and entrepreneurial principles was also explored. Ninety-nine respondents from the private, public and semi-public organisations participated in the qualitative survey and a further sixty-two people participated in the quantitative survey. One hundred and twenty-three students took part in the quantitative component of the research. The results of the qualitative data showed that individualism contributed to the entrepreneurial disposition of entrepreneurs belonging to the Indo-Fijian and Others categories, but the quantitative data produced mixed results. Other significant factors that have influenced entrepreneurship amongst these groups include exposure to good educational facilities, risk-taking skills, hard work and perseverance, sound financial management, ability to raise capital, values of materialism and capitalism, prudent business planning, skills of savings and investment, good management skills, and building investment capital. It was found that Fijian entrepreneurship was considerably impeded by collectivism and associated behaviour, and they showed more success in collective capitalism. Other factors that have stifled Fijian entrepreneurship include poor education, lack of hard work and commitment, poor financial management, absence of material culture, inability to raise venture capital, short term planning perspective, and a lack of ability to save funds for future investment. Students from the three ethnic groupings were found to exhibit different degrees of entrepreneurial disposition, but generally displayed similar values of individualism and collectivism. Based on these findings, a reconceptualised model of entrepreneurship was proposed, which shows the interaction of various specifiable contextual variables which influence entrepreneurship.
373

Industrial tourism : a conceptual and empirical analysis

Frew, Elspeth Ann January 2000 (has links) (PDF)
Industrial tourism involves visits by tourists to operational industrial sites where the core activity of the site is 'non-tourism' oriented. The study discusses the concept of industrial tourism within the context of tourism attraction theory, and tests empirically the extent to which visitors to industrial tourism attractions can be identified by using (a) a particular personality theory (Holland's 1985 theory of personality types), (b) demographics, and (c) past visitation. Prior to conducting a major household survey, two preliminary studies were conducted. One study considered the range and type of industrial tourism attractions in Australia, while the other considered the applicability of Holland's theory to career choice and to tourism choice behaviour. The major household study found that there were some significant associations between the respondents' Holland personality types, and their tourism behaviour, for some attractions and some measures of behaviour. The study found that industrial tourism attractions are perceived as being different to other types of tourism attraction and that Holland's theory may be a useful means of predicting tourism choice behaviour but that other measures, such as demographics and type and size of travel party, should also be taken into consideration. The implications of the findings are discussed in relation to the marketing and other aspects of the management of industrial tourism attractions.
374

