The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.

Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013.01   Aim:  The aim of the research is to investigate STF relationships management strategy and networking ability. This research illuminates conceptual understanding of the STF’s network and relationships management strategy.    Method: In order to provide answers to the research question was used case study approach. Qualitative research method was applied, face to face interviews were conducted and in some cases email and telephone interviews was also used. Using cluster sampling, 9 people who have different backgrounds and relations to STF was interviewed. To properly analyze and present this complex relationships phenomenon, narrative approach was used, considered to be the most appropriate to work with, due to the huge amount of qualitative data.   Result & Conclusions: The research showed the existence of complex relationships between STF (Svenska Touristförenengen) and different actors that are involved with STF within its market activities. Companies that are involved in the STF network, at the same time involved in the process of management of relationships, activities and network structure. Development of the network depends on the companies’ abilities to develop mutual relationships (network threads). This requires understanding of the company’s network and abilities to form network. The development of relationships management strategy is the core competence of the STF. In conclusion, looking at all the relationship that STF has built, it could be said that all have being focal to its network building but to a varying degree.  Moreover within applied the study, it was noticed that STF during its 125 years of existence, has facilitated the development of tourism, infrastructure, business, sports, education, and cultural life of the country. It has created and developed social and economic relations, and communication channels. STF plays the role of an initiator, originator, pioneer and cooperator, even as a fellow worker in creating national movements and new trends.   Suggestions for future research: The investigation has been started having in mind Relationships, Outsourcing and Networking theories as anchor theories to be used, but after a while, it turned out that Networking theory and Franchising theory could be used to investigate deeply into the relationships phenomenon with the actors in this case.  But still within the research, it was noticed that some aspects of franchising model was not working properly and sometimes do not meet both STF and Franchisee`s expectations. Therefore suggestion for closer and deeper investigations of relationships pattern between STF and its franchisees is recommended in order to facilitate the development of more viable, functional and effective ways of cooperation. Moreover triangulation is a strategy that increases the validity and reliability of research, so it could be considered for the further research.     Contribution of the thesis: Currently, under the influence of globalization in the social and economic environment, more and more attention is being paid to the study of various relationships and communications theories, for example the development of CRM, Outsourcing and Networking theories. This study involves a closer look on some aspects of the interaction of social and economic environment, particularly the development of social and business networks. The concept of STF could be used to develop other business ideas or even exported to emerging markets, base on a successful strategic implementation of the concept. STF pattern of activities shows that the creation of such organizations as STF and investigative related issues, may contribute to the development of the tourism industry both nationally and internationally. To STF and the Swedish Tourism Board, (tillvexverkert) researches could help in a lot ways by encouraging more research work to improve and better the already existing infrastructures, improve on the services and communications channels.   Key words: STF (Svenska Touristförening), Networking, Relationships, Hospitality Industry, Tourism, Association.

Att vara nyanställd är inte alltid förenat med glädje, bra självkänsla och trygghet, mycket av detta hänger på att bli bemött på ett trevligt och förtroendeingovande sätt. Efter att ha intervjuat nyanställd vårpersonal i kommunal verksamhet har detta visat sig vara än tydligare. Svårigheter i att ge ett gott bemötande kan förebyggas genom att säkerställa att övrig personal vet vad verksamheten förväntar sig att ge en nyanställd under arbetsintroduktionen och på så vis skapa trygghet för den som skall introduceras med även för den befintliga personalen. Syftet med studien är att undersöka hur den nyanställda vårdpersonalen har upplevt att de blivit bemötta under sin arbetsintroduktion och hur dett bemötande kan ha kommit att påverka deras självkänsla för fortsatt anställning. Utifrån Martin Bubers dialogpedagogik, Erving Goffmans teorier om interkationsritualer och George Herbert Meads teorier om symbolisk interaktionism har resultatet av studien analyserats. Studien är av kvalitativ metod med intervjuer av semistrukturerad karaktär. Vi har tagit en fenemenologisk ansats då fokus ligger på att förstå respondenternas livsvärld. Studiens resultat visar, med några få undantag, att det ofta brister i det goda bemötandet och att detta skadar så väl självkänsla som önskan om att vilja binda sig till fortsatt arbete i verksamheten i stort. / Being a new employee is not always associated with happiness, a good self-esteem and security, much of this depends on to be treated in a friendly and reassuring manner. After interviewing newly recruited health professionals in municipal organizations have been shown to be even more clear. Difficulties in providing good treatment can be prevented by ensuring that other staff know what the organization expects to give a new employee during work introduction and thus create security for those to be introduced, but also for the existing staff.The aim of the study is to examine how the newly imployed healthcare professionals have experienced that they have been treated during their employment introductions and how this response may have come to affect their self-esteem for continued employment. Based on Martin Buber's dialogue pedagogy, Erving Goffmans theory of interaction rituals and George Herbert Mead's theory of symbolic interactionism, the result of the purpose of the study were analyzed.The study is a qualitative method with interviews of semi-structured nature. We have taken a phenomenological approach where the focus is on understanding the respondents' life-world.Study results show, with a few exceptions, there is often lack of good hospitality and this will hurt the self-esteem and as well as the desire to want to commit continue working in the organization in general.

