THE USE OF SPONSORSHIP OF FK DUKLA PRAHA IN SPONSOR'S MARKETING Objectives: The aim of this paper is to reveal shortcomings resulting from sponsorship. The outcome of this paper is to provide recommendations on marketing and promotion. Methods: A case study was used to investigate sources of evidence such as analysis of documents, interview with marketing agency representative, marketing audit and media monitoring. Results: Paper revealed that the way how partners are presented by club and mainly by themselves is insufficient. Also publicity of Gambrinus league was found as inadequate. Keywords: partner, club, sponsorship fulfilment, media, hospitality

Dans la philosophie de Derrida, « déconstruction » signifie, entre autres, découverte de l’autre, négligé, oublié ou poussé à la périphérie. Derrida tient que la justice et le « messianique », en tant que clés d’une transcendance vers tout autre, ne peuvent pas être déconstruits. Cette approche lui permet de traiter d’une manière radicalement nouvelle des thèmes conventionnels comme le pardon, le don, l’hospitalité, etc., souhaitables et impératifs dans un monde déchiré par des divisions de toutes sortes, soutenues par des oppositions binaires où le premier élément de chaque binôme exerce sa domination sur le second. Il est étonnant de découvrir que la tradition sivaïte tamoule que l’on croit remonter au IIe siècle avant J.-C., et qui commença à se formuler philosophiquement au VIe siècle, a un même objectif : un monde ouvert dépassant les frontières. Déjà à l’époque classique de la littérature philosophique tamoule (l’époque du sangam, du IIe siècle), Kanniyan Poonkonranar exprima ce désir sous forme poétique: « Yadhum ouré; yavarum kélir », « nous sommes tous du même village et de la même famille ». Cette vision radicale qui veut briser l’horizon est bien développée par Tirumular, saint shivaïte tamoul (saiva siddha) du VIe siècle, dans son Tirumantiram (prières sacrées) composé de 3000 poésies. Cependant, en soulignant qu’il est important de dépasser les frontières, Tirumular ne cesse d’affirmer le rôle central d’une expérience mystique de l’immanence dans la conscience par les chemins du yoga. Une telle vision « au-delà des frontières » est notamment un point de convergence entre la pensée philosophique de Derrida et celle de la tradition philosophique du sivaïsme tamoul, et particulièrement celle de Tirumular. Cette idée d’un monde ouvert est-elle une utopie ou une invitation à la sagesse ? L'issue serait-elle la « déconstruction » ? Quel pourrait être, en la matière, le rapport entre la tradition indienne et la philosophie occidentale dans sa version contemporaine ? Notre tâche consiste à pénétrer la réflexion philosophique occidentale, en interrogeant la pensée de Derrida touchant cette ouverture. Cela nous permet d’entrer dans les traditions qui l’ont formé et celles qui ont été initiées par sa pensée. Cette recherche est aussi un approfondissement de la philosophie de Tirumular. C’est une étude comparative entre deux pensées, l’une occidentale et l’autre indienne / Derrida’s philosophical understanding of justice and “messianic,” which Derrida considers “undeconstructible,” serves as a hermeneutical key to the transcendence to the singular other. This approach enables him to propose a radically different understanding of certain conventional themes like forgiveness, gift, hospitality etc., which is both desirable and imperative in present day’s global situation. Derrida’s deconstruction is therefore an invitation to transcend all possible and visible horizons in order to ensure a world without boundaries where in every singular other can retain the meaning of his very being. If Derrida’s deconstruction insists on transcendence as that which motivates the “creation” of a world without boundaries, a just world for every singular other, the Tamil Saiva tradition, believed to have its roots already in the 5th century BCE and philosophically established since 6th century CE, surprisingly arrives at the same objective as Derrida, that is, a world beyond boundaries. Already in the classical period of Tamil philosophical literature (Sangam between 2nd century BCE and 2nd century CE), Kanniyan Poonkonranar has expressed this desire in the form of poetry: “Yadhum Ouré; Yavarum Kélir,” “Every town is ours and every person belongs to our family.” This radical boundary breaking vision is well-developed by Tirumular, a Tamil Saiva Saint (Tamil Saiva siddha) in the 6th century CE in his Tirumantiram (sacred prayers) consisting of more than 3000 poems. Such a radical vision beyond boundaries is an interesting area of convergence between Derrida’s philosophical thinking and that of Tamil Saiva philosophical tradition, notably that of Tirumular. However, Tirumular, while underscoring the importance of transcending visible horizons has insisted on an inward journey of the consciousness through spiritual means of Yoga. Our task is to first penetrate into Derrida’s philosophical venture: to raise questions with which he grapples and for which he seeks responses, by entering his “life world” to borrow a term from Habermas. This research is an attempt to make a comparative study of two philosophical heritage, one of Derrida and the other of Tirumular

