全球化時代下的跨文化消費活動已深植日常生活之中，使得遠地與本地間的差異日益難以明確區別。本文以本地韓國流行文化的消費行為為主要研究範疇，藉由閱聽人深度訪談方式，以瞭解韓國流行文化行為是如何在本地實踐，與本地社會論述間如何進行對話。 本文以為，所謂「韓流」的在地呈現包含了積極享樂與消極對抗兩股力量，而韓物的在地消費情況是由次等而主流漸次推移的。韓國流行文化的在地推展，相較於他國流行文化遭遇更多反對聲浪，而這份反韓情緒除了展現在本地影視產業從業者身上外，更展現在韓國流行文化消費者自身。本地的哈韓/恐韓/拒韓症，更深層的文化意義，恐怕是來自本地文化認同上的混亂局勢，使得本地韓國流行文化消費者在消費韓國流行文化的過程中，不斷發現自身文化的焦慮，形成愈消費愈恐慌的情形，並因而有了拒斥的心態，使得所謂「哈韓族」的存在有了應當被質疑處。 / Under the globalization time cross cultural expense activity has deeply planted during the daily life, causes difference between the distant place and this locality with difficulty is clear about day by day distinguishes. This article take the local South Korean pop culture expense behavior as the main research category, which is usually called “Korean wave,” begin with korean drama at late 1990s.It affiliation by the depth interviwe way, try to understand how the South Korean pop culture behavior is in local does practice, how elaborates with the local society carries on the dialogue. The South Korean pop culture promotes in the place, compares opposes the voice much to other country pop culture bitter experience, but this counter- Han mood besides unfolds on the local film and television industry being employed body, unfolds in South Korean pop culture consumer oneself. Local breathes out Han（哈韓）/to fear Han（恐韓）/to resist Han （拒韓）sickness, the in-depth cultural significance, perhaps is comes from the local cultural approval in the chaotic situation. Causes the local South Korean pop culture consumer in to expend the South Korean pop culture in the process, unceasingly discovers own cultural the anxiety. Forms expends a more panic situation, and thus had the point of view which repels, enables so-called "breathes out the Han race" the existence to have has had by the question place.