<p>"Scriblerian Ethics" proposes that the aesthetic and ethical standpoint of the writings of the Scriblerians (Pope, Swift, Gay, Arbuthnot, Oxford, Parnell) can be better understood through an attunement to their orientation towards the Longinian sublime and to the metamorphic poetics of Ovid. The project holds the negative and critical features of the group's writing in abeyance, as it attempts to account for the positive, phenomenological concepts and features of Scriblerian satiric and non-satiric writing. The intensities and affiliations of Scriblerian writing that emerge from this study gesture aesthetically and ethically beyond historical subjectivity to an opening to alterity and difference. This opening or hope for the achievement ethical dimension of writing is divulged as the intimate motivation of the literary or aesthetic components that accompany the negative, referential, and critical features of Scriblerian writing.</p><p>Examining closely the major writings of Pope and Swift in conjunction with the collaborative writings of the Scriblerus club, the project describes the concern with temporality that emerges from Longinian and Ovidan influence; the Scriblerian reflexivity that culminates in a highly virtual aesthetics; and the ethical elaboration of an orientation toward hospitality that emerges from this temporal and virtual aesthetic orientation. A "Scriblerian ethics" is an affinity for a hospitality not yet achieved in political, economic, and cultural life. Finally, the project analyzes throughout its readings of Scriblerian writing the violence that nevertheless accompanies Scriblerian aesthetics, examining the figures of modernity, criticism, and sexual violence (rape) that permeate Scriblerian texts as barriers or resistances to the achievement of an ethical orientation to alterity.</p> / Dissertation

The hospitality industry is a service industry of multiple arts. Despite the various scales of hotels, they all aim at the same goal ¡V to provide various services to satisfy the demands of the public in the aspects of food, clothing, shelter, transportation, and entertainment. ¡§Human¡¨ is the most important resource of the hospitality industry, and the master of utilizing and manipulating other resources in this industry. But in practice, the performance of ¡§human¡¨ is volatile and unstable, so it is hard for managers to persistently maintain the service standard for a long term. In other words, in the service industries such as hotels, the improvement of service quality hinges on the management of employees¡¦ behaviors before they interact with clients. Thus, if performance management can be properly implemented, the employees can understand the correct service indices and provide satisfactory services to the clients. However, whether an enterprise has reasonable performance management indices and systems, the evaluation result and effectiveness are closely correlated. Therefore, this study aimed to provide a reference standard that the hospitality industry could use to evaluate their reception clerks and the clerks could use the evaluation model as a goal they work for, in hope of enhancing the competitiveness of the both parties. In the procedure of the research, the first stage was based on literature reviews to organize and analyze the performance indices for evaluating reception clerks in the hospitality industry. In the second stage, an interview with professional managers of the industry was conducted to verify the indices and hierarchy levels. At last, Analytic Hierarchy Process (AHP) was applied to derive the weight of indices for evaluating the reception clerks and establish a performance evaluation model for reception clerks in the hospitality industry. In terms of the derived weights, among the 3 constructs, ¡§work achievement¡¨ had the highest weight ratio, taking up as high as 42%. As a result, the property of a hotel reception clerk¡¦s work heavily relied on work achievement. According to the service characteristics of the hospitality industry, as the reception clerks were the most front personnel to contact and serve clients, their service quality, professional ability, problem-solving ability, and etc. would be promptly presented to the clients and represent the company in clients¡¦ first impression. So they were of high importance. This study also verified the application of the study results to the practice. Thus, in addition to building a ¡§Reception Clerk Performance Evaluation Scale¡¨ with derived indices and weights, the researcher also sought the assistance of managers of a hotel to conduct the empirical study. The results also showed that the study was in accordance with the current situation and could be practically applied to the industry. And in the survey, it was found that performance evaluation systems were not prevalent among the surveyed hotels. Less than 30% of the hotels implemented the evaluation system. Thus, if performance appraisal operations could be effectively implemented in the industry to reinforce management and motivate employees, it was believed that the overall business performance could be enhanced and the competitiveness of the industry could be strengthened too.

