The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. The study aimed to see how consumers of hotel booking for a destination got affected and believed in electronic word of mouth for their intention to purchase a hotel stay via the internet. A quantitative method was chosen for this study with a questionnaire that was sent out to students on the programmes “Ekonomie Kandidat”, “Civilekonom” and “Fastighetsmäklare” at Luleå University of Technology. The questionnaire was also shared on the author's private Facebook page and sent to friends and family via messenger. The data was collected during one week and summarized in diagrams and a one-sample statistical t-test for the three dimensions of Source Credibility were run and are provided in appendix 1-3. The findings for this study shows that all three dimensions; homophily, trustworthiness and expertise impact trust in eWOM and can lead to purchasing intentions of a hotel stay. The trust towards an expert who works at a hotel (manager) did not seem to be trustworthy compared to previous customers who shared their opinions of a hotel online. It appeared clearly that previous customer reviews which provide a lot of information, repetitive reviews of customers and new reviews are seen as the most trustworthy for purchasing a hotel stay online. A recommendation to managers in the hotel industry and to those working with the review websites is therefore to categorize reviews so customers easily can pick from what they are searching for.

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The diploma thesis deals with a project of a new building, Garni hotel in the municipality of Pacov. The object is made up of three ground floors. The first floor contains a restaurant with limited board possibilities, restaurant facilities, a manager’s office, staff facilities and a technical area of the building. Conference rooms with facilities and hotel rooms can be found on the second floor. There is one four-bed room, three double rooms (one of them is designed for disabled people) and two single rooms on this floor. One four-bed room, three double rooms and three single rooms are located on the third floor. The building is created with a masonry structural system and is roofed with a warm flat roof with a typical sequence of layers. A green roof is used above a part of the building.

In this proposed technical documentation for a detached mountain hotel Corleone. This hotel includes wellness, restaurant and 2 breefing rooms. The hotel is designed for a 24 guests. The proposed new building is located in the village Velke Karlovice, near Vsetin. The bulit up area is 496,70 m. The hotel Corleone has three above – grand floors and one underground floor. The object based on basic pass from plain concrete. The perimeter masonry (brickwork) in the first S is made from lost formwork and reinforced concrete. Otherwise the entire hotel is worn from building system called Porotherm. The roof is solved as a sloping hipped with inhabited attic. The diploma thesis includes study and preparatory work, situational drawings, architectural-building solutions, fire safety solutions and building physics. Part of the study and preparatory work is also a visualization of the hotel, which is called Corleone.

The diploma thesis deals with a project of a new building, Garni hotel in the municipality of Pacov. The object is made up of three ground floors. The first floor contains a restaurant with limited board possibilities, restaurant facilities, a manager’s office, staff facilities and a technical area of the building. Conference rooms with facilities and hotel rooms can be found on the second floor. There is one four-bed room, three double rooms (one of them is designed for disabled people) and two single rooms on this floor. One four-bed room, three double rooms and three single rooms are located on the third floor. The building is created with a masonry structural system and is roofed with a warm flat roof with a typical sequence of layers. A green roof is used above a part of the building.

The thesis deals with the issue of enhancing the quality of providing services at a real hotel in Telč, the Vysočina Region. The hotel is in need of certain adjustments in purpose to improve current services. When processing this thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the hotel. In the proposal part I presents series of suggestions that could recondition provided services, and therefore, draw attention of more customers. It is indisputable that a considerable amount of money would be necessary to invest first. However, the returnability should bring overal effect in prosperity of the whole hotel.

The aim of this diploma thesis is to design a mountain hotel in the Malenovice village. The object is placed on a sloping plot located in an attractive area of Moravian-Silesian Beskydy. The mountain hotel has 4 floors and a basement. In the First floor There is a restaurant with a terrace, space for staff and also the accommodation part. In the second and third floor we can find guest rooms and rooms for the hotel staff. In the basement there is wellness, a gym and a conference room. Here se can also find space for staff service. The constructional systém is made of ceramic bricks filled with mineral isolation.

This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.

La pandemia del Covid-19 ha tenido un fuerte impacto en la hotelería y el turismo, es por ello que, en la actualidad, afrontan una de las crisis más importantes de los últimos años. Si bien el sector hotelero está acostumbrado a enfrentarse a diferentes crisis, nunca a esta gran escala. Los cambios repentinos como cierre de aeropuertos, restricciones de viajes, disminución de turistas, caídas del nivel de ocupación, entre otros, hicieron que diferentes hoteles alrededor del mundo formulen e implementen estrategias de recuperación, para poder hacer frente a esta situación. Teniendo en cuenta que desde inicio del 2020 existen diversas publicaciones acerca de la forma en que los hoteles alrededor del mundo están enfrentando la actual crisis sanitaria, existe la necesidad de poder integrarlas con la finalidad de aportar conocimiento que contribuya a la reactivación económica del sector hotelero. Por ello, el presente trabajo de investigación tiene como propósito analizar y organizar la información relevante del impacto del Covid-19 en el sector hotelero e identificar y dar a conocer las estrategias empleadas, y las nuevas tendencias en el sector hotelero durante la actual crisis sanitaria mundial. La metodología empleada fue la revisión de literatura de tipo integrador, tomando en cuenta fuentes académicas como: tesis y artículos de revistas científicas. / The Covid-19 pandemic has had a strong impact on the hotel and tourism industry, and is currently facing one of the most important crises in recent years. Although the hotel sector is used to facing different crises, never on this large scale. Sudden changes such as airport closures, travel restrictions, decrease of tourists, drops in occupancy levels, among others, made different hotels around the world formulate and implement recovery strategies in order to cope with this situation. Taking into account that since the beginning of 2020 there are several publications on how hotels around the world are facing the current health crisis, there is a need to integrate them in order to provide knowledge that contributes to the economic recovery of the hotel sector. Therefore, the purpose of this research is to analyze and organize the relevant information on the impact of Covid-19 on the hotel sector and to identify and publicize the strategies employed and the new trends in the hotel sector during the current global health crisis. The methodology used was an integrative literature review, taking into account academic sources such as theses and scientific journal articles. / Trabajo de investigación

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