Factors Influencing Australia's Dairy Product Exports to Thailand: 1980-2002

Khorchurklang, Sukij January 2005 (has links) (PDF)
This thesis focuses on an analysis of factors influencing Australia's dairy product exports to Thailand. To the author's knowledge, such an analysis has not been conducted so far. The research consists of literature reviews of the theories and empirical studies of comparative advantage and export demand, the econometric estimation of Thailand's demand for Australia's exports of dairy products to analyse the determinants of Thailand's demand for Australian dairy products, and an investigation of experience of selected Australian exporting companies in exporting dairy products to Thailand based on the interviews of export managers. Australia exports dairy products such as, milk dry (skim milk powder or SMP and whole milk powder or WMP), butter, cheese and curd, and whey products to Thailand. SMP is the principle ingredient of Thailand's milk processing industry. Australia's main competitors in Thailand for exports of dairy products are New Zealand, the EU and to some extent the U.S.A. Thailand has heavily protected its local dairy industry by high tariffs and regulation. The Thai government promotes local dairy production and the use of local milk products. However, the dairy sector of Thailand is still incapable of meeting the demand from the domestic dairy processing industry and consumers. Hence, Thailand has to import a large volume of dairy products each year. The Australia-Thailand free trade agreement (FTA) started to operate in January 2005. Thailand's import tariffs on Australia's dairy products will decline to zero to 32 per cent, and be phased out by 2010 or 2020. The quotas on Australia's exports of milk powders and milk and cream to the Thai market will be increased by 2025. The analysis of revealed comparative advantage and revealed competitive advantage identify that among the dairy product exporting countries, Australia has comparative advantage and competitive advantage of all of the dairy products (milk evaporated, milk dry, whey preserved and concentrated butter and cheese and curd). Thailand has comparative advantage and competitive advantage only in milk condensed and evaporated. Thailand has comparative disadvantage and competitive disadvantage in the other dairy product categories. Australia's competitors in the Thai market (New Zealand, and the selected EU countries) have comparative and competitive advantages in most of the dairy products. These results suggest that Australian dairy exporting companies and policy makers could focus on increasing the volumes of all of the dairy products exported to Thailand, except milk condensed and evaporated. The results from the estimation of econometric models of Thailand's demand for Australia's exports of milk dry shows that in the short run, the quantity of Australia's milk dry exports demanded in Thailand declines when Australia's export price relative to that of competing countries increases, while it is not responsive to Thailand's real national income. In the long run, the quantity of Australia's milk dry exports demanded in Thailand declines when Australia's export price relative to that of competing countries' price increases. The estimated long run price elasticity of export demand is -2.76. In the long run, the quantity of Australia's milk dry exports demanded in Thailand does not change significantly in response to changes in Thailand's real national income. In the short run, the quantity of Australia's butter exports demanded in Thailand falls when Australia's export price relative to that of competing countries increases, but it is not responsive to Thailand's real national income. The quantity of Australia's butter exports demanded in Thailand declines when the Thai baht depreciates against the Australian dollar. In the long run, the quantity of Australia's butter exports demanded in Thailand decreases when Australia's export price relative to that of competing countries' price increases. The estimated long run relative price elasticity of demand is -1.13. In the long run, the quantity of Australia's butter exports demanded in Thailand does not change significantly in response to changes in Thailand's real national income. The quantity of Australia's butter exports demanded in Thailand declines when the Thai baht depreciates against the Australian dollar. The estimated long run exchange rate elasticity of demand is -6.34. In the short run, the quantity of Australia's cheese and curd exports demanded in Thailand is not responsive either to the relative price of exports or to Thailand's real national income. In the long run the quantity of Australia's cheese and curd exports demanded in Thailand changes significantly in response to changes in Thailand's real national income. The estimated long run income elasticity of demand is 1.84. During the interviews, the export managers of Australian dairy export companies agreed that Thailand is a significant importer of Australia's dairy products, particularly for SMP, WMP, whey powder, butter and cheese. Thailand's stable economic and political environment is one of the reasons that they are attracted to the Thai market. The principal factors that make Australia's products successful in the Thai market are competitive price and 'clean, green and natural' products. However, limited Australian dairy product varieties and distribution channels are major factors that contribute to Australia falling behind New Zealand and the EU in the Thai market. The Australian dairy Corporation (ADC) is not involved in promoting Australian dairy products in the Thai market at present, but has done so in the past. Thailand's tariff and import quota protection and support to local dairying industry is one of the barriers encountered by Australia's exports to Thailand. All the managers are hopeful of expanding opportunities for their dairy exports in the Thai market. These findings imply that Australian dairy export companies could expand the dairy product varieties they export and offer for sale in the Thai market. They could also take advantage of the established sales distribution network in addition to exploring the possibilities of setting up their own distribution channels. They could be looking into the possibilities of setting up of joint ventures with local dairy processing companies in Thailand so that their dairy exports could be expanded. The Australian dairy export companies as well as the ADC have to actively promote in various ways the Australian dairy product exports in the Thai market in order to take advantage of the window of opportunities open to them within the trade liberalisation framework of the Australia-Thailand free trade agreement (FTA).
375

The Library and the Internet: An Interpretive Study of the State Library of Victoria

Wenn, Andrew January 2005 (has links) (PDF)
Libraries have been with us for almost as long as writing; their role, purpose and means of operation have changed greatly over the thousands of years of their existence. Technology simpliciter can be understood as humans at work. The way we work shapes the technologies we use just as technologies shape the way we work. That is, there is a mutual shaping or coconstruction of society and technology. This thesis is a study of libraries and the introduction of Internet technologies. Employing the notion of an open system that is, one which is undergoing constant change, has indeterminate boundaries and means of control, it examines from a sociotechnical viewpoint, informed by Actor-Network Theory, the way the mutual interaction between technologies, society and culture shape the evolution of the system. Data were collected in 1998-9 and 2005 utilizing techniques from both ethnographic and case study research, to capture and illustrate this fluidity. Three libraries in Melbourne, Australia, were objects of this exploratory study with both library staff and users being interviewed and observed as they engaged with Internet technologies as part of their working, studying, communicating or recreational lives. The thesis report seeks to make the reader aware, through a process of reflexive or confessional reporting, the interrelatedness of all the actors (including the researcher), both human and nonhuman, in the evolution and shaping of the system of Internet use in the organizations that were the objects of this study. The resulting study reveals uncertainty, resistance, accommodation, enthusiasm and even failure in the sociotechnical system and serves to illustrate the fallibility of theories that assume society and technology are essentially static categories -especially when applied at the micro level, as here.
376

