This master's thesis examines the shaping of the collective Yugoslavian identity after World War II, utilizing the construction of post-war socialist monuments. The thesis outlines the relationship between monuments and memory politics of the state, focusing on the critical period of modernist memorial construction in the 1960s and 70s. At that time, the monuments were part of an ideological program that sought to create an official interpretation of war events to gain control over society. The thesis includes the historical context, which describes the development in the construction of monuments from the end of World War II to the disintegration of Yugoslavia. It examines the extent to which the monuments were linked to tourism, leisure, and spirituality, as well as the role of the veteran organization S(U)BNOR. Part of the research is devoted to places that did not resonate with the official narrative. All of the above is then demonstrated on specific examples in Serbia: Kragujevac, Niš, Kruševac, Kosmaj and Kadinjača.

In my master thesis I deal with the issue of the identity of 19th century Russian society and the role of the Volga River in it. I focus on the characterization of Russian identity in the broadest sense, on the relationship of human society to nature, and on two case studies from the Upper Volga region. In the theory of Russian identity I consider four of its characteristic features - ambivalence, patriotism, spirituality and sentimentalism - to be crucial. The analysis of the relationship between human society and nature includes a section devoted to the reasons for human attachment to landscape, discusses the concept of national landscapes, and presents the dominant idea of the Russian landscape at the end of the 19th century. The last section is devoted to research on the role of the Volga River in the self-identification of the inhabitants of the Upper Volga region. In a study of the worship of the source of the Volga and in research on folklore, I note the attitude of various influences towards this river and, on this basis, define the place of the Volga River in the life of different social classes. The conclusion of my study is that the role of the Volga River in the life of the Upper Volga inhabitants was in many ways the same as its role in the national social discourse, but quite out of...

Předložená diplomová práce je zaměřena na aplikaci konceptů značky sloužící k rozvoji konkurenceschopnosti produktu instituce vysokoškolského vzdělávání, konkrétně studijního oboru “Entrepreneurship and Small Business Development”. Na základě teoretických poznatků, metodiky dle Ko Floora a konceptu Brand Prismu je zhodnocena stávající situace studijního oboru. Zároveň jsou provedeny analýzy konkurentů a požadavků zákazníků, společně s analýzou odvětví k určení pozice značky studijního oboru na trhu. Na základě výsledků ze všech provedených analýz jsou následně stanoveny návrhy řešení konceptu značky na podporu rozvoje konkurenceschopnosti studijního oboru.

Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, Kellera a konceptů brand identity a brand prismu které jsou použity k analýze současného stavu branding značky. Současně jsou provedeny analýzy konkurentů a prostředí k určení pozice značky na trhu. Na základě výsledků provedených analýz jsou stanoveny návrhy řešení konceptu rozvoje značky.

The diploma thesis deals with proposals for the development and building of a brand at the retail company Goled, which deals with the online sale of LED lighting. The thesis identifies suitable theoretical concepts for brand development. First is analyzed the company, the Goled brand itself and then its position to customers and competitor. The work mainly uses the experience of existing customers of the brand, which it then uses to design appropriate building and development of the Goled brand.

This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

A doctoral thesis “Czechoslovakian modernist illustration of the 1950s and 1960s and its influences in the contemporary Czech visual culture” is focused on how a modernist illustration of the 1950s and 1960s influences Czech contemporary authors, especially illustrators. We can witness a particularly strong influence of the above mentioned modernist illustration and visual culture of that period in general among producers employing digital tools and vector graphics served. The thesis contains a historical study which follows developments of the visual language of graphic arts (illustration in particular) in the 1950s and 1960s in relation to fine arts. There is a special focus on a position of the 1960s’ modernist illustration within the applied arts of the period. Biographical study dedicated to illustrator M. Šašek introduce key figure of the (late) modernist period.

There was considerable focus on local culture and heritage in the last quarter of the 19th century in the regions with a predominantly German Bohemians population. Regional identity was shaped to a significant extent by publications on local culture and heritage ("Heimatkunde"), often designed for teaching in schools. With the German-speaking population spread out around the periphery of Bohemia, Moravia and Czech Silesia, there was no obvious centre for formation of German Bohemians identity and for a long time there was no uniform character to that identity. It was then manifested most strongly in the various regions. This dissertation is based on analysis and comparison of Heimatkunde publications. I have defined categories for examination of Heimatkunde: landscape (geography), heritage (history), progress (modernity) and people (ethnography), which correspond to the original breakdown of Heimatkunde and are also considered relevant by authors looking at the development of national movements. Definition of group identity is dominated by nationalism, especially as regards the second half of the 19th century and the first third of the 20th century. The focus of this dissertation is comparison of Heimatkunde publications from three neighbouring areas in the Upper Neisse region, differing primarily...

The M.A. thesis approaches the trilingual language situation of Bratislava via example of four case studies of old trilingual Bratislava inhabitants. The first chapter introduces the historical context of old Bratislava; it is an extended introduction to the city issues, its ethnicities and languages. The second chapter processes respondents' language biographies with regard to language acquisition, contemporary language use and transferring languages to the next generations. The third chapter is close analysis of code- switching in respondents' speeches. The fourth chapter concentrates on language ideologies connected to individual Bratislava languages and ethnicities. The last chapter describes the components of collective and individual memory of respondents, such as mental map of the city (emerging through speaking about the city promenade, confectioneries and also celebrations) and repeated stories connected to languages. The thesis contributes to the discourse about (not only) language identity of Bratislava and approaches the use of specific sociolect of the city's older generation of indigenous inhabitants.

Urbanová, Zdeňka: A Woman in Art. /Diploma Thesis/ Prague 2011 - Charles University in Prague, Faculty of Education, Department of Art, 100 standard pages focus of the thesis: theoretical and research study with an art project subject: interception of gender stereotypes and use of women art in an artistic production aim: to find out if pupils use gender stereotypes during their perception and to try to information them with this issue contribution, knowledge: an evocation of the interest in this issue in the context of art key words: women art, feminism, gender, gender stereotypes, identity, sexuality, erotic, plastic sur- geries, doll, art education