The thesis deals with the problem of the expulsion of Germans in Czech literature, particularly in novels such as Stain/Stigma, The Expulsion of Gerta Schnirch, and Lost Children. All these three works were published after 1989 and thus are not influenced by a socialist discourse. They pit, on the contrary, against it and in the way of describing the theme they follow up The Divine Rainbow by Jaroslav Durych and Adelheid by Vladimír Körner. The expulsion is relatively often reflected. Starting with Anna Sedlmayerová, through Václav Řezáč, Vladimír Körner, Zdeněk Šmíd, and finishing with Kateřina Tučková. Each of them approaches this theme in their individual way. Řezáč in the spirit of his time-discourse, which he co-creates with his work; Durych and Körner rail against Řezáč's conception; Šmíd and Tučková both feel a personal need to give their opinion, as the expulsion partly touches them and speaks to them through the land and the town. The identity of literary characters is in large measure defined by the time-discourse, in which the work originates, and the discourse of the period, which is depicted. Two types of influence arise from this. The part of the discourse is folk myths, transformed and modified for several times, so they can be used for particular aims and a particular period. How influential for the literary discourse of the expulsion were the myths created is going to be clear from the conclusions. Similarly I will try to answer the question how far are the discourse and the formation of the identity of literary characters in interpreted works tied to each other.

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This diploma thesis focuses on the evaluation of activities strengthening local identity through local action groups in the South Bohemian Region. The first part of the thesis is based on the theoretical anchorage of the terms regarding rural, regional policy, local action groups and the identity of the territory, based on the literary search. In the next part, there is a description of the territory of South Bohemia region, where are introduced local action groups (or LAGs) located in this area. The main chapter of thesis is the analysis of selected LAGs in support of identity in the territory. Firstly, are evaluated projects that have helped to promote local identity in the previous programming period. Furthermore, are analysed individual approaches of selected LAGs through qualitative research based on personal interviews with their managers. In the final part the individual Strategies of community-led local development are analysed from the current focus of LAGs on this issue. The results of the analysis showed that LAGs support local identity on their territory, but each with varying degrees and different approaches.

The paper is focused on brand identity and its implementation. The main target of the paper is to propose visual rules that could be used in companys communication including the logomanual and brand tonality represented by the communication manual. There is formed a theoretical summary and the issue of brand identity is discussed in a context of brand building in the first part of the paper. Then, in a practical part of the paper, is the paper focused on designing new brand for a small accommodation business. The new new brand name, logo, company colors, fonts are designed. The author had compiled the new logomanual and communication manual of the brand. There are few practical applications of the new identity proposed in conclusion of practical part.

This thesis focuses on the analysis of 30 interviews with drug addicted patients from therapeutic communities in Peru, Nicaragua and the Czech Republic. The main objective is to recognize the differences in the identity of patients and examine the differences in their assessment of local treatment. Processing will be used for content analysis and created the grounded theory, which explains the socio-cultural differences in the identity of internal patients from different therapeutic communities.

This diploma thesis focuses on selected psychological aspects of Jewish identity, namely its content and meaning in contemporary Czech society. It reviews how the bearers of this identity understand and feel positive or negative aspects related to it in their lives. The theoretical part introduces the field of identity in psychology in general and subsequently focuses specifically on Jewish identity. The chosen theoretical model of identity, adjusted to the Czech environment, represents the basis for applied research of this identity. The empirical part is conducted as a qualitative study by means of interpretative phenomenological analysis of in-depth semi-structured interviews. The results mapping contemporary Jewish identity in Czech society should be utilised to raise awareness about this frequently overlooked topic and perhaps also further utilised by professionals who encounter Jewish identity in their work. Powered by TCPDF (www.tcpdf.org)

The research paper examines the question of Uzbek identity, and how it was pictured and presented by Soviet scholars and historians of independent Uzbekistan. After the collapse of the Soviet Union in 1991, Uzbekistan announced its independence. One of the important questions on the agenda was the question of national identity. It was up to the newly independent state what they build their ideology on. Soviet historiography had different options for the origin of Uzbeks: some stated that history of Uzbeks starts from the 10th century; some suggested that it was the nomadic tribes to have entered the territory of the present Central Asia in the 15th century. The new government of Uzbekistan somehow continued with the Soviet tradition by following the idea that Uzbeks originate from the 10th century. There is even a group who dates the origin of Uzbeks back to the 1st millennium B.C. The literature written on Uzbek identity can be divided into two approaches taken: primordialism and constructivism. Both Soviet and Uzbek historiography base their thoughts on primordialistic approach, explaining that Uzbek identity is a long and complex process of ethno-genesis and that is associated through blood, language, religion, culture, etc. Whereas constructivists are explaining that Uzbeks as a nation appeared...

In the first part of the text is a short overview of historical events and changes over the society inside of the normalization Czechoslovakia. It means especially establishing of the Charta 77 and VONS as the most important organizations in battle for human rights and freedom during this period. It was also described a psychology of communism whose consequences within national identity have been way too serious because they intervene in the present. Václav Havel was one of the main representatives of Czechoslovakian dissent and his plays were featuring the problem of human identity in this painful period. An objective of this work was to find a connection between problems of human identity loss inside the real normalization society and inside of Václav Havel's works. A considerable part of this text was dedicated to analysis of his special method of writing. His plays, essays and correspondence have been compared. The play Largo desolato (1984) was selected for a detailed interpretation and for the finally comparation with the texts of another Czech dissidents (Kantůrková, Kohout, Vaculík). Keywords dissent, drama, identity, communism, normalization