Thesis (Ph. D.)--Open University. BLDSC no. DX214362.

This dissertation examines Wikipedia, the free encyclopedia that “anyone can edit,” in order to locate an emerging digital rhetoric. That emerging rhetoric is being developed from the bottom up by various rhetors, and it offers rhetoricians a framework for rethinking some of the foundations of the discipline. The discipline has tended to define agency in terms of the conscious rhetor, intellectual property in terms of an author-origin, and community in terms of a shared project that a collective has agreed upon. This dissertation rethinks each of these disciplinary key terms by examining Wikipedia’s hospitable structure, a structure that welcomes writers regardless of identity or credentials. This structure of hospitality troubles the notions that agency can be reduced to consciousness, that texts are easily linked to an owner, or that community is the result of an agreed upon project. In many ways, Wikipedia acts as a microcosm of the various rhetorical collisions that happen to rhetors both online and offline. The proliferation of new media makes for more rhetors and more rhetorical situations, and this requires a complete rethinking of certain portions of rhetorical theory. The theory of hospitality that grounds this project is not utopian—it is instead a full consideration of the complications and perils of welcoming others regardless of identity or credentials. This is a structural hospitality, one that is not necessarily the result of conscious choice. This structure means that Wikipedia is far from a utopia—certain voices are filtered or silenced. But these filters are put up in the face of a hospitable structure that welcomes a broad range of writers, invites colliding interests, allows libelous or inaccurate writings, and encourages an endless chain of citations. The invitations extended by hospitable texts open up difficult questions for rhetoricians: Who is editing this text as I read it? How do we define “community” in such a situation? Who owns this text? “Hospitable Texts” rethinks these questions in light of the Web’s emerging ethical and rhetorical structures. / text

This practicum project explores the design of an interpretive nature retreat located at Pineridge Hollow on the outskirts of Birds Hill Provincial Park, Manitoba. As the tourism industry is continuously expanding in the twenty-first century, the negative environmental and cultural impacts are also growing exponentially. Hospitality typologies including hotels are becoming less and less site-specific. Therefore, the nature retreat proposed here is a response to these growing problems, by acting as a catalyst to achieve sustainability between the toured and the tourist. The retreat provides tourists with an experience that is uniquely Manitoban. This particular hotel is a solution that is specific to Manitoba, but the same concept can be applied to similar hospitality typologies throughout the world. / October 2015

D. Tech. Food and Beverage Management / The main aim of this study is to compile a demographic profile of the hospitality supervisor currently occupying this position and to carry out an investigation into the variables regarding the importance of experience and the perceived importance of those competencies (performance dimensions) essential to performing the duties of a supervisor.

The aim of this research was to conduct a pilot study to identify if increased written communication at restaurants would affect customer and staff awareness of the restaurant’s sustainability efforts. By using before-after questionnaires among employees and customers possible changes among the two stakeholder groups be recorded. As the restaurants had recently joined the new network Sustainable Restaurants in Sweden, the effect of this collaboration on their CSR efforts and communication was evaluated through semi-structured interviews with the restaurant representatives. Social marketing was the underlying theory for this study, with focus on opportunity and ability. The restaurants communication efforts were identified as nudges. The study showed that collaborating in order to start communicating can prove to be an effective support mechanism. Increased communication proved to have somewhat an effect on customer awareness and staff awareness. Increased awareness amongst all actors of the food chain is a necessary step for a sustainable future.