The purpose of this study aims at researching the development of promotion strategy of the hotel industry. Take ABC Hotel as the case study of this paper, and analyze it by external environment and internal conditions. The objective of this paper is to analyze and understand the industry environment and possible future situation, and then to provide attainable suggestions for the future development. The case study explores the competitive formulation and the competitive strategies and should make a model case for hotel industry as a whole. The conclusions drawn in this paper are as follows 1. Taiwan tourism has the advantage in the elements of abundant and diversified natural landscapes and the increasing volume of inbound tourist. The government can combine the civil power and under the cooperative mechanism of the leisure industry, the domestic tourism should be leaded to prosperity. 2. The tourism trends are as follows(1)Chain administration(2) Fundamental income is depended on Food and beverage (3)Brand diversity (4)Service diversity(5)Growing of the domestic tourism and the conference market(6)Integrated alliance with related sectors(7)Application of information technology 3. ABC Hotel is more aesthetic than other competitors through the value-chain and internal conditions analysis. In the Blue Ocean age ,ABC Hotel can create its own Blue ocean by connecting the art and promotion.

This study objects are focus on the tourist hotels in the north region of Taiwan. The research method adopts information collection from their websites and conducts in-depth observation and research from the content of the case-study hotel websites, in order to acquaint with their primary business contents. The related references and papers are also referred to, for analyzing and structuring the initial data. Finally, the framework of 4P (product phase, price phase, promotion phase, place phase) serves as the analytical structure to collect the main business and management contents of the tourist hotels and their applications in E-commerce. On the other hand, the interviews with the E-commerce executives in some case-study hotels also are conducted in order to make up the insufficient of website observations. Through the in-depth website observation and case-study hotel supervisor interviews, we find how the case-study hotels use E-commerce technology to provide with their services and products online in the post-SARS age and categorize their e-commerce strategies. The purpose of this research is to provide hotels with effective methods to respond to the customer requirements, avoiding vicious price competition in the same industry, and reduce the risks in hotel management through the E-commerce development trends in the tourist hotel industry. Hopefully, the research of this study can help the hotels to create better management efficacy, and to promote the prosperity in the domestic tourist hotel industry. Keywords: E-Commerce¡BSARS¡BTourist Hotels

Due to the economic booms, power demand has been increasing significantly in Taiwan, and become the main cause for power shortages. Therefore, building energy conservation has become the major strategy in cope with the national energy policy. However, the building energy code has provided only a flat threshold value for specific building type, and lacking of diversity among building sizes and various weather conditions. It is the goal of this study to further classify this threshold value, by conducting full-scale experiment on energy consumption in hotel buildings across the country. Among the 29 hotel buildings selected ,the EUI and DUI values were measured and recorded annually, and compared with the DOE 2.2 simulation results. The comparative study further analyzed the primary factors in affecting the EUI and DUI values, including weather conditions, building sizes, such as floor area, and hotel rankings. The detailed classification of the hotel building energy consumption threshold values can be adapted as effective design criteria or building energy codes and standards which can contribute significantly.

Thesis (M.S.)--Oklahoma State University, 2009. / Vita. Includes bibliographical references.

Thesis (Ph.D.)--Oklahoma State University, 2009. / Vita. Includes bibliographical references.

This project seeks to investigate a hybrid type between the capsule and boutique hotel, aimed at business travelers. This will be achieved by extracting qualities of each typology through systematic analysis to establish an environment that responds to a niche user. Identifying key characteristics through a number of precedents provides the foundation for the investigation and the programming criteria for spatial development. Owing to the technological revolution, there is an increasing need to translate the multitude of computer-driven interfaces to human-centred interaction. Computers, portable music players, mobile phones and wireless connections have fundamentally impacted social dynamisms fostering artificial identities and negating traditional notions of physical distance. Forever remaining plugged-in has led to the dematerialization of built space, the denial to the user of their sensorial abilities, the rendering of one space just the same as another. By re-awakening the senses through interactive encounters, a sense of familiarity, personal experience, and the creation of memory is lent to individual environments. In this sense, the interior designer is no longer merely a form giver, but is rather placed in the position of a fundamental interpreter. Focusing on the psychological impacts of place and spatial identity, this exploration will take advantage of the possibilities provided by contemporary technologies. Translating these interfaces to perform in response to body movements and presence within spaces creates a user centered model. In effect, this design approach assists the user in recognizing their existing location establishing an association between body movement and interior surroundings.

This project seeks to investigate a hybrid type between the capsule and boutique hotel, aimed at business travelers. This will be achieved by extracting qualities of each typology through systematic analysis to establish an environment that responds to a niche user. Identifying key characteristics through a number of precedents provides the foundation for the investigation and the programming criteria for spatial development. Owing to the technological revolution, there is an increasing need to translate the multitude of computer-driven interfaces to human-centred interaction. Computers, portable music players, mobile phones and wireless connections have fundamentally impacted social dynamisms fostering artificial identities and negating traditional notions of physical distance. Forever remaining plugged-in has led to the dematerialization of built space, the denial to the user of their sensorial abilities, the rendering of one space just the same as another. By re-awakening the senses through interactive encounters, a sense of familiarity, personal experience, and the creation of memory is lent to individual environments. In this sense, the interior designer is no longer merely a form giver, but is rather placed in the position of a fundamental interpreter. Focusing on the psychological impacts of place and spatial identity, this exploration will take advantage of the possibilities provided by contemporary technologies. Translating these interfaces to perform in response to body movements and presence within spaces creates a user centered model. In effect, this design approach assists the user in recognizing their existing location establishing an association between body movement and interior surroundings.

The main subject of the thesis is the introduction of a computer system into two hotels (one existing and one new) of very similar size, operating system and management structure. A model of information relationships is developed to aid an interactionist analysis of the research data. Findings include the following: Management may use the computer as an organisational change agent but the technology itself does not necessarily play an active role in this. A computer system can be used to foster closer integration of departments, but such technological integration can also diminish interdepartmental cooperation. A period of organisational turbulence occurs when information technology is introduced into an hotel front office, and this will continue until the entrant rule system which accompanies the entrant technology becomes integrated with the embedded rule system already present. Over this initial period, because of an apparent over-concentration on machine-related tasks, a temporarily reduced level of customer service may occur. After a period of time, staff adapt the new rules to fit with their own requirements. These requirements sometimes include reducing customer pressure by 'managing' the technology for their own needs. Lack of middle management's prior technical knowledge of the computer system may lead to reduced control because their previous reliance on a combination of better knowledge of the embedded rule system plus greater experiental 'social skills' does not necessarily compensate for staff's newly-acquired technical skills. User comprehension of the system suffers where the data used in training is of a discrete nature and where the technology itself is not adequately explained. Initial user acceptance is higher in the new hotel than in the existing one; however, the reasons are not entirely clear because, according to company management, the situation after two years was a reversal of that position.

Thesis (Ph. D.)--Oklahoma State University, 2007. / Vita. Includes bibliographical references.

Zugl.: Oestrich-Winkel, European Business School, Diss., 2007