The current contribution of the hospitality industry to South Africa’s GDP is estimated at 8.7% and this is targeted to increase to 9.4% by 2015. Yet, hospitality organisations in South Africa are under increasing pressure to remain competitive. One emerging school of thought links knowledge to competitiveness. Knowledge management has been the focus of much recent research, but there are few studies that investigate the potential competitive gains of knowledge in combination with IT, and even fewer within the context of the hospitality industry. The purpose of this paper is to examine the joint and independent effects of knowledge content, knowledge processes, and IT resources on the competitiveness of hospitality organisations. A research model was developed following a review of the literature. To test the model, a structured questionnaire was developed and a survey was conducted in hospitality organisations across South Africa. 112 Hospitality organisations participated from a sample of 656. Knowledge and IT together significantly and positively influence the financial performance of hotels. Results indicated that the acquisition, conversion, protection and application knowledge processes, knowledge content, IT infrastructure quality and IT capabilities significantly and positively affect market, financial, employee and customer performance, while knowledge sharing significantly and positively affects market, financial and employee customer performance. The mediating role of knowledge application on the relationship between knowledge processes and competitiveness was confirmed. The resulting models had adjusted R2 of .210 for market performance, .226 for financial performance, .118 for employee performance and .117 for customer performance. The findings of this paper benefit the hospitality industry by providing guidance to managers of hotels in their decisions to invest in knowledge management and IT to improve market, financial, employee and customer performance. An earlier version of this study’s research model and design was presented at the 12th annual Global Technology Management Association (GITMA) World Conference held in Las Vegas in June 2011. Citation: Cohen, J.F., Inward, K., Toleman, M. (2011). 'Knowledge Management, Information Technology Resources, and the Competitiveness of Hospitality Organisations' Twelfth Annual Global Information Technology Management (GITMA) World Conference, Las Vegas, USA, June 2011.

This thesis explores how the owners of 21 small hotels in a major UK resort perceived and experienced emotionalities surrounding the host-guest relationship, with a particular focus on employment of emotion management. The experiences of the owners of 5 large family hotels and the manager of a large corporate hotel were also captured in this study to provide an additional complementary ‘layer’ of data. I employed narrative inquiry using semi-structured interviews to gain insights into how participants constructed and negotiated the host-guest relationship through emotion management. I was also interested in uncovering the wider emotionalities of contextual influences that might impact on that relationship, such as hoteliers’ motivations and values. Adopting an inductive approach, my research was primarily informed by my interpretation of the concepts of ‘emotion management’ and the ‘host-guest relationship’. Further, and consistent with this cross-disciplinary approach, the lenses of ‘power’ and ‘identity’ enhanced my understanding of research participants’ experiences, particularly since these phenomena themselves play a role in the manifestation of both ‘emotion’ and ‘hospitality’. Whilst emotion management in its pecuniary form, as emotional labour, has been well documented in the corporate hotel sector, its manifestation in the smaller setting has been less clear. What I discovered in this study was that owners of small hotels employ an intriguing mix of emotion management strategies within a range of host roles adopted to establish and manage the boundaries of the host-guest relationship. An over-arching theme that emerged from the study was owners’ concerns about guest suitability, particularly with regard to the ‘dirty work’ and/or ‘risky work’ they could present. A key influencing factor here was that the hotel also constituted the owner’s ‘home.’ For the ‘suitable ‘guest, hoteliers could demonstrate considerable scope for hospitableness through philanthropic and personalized emotion management. Hence what seemed to emerge was an image of the small hotel owner as an autonomous flexible emotion manager, relatively free to engage in human connectedness with the guest and capable of eschewing the strictures of customer sovereignty that can envelop corporate counterparts. Host-guest relationships that emerged generally appeared to satisfy both parties and were often long lasting, even taking on the status of ‘friendships,’ where host and guest engaged in reciprocal appreciation that seemed ‘natural’ and spontaneous.