Understanding the International Students' Innovation Decision Process with Particular Reference to International Higher Education Service in Australia and in Thailand

Jones, Puangchompoo January 2006 (has links) (PDF)
This study focuses on the international higher education service in i)Australia as one of the leaders in this service and ii) Thailand as an eastern developing country that has potential to offer this service. However, as a new country offering this service, Thailand lacks experience of operating it in the world market. Therefore, it is necessary to learn from a leading country, which has more experience, like Australia. This study aims to i) identify the factors affecting international students in coming to study at HEIs (Higher Education Institutions) in Thailand and in Australia (Melbourne), ii) explore how these factors influence each stage in the model of "International Students' Innovation Decision Process" in offering the international higher education service of Thailand and Australia (Melbourne), iii) present the implications of the results of this study with regard to marketing of the international higher education service by Thailand, iv) reveal how international higher education service is perceived by persons who are involved with this area in Thailand/Australia (Melbourne) and v) Propose practical directions for the international higher education service of Thailand by adapting the useful experiences of Australia (Melbourne). When international students have studied in their home countries, the international higher education service offered by other countries is a 'new' service to them. This view is therefore different to that taken by previous studies in similar areas. Therefore, the model in this study of 'the International Students' Innovation Decision Process' was developed in order to examine the factors affecting international students when making a decision to study abroad in Thailand and Australia. It was also developed to explore their experiences when they were studying at Higher Education Institutions: HEIs in both countries. The results of the study including the findings of Australia's experiences in offering the international higher education service will be used to assist Thailand in offering a high quality international higher education service. v In this study both qualitative and quantitative methods were used. The qualitative component included in-depth interviews with persons involved in the international higher education service in Thailand and Australia. The quantitative component involved a questionnaire survey which was designed to investigate factors affecting international students when making a decision to enrol, and when studying at HEIs in Thailand and Australia. The survey of international students in both countries was used to investigate 'the International Students' Innovation Decision Process. It incorporated five groups of factors; sources of information, HEI characteristics, country characteristics, benefits and risks of study abroad. Seventeen (17) HEIs and one (1) government department in Thailand and four (4) HEIs in Australia (Melbourne) were used for this study. Results of the in-depth interviews indicated that the demand by international students for study abroad in Thailand and Australia is still high. It was found in both countries that the international higher education service offers major benefits including cultural exchange as well as financial benefits. Strategies for offering this service that have been successful in Australia, for example use of reliable private agents, were identified and this could be utilised by HEIs in Thailand when offering the international higher education service to prospective international students. Findings of the survey with international students in both countries of this study identified 4 stages in 'the International Students' Innovation Decision Process' Knowledge Stage: building up the knowledge base Persuasion and Decision Stage: assessment and decision activities - Implementation Stage: reassessment activities - Confirmation/Disconfirmation Stage: confirmation/disconfirmation decision The international students' knowledge about study abroad in Thailand and Australia was found to be likely increased by word of mouth communication from acquaintances and also from the internet. Sponsors, parents and friends were likely to be influential vi sources of information when international students were making a decision to enrol at HEIs in both countries. HEI characteristics such as standard of courses and recognition of qualification, country characteristics, for example reasonable cost of living, were factors that influenced international students when making a decision to enrol at HEIs in both countries. High benefits and perceived risks of study abroad influenced international students when making a decision to enrol at HEIs in both countries. The results indicated that expectations of international students in both countries expectations were not met for all HEI and country characteristics once they were studying at HEIs in the destination country. For international students in Thailand, perceptions of the benefits of study abroad did not change, whereas in Australia perceptions of the benefits of study abroad such as 'learn English with native speakers' decreased. However, international students' perceptions of risks of study abroad changed very little in both countries. Further, the majority of international students in both countries intended to complete their study (at the confirmation/disconfirmation stage) in the destination country. This was the final stage of 'the International Students' Innovation Decision Process'. The international higher education service in this study is defined as a 'new' service (an innovation) for international students, who have already made a decision to enrol at HEIs in other countries. In order to examine the international higher education service as a 'new' service for international students who look for a place to study abroad, Rogers' (1995) innovation decision process was an effective model to utilise and adapt to examine international student perceptions and their experiences of the international higher education service in Thailand/Australia in each stage of 'the International Students' Innovation Decision Process' model. Moreover this model is also expected that this model will be helpful for future researchers who are interested in conducting research in similar areas particularly for research in developing countries that wish to offer international higher education service.
377

