Orientador: Adenil Alfeu Domingos / Banca: Heloisa Helou Doca / Banca: Ana Silvia Lopes Davi Médola / Resumo: O filme Avatar (2009d), dirigido por James Cameron, trouxe inovações tecnológicas capazes de gerar efeitos visuais e sensoriais sem precedentes na história do cinema, além de promover, por meio das estratégias de construção de mundos e aspersão de conteúdos transmídia, efeitos imersivos análogos aos propostos pelas imagens corporificadas que emergem da tela durante a exibição do longametragem e que se caracterizam pelo uso da realidade aumentada. Essa combinação instaura um novo paradigma no âmbito da narrativa audiovisual adentrando o espaço híbrido da percepção, no que diz respeito tanto às fronteiras entre virtual e atual, quando entre real e ficcional, fenômeno a que chamamos aqui de media assemblage. Analisaremos as estratégias de sentido utilizadas dentro e fora do suporte cinematográfico, a fim de estabelecer relações entre a dialógica implícita no uso das tecnologias aplicadas ao processo de potencialização sensória e os efeitos de densidade conseguidos por meio da construção do universo narrativo multiplataformas, tendo como base as ideias de transdução e sinequismo desenvolvidas por Charles Sanders Peirce / Abstract: The Avatar movie directed by James Cameron (2009d) launched technological innovations able to generate never seen before visual and sensorial effects in movie industry and promote, through the strategies of world-building and sprinkling of transmedia content, immersive effects similar to those proposed by the embodied images that emerge from the screen during its displaying characterizing itself by the use of expanded realities. This combination establishes a new paradigm in the context of audiovisual narrative entering the hybrid space of perception, both with regard to the borders between virtual and actual as the real and fictional, a phenomenon that we called here by media assemblage. In this undertaking we analyze the meaning strategies used inside and outside of cinema medium, towards to establish a relation between the implicit dialogic of the technologies uses applied to the process of sensory potentializing and the density effects achieved through the construction of the narrative universe multi=platform, based on ideas of transducation and synechism developed by Charles Sanders Peirce / Mestre

Made available in DSpace on 2014-06-11T19:24:05Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-10-13Bitstream added on 2014-06-13T18:51:33Z : No. of bitstreams: 1 rezende_dd_me_bauru.pdf: 1760641 bytes, checksum: 9141d73abfc5b41f632db44b5b74c3a4 (MD5) / Universidade Estadual Paulista (UNESP) / O filme Avatar (2009d), dirigido por James Cameron, trouxe inovações tecnológicas capazes de gerar efeitos visuais e sensoriais sem precedentes na história do cinema, além de promover, por meio das estratégias de construção de mundos e aspersão de conteúdos transmídia, efeitos imersivos análogos aos propostos pelas imagens corporificadas que emergem da tela durante a exibição do longametragem e que se caracterizam pelo uso da realidade aumentada. Essa combinação instaura um novo paradigma no âmbito da narrativa audiovisual adentrando o espaço híbrido da percepção, no que diz respeito tanto às fronteiras entre virtual e atual, quando entre real e ficcional, fenômeno a que chamamos aqui de media assemblage. Analisaremos as estratégias de sentido utilizadas dentro e fora do suporte cinematográfico, a fim de estabelecer relações entre a dialógica implícita no uso das tecnologias aplicadas ao processo de potencialização sensória e os efeitos de densidade conseguidos por meio da construção do universo narrativo multiplataformas, tendo como base as ideias de transdução e sinequismo desenvolvidas por Charles Sanders Peirce / The Avatar movie directed by James Cameron (2009d) launched technological innovations able to generate never seen before visual and sensorial effects in movie industry and promote, through the strategies of world-building and sprinkling of transmedia content, immersive effects similar to those proposed by the embodied images that emerge from the screen during its displaying characterizing itself by the use of expanded realities. This combination establishes a new paradigm in the context of audiovisual narrative entering the hybrid space of perception, both with regard to the borders between virtual and actual as the real and fictional, a phenomenon that we called here by media assemblage. In this undertaking we analyze the meaning strategies used inside and outside of cinema medium, towards to establish a relation between the implicit dialogic of the technologies uses applied to the process of sensory potentializing and the density effects achieved through the construction of the narrative universe multi=platform, based on ideas of transducation and synechism developed by Charles Sanders Peirce