The aim of this thesis is to determine the current situation of gastronomy in the Czech Republic, in particular the use of marketing tools in the field of gastronomic services. The theoretical part deals with the characteristics of gastronomy, the definition of terms, the awareness of the formation of gastronomy and its evolution in time. Specifies marketing, gastronomic services and describes the various components of the marketing mix. It also defines the services of caterers and basic regulations for gastronomic operation. The analytical part describes the czech gastronomy development, analyzes individual marketing tool in the field of gastronomic services and the major gastro projects, events and culinary guides. The conclusion summarizes lessons learned and proposes the basic starting points to improve the current situation on the catering services market.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018. / Factors that impact female managers in career development in the hospitality industry The hospitality industry is growing fast with the result there is a demand for more employees to assist in the various aspects of the industry. Together with this there is a noticeable increase in the number of females occupying management positions within the industry. The phenomenon that women are still restricted in career advancement is still evident. Several Studies show that the number of women in managerial positions is unbalanced compared to the percentage of women in the workforce including the hospitality industry. What does it take for female managers to attain and retain managerial positions? What challenges or obstacles are female managers confronting that are hindering their career development? This research project presented the general profile of female managers in Cape Town’s five and four star hotels, and examined the different factors that impact the female manager’s advancement in career development within the hospitality industry. The purpose was to identity the different factors that hinder female manager’s career development in hospitality industry. And the factors formulated are social, personally, cultural, economical, and professional or industry related and evaluate what the hospitality industry is doing in promoting and encouraging women’s career advancement. The target population for this study was female managers in Cape Town’s five and four star hotels. The criteria used included all female managers, in different departments within the selected Cape Town’s five or four star establishments. The research design consists of self administered questionnaires sent to a sample of five and four star hotels. Ethical consideration was considered important in the process of the research study. The results demonstrate that there are different factors hindering women in maintaining, obtaining and sustaining managerial postions within the hospitality industry. The significance of the research study will assist the female managers and the industry identity the different factors that interrupt women’s career development in the industry and identity different and appropriate strategies to promote and enhance women’s progression in the hospitality industry.

Hospitality is relational, a system of ethics contending with difference, navigating the mutable boundaries between self and Other. Desire or duty to reflect the gracious inclusivity of God without regard for reciprocation marks Christian hospitality in particular. Given the shortcomings of humankind in comparison to the divine, however, the utopian ideal of hospitality extended to all cannot be had on Earth. Thus, the impulse to reach out to the Other continually comingles with the shameful awareness of human limitation, a paradox the philosopher Emmanuel Levinas calls “infinite responsibility.” Building upon Levinas’s concept and fellow philosopher Jacques Derrida’s assertion that “ethics is hospitality,” I examine how various U.S. writers engender or interrogate the concept of Christian hospitality. Specifically, I investigate how each author develops shame as an affect with regard to Christian hospitality to the racial Other, the impoverished Other, the sexual Other, and the inanimate and animate Other in the natural world. The chapters feature case studies focusing primarily on one historical figure, Christopher Columbus, and three writers—Erskine Caldwell, Richard Rodriguez, and Leslie Marmon Silko—and four key moments in U.S. history: the 1892 celebrations of Christopher Columbus as a figure of belonging vs. later shameful perceptions of him as a figure of oppression; the plight of the rural poor in Depression-era Georgia; the ostracism of AIDS sufferers in San Francisco in the early 1990s; and the conflict between capitalist developers and environmentalists in the Southwest in the early 2000s. I demonstrate 1) how an author interrogates the tenets of Christian hospitality; and 2) how shame can both inspire commitment to social change and cloud a text’s reception due to negative, and even painful, emotions. Ultimately, I examine the authors’ attempts at “mobilizing shame,” a tactic among activist authors to trigger public shame in order to garner support at the grassroots level, ultimately shaming government bodies and average citizens into reform.