Values in Leadership: Approaches of Victorian Local Government Managers

Dempsey, Kate January 2006 (has links) (PDF)
Since the 1980s the public sector in Australia, including local government, has been imbued with the language of business management. In part, this has occurred because other levels of government have brought changes to the operation of local government and also because public sector managers have accepted the conventional wisdom that the private sector provides the better model for managing large organisations. But how useful is this way of operating in the public sector? This thesis argues that local government management continues to be 'captured' by the dominant ideology of neoliberalism. This ideology has shaped the politically conservative policies of many western countries and is based on economic theories of public choice and agency, which essentially argue that the market is the key sphere of influence that, if it is left to regulate itself without undue government intervention, inevitably brings order and prosperity. The neoliberal theory of the market - economic rationalism - still appears to dominate language and thinking within local government, and this may not be in the best interests of either local government organisations or the communities they serve. Management theories arising from the private sector, in the main, do not take account of the direct engagement of local government with local communities, the ethic of service, the breadth of services provided and the political environment of local government. Nor do they fully address issues such as the impact on the practice of management of CEO values, worldviews and unconscious motivations. This research aims to take account of the rich unspoken, unconscious meanings in human dialogue and interaction. In order to gain a deeper understanding of the breadth of experience in being a local government CEO, the researcher conducted face-to-face semistructured interviews with 18 (23per cent) of Victorian local government CEOs. Then the researcher observed one local government CEO at her workplace, over a period of six months. The thesis draws on socio-analytic theory to look beyond currently popular management theories, with their emphases on rationality and instrumentality, to examine the beliefs and motives local government CEOs bring to their work. It concludes that local government is not a non-profit variant of private enterprise and that the importation of business language and tools has damaged local government's service role. It argues for a renewal of commitment to the values of service and to leadership that encompasses both rational and non-rational aspects of managing people. The real work of the leader is to participate in a relationship with staff that acknowledges that projections, splitting and denial do occur and to be patient with their effects. The more able a leader is to contain the projected fantasy material of those around her, the better leader she will be.
378

A stakeholder approach to ecologically sustainable tourism : the case of the Twelve Apostles, Port Campbell National Park, Victoria

Munro, Angela January 2001 (has links) (PDF)
There has been widespread support for formal treaties and declarations to ensure ecologically sustainable development (ESD) internationally and in Australia, at national and state levels, for almost 30 years. Despite this, the momentum of ESD appears to be waning (Low et al 2000). It is the author’s view that such loss of momentum calls for examination of planning process as it affects land use, including tourism. Indeed, the social and environmental impacts of tourism in Australasia have tended to be ignored in policy development (Hall et al 1997). Sub-optimal outcomes and the uncertainty engendered by costly and high profile conflicts over competing land use, in Australia and internationally in the past decade, highlight the need for such an examination. In addressing this hiatus between ESD policy development and implementation, the aims of this research are fourfold. First, it seeks to clarify the meaning of ecologically sustainable tourism, given the reliance of the rapidly growing Australian tourism industry on natural resource conservation. In so doing it addresses the inherent conflict between alternative visions for land use as they relate to tourism development in and around protected areas Second, contemporary applications of stakeholder theory are examined in order to analyse and learn from such tourism related land use conflicts. Stakeholders are defined as individuals or groups with multiple stakes or interests in an organisation or decision. Several epistemological perspectives are noted, with the present research fitting broadly within those of the political economy or political ecology of tourism, to which power relations are central. The third aim is to analyse the decision-making process in 1996-9 for the development of visitor facilities near The Twelve Apostles, an 'icon' coastal attraction of national significance at Port Campbell National Park, in south western Victoria. The case study method is chosen to enable an in-depth application of stakeholder theory to that process as it relates to ecologically sustainable outcomes. The framework used for this empirical analysis is derived from an approach to stakeholder management known as Shared Decision-making (SDM). It was applied in a recent design and evaluation of planning process in British Columbia, Canada, where a comparable governmental framework and experience of natural resource conflict made it a useful model for a Victorian case study (Williams, Penrose and Hawkes 1998). The Williams et al framework of evaluative criteria informs the schedule of semistructured interviews. This was administered to 17 respondents representing the 12 key decision makers and stakeholders involved in the decision-making process for the Twelve Apostles tourism development. The framework also underpins the author’s approach to analysis of material drawn from the project files of five stakeholder organisations and from contemporary media coverage. Finally, the research seeks to identify the implications of this decision-making process for tourism planning which is conducive to ecological sustainability. It is the author’s contention that a government commitment to collaborative planning, involving meaningful public participation is a key determinant of EST. Whereas community involvement has long been advocated for many reasons, philosophical and expedient, this research identifies the primary role of the community in promoting sustainable tourism as that of active citizens. Collaborative planning is judged essential but insufficient to achieve equitable and sustainable outcomes. Meaningful participation and environmental protection must also be enforceable through institutional reform, including provision for open standing and third party appeal rights, largely unavailable under Victorian environmental law. Collaborative planning and stakeholder management, it is argued, operates in a political context, insufficiently acknowledged. Research involving multiple cases and multiple jurisdictions would enable the validity of the study’s conclusions regarding the pivotal role of citizens (and non government organizations) in the implementation of ecologically sustainable tourism to be tested. Further research, it is argued, should promote an interdisciplinary approach drawing on political science, law, ecology, urban and regional geography and environmental planning. In particular, the application of political ecology to tourism offers a promising framework for the analysis and design of stakeholder management conducive to ecologically sustainable tourism.
379