本文試圖探究行動電話於當代普及所帶來的影響。一直以來，網際網路及隨之而生的「模控空間」都被看作是我們這個時代最重要的媒介與文化發展。然而，晚近十年間的電子媒介技術發展卻顯示出，行動電話已然成為網際網路之外同樣影響人們日常生活甚鉅的一種媒介。甚至，如同Howard Rheingold所指出的，它已逐漸地改變了我們當下與未來的生活形式。循此，簡言之，本文的目的即在於，試圖理解行動電話所帶來的是什麼樣的生活世界，以及這又是如何可能的？在回答此一問題時，本文所採取的基本理論觀點與分析架構乃是一種試圖超越過去技術決定論的新取徑。亦即，立基於「人─技術─世界」相互關連的關係性基礎上，本文主張，人們日常使用與操作技術的實作實際上總是展開於技術物所形塑的結構脈絡之中，同時，此一結構脈絡本身卻也是由人們的實作過程「有方法地」反身維繫與再建構的。換言之，本文將說明，實際上行動電話普及所帶來的影響不僅僅導因於技術特性的結構作用，同時也是人們日常實作持續建構與維繫的結果。 更清楚地說，在論文中我們指出了行動電話普及所導致的結構性變遷與影響為（1）由行動電話「水平嵌合」的延伸形式所帶來的「混雜實在」。也就是說，行動電話的使用者實際上是處於一種「雙面舞台」的情境之中。透過行動電話的中介，人們如今理所當然地將其脈絡視為是混雜交織著虛擬／物質、遠處／近在的指涉。（2）源自於行動電話「流動」的技術特性而逐漸形成的「即刻化時間」與「個人化社會空間」的時空框架。正是在這一轉變的時空框架中，浮現了本文稱之為「隨傳隨到的個人社群」的新形態人際關係樣態。而這些結構性的變遷與影響，在本文看來，同時也是人們日常實作持續「有方法地」完成、維繫與再生產的產物。以俗民方法學為基礎，本文回到實際日常使用與操作行動電話的實作過程中，探究人們是如何有方法地完成「打行動電話」的日常生活。例如，我們指出了「體現」與「轉譯」乃是人們操作行動電話理所當然地依賴著的方法；此外，由於「打行動電話」的實作仍「在」當下既存的互動場景之中，其完成也就有賴於「協同實作」的打造；人們的實作也顯示出，並不只是由於行動電話的技術特性與設計，更是因為人們總是有方法地管理、完成「打行動電話」的過程，人際之間的連結才呈現為「個人化即刻連繫」之樣態。 總之，藉由這些觀察與分析，本文試圖指出行動電話造就的「結構」實際上也是實作建構的產物。然而，雖然本文主張人們實際上參與了框限著自身的「結構」的建構，但這並不意味著人們就必然只能如此生存著。相反地，從「人─技術─世界」的相互關連來看，既然我們的日常生活並非單純由「技術」所決定的、既然我們的生存樣態同樣也取決於自身的「實作」，本文在最後試圖說明的便是，我們也就總是有著「不必然如此」的可能性。藉由三個案例的呈現，本文說明了「多元」的行動電話使用與操作實作如何可能。些實作並不是意圖正面對抗、顛覆既那些與行動電話實作相關的既有「常識」與「預設」，但在其迴避、繞道、偏離與走出的各種形式中，我們卻能清楚地看到實際行動電話的使用與操作中，如何不斷地逾越了既有的軌跡與秩序。換言之，回過頭來，本文試圖說明的是，「理解」行動電話同時也意味著我們必須要在各種「捨」與「得」的權衡之中做出選擇。在每一刻的行動電話操作實作之中，我們不僅選擇了如何完成當下的秩序，同時也選擇了走向什麼樣的「行動未來」。這不僅是「如何生活」──亦即，如何使用行動電話的選擇──的問題，同時也是關於「如何存在」──亦即，在更根本的層次上成為什麼樣的存有──的反思。 / This thesis attempts to discuss the impacts brought by the prevalence of mobile phones. Although the Internet and the cyberspace have been thought as the most important media and cultural development of our age, the progress of the electronic media in recent decade has showed that mobile phones have also brought important structural changes in our life. Accordingly, what we want to understand is how mobile phones have changed our life world. In response to this question, the thesis adopts a new approach which goes beyond the traditional technological determinism. That is, based on the interrelationship of the “human-technics-world”, it proposes that the everyday technological practices always unfold in the context structured by our technics, and the structured context itself is also, at the same time, constructed reflexively by user’s technological practices. First, the thesis indicates the structural changes brought by mobile phones as follows: (1) the “hybrid reality” emerging from the extending and mediation of mobile phones; (2) the “immediatization of time” and the “individualization of social space” resulted from the widespread use of mobile phones. Second, based on ethnomethodology, we explore how the user accomplishes the everyday “using” of the mobile phone skillfully and reflexively. The investigation shows that, for example, (1) the user, while using the mobile phone, depends upon the methods of “embodiment” and “translation”, and takes them for granted; (2) the accomplishments of the using practices actually are the products of the “cooperation” between the user and the members at the scene because the user is still “in” the present situation; (3) the using practices also show that the “individualized and immediatized connection” which emerges as the figure of our interpersonal relationship is not only due to the technical characteristics of mobile phones, but also the product of user’s skillful using practices. Third, although the thesis advocates that the everyday using practices reflexively construct the structural changes which in turn shape the practices themselves, it also attempts to point out that we still have the possibility of transgressing the given structural constraints. We explicate, by three cases, how different and multiple ways of mobile phone using are possible. These “variant practices” do not represent the opposition and the subversion of the given structure shaped by mobile phones, but indicate that we still could choose different ways of using, and different kinds of life.