Some midlevel managers in the China's luxury hotel industry lack leadership strategies for engaging employees to reduce employee turnover. Employee turnover rates in China's hotel industry have reached the 30% mark, affecting hotels' bottom lines. This high employee turnover rate is impacting the hotels' performance, and negatively affecting the industry's profitability. The purpose of this qualitative multiple case study was to explore employee engagement strategies luxury hotel industry midlevel managers apply to reduce turnover. The conceptual framework for this study was the three levels of leadership model created by Scouller. The participants in this study were 5 midlevel department managers from 3 luxury hotels in China, who demonstrated strong employee engagement leadership strategies to reduce turnover. Data were collected using semistructured interviews as the primary source, and companies' related websites and internal documents about training and talent development. After analysis of the data through qualitative content analysis, 4 themes emerged, including corporate culture-related strategies, talent development-related strategies, leadership-related strategies, and mentorship- and coaching-related strategies. The results of this study may contribute to positive social change by improving leadership competencies to strengthen economic output, increase job opportunities, and improve and sustain employment benefiting employees, families, and communities.

Between 2010 and 2014 there was a 25% increase in international visitors to the United States, which signifies an opportunity for leaders and managers with a global mindset to take advantage of the opportunities derived from globalization to increase competitive advantage. However, some organizations have not prepared executives and managers to operate in a global environment, which can lead to business failure. The purpose of this multicase study was to gain an understanding of what global mindset strategies hotel executives developed to increase competitive advantage. The target population consisted of the general managers, directors of sales, and directors of catering from 3 full-service hotels at two international airports in the United States who have developed and deployed successful strategies reflecting a global mindset. Porter's 5 forces model served as the conceptual framework for this study. Data sources for this study included semistructured interviews, company websites, advertisements, franchise disclosure documents, and observations. Based on coding interview transcripts, creating mind maps using software, and methodological triangulation of the data, 3 themes emerged: leverage brand resources, personalize services, and leverage staff diversity for service delivery. The implications of this study for positive social change include the potential to create a multiplier effect starting with increased staffing due to increased business volume and profits. The potential increase in competitive advantage may also help hotels prosper and help to ensure funds are available for the hotels to remain contributing businesses for local communities' tax revenues to benefit citizens.

More than 50% of the workforce in the United States is disengaged, costing U.S. organizations almost $355 billion annually. Engaged employees improve customer satisfaction, perform effectively, and are committed to organizational goals. Guided by Kahn's personal engagement theory, the purpose of this multiple case study was to explore strategies business leaders in the hospitality industry used to improve employee engagement for increased productivity. A purposive sample of 1 business leader each from 6 organizations in South Korea shared their experiences with the phenomenon of employee engagement. Data were collected through face-to-face semi structured interviews and by reviewing company position descriptions and human resource policies. Yin's data analysis method revealed prevalent themes of communication, recognition and rewards, and work environment. Leaders influence employee engagement through open communication, providing rewards or recognition as performance incentives, and creating a psychologically safe work environment. Implications of this study for social change include decreased physical and mental health costs for employees and organizations. Improving employee engagement in the hospitality industry can reduce absenteeism and increase organizational profitability, sustainability, and participation in community and social programs.