The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..

Bitcoin and other cryptocurrencies are getting into common usage more and more frequently. Unfortunately this spread is connected with attempts to misuse their principles for personal benefit. The goal of this thesis is to explain the main principles of using bitcoin in relation to the internet identity. This connection is represented by two sources in the thesis: the first is a bitcoin blockchain, the second is the sum of various user profiles used in discussion forums and similar websites. The aim is to create and explain the process how to, by using the combination of this two sources, reveal the identity of a human using cryptocurrencies for payment (from a private person point of view). First, methods used for extraction of correct and useful data from the blockchain and internet profiles must be developed to be able to mine data from the joint database, merging into a full user profile containing personal data. Results of this investigation are extended by the rules of preserving anonymity on the internet, containing both technological and behavioural measures avoiding a share of personal data. The end of this thesis explains possible attack vectors that might be used for compromising cryptocurrencies. The methods of searching of the internet identity are a useful tool for facing these attacks.

Goal of my diploma thesis is evaluation of premium car brands on the Czech market in terms of market share and image among the target group. The thesis is divided into eight chapters. First chapter is focused on basic marketing terminology and strategic marketing. Second chapter describes marketing mix in detail. Third chapter defines brand, specifies differences between premium and luxury brand, summarizes brand functions for the consumer as well as for the company, describes brand valuation models and finally defines brand identity, brand image and positioning. Fourth chapter analyses market shares developent of leading premium and luxury car brands on the Czech market. Fifth chapter introduces and evaluates model portfolios of selected premium and luxury car brands. Sixth chapter describes target groups of the most successful premium car brands according to their brand identity. Seventh chapter summarizes results of my own survey and define the image of the leading premium car brands. Last chapter involves my suggestions and recommandations which lead to better position of the leading premium car brands on the Czech market.

The paper deals with organizational identity in relation to organizational strategy. Based on the reserch questionnaire, the values inventory and the interview it was found that the strategy of the organization Lesostavby Třeboň, a. s. is in accordance with organizational identity further external identity orientation is coincident with internal identity orientation and this orientation is perceived by managers and technical-economic workers in the same way. The information obtained was summarized in tables and bar graphs, including the resulting recommendations for the company Lesostavby Třeboň, a. s.

Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.

This work is focused on researching identity and image of sport clubs. Gained and analyzed theoretical - methodical information served as a basic point for the creation of theoretical part which is focused on two particular clubs (Tatran Prešov and Sparata Praha). The aim was to analyze their strategy in the area of creation of the identity, and consequently researching the main image opinion among public which was obtained by a questionnaire. At the beginning of this thesis a hypothesis was sated, which was not completely approved, but on the other hand it was not disapproved. The end summarizes reached and analyzed outcomes and recommendations and suggestions in the area of improvement of identity creation which could bring positive reactions among wide public.

The dissertation deals with the state of the relations between the Organisation for Security and Cooperation in Europe and the Russian Federation. The main questions to be addressed are: "Has the Russian attitude towards the OSCE changed? How has Russia dealt with the OSCE in the last years? Do the OSCE security commitments play any role in the formation of the Russian foreign policy?" To answer these questions different approaches from international relations theories have been used, but especially, those that better reflect the importance of national constrains in foreign affairs. The formation of national interests is therefore, a key element to understand and assess the evolution of the Russian foreign policy and, subsequently, the evolution of the OSCE- Russia relations. A case of study is included to show better how Russian policies upon the OSCE have evolved from a positive engagement towards scepticism about the future of Russia within the Organisation. 1

This ethnographic study intends to explain the recent mobilization practices within the LGBTQ movement in contemporary Madrid in reference to the strategic use of identity and networking in collective action. It describes the Spanish movement as an ideologically polarized heterogeneous aggregate. The active challenging groups criticize the dominant part of the movement for giving up its original message of sexual liberation and diluting it in consumerism by supporting capitalist tendencies and the power of leading political parties. Via launching protest campaigns and collaborating in internationally supported networks with other ideologically related social movement communities, the challenging groups demand civil rights for all people, regardless of their sexual orientation or identity. They mobilize upon the collective identity of "precariousness" while integrating elements of queer and transgender theory into their radical leftist oriented politics in order to transform the Spanish society. By bringing on new critical ideas and adherents, the success of the leftist oriented challenging groups has an impact on the direction of the politics of the dominant group, which thereby is forced to adopt such ideas into their politics. Despite the disunity and antagonistic character of the movement, the...

The categories of 'ethnicity' or 'Roma' could obscure the whole topic, as they may suggest an idea that the socially excluded are somehow special or unrecognizable. It is therefore very important to use these categories clearly and specifically. That is what I am trying to do in this thesis. The theoretical part is divided into three main parts: the dynamic model of practice, culturally sensitive social work and the chapter entitled Roma. In the first part, the dynamic model, I try to have a look at the practical implementation of social work as described by Karen Healy (from page 10 onwards). I also explore the areas that influence the interactions between the social worker and their client. The dynamic model is focused on professional goals, which are made up of four areas: the institutional context, the needs and expectations of the service users and the community, the professional foundation, and an emerging framework for practice that develops through critical reflection on professional experience. These four elements further interact within the framework of the professional goal. I have also included a subsection where I attempt to define social work and its relationship to social services (p. 19). In the next chapter, I describe the culturally sensitive social work (from p. 25) on which the...

The diploma thesis deals with the influences of different native language and cultural habitus of pupils on their activity in art education. The thesis focuses on the integration of cultural contents in art education without disadvantage of pupils with different native languages. It also describes the educational conditions of these pupils in art education and brings out its specifics and the need for an individual approach. The theoretical part is based on literature and it analyzes broader contexts of the topic, such as the relation of the language, culture and mind, cultural contents in art education, semiotics, visual literacy, or cooperation. The artwork is approached as a mean of communication and art education is considered as a space of communication. Several school situations are described in the research part and the attention is focused on communication and cooperation among pupils who are non-native speakers, their art expression, approach and insight on the tasks. The research is based on the observation of non-native speaking pupils at the primary school. The aim is to find recurring situations in these individual cases and put them in the right context. Thereby contribute to the development of this issue in art education and bring attention to the need for specific educational...