Co operative satisfaction factors for effective strategic alliances in the Australian telecommunications industry

Karagiannidis, Vanaja January 2008 (has links) (PDF)
The telecommunications industry is critically important to Australia’s economic future. For this reason it was chosen as the subject of this thesis. This industry has progressed through a number of stages. From 1975 to 1991 it was a monopolistic public utility. During the nineties it became a duopoly (1991-97) before becoming an oligopolistic industry dominated by few major and powerful competitors. By the early part of the twenty first century the industry had rapidly expanded and developed into a more competitive market. Many transactions and alliances developed between the large dominant market leaders and smaller firms where they co-operated to achieve a common purpose. Some alliances were intended to facilitate co-operations between members of a value chain such as between suppliers of raw materials or components, suppliers and end users. Others were used to share tacit knowledge or expertise. Previous research suggested that, more so than other forms of relationships, alliances depend on social factors for their continuing success. The purpose of this study was to analyse the relationship between cooperative satisfaction factors (effective communication, commitment and trust, workable power and control, compatibility, cultural respect, and perception that alliance is worthwhile) and alliance effectiveness in the Australian telecommunications industries. This research used the triangulation approach. One method of data collection was a survey, the other was interviews. A survey was used to obtain quantitative data from a sample of 120 telecommunication companies. A response rate of 52.5% was achieved. A structured interview schedule was also used to collect qualitative data, which formed the basis of three companies case studies. The objectives of this research were: 1 To clarify the meaning and import of the word ‘alliance’ in the telecommunications industry. 2 To determine the nature of the relationship between cooperative factors and effectiveness of an alliance success in Australian telecommunications industries. 3 To determine the nature of the relationship between cooperative factors and effectiveness of alliance sustainability. 4 To ascertain the effect of organisational size on the relationship between cooperative factors and effectiveness of an alliance. The empirical findings confirmed that the term ‘alliance’ was used to describe a variety of co-operative arrangements that included contractual or non-contractual agreements, vendor arrangements, major tenders, major networks and cell/cluster groups. The quantitative research findings supported the proposition that effective communication is positively related to successful alliance effectiveness. Effective communication followed by commitment and trust were significant predictors of effectiveness. Size has an effect on the power and control factor in a relationship. This finding was supported by qualitative findings in which managers perceived size to matter in an alliance. On the other hand, a powerful partner could exert undue pressure on a relationship on the other; small creative, innovative and fragmented companies need relationships with big, strong and successful telecommunications firms that have established infrastructure foundations in the market. Further, the survey results suggested that respect had a positive influence on the sustainability of relationships. However, the qualitative results showed that other circumstances that influenced respect are often unpredictable.
380

Developing host-guest relationships in Thai tourist resorts

Sophonsiri, Vanida January 2008 (has links) (PDF)
This relationship marketing study investigates the influence of national culture on the development of host-guest relationships between local and international tourists and Thai resort operators on Samui Island, Thailand. It proposes that a quality relationship between tourists and resort operators, which is characterised by high levels of trust and commitment, is the major determinant of customer loyalty. In particular, it concentrates on the major cultural differences between Thai and Australian tourists that impinge upon host-guest relationship development. To assist in the study, a research model developed by Morgan and Hunt (1994) was modified and used to conceptualise host-guest relationships and to inform the data collection procedure. Based on survey data collected from Australian and Thai tourists that arrived on Samui Island between January and February 2005, it was found that Australian and Thai respondents have different service experiences during their vacation. Moreover, they also weigh the importance of the antecedents of trust and commitment differently. The findings of the study highlight the need for resort operators to interact with tourists in a culturally sensitive manner. The managerial implications of the results of this study for resort operators are presented, and some recommendations for future service management and delivery strategies are suggested.

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